Dex Core(strategic management)

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    Tan Soo ThingTeh Chan Joo

    Tharshini Phriyaa a/p Rathakrishnan

    Toh Soo Yee

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    Current Hewlett-Packard Mission Statement:

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    Vision: To offerinnovativeand

    t

    echnological solutionsto enhancestakeholders capacityand transcendtheir

    limitation

    Mission: We provide

    t

    echnological solutionsthat are seamless

    extensions of thehuman counterpartadding valueto our

    stakeholders endeavors

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    The Imaging and Printing Group (IPG)

    It is refer to development in the analog to digitalevolution in graphics, client computingarchitectures, web and mobile content solutions,

    emerging mobile computing devices and cloud-based commercial IPG solutions and services.

    Increasing Demand for Cloud Computing

    HP is set up as a leader in the sector by developing

    its innovation in its products, focus its resourcesand employ the right people to build up apersuasive cloud platforms to maximize revenueand profits.

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    Optimization of Supply Chain ManagementIt can be achieved by reducing complexity,trimming down fixed costs and leveraging its scaleto develop the usage of industry standard

    components to reduce inventory costs, simplifyproduction processes and increase the inventory ofcomponents obtained at good prices.

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    Availability to be substitute.

    The products of HP are easy substitute

    product. Therefore, other competitor easy tosubstitute every product from HP. Revenuewill decline once the competitors have

    begun to market the substitute products.

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    Critical Success Key

    Factor Weightage

    HP

    IBM

    DELL

    Advertisement And

    Promotion 0.11 3 0.33 2 0.22 4 0.44Innovation

    0.16 3 0.48 4 0.64 2 0.32Market Share

    0.14 4 0.56 3 0.42 2 0.28Market Share Price

    0.1 3 0.3 4 0.4 2 0.2Quality

    0.1 2 0.2 3 0.3 4 0.4Brand Name

    0.12 3 0.36 2 0.24 4 0.48Pricing

    0.15 3 0.45 2 0.3 4 0.6Resources 0.12 4 0.48 3 0.36 2 0.24

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    Canon

    HP

    Lenovo

    IBM

    Dell

    P

    R

    I

    C

    E

    INNOVATION HIGHLOW

    HIGH