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DHPA Network Meeting Pim Bilderbeek, The METISfiles [email protected] September 8, 2016

DHPA Network Meeting - Dutchitchannel · DHPA Network Meeting Pim Bilderbeek, ... Danish Cloud Providers by Segment 36%Other 6%CRM ... Vertical market healthcare, …

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DHPA Network Meeting

Pim Bilderbeek, The METISfiles [email protected]

September 8, 2016

Relevant METISfiles Cloud & Hosting Research http://www.themetisfiles.com/category/research/

• Trends en Ontwikkelingen in de Nederlandse Hosting Markt (DHPA/ISPConnect, 2014)

• Cloudscape (IBM, Interxion, 2014-2016) e.g. Leading IaaS Partners of European SaaS ISVs, Top 1500 European Public Cloud Computing Providers

• Digital Agencies in Nederland (True, Emerce, 2014 en 2015) • White Papers on Data Center Standards (Interxion, Datacenter Dynamics,

2015 en 2016) • Top 10 Independent Dutch Cloud & Hosting Providers (METISfiles, 2015) • Europe’s Local Cloud & Hosting Heroes (METISfiles, 2015) • Charting the Dutch Digital Economy (METISfiles, 2014-2016) • Etc.

Top 1500 European public cloud computing providers

SaaS 70%

PaaS 3%

IaaS 27%

European Cloud Providers by Segment

34%

2%

2%

3%

5%

5%

5%

7%

9%

14%

14%

Other

Document …

Health Care

Time Management

Digital Marketing

HRM

Collaboration

CRM

Online Workspace

Finance/ERP

Communications

0% 10% 20% 30% 40%

European SaaS Providers by Category

Of SaaS providers that have an IaaS partner are located in a home country data centre, 28% are in another European country, 19% in the US

53%

Of SaaS providers have an IaaS partner, 43% have their own infrastructure

57%

Of SaaS providers that have an IaaS partner provide online ordering and onboarding compared to 20% of those that have their own infrastructure

59%

Cloudscape Europe

Version 1.1

Leading IaaS Partners of European SaaS ISVs

18%

5% 5%

4% 4%

3% 2% 2%

57%

AWS Rackspace Hetzner OVH Microsoft 1&1 Leaseweb Host Europe

Source: The METISfiles Top 1500 European Public Cloud Providers, version 1.0

SaaS 76%

PaaS 4%

IaaS 20%

Dutch Cloud Providers by Segment

19%

3%

3%

3%

4%

4%

5%

6%

9%

12%

13%

19%

Other

Healthcare

Document …

Time Management

Education

Collaboration

CRM

Digital Marketing

HRM

Finance/ERP

Communications

Online Workspace

0% 5% 10% 15% 20%

Dutch SaaS Providers by Category

Of SaaS providers that have an IaaS partner are located in a Dutch data centre, 16% are in another European country, 15% are in the US

69%

Of SaaS providers have an IaaS partner, 42% have their own infrastructure

58%

Of SaaS providers that have an IaaS partner provide online ordering and onboarding compared to 21% of those that have their own infrastructure

45%

Cloudscape Netherlands

Version 1.4

sponsored by

Top 275 Dutch public cloud computing providers

SaaS 69%

IaaS 31%

Danish Cloud Providers by Segment

36%

6%

6%

8%

8%

11%

11%

15%

Other

CRM

Time Management

Communications

Online Payment

Online Workspace

eCommerce

Finance/ERP

0% 10% 20% 30% 40%

Danish SaaS Providers by Category

Of SaaS providers that have an IaaS partner are located in a Danish data centre, 24% are in another European country, 15% are in the US

61%

Of SaaS providers have an IaaS partner, 33% have their own infrastructure

67%

Of SaaS providers that have an IaaS partner provide online ordering and onboarding compared to 11% of those that have their own infrastructure

74%

Cloudscape Denmark

Version 1.1

sponsored by

Top 175 Danish public cloud computing providers

Production Site Hosting Location of Dutch SaaS

Vendors

Production Site Hosting Location of Danish SaaS

Vendors

Sample: SaaS vendors that do not manage their own compute infrastructure

Global Public Cloud Partners of IaaS Vendors Netherlands Denmark

Model: Public, Private,

Hybrid

Application: Social, Analytics,

Mobile, IoT Service:

SaaS, IaaS, PaaS, BPaaS

Datacenter: On-premise, co-location,

cloud

Provider: Amazon, Microsoft,

Softlayer

A Hybrid, Multi-Cloud World

integration

orchestration

management

connectivity

control

Changing Service Provider Roles • Delivering automated network services from carrier clouds Carriers

• Switching hubs for cloud, content and connectivity Data Centres

• Orchestrating automated infrastructure services from hybrid multi-clouds Infrastructure hosters

• Delivering application management services from hybrid multi-clouds Application hosters

• SaaS provider delivering software-as-a-service from a multi-tenant cloud Software providers

• BPaaS provider delivering automated business services from a multi-tenant cloud Outsourcers

Choose Your Battleground

Global cloud providers, …

New managed service providers, …

Co-location providers, …

Traditional managed service providers, …

Managed Hybrid Multi-Cloud

Providers

Unmanaged

Private cloud

Public cloud

Managed

Technical and functional management, …

Web hosting, Domain names, VPS, Email, ….

Cloud, Colocation, Dedicated HW, CDN, ….

Web

Infra Apps

Services Management, Support, SLA, …

Products & Services Markets & specialisation

• High performance, high availability, self service, low price, ... Specialisation

• Multinationals, large corporate, SMB, SOHO, consumer, … Customer size

• Trade, media, government, healthcare, … Vertical market

• Developer, administrator, online marketer, …

Role

Department

Cloud & Hosting Provider Market Segmentation

DHPA Network Meeting

Pim Bilderbeek, The METISfiles [email protected]

September 8 2016