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Marketing Fundamental

Manual Guide

Content:

1. Learning Framework

2. Information about module

3. Manual Instruction Guide for Self Learning

4. Self Learning Materials : Reading

5. Action Learning Project Instruction

6. Action Learning Project Form

7. Sit-in Information

Learning Framework:

Marketing Fundamental

3

1. Do Pre Test 1. Do Self Learning

2. Do Mentoring

16 Jan 2016

1. Submit mentoring report

2. Do Post Test

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• Manual Instruction Guide

• Pre test

• Self Learning Material

• Mentoring instruction

• Mentoring session log form

• Mentoring Report: Marketing strategy for implement in BULC area

• Mentoring Log Book

• Post Test

17 Dec 2015 -

16 Jan 201610-17 Dec 2015

Module Description

One of Manager marketing task is to establish the marketing strategy. In this training, participants will learn the science of marketing and at the same time draw up marketing strategies to be implement.

The delivery of this training done in two ways, self-learning and mentoring. By self-learning, participants are expected to read on marketing fundamentals presentation. On mentoring, participants are expected to active in discussion with mentor to implement action learning project. At the end of training, participant expected to produce a presentation of the marketing strategy to be applied

Information about the Module

Learning Outcomes:

• Implement the marketing steps and strategies

Module Outlines:

1. 5W + 1H Marketing

2. Segmenting, targeting, positioning

3. Marketing Strategy

Target Participant :

BULC Manager

Information about the Module

Module Completion Policy

Participants should meet the module requirement include attendance and complete all assignments and assessments given, in order to pass module and eligible for a certificate.

Module Assessment Summary

1. Pre test & Post test : 15%

2. Marketing Strategy Presentation : 50%

3. Mentoring session log : 35%

Passing grade = 70

Information about the Module

1. Manual Instructional Guide for Self LearningT

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Login melalui aplikasi http://bcld.binus.edu/blended/

Sebagai dosen

User name : Kode Dosen (DXXXX)

Password : password binusmaya

Sebagai karyawan

User name : email

Password : password outlook

1. Manual Instructional Guide for Self LearningT

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Pilih My Workshop: Marketing Fundamental

1. Manual Instructional Guide for Self LearningT

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1. Manual Instructional Guide for Self LearningT

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Silahkan men-download file Pre Test, dan

kemudian men-submit file jawaban pre test

1. Manual Instructional Guide for Self LearningT

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Menu untuk men-download file Training Manual Guide

1. Manual Instructional Guide for Self LearningT

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Menu untuk men-download materi Training

1. Manual Instructional Guide for Self LearningT

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Menu untuk men-download ALP Marketing Strategy

Presentation & Mentoring Session Log Training

1. Manual Instructional Guide for Self LearningT

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Silahkan men-download file Post Test, dan kemudian

men-submit file jawabanPost test

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Module Material : Marketing Fundamental

Selamat datang, dalam aktivitas Self Learning “Marketing Fundamental”. Sesi self learning ini terdiri dari 1 module material sebagai berikut :

1. Self Learning Material : Training Material

2. Pre and Post Test

3. Action Learning Project Instruction & Form

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2 PRE & POST TEST

1. Self Learning Material : Reading

2. Pre and Post Test

3. Action Learning Project Instruction & Form

Aim:

To measure the participant’s knowledge and understanding about the topic

Instruction:

Select the correct answer of each item from the options given.

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3ACTION LEARNING PROJECT INSTRUCTION

1. Self Learning Material : Reading

2. Pre and Post Test

3. Action Learning Project Instruction & Form

Goal : Anda diharapkan menghasilkan strategi marketing yang akandiimplementasikan di area BULC. Dalam menyusun strategimarketing tersebut , Anda dipersilahkan untuk berdiskusi denganmentor Anda. Tuliskanlah hasil diskusi dan aktivitas Anda padamentoring session log.

Product : Marketing strategy for implement in BULC area

Format : PowerPoint Presentation

Duration : 3 x 2 hours (in 1 months)

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3ACTION LEARNING PROJECT INSTRUCTION

1. Self Learning Material : Reading

2. Pre and Post Test

3. Action Learning Project Instruction & Form

Instruction:

1. Susunlah strategi marketing yang akan Anda terapkan di area BULC

2. Dikusikanlah strategi tersebut dengan mentor Anda dan tuliskan padasession log di kolom topic for discuss.

3. Deskripsikan activity Anda dalam menyusun strategi marketing dan tuliskanpada session log di kolom activity.

4. Deskripsikan progress anda setelah melakukan activity dan tuliskan padasession log di kolom progress.

5. Jika Anda menemui kesulitan tuliskan pada di obstacle.

6. Lakukan mentoring ini selama 3 sesi dalam waktu 3 minggu. Harap mengisisession log sesuai proses mentoring Anda.

7. Hasil akhir yang diharapkan adalah strategi marketing dalam format PowerPoint.

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3ACTION LEARNING PROJECT FORM

1. Self Learning Material : Reading

2. Pre and Post Test

3. Action Learning Project Instruction & Form

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3 ACTION LEARNING PROJECT SUBMISSION

The output of Assignment & Action Learning Project are: 1. Mentoring Report : Marketing strategy for implement in BULC area2. Mentoring Session Log

Please email those forms, To : Robin Ginting (rginting@binus.edu )Cc : Van Henrikh (vhenrikh@binus.edu, Sunarsih (sunarsih@binus.edu),

With subject : Marketing Fundamental (Participant Name)Deadline: 16 January 2016

1. Self Learning Material : Reading

2. Pre and Post Test

3. Action Learning Project Instruction & Form

Thank You