Development of the Right Attitude

7/29/2019 Development of the Right Attitude

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DEVELOPMENT OF THE

RIGHT ATTITUDE

PRESENTED BY

MAHESH B. BAPAT


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ATTITUDE FORMATION

Attitude formation is related to attitude

learning & behaviour development.

Three methods of attitude formation :-

1) Classical Attitude Formation.

2)Operant Attitude Formation.

3) Cognitive Attitude Formation.


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CLASSICAL ATTITUDE

FORMATION

Based on stimuli.

Some stimuli are combined natural stimuli.

Combination of Conditioned &Unconditioned stimuli to arrive atconditioned response.

Repetition of Conditioned stimuli.

Stimulus generation and attitude formation


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INSTRUMENT OF OPERANT

ATTITUDE FORMATION Reward or Response based attitude

formation.

Attitude of hard work & sincerity developed

to get some rewards. Even managers work for gaining distinct

recognition.

Either positive or negative enforcementmay be used by the organisation


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COGNITIVE ATTITUDE

FORMATION

Fully based on employees cognitive skills,behaviour and attitude.

Cognitive attitude is based on self realisation

and observations. Behaviour of the organisation with the employee

plays important role.

Family, surroundings, working conditions, direct

& indirect experiences of the organisation helpto develop either positive or negative attitude.


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ATTITUDE CHANGE

Change of employees attitude is required

to modify their behaviour.

Goals of attitude change:

1) Convert negative attitude to positive

attitude.

2) Fortify existing positive attitude.


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CHANGE OF ATTITUDE

INVOLVES

Changing motives of the employees.

Admiring employees. Comparing conflicting attitudes.

Changing the beliefs of the employees.


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Changing motives of the

employees Motives are the pushing force of attitude.

Motives may be monetary gains, ego defensive,knowledge or any other.

Most of the times motives are preserved byvalue expression of the object.

Motives can also be changed by providing betterworking conditions, developing enough scope of

knowledge exposure. This can also establishbetter understanding among the people.


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Admiring employees

Admiring hard work of the employees helpdevelop positive attitude or change theexisting one.

Appreciation can work miracles. Slightest favours for the employees can

change their attitude or negative beliefs.

Non-monetary incentive mean much morethan monetary ones.


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Comparing conflicting attitudes

Conflicting attitudes help to make some

decissions.

Less forceful attitudes are left aside &

strong and favourable are given

importance.

Resolving helps arrive positive attitude.


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Changing the beliefs of the

employees

Attitude is expression of belief.

Exposing drawbacks of negative beliefs &

emphasising good qualities of positive

beliefs help changing wrong beliefs.

Learning process is the most useful here.


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THEORIES OF ATTITUDE

FORMATION & CHANGE

1) Cognitive Dissonance theory.

2) Attribution theory.3) Manager-Employees Relationship theory.


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Cognitive Dissonance theory

Dissonance occurs when conflicting thoughtspersist.

Recognition of incompatibility by the employee.

Change in employee behaviour as a result ofcertain behaviour.

Employees feel uncomfortable due toinconsistency.

Sometimes dissonance is ignored because ofgood rewars.


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Attribution theory

1) Self perception: People assign attributes

to their attitudes.

Internal & external self perceptions.

People assume self perception as most

useful (internalise) & others ones as leats

useful (externalise).

Used to motivate employees on their own.


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2) Others Attributes: Follow others attitude

if accepted & useful.

Employees adopt honesty & sincerity ofthe managers.

Also good deeds of people around are

followed.

3) Object Attributes: Response & reward

oriented attribute.

Has direct impact on attitude formation and

formation.


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4) Correct Attributes: Include basic good

qualities like honesty, sincerity, etc.


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MANAGER-EMPLOYEES

RELATIONSHIP THEORY

Most significant factor for organisationaldevelopment.

Cordial relations.

Helpful & hyginic relations. Managers attitude towars employees matters.

Consistency in managers behaviour.

Manager should share feelings & moments of

the employees.

All this helps develope positive attitude.


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THANK YOU

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Development of the Right Attitude