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Developing and Using Your Career Brand:
Part 2 – Using Your Brand
Angelique TorresVolunteer at The Career Place and Employer Outreach SpecialistEndicott College
Email: [email protected]: http://www.linkedin.com/in/angeliquetorresTwitter: @Angelique.Torre1
Elevator Pitch Sharing and Feedback Session Please allow others to speak before you do After an elevator speech is given, we will
have time for two comments Constructive feedback basics:- Mention something positive about the
speech given- Show appreciation- Avoid “need to” phrases- State observations and not interpretations
Learning Objectives Identify two different approaches in
using your career brand Apply techniques to successfully use
your career brand
Steps to Developing Your Career Brand
ReflectionPersonalPresence
OnlinePresence
Your Career Brand
Personal Presence (CAN) Communication- Improve your speaking and writing ability by
taking courses in public speaking and writing.- Example: Toastmasters Appearance- Attire - Hygiene- Body Language Networking
It’s all about Relationship Networking “It’s not what you know, it’s who you
know.”- Dan Schwabel
Look at every opportunity when you meet someone as a networking opportunity and a way to build your offline brand
Those people in your network and that you meet can help by giving references and endorsements
Online Presence
Documents- Cover Letter and Resume- Focus on results on a resume by
using the BAR model Social Media
Why Does Social Media Matter
The Social Media Revolution 2012:http://youtu.be/0eUeL3n7fDsIs Social Recruiting Real?:http://youtu.be/KU51MSNZrLc
Best Practices with Social Media
Decide why you would like to use social media and for what for
Come up with a goal on how often you would like to post (i.e. at least once a week)
Come up with ways to engage with those that are in your network (i.e. ask questions)
Be consistent in the brand you portray
Craft your profile (headshot, headline)
Start and expand your network Ask for advice Ask for recommendations Search jobs Make sure your profile meets 100%
completeness
Facebook Control your privacy settings Complete your profile Find your contacts Non-stop networking Join groups and fan pages Register for events Think about creating two separate
profiles, one professional and one personal
Key Takeaways
Understand how to use your personal and online presence as a part of your career brand
Identify best practices on how to apply your career brand
Identify at least one action item for using your career brand through a personal and online presence
Contact
Angelique TorresEmail: [email protected]
LinkedIn: http://www.linkedin.com/in/angeliquetorres
Twitter: @Angelique.Torre1
