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Copyright ©2012 Pluritas, LLC. 1
Device Business Summary
Asset Sale
Rob Aronoff [email protected] (415) 963-3790 ext. 101
© MJK Partners, LLC, 2016
Myron Kassaraba Managing Director MJK Partners, LLC [email protected] Tel: 617-902-0639
Ed Likovich CEO GoodLux Technology [email protected] Tel: 724-301-4673
Lot B
Copyright ©2013 Pluritas, LLC. 2 © MJK Partners, LLC, 2016
Sale of GoodLux Assets The Board of Directors of GoodLux Technology, LLC (Seller) has retained MJK Partners, LLC to conduct a sale of its assets as part of an orderly wind-down of the Company’s operations. The summary documents and additional information can be found at: http://mjkpartners.com/sales/goodluxassets/ The asset sale will be conducted as a private auction. Bids should be submitted via email to MJK Partners by 5 pm PST on Tuesday, May 10th. Please indicate which lot you are bidding on, your offer amount and any terms or conditions of your offer. Bids received by the deadline will be acknowledged via email. The seller has established the following reserve prices for the two lots as follows: Lot A: $ 150,000 (one hundred and fifty thousand dollars) Lob B: $ 50,000 (fifty thousand dollars) If a bona fide offer at or above the reserve price is received, the Seller has committed to move forward with acceptance of the offer and to proceed to negotiation of an Asset Purchase Agreement. The Seller prefers an all Cash offer though other forms of non-cash consideration will be considered. We reserve the right to end the sale process early, make adjustments to terms or to extend the bid deadline. If you have any questions about the assets being sold, the sale process or would like to be kept informed, please contact:
Myron Kassaraba MJK Partners, LLC Tel. 617-902-0639
Mobile: 617-448-9558 Email: [email protected]
Copyright ©2013 Pluritas, LLC. 3 © MJK Partners, LLC, 2016
GoodLux Technology, LLC Overview • GoodLux Technology, LLC (GoodLux) is a Boston-based startup
founded in 2012 that developed the SunSprite Wearable Light Tracker. The assets of the company are being packaged into two lots.
Lot A Lot B Patent Assets:
One Patent Family: Issued US Patent: 9,163,983 B2 • Open US Continuation • Pending EP Application Second Pending Application (US, CN) • No Encumbrances
SunSprite Device Business:
• SunSprite Device Inventory • SunSprite.com Website • SunSprite Mobile Apps • SunSprite Trademark • User Database • Other Assets and
Relationships
Copyright ©2013 Pluritas, LLC. 4 © MJK Partners, LLC, 2016
Device Business Details Assets included in Lot B are: • SunSprite inventory, 550 units (subject to change) • SunSprite design schematics (electronics and enclosure) • SunSprite mobile app code (iOS and Android), device firmware, and backend server
code. • SunSprite user database (approx 2,000), including email addresses and light
exposure statistics. • Factory tooling for producing SunSprite enclosure. • Relationship with US-based contract manufacturer for further production. • Re-seller relationships with Amazon US, Amazon UK, Brookstone, SunBox, and
Verilux. • Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com web domain and e-commerce site. • Facebook (SunSpriteLabs) and Twitter (sunsprite) social media accounts. • Customer support Helpscout account. • SunSprite brand assets (logo, style guide, conference materials, etc).
Lot B
Copyright ©2013 Pluritas, LLC. 5 © MJK Partners, LLC, 2016
Device Business GoodLux Technology, LLC invented, designed, produced, and shipped SunSprite, a wearable device + mobile app that tracks the amount of bright light a user receives each day. The proper amount of bright light exposure is essential for health & wellness. Light exposure improves sleep, productivity, and can help treat depression. To date, GoodLux has sold several thousand SunSprites.
• Wearable device accurately tracks both visible and UV light.
• Algorithms based on 30 years of research.
• App syncs with device.
• Gives feedback so user can change behavior.
• Data saved in cloud for detailed analysis.
• Accessible via API.
Copyright ©2013 Pluritas, LLC. 6 © MJK Partners, LLC, 2016
SunSprite Hardware
2.2”
Copyright ©2013 Pluritas, LLC. 7 © MJK Partners, LLC, 2016
SunSprite Mobile App
Track your progress, receive coaching tips
Reach your daily light goal, learn what light is good for you
Monitor harmful UV rays
Copyright ©2013 Pluritas, LLC. 8 © MJK Partners, LLC, 2016
Bright Light Markets
85MM US adults have insomnia
100MM US adults suffer the
winter blues
75% of Americans are Vitamin D
deficient
Americans spend 87% of their time indoors
38% of adults have unintentionally fallen asleep at least once
in the past month
Copyright ©2013 Pluritas, LLC. 9 © MJK Partners, LLC, 2016
Customer Demographics • 35- to 65-year-olds
• Early adopter demographic skews male
• Value a healthy lifestyle (e.g., exercise, nutrition)
• Work indoors most of the day
• Smartphone owners (both Android and iOS)
• 43% of early adopters own another wearable
• 76% of purchasers have an HHI of $75K+
• SunSprite’s Indiegogo campaign reached 130+ countries and had sales in 20+
Confidential
SunSprite Retail Packaging
Copyright ©2013 Pluritas, LLC. 10 © MJK Partners, LLC, 2016
Press Coverage
“Top 5 digital health trends in 2015”
“Its founding team brings impressive and diverse credentials to the table”
“2014 Innovation of the Year: Health”
2014 Finalist Boston 2015 Class
Copyright ©2013 Pluritas, LLC. 11 © MJK Partners, LLC, 2016
THIS PRESENTATION DOES NOT CONSTITUTE AN OFFER FOR SALE OF ASSETS OR SECURITIES FOR GOODLUX TECHNOLOGY, LLC (GOODLUX) OR AN OFFER FOR, OR SOLICITATION OF, A LICENSE OF ANY KIND. IN MAKING A DECISION REGARDING THE GOODLUX OPPORTUNITY, POTENTIAL PURCHASERS MUST RELY ON THEIR OWN EXAMINATION OF THE INTELLECTUAL PROPERTY RIGHTS AND OTHER ASSETS INCLUDING BUT NOT LIMITED TO THE TITLE, VALUE, MERITS AND RISKS INVOLVED. THERE IS NO ASSURANCE THAT THESE INTELLECTUAL PROPERTY RIGHTS WILL BE UPHELD. MJK PARTNERS, LLC (MJK PARTNERS) MAKES NO REPRESENTATION CONCERNING THE VALIDITY OF THE INTELLECTUAL PROPERTY HEREIN. ADDITIONALLY, THESE MATERIALS ARE SOLELY ATTRIBUTABLE TO MJK PARTNERS AND DO NOT NECESSARILY REPRESENT THE VIEWS OR OPINIONS OF GOODLUX. NOTHING IN THIS DOCUMENT SHALL CONSTITUTE OR BE INTERPRETED AS LEGAL ANALYSIS REGARDING THE SCOPE OF THE PATENTS OR OTHER INTELLECTUAL PROPERTY RIGHTS. SIMILARLY, NOTHING INCLUDED IN THIS DOCUMENT SHALL BE USED TO INTERPRET, DEFINE, OR OTHERWISE LIMIT THE SCOPE AFFORDED THE ASSOCIATED INTELLECTUAL PROPERTY RIGHTS.
NOTICE
Myron Kassaraba Managing Director MJK Partners, LLC [email protected] Tel: 617-902-0639
Ed Likovich CEO GoodLux Technology [email protected] Tel: 724-301-4673
Contacts: