DFWRUNS Media Kit

“On Your Left!” It’s more than our motto, it’s the phrase we use when describing how we live, work and play. No we are not a media company, no we are not an event management company, no we are not a running specialty store, no we are not a running club and no we are not a traditional advertising agency. We are instead a hybrid of all of these. And like athletes who reach plateau’s in their training, they often find the need to do something different in order to continue improving, we recognized a similar plateau that media and event companies, running stores, clubs and agencies have reached in terms of their marketing and promotion. And in order to break through we suggest adding some DFWRUNS to the mix. Before you know it you will be screaming “ON YOUR LEFT!”, as you pass by your competition.

About Usthe DFWRuNS Infantry is Always Ready to Help Your Active Lifestyle Event, brand or Wellness Program Fly

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oN YouR LEFt! WHAt kEEPS uS RuNNINg gENERAL SERvIcES go tHE DIStANcE SEEINg IS bELIEvINg

DoINg What We DoWhat exactly is an active lifestyle marketing agency?It is pretty simple really. Out of our passion for running we have recognized a need to ACTIVATE events, brands and corporate wellness programs. So we created an agency solely focused on this category and we offer a unique spin on traditional marketing services to what we call our three business verticals. We even have a cool chart to ACTIVATE your brain around this concept.

WHAt WE FIND IS A cYcLIcAL EFFEct WItH ouR cLIENtS

GRASS ROOTSMARKETING

EVENTMANAGEMENT

BUSINESSDEVELOPMENT

EVENTS

CREATIVEDESIGN

SPONSORSHIP ACTIVATION

STRATEGICCONSULTING

BRANDS

TRAININGPROGRAMS

PRIVATEEVENTS

WELLNESSPROGRAMS

RECESS

Look at the DFW in our name as an airport code. We have clients from coast to coast. cAtcH uS IF You cAN!

WHY INvESt in the Active Lifestyle? Here are some stats that catch our attention.

If you are a new event or brand let’s get it in front of active lifestyle customers. If your event or brand has been around awhile then do something to keep your customers excited. Put our creative minds to work to develop a new promotion that puts your brand or event on the podium!

DID You kNoW?

80+%Of the readers Of RuNNERS WoRLD...

lIke the chAlleNge Of dOINg SOmethINg NeW

try NeW thINgS

explOre ANd leArN NeW thINgS SEE

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1 The rOI on company wellness programs ranges as high as 9 to 1, according to sources we have researched which include the Wellness Council of America, Blue Cross/Blue Shield and Texas A&M University.Sounds too good to be true, but even if it is half right the rOI is very good. Why not challenge our director of corporate recess to put a program together for you? don’t worry we can start small by being a simple resource for corporate group packages at events. Want to go bigger? Ok, how about a marathon training program for your employees or a private fun run for your next convention?

There are over 50 million (what we call active lifestyle consumers)reaching the active lifestyle consumer is not an easy task but once you do, they become your most loyal customer and even better, an advocate for your brand. It is a new twist on the old 80/20 rule. roughly 20% of the population runs as a hobby or for fitness and that audience has a critical impact on 80% of your business. We have illustrated some pretty impressive stats to show you the value of an active lifestyle consumer.

25% mOre lIkely tO OWN SecurItIeS vAlued At $100,000+ 66%

lIke tO leAd OtherS

DEmogRAPHIcS oF tHE ActIvE LIFEStYLE AtHLEtE

In today’s volatile economy and media centric world wouldn’t you seek out the target audience that is financially secure, educated, and an influence to his/her peers and family? The trick is you have to catch them first, which is where we excel.

MALe

40%

60%

FeMALe

$87,600AverAge hOuSehOld INcOme

$241,400medIum hOme vAule

79%

eDUCATION

BAchelOr’S degree

Or hIgher

Other

21%


3

AGe 19 & uNder 20-29 30-39 40-49 50+

tOtaL: 100%

aGes 20-59 = 79%

9% 12%30% 33% 16%

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haLf MarathOn’s, triathlons and adventure races are growing a rate of nearly 70%that is great news! Why? Well first of all we have a bunch of half marathon and adventure race clients. Second, we have activated brands at triathlons all over the country. third, it is not every day that the average person can get up and run 13.1 miles or swim a half mile or conquer guerilla ropes. they have to train and stay in shape which means a consistent active lifestyle marketing plan makes sense.

Now it goes against the quote the, “Stats don’t lie!”, but don’t discount other active lifestyle events. the truth is they are all growing in quantity and quality and working with DFWRUNS to build a strategy to target the events that make sense for your brand is a great first step!

WHY INvESt in the Active Lifestyle? Cont.

4

Did we mention the active lifestyle consumer is very social? they are not afraid to go LoNg, SWIm FoR It or PLAY DIRtY with their friends!

Runners average 88 outings per year or a total of 4.41 billion outings. Don’t worry, we will make sure your brand can keep up!

PARtIcIPAtIoN gRoWtH

AdveNture rAcINg

up 23%

trAdItIONAl trIAthlON

up 64%Off rOAd trIAthlON

up 40%

ruNNINg/ JOggINg

up 13%trAIl ruNNINg

up 6%

EvENt mANAgEmENt ServicesoN YouR LEFt! W

HAt kEEPS uS RuNNINg gENERAL SERvIcES go tHE DIStANcE SEEINg IS bELIEvINg

mARkEtINg // PubLIcItY // SPoNSoRSHIP

Overall race management and direction

coordination with municipality for necessary permitting

coordination with police, emt’s and necesary safety personnel

project timeline development and implementation

creation, management and execution of race budget

coordination and execution of online registration platform

management and supervision of race timer

production of run of show and necessary scripting

Supervise registration/packet pickup operations the week before the race

management of course/operations team

management of vendors including start/finish expo area

coordination and vendor selection for race shirts, race bibs, finisher medals, prizes, etc.

management and administration of the runner staging area, volunteer check in area, water stations, finish line, food distribution and the location of course marshals/course monitors

PRIcINg: $7,500 ServIce fee fOr 5k eveNtS

Put us to work and you will soon realize why we are always on a runners high!

PRouD mEmbER oF:

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mARkEtINg & PubLIcItY Services event marketing and promotional plan development and execution

marketing/advertising budget plan and execution

Brand and logo design with application to event collateral including flyers, posters, etc.

management and design of event website

distribution planning for race flyers to local running stores, cycling stores, fitness centers and events

development and execution of strategic marketing/media partnerships

development and execution of running store and club partnerships

Social media management

postings to online race/event calendars

press release and story development

PRIcINg: $7,500 ServIce fee fOr 5k eveNtS



WE ARE commIttED they say it takes a village to raise just one child, what do you think it takes to organize 1,000 runners? yep you guessed it, a universe of dedicated, passionate, creative and experienced professionals who live and love the active lifestyle. And where are you going to find a group like that...come on, have you seen our titles?

DFWRUNS chief running Officer managing the marketing general event consulting

DFWRUNS director of Awesome managing design and creative

DFWRUNS director of megaphone managing publicity and social media strategy

DFWRUNS commander of event forces managing overall race operations

DFWRUNS director of muscle assisting with race operations

DFWRUNS vp of happy running managing event operations, Zcre-ative and business development

DFWRUNS marathon marketing executive developing and procuring sponsorships

DFWRUNS director of corporate recess managing and directing group sales services

DFWRUNS Angel flight commander assisting with design and managing creative for On Your Left!

DFWRUNS chairman of the fun committee managing dfWruNS promotional pace leaders

DFWRUNS director of On your mark, get Set, gO! managing event operations

DFWRUNS ppl’s spreading the word about your event through feet on the street and social media

buSINESS DEvELoPmENt Services

development and execution of sponsorship marketing plan

development and execution of group sales plan

develop and execution of in kind partnerships

design of sales presentations and necessary collateral

package and pricing development

New and renewal sales execution

Billing, collections, fulfillment and reporting

PRIcINg: $7,500 pluS 20% cOmmISSION

No matter what shape your brand is in DFWRuNS goes the distance to keep it ahead of the competition.

SPoNSoRSHIP & BenefitsIn today’s world, customer engagement is what moves the needle for brands and by becoming a sponsor of dfWrUns events, that is exactly what we deliver. We don’t recommend the one and done approach! We do recommend working with us on an annual basis and engaging the active lifestyle consumer over mul-tiple events. here are a few packages to consider.

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LocAL RESouRcESDmN media exclusive sponsorship of the Dallas Morning News Running Blog

Integrated media opportunities

DARt Signage at high traffic DART stops

Media inclusions on buses and trains

grass Roots Promotional inclusions on National Running Day, Run at Work Day, and National Run a Mile Day

DFWRUNS PPL support

Race flyering

on Your Left! Monthly eZine sent out to over 50,000 Average open rate - 18.1%

Average click thru rate - 5.8%


FuLL mARAtHoN PLAN 10 x 10 booth space at fourty (40) DFWRUNS events

– table and two (2) chairs included– power and traditional permit (up to $75/event) included

your brand/logo on the first tier of event websites

your brand/logo on the first tier of event flyers

your brand/logo on first tier of event shirts

your brand/logo included in event print ads

category exclusivity at eight (8) events

presenting sponsorship rights at four (4) events

right to insert promotional materials in event race packets

Social media link on the event facebook pages– rights to run a social media promotion across the event facebook pages including

DFWRUNS facebook page– Support from DFWRUNS director of megAphONe

Social media link on the DFWRUNS facebook page

your brand/message/link included in confirmation emails sent to participants

right to send an exclusive email post and pre race to participants

your brand/logo included in the primary position on the race bibs of the events

twelve (12) featured stories about your brand in the DFWRUNS eNewsletter

twelve (12) full page advertisements in the DFWRUNS eNewsletter

Social media link on the DFWRUNS ppl facebook page

right to provide product samples and information to DFWRUNS ppl team

right to host four social events to train/educate the DFWRUNS ppl team on your product

DFWRUNS ppl team members will share or make six (6) posts about you product/brand

Opportunity to participate in DFWRUNS National running day promotion

your brand/logo on DFWRUNS ppl shirts

twelve (12) featured stories about your brand in the DFWRUNS ppl eNewsletter

four (4) product promotions on/at a running trail, including ppl staffing – two (2) ppl’s and up to 4 hours

INvEStmENt: $50,000

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SPoNSoRSHIP & Benefits, Cont.

HALF mARAtHoN PLAN 10 x 10 booth space at twenty (20) DFWRUNS events

– tent, table and two chairs included– power and traditional permit (up to $75/event) included

your brand/logo on the second tier of event websites

your brand/logo on the second tier of event flyers

your brand/logo on second tier of event shirts

your brand/logo included in event print ads

category exclusivity at four (4) events

presenting sponsorship rights at two (2) events

right to insert promotional materials in event race packets

Social media link on the event facebook pages– rights to run a social media promotion across the event

facebook pages including DFWRUNS facebook page– Support from DFWRUNS director of megAphONe

Social media link on the DFWRUNS facebook page

your brand/message/link included in confirmation emails sent to participants

right to send an exclusive email post or pre race to participants

your brand/logo included on the race bibs of the events

Six (6) featured stories about your brand in the DFWRUNS eNewsletter

Social media link on the DFWRUNS ppl facebook page

right to provide product samples and information to DFWRUNS ppl team

right to host a social event to train/educate the DFWRUNS ppl team on your product

Opportunity to participate in DFWRUNS National running day promotion

your brand/logo on DFWRUNS ppl shirts

Six (6) featured stories about your brand in the DFWRUNS ppl eNewsletter

twelve (12) half page advertisements in the DFWRUNS eNewsletter

two (2) product promotions on/at a running trail, including ppl staffing — two (2) ppl’s and up to 4 hours

INvEStmENt: $25,000

We deliver footsteps to your brand. We have over 45,000 active lifestyle consumers register for our events.


FIt bRANDS Don’t believe us? Believe them. Here is sampling of brands targeting the active lifestyle consumer. We are keeping them in shape for the long haul!

15k PLAN 10 x 10 booth space at twelve (12) DFWRUNS events

– table and two (2) chairs included– power and traditional permit (up to $75/event) included

your brand/logo on the event websites your brand/logo on the event flyers your brand/logo on event shirts your brand/logo included in event print ads right to insert promotional materials in event race packets Social media link on the event facebook pages

– rights to run a social media promotion across the event facebook pages

– Support from DFWRUNS director of megAphONe Social media link on the DFWRUNS facebook page your brand/message/link included in confirmation emails sent to participants your brand/logo included on the race bibs of the events three featured stories about your brand in the DFWRUNS eNewsletter Nine (9) half page advertisements in the DFWRUNS eNewsletter Social media link on the DFWRUNS ppl facebook page right to provide product samples and information to DFWRUNS ppl team Opportunity to participate in DFWRUNS National running day promotion your brand/logo on DFWRUNS ppl shirts three (3) featured stories about your brand in theDFWRUNS ppl eNewsletter

INvEStmENt: $15,000

We got your brands back! Each year we flood the market with over 70,000 event shirts.

®

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10k PLAN 10 x 10 booth space at seven (7) DFWRUNS events

– table and two (2) chairs included– tent rental, power, any necessary permits are additional

your brand/logo on the event websites your brand/logo on the event flyers your brand/logo on event shirts your brand/logo included in event print ads right to insert promotional materials in event race packets Social media link on the event facebook pages Social media link on the DFWRUNS facebook page two (2) featured stories about your brand in the DFWRUNS

eNewsletter Six (6) half page advertisements in the DFWRUNS eNewsletter Social media link on the DFWRUNS ppl facebook page right to provide product samples and information to DFWRUNS

ppl team Opportunity to participate in DFWRUNS National running day

promotion

INvEStmENt: $10,000

Put your brand in flight! Annually we distribute over 250,000 race flyers.

5k PLAN 10 x 10 booth space at three (3) DFWRUNS events

– table and two (2) chairs included– tent rental, power, any necessary permits are additional

your brand/logo on the event websites your brand/logo on the event flyers your brand/logo on event shirts Social media link on the event facebook pages Social media link on the DFWRUNS facebook page A story about your brand in the DFWRUNS eNewsletter three (3) half page advertisements in the DFWRUNS eNewsletter

INvEStmENt: $5,000

SPoNSoRSHIP & Benefits, Cont.


coRPoRAtE RecessHow about a little recess?come on, who didn’t love recess? Well we have many reasons to love it! We are talking building solutions that give your company a healthy, energized and active workforce.

training programs

group discounts

vIp hospitality Opportunities

convention/custom runs

Companies we have helped to get fit. We have worked with hr departments for some of the healthiest companies in dfW including cinemark, texas captial Bank and preferred Imaging mrI. We have done shoe fittings for 200 employees at kie Wit, created a private 5k for the uS hispanic chamber of commerece and hosted vIp hospitality for kONe and Andrews distributing at active lifestyle events.

“The corporate recess team has brought a new level of fun and excitement to our wellness program. We’ve worked with them for the past 3 years on developing training programs for our employees. Year after year our participation numbers grow and the results from the programs have continued to make Texas Capital Bank one of the healthiest places to work in North Texas.”

– Mandy Jones, Benefits Manager, Human Resources, Texas Capital Bank

Investing in corporate Wellness delivers an RoI as high as 9:1!

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We rocked and rolled out a band entitled the Sun & Ski Supinators. emblazoned with guitars, drums, shorty shorts, longs songs and super hero capes the band featured songs that had the word “run” in the lyrics. race director’s felt like they were “running down A dream” because it was a tremendous enhancement to their events without any cost (we included sound as a part of the mix), participants felt Sun & Ski was “Born to run” because the music was amazing, and Sun & Ski loved it as it made their “Band on the run” the center of attention at events.

SEEINg Is BelievingLooking for something more customized to fit your brand or event’s initiatives? Don’t worry, we got you covered!

like living a healthy lifestyle, Sun & Ski sees how this will keep them in running shape for years to come as we scale the Supinators to other markets, introduce social media campaigns and in store promotions which combine music and running...huh, wonder if that is a good idea?

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Introduce Sun & Ski Sports to the running community as a viable option for shoes and apparel through branding initiatives at local running events.

We are not talking edwin moses, we are talking the challenge of entering a new store brand into a mar-ket with six competing specialty retailers, in a short window of time, without alienating any of the running events from the other specialty retailers in the market.

our set list includes classics like born to RuN and RuNNINg Down A Dream!


ever see a 180 JAm? how about SpectAculAr SpIN mOve or crOSS Over? ever try those moves while running a 5k? We took the strength of NBA action and blended it with the challenge of a small area to come up with a fun and exciting course. And we impressed runners from all over the world (not just lA and its suburbs, we are talking runners from Bulgaria, Italy, france and more), as they ran, walked and dribbled in the inaugural NBA All-Star fIt, run, Walk and dribble on figueroa in downtown lA.

We introduced the NBA fIt brand to the running community of los Angeles as well, created a staple event that the league can use year after year as a way to engage the local and global community during All-Star week.

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Launch the inaugural 5K at the NBA All-Star Game as an opportunity to showcase NBA FIT’s commitment to fighting childhood obesity.

there are 10 hurdles you have to clear in the 110 meter race, we cleared them all! logistics can certainly be an issue when planning and coordinating a 3.1 mile race, given a short window of time and only .87 miles worth of road.

We broke the laws of physics by turning .87 miles worth of road in downtown Los Angeles into 3.1 miles!”

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We rev’ed up the brand by positioning it as the Official Skin care line of the up and coming rev3 triathlon Series. talk about opening a brand new market and brand new customer! Over 90% of the consumers we spoke with had never heard of Jack Black, let alone the performance remedy collection. however 100% loved the idea and loved the product! Which was evident by the lines we had at the expo booth! We sampled, ran a sweepstakes and offered bounce backs from costa rica to portland resulting in record sales and increased brand awareness for Jack Black, and they didn’t even have to leave their office!

making a lasting impression is easy when your products are this good. trust us, we have been looking for sun block that when you sweat doesn’t drip into your eyes — yes that is an open endorsement for Jack Black Sun guard! But more importantly we are building the brand through a long term commitment to the active lifestyle community which includes partnerships with the Brooks Id program and other unique opportunities that set the brand apart. All with a turn-key, cost effective solution offered by DFWRUNS!

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Introduce the Jack Black brand and the Performance Remedy collection to the active lifestyle consumer with a specific target of triatheltes.

mention skin care products and which gender comes to mind? don’t worry, we know gail devers would buy some for her man! then throw in the brand name Jack Black and set up an expo booth at Bloomsday and people are in line for autographs. No, the actor Jack Black is not name behind these amazing products! But DFWRUNS is!

We activated Jack black at triathlons from LA to Dc.

SEEINg is Believing, Cont.


It is an analogy we use a lot when talking to new eveNt clients. Imagine walking down the cereal aisle at the grocery store. It is all cereal but how many different types are there? how did you pick one? Which brand is top of mind? Which offers the benefits you want? So we took the 13.1 message to the street. We focused on the amazing course (best in dfW is you ask us) and utilized our promotional pace leaders (ppl’s) to help spread the word. We hosted 13.1 social runs to introduce the brand and the event to the market on the 13th of each month, branded them up and entered them in the top running events in dfW and had them bragging about the race on their personal social media sites.

there is knock against some of the national event series that they come into a market, zap the energy out of the running community and really don’t give much back. With our lucky 13 ppl crew we employed local talent to spread the message. Which means we left a lasting impression with the tens of thousands or runners we reached, immediately positioned the 13.1 brand as powerhouse in the dfW running community and provided a scalable model for uS road Sports to utilize around the county. All while staying local!

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Launch the inaugural 13.1 Dallas Half Marathon in the backyard of its parent company US Road Sports — no pressure!

how do you think the uSAtf track team would feel if the competition grew by over 70%? you saw it earlier, there has been a 70% increase in the number of half marathons across the country and the dfW market is home to over 30 of them, can you say competition?

the 13.1 cannonball Run Social Run put our picture and more importantly the 13.1 brand in the head-lines including covers in the Dallas morning News!

214-339-7867 ≥ [email protected] ≥ email

oylmarketing.com ≥ web

/OYLMarketing @OYLMarketing

Documents

DFWRUNS Media Kit