Web banner 1 On my web banner development you can see that I have started off very basic. Firstly I have added the can of Irn-Bru in the left hand side of the banner as people will be able to identify the product I have tried to advertise. This will make more people aware of what the product looks like.

After this I also selected the “wanted” font as I have used this font on my adverts and product so using this made it more professional as I have kept the same theme throughout each of my products.

I felt like the black font was plain and boring so I thought I would change this by making the font white, this makes the text looking more eye catching and stands out as its bright and bold.

As I went further in with my design I decided to make the 32 bigger than the text of the product, I have done this on purpose as I want to emphasise the number as I want the audience to be drawn to it first.

I thought my web banner looked plain and I thought I would a shape star banner on the back of the product making it look like a comic explosion, I changed the colour to make it more bold and this will draw attention more to the product.,

On my next development I thought I would add more text saying “out now” making the audience aware that the product is ready to buy and also this technique is used on many product web banners, so I thought this would be effective to use.

On my final part of developing my first banner is I added water drops effect on the banner so it looks the banner is dripping and also giving the effect that it’s a cold drink can which links in with the theme of the product I have advertised an energy drink.

Web banner 2