Developing A Purpose

Statement

Developing A Purpose

Statement

You have a purpose, how will you describe

it?

You have a purpose, how will you describe

it?

DefinitionDefinition• A purpose statement captures

succinctly why the organization exists and what it does.

• Usually purpose statements are phrased like this:“We are ________________ who

_____________ by _________________ .”

• A purpose statement captures succinctly why the organization exists and what it does.

• Usually purpose statements are phrased like this:“We are ________________ who

_____________ by _________________ .”

Qualities of a Purpose Statement

Qualities of a Purpose Statement

• Specific - Unique to your organization.• Measurable - How will you know it has

been accomplished?• Attainable - Achievable within the realm

of faith.

• Relevant - Worthy of accomplishment.• Time-bound - Incorporates a time frame

for accomplishment.

• Strategic - It will capture the resources of our entire organization.

• Specific - Unique to your organization.• Measurable - How will you know it has

been accomplished?• Attainable - Achievable within the realm

of faith.

• Relevant - Worthy of accomplishment.• Time-bound - Incorporates a time frame

for accomplishment.

• Strategic - It will capture the resources of our entire organization.

Example Purpose Statements

Example Purpose Statements

• 3M: Our purpose is to solve unsolved problems innovatively.

• Merck: Our purpose is to preserve and improve human life.

• Walt Disney: Our purpose is to make people happy.

• SETI Institute: Our purpose is to explore, understand, and explain the origin, nature, prevalence and distribution of life in the universe.

• Fannie Mae: Our purpose is to strengthen the social fabric by continually democratizing home ownership.

• 3M: Our purpose is to solve unsolved problems innovatively.

• Merck: Our purpose is to preserve and improve human life.

• Walt Disney: Our purpose is to make people happy.

• SETI Institute: Our purpose is to explore, understand, and explain the origin, nature, prevalence and distribution of life in the universe.

• Fannie Mae: Our purpose is to strengthen the social fabric by continually democratizing home ownership.

Example Purpose Statements

Example Purpose Statements

• Hewlett-Packard: Our purpose is to make technical contributions for the advancement and welfare of humanity.

• Sony: Our purpose is to experience the joy of advancing and applying technology for the benefit of the public.

• Wal-Mart: Our purpose is to give ordinary folk the chance to buy the same things as rich people.

• Valley Bible Church: We are committed to utilizing relationships for the purpose of evangelism and discipleship.

• Hewlett-Packard: Our purpose is to make technical contributions for the advancement and welfare of humanity.

• Sony: Our purpose is to experience the joy of advancing and applying technology for the benefit of the public.

• Wal-Mart: Our purpose is to give ordinary folk the chance to buy the same things as rich people.

• Valley Bible Church: We are committed to utilizing relationships for the purpose of evangelism and discipleship.

Example Church Purpose Statement

Example Church Purpose Statement

• “To bring people to Jesus and membership in his family, develop them to Christ-like maturity, and equip them for their ministry in the church and life mission in the world, in order to magnify God's name.”

• This church uses five key words to summarize Christ's five purposes for His church 1. Magnify:  Through worship we celebrate God's

presence 2. Mission:  Through evangelism we communicate God's

word 3. Membership:  Through fellowship we incorporate

God's family 4. Maturity:  Through discipleship we educate God's

people 5. Ministry: Through service we demonstrate God's love

• “To bring people to Jesus and membership in his family, develop them to Christ-like maturity, and equip them for their ministry in the church and life mission in the world, in order to magnify God's name.”

• This church uses five key words to summarize Christ's five purposes for His church 1. Magnify:  Through worship we celebrate God's

presence 2. Mission:  Through evangelism we communicate God's

word 3. Membership:  Through fellowship we incorporate

God's family 4. Maturity:  Through discipleship we educate God's

people 5. Ministry: Through service we demonstrate God's love

Four DistinctivesFour Distinctives

• It is stated in terms of results rather than in terms of activity. It is SPECIFIC and MEASUREABLE. – It allows for an objective witness to be

able to observe the results in a quantifiable way.

– Stated in terms of units, frequency of occurrence, etc.

– It is how we know when the goal has been accomplished.

• It is stated in terms of results rather than in terms of activity. It is SPECIFIC and MEASUREABLE. – It allows for an objective witness to be

able to observe the results in a quantifiable way.

– Stated in terms of units, frequency of occurrence, etc.

– It is how we know when the goal has been accomplished.

Four Example DistinctivesFour Example Distinctives

• It is stated in terms of results rather than in terms of activity. It is SPECIFIC and MEASUREABLE.

• It is stated in terms of results rather than in terms of activity. It is SPECIFIC and MEASUREABLE.

• It is stated in a way that encourages participation. It must be ATTAINABLE and RELEVANT. – The faith factor – more than we could accomplish alone, yet not testing God.– God never asks us to do anything that we could accomplish without Him.– Its relevance answers the question, ‘Why should we…’

Four Example DistinctivesFour Example Distinctives

• It is stated in terms of results rather than in terms of activity. It is SPECIFIC and MEASUREABLE.

• It is stated in terms of results rather than in terms of activity. It is SPECIFIC and MEASUREABLE.

• It is stated in a way that encourages participation. It must be ATTAINABLE and RELEVANT. • It must be TIME-BOUND and include the elements of timely

accomplishment. – Without the pressure of time there is no urgency.– “We are fighting a war with a peace-time strategy.” John

Piper

Four Example DistinctivesFour Example Distinctives

• It is stated in terms of results rather than in terms of activity. It is SPECIFIC and MEASUREABLE.

• It is stated in terms of results rather than in terms of activity. It is SPECIFIC and MEASUREABLE.

• It is stated in a way that encourages participation. It must be ATTAINABLE and RELEVANT. • It must be TIME-BOUND and include the elements of timely accomplishment.

• STRATEGICALLY it will consume and compel all the resources of the organization.– Every aspect of our organization must be bent in this direction.

Each must be able to show how their area contributes to the overall purpose.