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Copyright ©2012 Pluritas, LLC. 1 Device Business Summary Asset Sale Rob Aronoff [email protected] (415) 963-3790 ext. 101 © MJK Partners, LLC, 2016 Myron Kassaraba Managing Director MJK Partners, LLC [email protected] Tel: 617-902-0639 Ed Likovich CEO GoodLux Technology [email protected] Tel: 724-301-4673 Lot B

Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

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Page 1: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2012 Pluritas, LLC. 1

Device Business Summary

Asset Sale

Rob Aronoff [email protected] (415) 963-3790 ext. 101

© MJK Partners, LLC, 2016

Myron Kassaraba Managing Director MJK Partners, LLC [email protected] Tel: 617-902-0639

Ed Likovich CEO GoodLux Technology [email protected] Tel: 724-301-4673

Lot B

Page 2: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2013 Pluritas, LLC. 2 © MJK Partners, LLC, 2016

Sale of GoodLux Assets The Board of Directors of GoodLux Technology, LLC (Seller) has retained MJK Partners, LLC to conduct a sale of its assets as part of an orderly wind-down of the Company’s operations. The summary documents and additional information can be found at: http://mjkpartners.com/sales/goodluxassets/ The asset sale will be conducted as a private auction. Bids should be submitted via email to MJK Partners by 5 pm PST on Tuesday, May 10th. Please indicate which lot you are bidding on, your offer amount and any terms or conditions of your offer. Bids received by the deadline will be acknowledged via email. The seller has established the following reserve prices for the two lots as follows: Lot A: $ 150,000 (one hundred and fifty thousand dollars) Lob B: $ 50,000 (fifty thousand dollars) If a bona fide offer at or above the reserve price is received, the Seller has committed to move forward with acceptance of the offer and to proceed to negotiation of an Asset Purchase Agreement. The Seller prefers an all Cash offer though other forms of non-cash consideration will be considered. We reserve the right to end the sale process early, make adjustments to terms or to extend the bid deadline. If you have any questions about the assets being sold, the sale process or would like to be kept informed, please contact:

Myron Kassaraba MJK Partners, LLC Tel. 617-902-0639

Mobile: 617-448-9558 Email: [email protected]

Page 3: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2013 Pluritas, LLC. 3 © MJK Partners, LLC, 2016

GoodLux Technology, LLC Overview •  GoodLux Technology, LLC (GoodLux) is a Boston-based startup

founded in 2012 that developed the SunSprite Wearable Light Tracker. The assets of the company are being packaged into two lots.

Lot A Lot B Patent Assets:

One Patent Family: Issued US Patent: 9,163,983 B2 •  Open US Continuation •  Pending EP Application Second Pending Application (US, CN) •  No Encumbrances

SunSprite Device Business:

•  SunSprite Device Inventory •  SunSprite.com Website •  SunSprite Mobile Apps •  SunSprite Trademark •  User Database •  Other Assets and

Relationships

Page 4: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2013 Pluritas, LLC. 4 © MJK Partners, LLC, 2016

Device Business Details Assets included in Lot B are: •  SunSprite inventory, 550 units (subject to change) •  SunSprite design schematics (electronics and enclosure) •  SunSprite mobile app code (iOS and Android), device firmware, and backend server

code. •  SunSprite user database (approx 2,000), including email addresses and light

exposure statistics. •  Factory tooling for producing SunSprite enclosure. •  Relationship with US-based contract manufacturer for further production. •  Re-seller relationships with Amazon US, Amazon UK, Brookstone, SunBox, and

Verilux. •  Research/medical relationships with UCSF and University of Colorado. •  “SunSprite” registered US trademark. •  sunsprite.com web domain and e-commerce site. •  Facebook (SunSpriteLabs) and Twitter (sunsprite) social media accounts. •  Customer support Helpscout account. •  SunSprite brand assets (logo, style guide, conference materials, etc).

Lot B

Page 5: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2013 Pluritas, LLC. 5 © MJK Partners, LLC, 2016

Device Business GoodLux Technology, LLC invented, designed, produced, and shipped SunSprite, a wearable device + mobile app that tracks the amount of bright light a user receives each day. The proper amount of bright light exposure is essential for health & wellness. Light exposure improves sleep, productivity, and can help treat depression. To date, GoodLux has sold several thousand SunSprites.

•  Wearable device accurately tracks both visible and UV light.

•  Algorithms based on 30 years of research.

•  App syncs with device.

•  Gives feedback so user can change behavior.

•  Data saved in cloud for detailed analysis.

• Accessible via API.

Page 6: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2013 Pluritas, LLC. 6 © MJK Partners, LLC, 2016

SunSprite Hardware

2.2”

Page 7: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2013 Pluritas, LLC. 7 © MJK Partners, LLC, 2016

SunSprite Mobile App

Track your progress, receive coaching tips

Reach your daily light goal, learn what light is good for you

Monitor harmful UV rays

Page 8: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2013 Pluritas, LLC. 8 © MJK Partners, LLC, 2016

Bright Light Markets

85MM US adults have insomnia

100MM US adults suffer the

winter blues

75% of Americans are Vitamin D

deficient

Americans spend 87% of their time indoors

38% of adults have unintentionally fallen asleep at least once

in the past month

Page 9: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2013 Pluritas, LLC. 9 © MJK Partners, LLC, 2016

Customer Demographics •  35- to 65-year-olds

•  Early adopter demographic skews male

•  Value a healthy lifestyle (e.g., exercise, nutrition)

•  Work indoors most of the day

•  Smartphone owners (both Android and iOS)

•  43% of early adopters own another wearable

•  76% of purchasers have an HHI of $75K+

•  SunSprite’s Indiegogo campaign reached 130+ countries and had sales in 20+

Confidential

SunSprite Retail Packaging

Page 10: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2013 Pluritas, LLC. 10 © MJK Partners, LLC, 2016

Press Coverage

“Top 5 digital health trends in 2015”

“Its founding team brings impressive and diverse credentials to the table”

“2014 Innovation of the Year: Health”

2014 Finalist Boston 2015 Class

Page 11: Device Business Summary - MJK Partners, LLC...• Research/medical relationships with UCSF and University of Colorado. • “SunSprite” registered US trademark. • sunsprite.com

Copyright ©2013 Pluritas, LLC. 11 © MJK Partners, LLC, 2016

THIS PRESENTATION DOES NOT CONSTITUTE AN OFFER FOR SALE OF ASSETS OR SECURITIES FOR GOODLUX TECHNOLOGY, LLC (GOODLUX) OR AN OFFER FOR, OR SOLICITATION OF, A LICENSE OF ANY KIND. IN MAKING A DECISION REGARDING THE GOODLUX OPPORTUNITY, POTENTIAL PURCHASERS MUST RELY ON THEIR OWN EXAMINATION OF THE INTELLECTUAL PROPERTY RIGHTS AND OTHER ASSETS INCLUDING BUT NOT LIMITED TO THE TITLE, VALUE, MERITS AND RISKS INVOLVED. THERE IS NO ASSURANCE THAT THESE INTELLECTUAL PROPERTY RIGHTS WILL BE UPHELD. MJK PARTNERS, LLC (MJK PARTNERS) MAKES NO REPRESENTATION CONCERNING THE VALIDITY OF THE INTELLECTUAL PROPERTY HEREIN. ADDITIONALLY, THESE MATERIALS ARE SOLELY ATTRIBUTABLE TO MJK PARTNERS AND DO NOT NECESSARILY REPRESENT THE VIEWS OR OPINIONS OF GOODLUX. NOTHING IN THIS DOCUMENT SHALL CONSTITUTE OR BE INTERPRETED AS LEGAL ANALYSIS REGARDING THE SCOPE OF THE PATENTS OR OTHER INTELLECTUAL PROPERTY RIGHTS. SIMILARLY, NOTHING INCLUDED IN THIS DOCUMENT SHALL BE USED TO INTERPRET, DEFINE, OR OTHERWISE LIMIT THE SCOPE AFFORDED THE ASSOCIATED INTELLECTUAL PROPERTY RIGHTS.

NOTICE

Myron Kassaraba Managing Director MJK Partners, LLC [email protected] Tel: 617-902-0639

Ed Likovich CEO GoodLux Technology [email protected] Tel: 724-301-4673

Contacts: