Deutsche Messe Marketing Guide EN

Marketing Guide 2013The four pillars for your success:Our marketing services for exhibitors

Deutsche MesseMessegelände30521 HannoverGermany

Tel. +49 511 89-0Fax +49 511 [email protected]

GB

Prin

ted

in G

erm

any

10/2

012

Heart of the digital world Heart of the digital world

32

The four pillars for your successThe four pillars for your success

Example ordering period: from 01.12.2012 to 09.03.2013

Sep. Oct. Nov. Dec. Jan. Feb. March

Plan your success at CeBIT 2013! To this end we provide a comprehensive range of services. With the right marketing measures you can increase the quality and quantity of your contacts. This brochure will help you to organize your presentation at CeBIT. In order to simplify your forward planning we have divided our services into four different categories:

The four pillars for your success

Attract potential new customers to your stand – and invite your guests to CeBIT free of charge. Get the business leads you are looking for by consolidating and expanding your customer base. Your visitor profi le is something you can actively infl uence.

Find and be found. We have developed convenient ways of making contact with trade visitors before, during and after the show with a view to building productive business relationships for the future.

Attract additional visitor traffi c to your stand. The professional display environment ensures a high concentration of potential buyers, thus minimizing any wasted coverage.

Get your message across to the industry – and get your name in the media. Our professional media services will bring your products to the attention of the relevant journalists. We’re here to help!

INVITATION SERVICES & TICKETS

MANAGING YOUR LEADS

ADDITIONAL ADVERTISING

& SPONSORING

PRESS SERVICES

Online Customer Center for exhibitors at cebit.com

Details on the services can be found at cebit.com in the Customer Center for Exhibitors.

The 2013 Marketing Guide shows you how – with handy symbols and information boxes

Online order service at www.obs.messe.de

The 24/7 online ordering service is quick and convenient. However, if you have any technical questions, our OBS Team will be pleased to help: Tel. +49 511 89-37000, E-mail: [email protected]

Benefi t from our comprehensive services and take advantage of these attractive approaches to your own individual visitor marketing. Maximize your presence before, during and after the show by getting an overview of the communication services available for CeBIT. These four building blocks will help to ensure your sustained success.

INVITATION SERVICES & TICKETS Everything you need to invite your guests to the show!

Invitation campaigns and tickets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Exclusive services for your customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Advertising materials for your invitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

MANAGING YOUR LEADS

Everything you need for sustained business leads!Media listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Exhibitor videos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Visitor data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Matchmaking Service Match & Meet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10E-mail campaigns and online lead generation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Lead Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Exclusive Speech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13CeBIT Guided Tours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13


& SPONSORING

ADDITIONAL ADVERTISING & SPONSORINGOutdoor advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Online advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Smartphone advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Print advertising in the list of exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Print advertising in the show’s own newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21Sponsoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

PRESS SERVICES Everything you need for a strong trade media presence!

Media consulting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Facilitating media contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25Media presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

These services or items are already covered by your stand rental charge or other obligatory charges (e.g. media fee) – so you pay nothing extra.

Further optional services or items, available at extra cost.

Basic services are free, other options are chargeable.

Marketing services that are particularly popular with exhibitors.

Ordering period:

The red boxes indicate the periods during which you can order the respective service (shown as calendar week).

32

The four pillars for your successThe four pillars for your success

Example ordering period: from 01.12.2012 to 09.03.2013


Plan your success at CeBIT 2013! To this end we provide a comprehensive range of services. With the right marketing measures you can increase the quality and quantity of your contacts. This brochure will help you to organize your presentation at CeBIT. In order to simplify your forward planning we have divided our services into four different categories:

The four pillars for your success

Attract potential new customers to your stand – and invite your guests to CeBIT free of charge. Get the business leads you are looking for by consolidating and expanding your customer base. Your visitor profi le is something you can actively infl uence.

Find and be found. We have developed convenient ways of making contact with trade visitors before, during and after the show with a view to building productive business relationships for the future.

Attract additional visitor traffi c to your stand. The professional display environment ensures a high concentration of potential buyers, thus minimizing any wasted coverage.

Get your message across to the industry – and get your name in the media. Our professional media services will bring your products to the attention of the relevant journalists. We’re here to help!

INVITATION SERVICES & TICKETS

MANAGING YOUR LEADS


& SPONSORING

PRESS SERVICES

Online Customer Center for exhibitors at cebit.com

Details on the services can be found at cebit.com in the Customer Center for Exhibitors.

The 2013 Marketing Guide shows you how – with handy symbols and information boxes

Online order service at www.obs.messe.de

The 24/7 online ordering service is quick and convenient. However, if you have any technical questions, our OBS Team will be pleased to help: Tel. +49 511 89-37000, E-mail: [email protected]

Benefi t from our comprehensive services and take advantage of these attractive approaches to your own individual visitor marketing. Maximize your presence before, during and after the show by getting an overview of the communication services available for CeBIT. These four building blocks will help to ensure your sustained success.

INVITATION SERVICES & TICKETS Everything you need to invite your guests to the show!

Invitation campaigns and tickets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Exclusive services for your customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Advertising materials for your invitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

MANAGING YOUR LEADS

Everything you need for sustained business leads!Media listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Exhibitor videos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Visitor data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Matchmaking Service Match & Meet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10E-mail campaigns and online lead generation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Lead Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Exclusive Speech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13CeBIT Guided Tours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13


& SPONSORING

ADDITIONAL ADVERTISING & SPONSORINGOutdoor advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Online advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Smartphone advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Print advertising in the list of exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Print advertising in the show’s own newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21Sponsoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

PRESS SERVICES Everything you need for a strong trade media presence!

Media consulting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Facilitating media contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25Media presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

These services or items are already covered by your stand rental charge or other obligatory charges (e.g. media fee) – so you pay nothing extra.

Further optional services or items, available at extra cost.

Basic services are free, other options are chargeable.

Marketing services that are particularly popular with exhibitors.

Ordering period:

The red boxes indicate the periods during which you can order the respective service (shown as calendar week).

54

Invitation services & tickets Invitation services & tickets

Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over 33 % more visitors to their stands than exhibitors who decide not to invite their guests.

Invitation campaigns and tickets Exclusive services for your customers

Travel specials and overnight accomodation

We have negotiated some very special travel deals for visitors planning to attend CeBIT 2013. Tell your customers about these deals when you invite them to the show – from rail fares to Hannover starting at € 79 for travel within Germany to special Lufthansa deals on international fl ights. More information at www.cebit.de/en/special-travel-deals

Suitable accommodation can be booked online at www.hannover.de/hotels/cebit

Invitation management for e-ticket campaign

A targeted invitation campaign will increase the number of visitors at your stand, thus opening up new sources of sales potential. On your behalf we can produce e-mail invitations with built-in e-ticket codes and distribute these invitations to your customers and business partners. � Required information: company logo, up to 3 product innovations,

customer list � Distribution via e-mail marketing software featuring whitelisting� The mail shots are distributed in the CeBIT layout � Cost: € 350 for 1,000 contacts; price for distribution to additional

contacts will be quoted upon request

Premium Pass

� Free admission for the entire duration of the show.� Shuttle service, exclusive use of the Premium Lounge, cloakroom

and left-luggage facilities at all entrances, Match & Meet Registration for the pass holder and one guest, invitation to CeBIT Global Conferences

� Cost: € 120

eTicket

Ideal for comprehensive and cost-effective invitation campaigns.� After receiving your order we will send you an Excel list

with your eTicket codes (1 eTicket code per ticket). Your guests then need to click on the code to register their ticket online, and we will e-mail them their eTicket to be printed out.

� e-mailings save time and postage costs� Size: 210 x 297 mm. Personalized imprints are always an option� Cost: 20 tickets per m² for principal exhibitors and 300 tickets (fi xed

allocation) for co-exhibitors (paper and eTickets combined) are already included in the standard marketing fee

12345678901234

Gültig in allen Verkehrsmitteln – 2. Klasse – im Großraum-Verkehr Hannover (GVH, www.gvh.de), wenn Besuchstag angekreuzt ist.Valid on all GVH busses/trams plus trains (2nd class) in the Greater Hannover Region (www.gvh.de). Valid only if day of visit is ticked before boarding.

e-Ticket CeBIT 2013Öffnungszeiten /Opening hours, 5 – 9 March 2013, 9.00 – 18.00 h

TagesticketDay Ticket

Eintritt erst ab 16 Jahren /Minimum age: 16

5. 3. 6. 3. 7. 3. 8. 3. 9. 3.

Zeile1 Zeile1 Zeile1 Zeil





Ordering period: from 29.10.2012 to 09.03.2013


Complimentary admission tickets (print)

Ideal for personal invitations or for mailing to selected contacts.� When your guests receive their tickets from you, they must

register them online.� Size: 189 x 82.5 mm; weight: approx. 2.5 g. Personalized imprints

can be ordered up to 4th February 2013� Cost: 20 tickets per m² for principal exhibitors and 300 tickets (fi xed


Gültig in allen Verkehrsmitteln – 2. Klasse – im Großraum-Verkehr Hannover (GVH, www.gvh.de), wenn Besuchstag angekreuzt ist (Rückseite).Valid on all GVH busses/trams plus trains (2nd class) in the Greater Hannover Region (www.gvh.de). Valid only if day of visit is ticked before boarding (see reverse).

5 – 9 MARCH 2013


TICKETFachbesucher-Ticket /Complimentary TicketErst nach Registrierung unter www.cebit.de/ticketregistrierung gültig.Registration under www.cebit.de/ticketregistration required.Öffnungszeiten /Opening hours, 5 – 9 March 2013, 9.00 – 18.00 h.


DM_504_2012_cb13_fachbesucher.indd 1 21.08.12 12:39

PREMIUM PASS

Heart of the digital world5 – 9 March 2013 · Hannover ∙ Germany

Contact

TicketsCorinna Schaaf Tel. +49 511 [email protected]

www.obs.messe.de Service category: Invitation services & tickets









e-Ticket CeBIT 2013-Öffnungszeiten /Opening hours, 5 – 9 March 20


Included in the marketing fee!

Fachbesucher-Ticket /ComplimentaErst nach Registrierung unter www.cebit.de/ticketregistrieruRegistration under www.cebit.de/ticketregistration required.Öffnungszeiten /

gOpening hours, 5 – 9 March 2013, 9.00 – 18.00


ContactTravel specials and overnight accomodationIncoming ServiceTel. +49 511 [email protected]


Premium Pass TeamTel. +49 511 89-30600 [email protected]

54

Invitation services & tickets Invitation services & tickets

Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over 33 % more visitors to their stands than exhibitors who decide not to invite their guests.

Invitation campaigns and tickets Exclusive services for your customers

Travel specials and overnight accomodation

We have negotiated some very special travel deals for visitors planning to attend CeBIT 2013. Tell your customers about these deals when you invite them to the show – from rail fares to Hannover starting at € 79 for travel within Germany to special Lufthansa deals on international fl ights. More information at www.cebit.de/en/special-travel-deals

Suitable accommodation can be booked online at www.hannover.de/hotels/cebit

Invitation management for e-ticket campaign

A targeted invitation campaign will increase the number of visitors at your stand, thus opening up new sources of sales potential. On your behalf we can produce e-mail invitations with built-in e-ticket codes and distribute these invitations to your customers and business partners. � Required information: company logo, up to 3 product innovations,

customer list � Distribution via e-mail marketing software featuring whitelisting� The mail shots are distributed in the CeBIT layout � Cost: € 350 for 1,000 contacts; price for distribution to additional

contacts will be quoted upon request

Premium Pass

� Free admission for the entire duration of the show.� Shuttle service, exclusive use of the Premium Lounge, cloakroom

and left-luggage facilities at all entrances, Match & Meet Registration for the pass holder and one guest, invitation to CeBIT Global Conferences

� Cost: € 120

eTicket

Ideal for comprehensive and cost-effective invitation campaigns.� After receiving your order we will send you an Excel list

with your eTicket codes (1 eTicket code per ticket). Your guests then need to click on the code to register their ticket online, and we will e-mail them their eTicket to be printed out.

� e-mailings save time and postage costs� Size: 210 x 297 mm. Personalized imprints are always an option� Cost: 20 tickets per m² for principal exhibitors and 300 tickets (fi xed


12345678901234

Gültig in allen Verkehrsmitteln – 2. Klasse – im Großraum-Verkehr Hannover (GVH, www.gvh.de), wenn Besuchstag angekreuzt ist.Valid on all GVH busses/trams plus trains (2nd class) in the Greater Hannover Region (www.gvh.de). Valid only if day of visit is ticked before boarding.

e-Ticket CeBIT 2013Öffnungszeiten /Opening hours, 5 – 9 March 2013, 9.00 – 18.00 h



5. 3. 6. 3. 7. 3. 8. 3. 9. 3.








Complimentary admission tickets (print)

Ideal for personal invitations or for mailing to selected contacts.� When your guests receive their tickets from you, they must

register them online.� Size: 189 x 82.5 mm; weight: approx. 2.5 g. Personalized imprints

can be ordered up to 4th February 2013� Cost: 20 tickets per m² for principal exhibitors and 300 tickets (fi xed


Gültig in allen Verkehrsmitteln – 2. Klasse – im Großraum-Verkehr Hannover (GVH, www.gvh.de), wenn Besuchstag angekreuzt ist (Rückseite).Valid on all GVH busses/trams plus trains (2nd class) in the Greater Hannover Region (www.gvh.de). Valid only if day of visit is ticked before boarding (see reverse).

5 – 9 MARCH 2013


TICKETFachbesucher-Ticket /Complimentary TicketErst nach Registrierung unter www.cebit.de/ticketregistrierung gültig.Registration under www.cebit.de/ticketregistration required.Öffnungszeiten /Opening hours, 5 – 9 March 2013, 9.00 – 18.00 h.


DM_504_2012_cb13_fachbesucher.indd 1 21.08.12 12:39

PREMIUM PASS

Heart of the digital world5 – 9 March 2013 · Hannover ∙ Germany

Contact

TicketsCorinna Schaaf Tel. +49 511 [email protected]










e-Ticket CeBIT 2013-Öffnungszeiten /Opening hours, 5 – 9 March 20



Fachbesucher-Ticket /ComplimentaErst nach Registrierung unter www.cebit.de/ticketregistrieruRegistration under www.cebit.de/ticketregistration required.Öffnungszeiten /

gOpening hours, 5 – 9 March 2013, 9.00 – 18.00


ContactTravel specials and overnight accomodationIncoming ServiceTel. +49 511 [email protected]


Premium Pass TeamTel. +49 511 89-30600 [email protected]

76

Invitation services & ticketsInvitation services & tickets

Use the invitation card – you can add your own imprint – and enclose a visitor brochure. A large number of trade visitors decide to attend the show on the basis of a personal invitation.

Advertising materials for your invitations


Contact

Invitation card

Send invitations to your customers and use the inside for your personalized imprint.� You can add your own imprint using a copier or (laser) printer� Include a visitor brochure or complimentary ticket� Size: 100 x 210 mm; weight: 8 g� Language: D-German/GB-English� Free service

Heart of the digital world

Einladung Invitation

Visitor brochure

Send copies of the visitor brochure to your customers. It contains important information about CeBIT, the featured focus topics, opening times and costs.� Size: 100 x 210 mm; weight: 13 g; number of pages: 8� Languages: D-German, GB-English, F-French, I-Italian, E-Spanish,

PL-Polish� Can also be downloaded on the Internet as a PDF fi le – just e-mail

the link to your customers� Free service

Mailing stickers with imprint

Use the mailing stickers for your day-to-day business mail.With imprint “We‘ll be there: Hall xx, Stand yy”:� Size: 55 x 35 mm� Languages: D-German, GB-English� Cost: € 39.50 for 1,000 stickers

Poster (DIN A1 and DIN A4)

Give the public a preview of your presentation at the show.� Language: GB-English� Format DIN A1: 594 x 841 mm

Format DIN A4: 210 x 297 mm� Free service

Online banners

Place a banner on your own homepage to publicize your presence at the show. � The banner will be created automatically using your order and

customer ID number. It will include your hall and stand numbers� A link will be generated that leads to your exhibitor data� Size: 468 x 60 pixels and 234 x 60 pixels� Free service

Information for visitors


English

We’ll be there:

Hall xxstand xxx


Scan the code and download our free smartphone app:











Advertising materials hotlineMaren FrankeTel. +49 511 [email protected]

76

Invitation services & ticketsInvitation services & tickets

Use the invitation card – you can add your own imprint – and enclose a visitor brochure. A large number of trade visitors decide to attend the show on the basis of a personal invitation.

Advertising materials for your invitations


Contact

Invitation card

Send invitations to your customers and use the inside for your personalized imprint.� You can add your own imprint using a copier or (laser) printer� Include a visitor brochure or complimentary ticket� Size: 100 x 210 mm; weight: 8 g� Language: D-German/GB-English� Free service


Einladung Invitation

Visitor brochure

Send copies of the visitor brochure to your customers. It contains important information about CeBIT, the featured focus topics, opening times and costs.� Size: 100 x 210 mm; weight: 13 g; number of pages: 8� Languages: D-German, GB-English, F-French, I-Italian, E-Spanish,

PL-Polish� Can also be downloaded on the Internet as a PDF fi le – just e-mail

the link to your customers� Free service

Mailing stickers with imprint

Use the mailing stickers for your day-to-day business mail.With imprint “We‘ll be there: Hall xx, Stand yy”:� Size: 55 x 35 mm� Languages: D-German, GB-English� Cost: € 39.50 for 1,000 stickers

Poster (DIN A1 and DIN A4)

Give the public a preview of your presentation at the show.� Language: GB-English� Format DIN A1: 594 x 841 mm

Format DIN A4: 210 x 297 mm� Free service

Online banners

Place a banner on your own homepage to publicize your presence at the show. � The banner will be created automatically using your order and

customer ID number. It will include your hall and stand numbers� A link will be generated that leads to your exhibitor data� Size: 468 x 60 pixels and 234 x 60 pixels� Free service

Information for visitors


English

We’ll be there:

Hall xxstand xxx


Scan the code and download our free smartphone app:











Advertising materials hotlineMaren FrankeTel. +49 511 [email protected]

98

Managing your leads Managing your leads

It’s only by making your presence felt that you will make your mark. Showcase your company and products before, during and after CeBIT 2013. You can actively infl uence your visitor profi le, log visitor data and keep a record of your contacts and enquiries at the show.

Media listings and Lead management

ContactDeutsche Messe Media ServiceTel. +49 511 [email protected]

www.obs.messe.de Service category: Highlighting your company (ECMS)

www.obs.messe.de Service category: Highlighting your company (ECMS) Service category: Start page, following login

Exhibitor videos and Network placements (Silver Package info box) Deutsche Messe Media-ServiceTel. +49 511 [email protected]

Visitor dataCorinna SchaafTel. +49 511 [email protected]

Contact

Ordering period: all-year round


Company profi le

Extensive presentation possibilities:� Brief profi le� Link to your own website� Reference to partners and subsidiaries� Provision of downloads



Product profi les

An unlimited number of product descriptions can be posted in the Exhibitor Content Management System (ACMS), which your company must manage and update.� Product illustrations/photos ready to download� Listing/Inclusion in max. 4 product group entries for each product

description� Showcasing innovations at show attracts particular attention

Online exhibitor/product search facility,the Electronic Visitor Information System (EBi) and the printed catalogue

Put your company data online, together with key information about your stand and your products and services – 365 days a year!� Online at: cebit.com� Information can also be accessed via the EBi terminals located

throughout the Exhibition Grounds� Publication in the offi cial list of exhibitors� Your customers and visitors will be guided straight to your stand!

Exhibitor videos

Videos attract attention. You can use this high-impact medium to generate additional interest among (potential) customers for your products and solutions. � Video format: Flash (.fl v), size: 416 x 234 px (16:9), max. 60 MB� Length: max. 5 minutes

Basic: � Online presentation of your video on cebit.com within your

company profi le� Cost: € 100

Premium:� Online presentation of your video on cebit.com within your

company profi le and under the heading “Exhibitor video highlights”

� Cost: € 350



Network placements (Silver Package info box)

Boost your B2B impact via an additional online presence!� Subscribe to special placements on business portals: exclusive

insertions in the online advertising format “infobox”, including a direct link to your exhibitor profi le

� Directly infl uence the content of your placements: you can edit the information you want to publicize

� You receive regular reports and statistics relating to your publications

� Cost: € 79 per month



Visitor data

Five weeks before the start of the show we will begin updating the registration data of your invited guests on a daily basis as they register their complimentary admission tickets. One week after the show we will make the user data available to you.� Arrange appointments at your stand in advance and get a head

start on your post-show follow-ups� Excel list available for downloading via the OBS service� Free service

Ordering period: from 29.10.2012 to 04.02.2013 (print), all-year round (online)





Ordering period: from 29.01.2013


98

Managing your leads Managing your leads

It’s only by making your presence felt that you will make your mark. Showcase your company and products before, during and after CeBIT 2013. You can actively infl uence your visitor profi le, log visitor data and keep a record of your contacts and enquiries at the show.

Media listings and Lead management

ContactDeutsche Messe Media ServiceTel. +49 511 [email protected]

www.obs.messe.de Service category: Highlighting your company (ECMS)

www.obs.messe.de Service category: Highlighting your company (ECMS) Service category: Start page, following login

Exhibitor videos and Network placements (Silver Package info box) Deutsche Messe Media-ServiceTel. +49 511 [email protected]

Visitor dataCorinna SchaafTel. +49 511 [email protected]

Contact



Company profi le

Extensive presentation possibilities:� Brief profi le� Link to your own website� Reference to partners and subsidiaries� Provision of downloads



Product profi les

An unlimited number of product descriptions can be posted in the Exhibitor Content Management System (ACMS), which your company must manage and update.� Product illustrations/photos ready to download� Listing/Inclusion in max. 4 product group entries for each product

description� Showcasing innovations at show attracts particular attention

Online exhibitor/product search facility,the Electronic Visitor Information System (EBi) and the printed catalogue

Put your company data online, together with key information about your stand and your products and services – 365 days a year!� Online at: cebit.com� Information can also be accessed via the EBi terminals located

throughout the Exhibition Grounds� Publication in the offi cial list of exhibitors� Your customers and visitors will be guided straight to your stand!

Exhibitor videos

Videos attract attention. You can use this high-impact medium to generate additional interest among (potential) customers for your products and solutions. � Video format: Flash (.fl v), size: 416 x 234 px (16:9), max. 60 MB� Length: max. 5 minutes

Basic: � Online presentation of your video on cebit.com within your

company profi le� Cost: € 100

Premium:� Online presentation of your video on cebit.com within your

company profi le and under the heading “Exhibitor video highlights”

� Cost: € 350



Network placements (Silver Package info box)

Boost your B2B impact via an additional online presence!� Subscribe to special placements on business portals: exclusive

insertions in the online advertising format “infobox”, including a direct link to your exhibitor profi le

� Directly infl uence the content of your placements: you can edit the information you want to publicize

� You receive regular reports and statistics relating to your publications

� Cost: € 79 per month



Visitor data

Five weeks before the start of the show we will begin updating the registration data of your invited guests on a daily basis as they register their complimentary admission tickets. One week after the show we will make the user data available to you.� Arrange appointments at your stand in advance and get a head

start on your post-show follow-ups� Excel list available for downloading via the OBS service� Free service

Ordering period: from 29.10.2012 to 04.02.2013 (print), all-year round (online)





Ordering period: from 29.01.2013


1110

Managing your leadsManaging your leads

Match & Meet Onsite

In addition to the facilities included in the Match & Meet Online package, Match & Meet Onsite boasts a diary and an appointment scheduling function. This allows you to arrange meetings online and thus maximize your success at CeBIT. The Match & Meet Team will provide support throughout the matching process.� Arrange appointments with new business partners at your

CeBIT stand � Cost: € 800, incl. Match & Meet Online and Premium Pass

(VIP services at the Exhibition Grounds)

Match & Meet Meeting Services

In addition to the Match & Meet service packages (Registration, Online and Onsite) – or independently thereof – you can book conference tables and rooms on a daily basis at the Match & Meet Area at CeBIT. � Greater convenience and privacy for your discussions� Cost: will be quoted on request, as from € 400

Match & Meet Online

Via Match & Meet Online you can actively target other participants. The system generates a list of contacts that match your profi le. You can follow up these contacts – and at the same time you can be found and contacted by other participants.� Get to know business partners in the run-up to the show � Establish and maintain qualifi ed business contacts – all year round � Cost: year-round use € 300, 3-day use € 99

ContactMatch & Meet Team Tel. +49 511 89-34550match&[email protected]

www.obs.messe.de Service category: Managing your leads

Match & Meet Registration

Match & Meet Registration allows you to establish your personal profi le. You will then be found by other subscribers to the service and receive contact proposals.� New business contacts generated and fostered online before,

during and after the show multiply the benefi ts of trade show participation

� Access code available via OBS; registration possible all year round� Free of charge









1110


Match & Meet Onsite

In addition to the facilities included in the Match & Meet Online package, Match & Meet Onsite boasts a diary and an appointment scheduling function. This allows you to arrange meetings online and thus maximize your success at CeBIT. The Match & Meet Team will provide support throughout the matching process.� Arrange appointments with new business partners at your

CeBIT stand � Cost: € 800, incl. Match & Meet Online and Premium Pass

(VIP services at the Exhibition Grounds)

Match & Meet Meeting Services

In addition to the Match & Meet service packages (Registration, Online and Onsite) – or independently thereof – you can book conference tables and rooms on a daily basis at the Match & Meet Area at CeBIT. � Greater convenience and privacy for your discussions� Cost: will be quoted on request, as from € 400

Match & Meet Online

Via Match & Meet Online you can actively target other participants. The system generates a list of contacts that match your profi le. You can follow up these contacts – and at the same time you can be found and contacted by other participants.� Get to know business partners in the run-up to the show � Establish and maintain qualifi ed business contacts – all year round � Cost: year-round use € 300, 3-day use € 99

ContactMatch & Meet Team Tel. +49 511 89-34550match&[email protected]

www.obs.messe.de Service category: Managing your leads

Match & Meet Registration

Match & Meet Registration allows you to establish your personal profi le. You will then be found by other subscribers to the service and receive contact proposals.� New business contacts generated and fostered online before,

during and after the show multiply the benefi ts of trade show participation

� Access code available via OBS; registration possible all year round� Free of charge









1312


Lead management

Lead management makes it possible to collect and manage visitor data by scanning business cards and/or the barcodes on complimentary admission tickets.� Clearly structured, easy-to-use solution � Effi cient generation, qualifi cation and follow-up of your leads � Comprehensive freely confi gurable reporting � Easy transfer of leads to your customer database � Saves time and resources� New: iPad® and Smartphone solution� Packages available to suit individual requirements� Cost: will be quoted on request

E-mail campaigns and online lead generation

� Capitalize on the two million top contacts of Deutsche Messe all year round to stimulate new business

� Launch customized B2B e-mail campaigns to raise awareness within your target audience, generate leads and/or schedule appointments during CeBIT

� Communicate with selected decision-makers via CeBIT as a trusted ‘go-between’

� Generate business leads with new customers, ready to be followed up by your sales team

� Cost: will be quoted on request



ContactContact Contact



CeBIT Guided Tours 2013

Contribute to our guided tours for visitors. Twice a day you will have the opportunity to present your product highlights and innovative solutions for 10 – 15 minutes in each case.

The guided tours will refl ect the thematic line-up of CeBIT 2013, including the keynote theme (“Shareconomy”).

We offer individuals as well as groups customized guided tours of CeBIT geared to their specifi c interests.

Cost: free of charge



CeBIT Guided Tours 2013Regina Bayer-TebbjeTel. +49 511 [email protected]

Exclusive SpeechBenjamin MertensTel. +49 511 [email protected] www.cebit.de/en/guidedtours

Contactwww.obs.messe.de Service category: Managing your leads

E-mail campaigns and online lead generationDeutsche Messe Interactive TeamTel. +49 511 [email protected]

Lead managementOreste MallusTel. +49 511 [email protected]

Exclusive Speech

Stage a half-day company and product presentation for a specially selected group of interested persons to increase your customer relations! You can also invite potential new customers through our matchmaking services.� Effi cient face-to-face lead generation in an exclusive setting� Complete package for your presentation (room and conference

facilities)� Subsequent get-together incl. catering� Cost: € 5,000 for max. 20 persons

€ 7,500 for max. 50 persons



Contact

1312


Lead management

Lead management makes it possible to collect and manage visitor data by scanning business cards and/or the barcodes on complimentary admission tickets.� Clearly structured, easy-to-use solution � Effi cient generation, qualifi cation and follow-up of your leads � Comprehensive freely confi gurable reporting � Easy transfer of leads to your customer database � Saves time and resources� New: iPad® and Smartphone solution� Packages available to suit individual requirements� Cost: will be quoted on request

E-mail campaigns and online lead generation

� Capitalize on the two million top contacts of Deutsche Messe all year round to stimulate new business

� Launch customized B2B e-mail campaigns to raise awareness within your target audience, generate leads and/or schedule appointments during CeBIT

� Communicate with selected decision-makers via CeBIT as a trusted ‘go-between’

� Generate business leads with new customers, ready to be followed up by your sales team

� Cost: will be quoted on request



ContactContact Contact



CeBIT Guided Tours 2013

Contribute to our guided tours for visitors. Twice a day you will have the opportunity to present your product highlights and innovative solutions for 10 – 15 minutes in each case.

The guided tours will refl ect the thematic line-up of CeBIT 2013, including the keynote theme (“Shareconomy”).

We offer individuals as well as groups customized guided tours of CeBIT geared to their specifi c interests.

Cost: free of charge



CeBIT Guided Tours 2013Regina Bayer-TebbjeTel. +49 511 [email protected]

Exclusive SpeechBenjamin MertensTel. +49 511 [email protected] www.cebit.de/en/guidedtours

Contactwww.obs.messe.de Service category: Managing your leads

E-mail campaigns and online lead generationDeutsche Messe Interactive TeamTel. +49 511 [email protected]

Lead managementOreste MallusTel. +49 511 [email protected]

Exclusive Speech

Stage a half-day company and product presentation for a specially selected group of interested persons to increase your customer relations! You can also invite potential new customers through our matchmaking services.� Effi cient face-to-face lead generation in an exclusive setting� Complete package for your presentation (room and conference

facilities)� Subsequent get-together incl. catering� Cost: € 5,000 for max. 20 persons

€ 7,500 for max. 50 persons



Contact

1514

Additional advertising & sponsoringAdditional advertising & sponsoring

With a proven effi ciency rate of almost 75 %, out-of-home media achieve a greater impact than any other form of advertising. Outdoor advertising during the trade show allows you to focus on your target group(s) and call attention to your products without any signifi cant waste circulation. Find out about our advertising offers!

Outdoor advertising

www.obs.messe.de Service category: Additional advertising & sponsoring

Anke RobbersTel. +49 511 [email protected]

Sabina Kroll-BehrensTel. +49 511 [email protected]

Contact

XL posters on the hall frontages

Our XL-format posters on the outside walls of the exhibition halls have a strong impact, whether viewed up close or seen from a distance.� Use them to brand the hall where you are exhibiting in your corporate design, or simply to guide visitors to your hall� Format: various formats possible� Cost: from € 4,600 media charge per poster, plus production costs

Three-sided poster stands

These three-sided display panels will grab the attention of passers-by, regardless of where they are looking or going.� Simultaneous presence at ten different locations� Size: DIN A0, 84 cm wide x 1.19 m high� Cost: € 5,100 media fee, plus production costs, for a network of ten

three-sided poster stands

Big banners

Located right next to the entrances, these large-sized banners will communicate your message to a large audience. � Thanks to its prominent position, your advertising is guaranteed to

attract attention.� Formats: various formats, depending on the specifi c location � Cost: as from € 6,900, plus production costs

Promotions

You can also appeal personally to your target group via exclusive promotions.� You can distribute product information or invitations directly to

your target group in the form of fl yers or give-aways� We will reserve exclusive distribution locations in the entrance

area and on the Exhibition Grounds� Cost: from € 4,000 per promotion, excluding personnel costs

Advertising towers

Premium advertising sites offering 165 m² of display area. � Strategic placement on the Exhibition Grounds and in the entrance

areas� Size: 4.18 m x 4.18 m per side and 9.90 m high� Cost: € 13,200 media fee per tower, plus production costs

Mega skywalk banners, West

The perfect solution for product advertising and serial motifs.� Located on the side panels of Skywalk West, directly in the

visitors’ fi eld of vision� Size: 2.06 m wide x 2.40 m high� Cost: € 1,900 media fee per banner, plus production costs













1514


With a proven effi ciency rate of almost 75 %, out-of-home media achieve a greater impact than any other form of advertising. Outdoor advertising during the trade show allows you to focus on your target group(s) and call attention to your products without any signifi cant waste circulation. Find out about our advertising offers!

Outdoor advertising


Anke RobbersTel. +49 511 [email protected]

Sabina Kroll-BehrensTel. +49 511 [email protected]

Contact

XL posters on the hall frontages

Our XL-format posters on the outside walls of the exhibition halls have a strong impact, whether viewed up close or seen from a distance.� Use them to brand the hall where you are exhibiting in your corporate design, or simply to guide visitors to your hall� Format: various formats possible� Cost: from € 4,600 media charge per poster, plus production costs

Three-sided poster stands

These three-sided display panels will grab the attention of passers-by, regardless of where they are looking or going.� Simultaneous presence at ten different locations� Size: DIN A0, 84 cm wide x 1.19 m high� Cost: € 5,100 media fee, plus production costs, for a network of ten

three-sided poster stands

Big banners

Located right next to the entrances, these large-sized banners will communicate your message to a large audience. � Thanks to its prominent position, your advertising is guaranteed to

attract attention.� Formats: various formats, depending on the specifi c location � Cost: as from € 6,900, plus production costs

Promotions

You can also appeal personally to your target group via exclusive promotions.� You can distribute product information or invitations directly to

your target group in the form of fl yers or give-aways� We will reserve exclusive distribution locations in the entrance

area and on the Exhibition Grounds� Cost: from € 4,000 per promotion, excluding personnel costs

Advertising towers

Premium advertising sites offering 165 m² of display area. � Strategic placement on the Exhibition Grounds and in the entrance

areas� Size: 4.18 m x 4.18 m per side and 9.90 m high� Cost: € 13,200 media fee per tower, plus production costs

Mega skywalk banners, West

The perfect solution for product advertising and serial motifs.� Located on the side panels of Skywalk West, directly in the

visitors’ fi eld of vision� Size: 2.06 m wide x 2.40 m high� Cost: € 1,900 media fee per banner, plus production costs













1716


Online advertising

cebit.com – Search word marketing

When your search word is typed in, your banner will appear in the list of hits in our exhibitor and product search facility.� Placement: 3rd in the listing of hits in the exhibitor and product

search facility� Format: 650 pixels wide x 80 pixels high� Cost: on request

cebit.com – Skyscraper

Can be booked on all web pages – the classic choice!� Placement: homepage, display categories or under the heading of

your choice or website rotation� Minimum booking 20,000 page impressions� Size: 120 pixels wide x 600 pixels high� Cost: from € 50 per 1,000 page impressions

cebit.com – Full banner

Eye-catching banner, centrally placed within the page content.� Placement: under the heading of your choice� Minimum booking 20,000 page impressions� Format: 468 pixels wide x 60 pixels high� Cost: € 50 per 1,000 page impressions

cebit.com – Fireplace ad

A very eye-catching and exclusive banner format, which “frames” the web page visually. � Placement: home page, display categories or under

another heading of your choice� Format: super banner, 1,000 pixels wide x 90 pixels high and 2

skyscraper banners, 120 pixels wide x 600 pixels high� Cost: € 104 per 1,000 page impressions

cebit.com – Medium rectangle

Large-format advertisement in an ideal position: this is the way to get noticed!� Placement: display categories or under the heading of your choice� Minimum booking 20,000 page impressions� Size: 300 pixels wide x 250 pixels high� Cost: from € 70 per 1,000 page impressions

Our portfolio includes banner advertising (various attractive formats), advertising on the mobile websites and via the native app cebit2go, as well as advertising in the CeBIT newsletter. Stimulate the interest of potential customers worldwide and attract additional visitors to your stand.

cebit.com – Half banner

Affordable advertising centrally located within the page content! � Placement: home page, under the heading of your choice or

website rotation� Minimum booking 20,000 page impressions� Size: 234 pixels wide x 60 pixels high� Cost: from € 20 per 1,000 page impressions


Contact

Katja AnssarTel. +49 511 [email protected]













1716


Online advertising

cebit.com – Search word marketing

When your search word is typed in, your banner will appear in the list of hits in our exhibitor and product search facility.� Placement: 3rd in the listing of hits in the exhibitor and product

search facility� Format: 650 pixels wide x 80 pixels high� Cost: on request

cebit.com – Skyscraper

Can be booked on all web pages – the classic choice!� Placement: homepage, display categories or under the heading of

your choice or website rotation� Minimum booking 20,000 page impressions� Size: 120 pixels wide x 600 pixels high� Cost: from € 50 per 1,000 page impressions

cebit.com – Full banner

Eye-catching banner, centrally placed within the page content.� Placement: under the heading of your choice� Minimum booking 20,000 page impressions� Format: 468 pixels wide x 60 pixels high� Cost: € 50 per 1,000 page impressions

cebit.com – Fireplace ad

A very eye-catching and exclusive banner format, which “frames” the web page visually. � Placement: home page, display categories or under

another heading of your choice� Format: super banner, 1,000 pixels wide x 90 pixels high and 2

skyscraper banners, 120 pixels wide x 600 pixels high� Cost: € 104 per 1,000 page impressions

cebit.com – Medium rectangle

Large-format advertisement in an ideal position: this is the way to get noticed!� Placement: display categories or under the heading of your choice� Minimum booking 20,000 page impressions� Size: 300 pixels wide x 250 pixels high� Cost: from € 70 per 1,000 page impressions

Our portfolio includes banner advertising (various attractive formats), advertising on the mobile websites and via the native app cebit2go, as well as advertising in the CeBIT newsletter. Stimulate the interest of potential customers worldwide and attract additional visitors to your stand.

cebit.com – Half banner

Affordable advertising centrally located within the page content! � Placement: home page, under the heading of your choice or

website rotation� Minimum booking 20,000 page impressions� Size: 234 pixels wide x 60 pixels high� Cost: from € 20 per 1,000 page impressions


Contact














1918


Ads in the visitor newsletter

The visitor newsletter covers market trends and facts about the show, important services such as the exhibitor and product search facility, times of events taking place at CeBIT, and much more besides.� Various ad formats and placement options� Multiple issues focusing on different topic areas� Approx. 190,000 subscribers� Cost per advertisement and issue: from € 3,780

cebit2go – Basic Package Web App, iTel.® App or Android App

� Banner on selected pages in rotation with other banners� Size and formats: further information available on request � Creation of a landing page with 1 photo/illustration and up to 800

text characters � Cost per app: € 5,200

CeBIT2go – Hall sponsorship and placement of logo in the hall layout plan:Web App, iTel.® App und Android App

� Insertion of the information “sponsored by…” together with your company logo or name next to the hall designation

� Additional placement of your company logo in the hall layout plan (only if stand size is at least 80 m² and the sponsor is exhibiting in the hall in question)

� Size and formats: further information available on request � Cost of hall sponsorship, including logo placement in the hall layout

plan: € 2,000 (price for all apps)� Cost of logo placement in the hall layout plan: € 500 (price for all

apps)

CeBIT2go – search word marketing: Web App, iTel.® App and Android App

� Search word in German/English as required� Insertion of your advertisement at 1st position in the hit list of the

mobile exhibitor and product search � Link to your standard listing or – if you have booked a banner in

addition – to your mobile landing page� Size and format of logo: further information available on request� Size and format of text: 45 characters (including spaces), WORD or

text in e-mail � Cost: € 1,000 (price for all apps)

cebit2go – Premium Package Web App, iTel.® App or Android App

� Banner on selected pages in rotation with other banners� Creation of a landing page with up to 5 photo/illustrations and up to

600 text characters per image� Placement of your company logo in the hall layout plan (only if

stand size is at least 80 m²)� Sponsorship of a search word� Size and formats: further information available on request� Cost: €7,500


Contact












1918


Ads in the visitor newsletter

The visitor newsletter covers market trends and facts about the show, important services such as the exhibitor and product search facility, times of events taking place at CeBIT, and much more besides.� Various ad formats and placement options� Multiple issues focusing on different topic areas� Approx. 190,000 subscribers� Cost per advertisement and issue: from € 3,780

cebit2go – Basic Package Web App, iTel.® App or Android App

� Banner on selected pages in rotation with other banners� Size and formats: further information available on request � Creation of a landing page with 1 photo/illustration and up to 800

text characters � Cost per app: € 5,200

CeBIT2go – Hall sponsorship and placement of logo in the hall layout plan:Web App, iTel.® App und Android App

� Insertion of the information “sponsored by…” together with your company logo or name next to the hall designation

� Additional placement of your company logo in the hall layout plan (only if stand size is at least 80 m² and the sponsor is exhibiting in the hall in question)

� Size and formats: further information available on request � Cost of hall sponsorship, including logo placement in the hall layout

plan: € 2,000 (price for all apps)� Cost of logo placement in the hall layout plan: € 500 (price for all

apps)

CeBIT2go – search word marketing: Web App, iTel.® App and Android App

� Search word in German/English as required� Insertion of your advertisement at 1st position in the hit list of the

mobile exhibitor and product search � Link to your standard listing or – if you have booked a banner in

addition – to your mobile landing page� Size and format of logo: further information available on request� Size and format of text: 45 characters (including spaces), WORD or

text in e-mail � Cost: € 1,000 (price for all apps)

cebit2go – Premium Package Web App, iTel.® App or Android App

� Banner on selected pages in rotation with other banners� Creation of a landing page with up to 5 photo/illustrations and up to

600 text characters per image� Placement of your company logo in the hall layout plan (only if

stand size is at least 80 m²)� Sponsorship of a search word� Size and formats: further information available on request� Cost: €7,500


Contact












2120


An advertisement here will draw attention to your company among trade fair visitors and the relevant decision-makers.

Print advertising in the list of exhibitorsPut your advertisement in one of the print editions of the show’s own newspaper – it will get you more attention and bring more visitors to your stand. We’ll be pleased to supply details of our cost- effective package deals.

Print advertising in the show's own newspaper

Print advertising in the list of exhibitorsOreste MallusTel. +49 511 [email protected]

Contact


CeBIT NEWS

Up-to-the-minute information about CeBIT presented in three issues. An English language section informs the international public about key trends, the CeBIT conference program, etc. � Publication dates: 3 issues (5, 7 and 9 March 2013)� Print run: 150,000 copies� Cost: full-page ad, 4c, € 18,000; 1/2 page, 4c, € 11,000.

Other formats and prices available on request

Adverts in list of exhibitors

� Print edition: 8,000 copies� Size of exhibitor list: wide 120 mm x high 215 mm� Cost:

1/2 page ad, 4c, € 1,365full page ad, 4c, € 1,995

Logo and QR code in list of exhibitors

Interactive print. Use the opportunities offered by today’s generation of Smartphones and create text links to your print material.� Back-up your printed ads with digital interaction� Increase your website traffi c� Details of cost and options on request

Advertisements in the EBi printouts

Printouts containing useful information about the exhibitors and their products and services are available at the EBi counters. (EBi = Electronic Visitor Information System.)� Prominent placement of your brand name = more contacts� Print run: 120,000 copies; dimensions: 160 x 22 mm� File formats: EPS, PDF, AI or TIFF; 300 ppi resolution� Cost: will be quoted on request









Print advertising in the show's own newspaper IDG Business Media GmbHAchim Schäfers Tel. +49 89 [email protected]

Contact

2120


An advertisement here will draw attention to your company among trade fair visitors and the relevant decision-makers.

Print advertising in the list of exhibitorsPut your advertisement in one of the print editions of the show’s own newspaper – it will get you more attention and bring more visitors to your stand. We’ll be pleased to supply details of our cost- effective package deals.

Print advertising in the show's own newspaper

Print advertising in the list of exhibitorsOreste MallusTel. +49 511 [email protected]

Contact


CeBIT NEWS

Up-to-the-minute information about CeBIT presented in three issues. An English language section informs the international public about key trends, the CeBIT conference program, etc. � Publication dates: 3 issues (5, 7 and 9 March 2013)� Print run: 150,000 copies� Cost: full-page ad, 4c, € 18,000; 1/2 page, 4c, € 11,000.

Other formats and prices available on request

Adverts in list of exhibitors

� Print edition: 8,000 copies� Size of exhibitor list: wide 120 mm x high 215 mm� Cost:

1/2 page ad, 4c, € 1,365full page ad, 4c, € 1,995

Logo and QR code in list of exhibitors

Interactive print. Use the opportunities offered by today’s generation of Smartphones and create text links to your print material.� Back-up your printed ads with digital interaction� Increase your website traffi c� Details of cost and options on request

Advertisements in the EBi printouts

Printouts containing useful information about the exhibitors and their products and services are available at the EBi counters. (EBi = Electronic Visitor Information System.)� Prominent placement of your brand name = more contacts� Print run: 120,000 copies; dimensions: 160 x 22 mm� File formats: EPS, PDF, AI or TIFF; 300 ppi resolution� Cost: will be quoted on request









Print advertising in the show's own newspaper IDG Business Media GmbHAchim Schäfers Tel. +49 89 [email protected]

Contact

2322


Various sponsorship packages are available for exhibitors who wish to become an offi cial partner of CeBIT. These enable you to put your business in the public eye at the show and to raise your profi le within the industry. Your tailor-made sponsorship package gives you access to specifi c target groups, increases the size of your audience at the show and generates additional sales.

Sponsoring

Press events and services

Deutsche Messe organizes a broad spectrum of press events and services for the 5,000 members of the media who attend CeBIT. There are numerous possibilities for you to showcase your company – for example, by sponsoring the � International Press Party� Chill-in Party� Key lanyards for journalists� Press shuttles� Cost: will be quoted on request

Contact

Carola SchaperTel. +49 511 [email protected]

Forums and conferences

Forums and conferences are top-quality platforms to discuss the latest innovations and developments within the digital industry. Become a partner:� CeBIT Global Conferences� Forum Public Sector Parc� Forum Marktplatz Kommune� Planet Reseller� Cost: on request

VIP events

The high-calibre VIP events at CeBIT offer an ideal opportunity to build networks and maintain business contacts in a pleasant atmosphere. You can team up with us as host to the international IT sector.� Opening Ceremony at the Hannover Congress Centre� BITKOM Executive Nights� CeBIT Executive Communications� Hermes Lounge� Cost: will be quoted on request

Visitor services

Here’s a chance to market your business as a friendly sponsor of exclusive visitor services that help visitors get the most out of their time at the show:� Premium Lounge, incl. Premium shuttles� Matchmaking facility Match & Meet� Visitors lounge� CeBIT Guided Tours� Cost: on request

CeBIT RUN 2013

On the evening of 7 March 2013 the Hannover Exhibition Grounds will be the venue for an unusual sporting event: the 5th CeBIT Run. Approx. 2,000 runners will compete on the 3.5 km circuit which runs through 15 festively illuminated exhibition halls and the Open Air Site. Exhibitors, visitors and other interested parties are invited to take part over a variety of distances.� Basic Package: logo on website, posters and fl yers, sponsor boards,

trackside banners, beach banners, 10 free starting places, etc.� Exclusive Package: base, company name in the title of the event, logo

on the fi nisher medal, branding at the start/fi nish line, welcoming address to the runners, logo on the race numbers, kilometre signs, etc.

� Cost: Basic Package €8,000; Exclusive Package € 20,000












2322


Various sponsorship packages are available for exhibitors who wish to become an offi cial partner of CeBIT. These enable you to put your business in the public eye at the show and to raise your profi le within the industry. Your tailor-made sponsorship package gives you access to specifi c target groups, increases the size of your audience at the show and generates additional sales.

Sponsoring

Press events and services

Deutsche Messe organizes a broad spectrum of press events and services for the 5,000 members of the media who attend CeBIT. There are numerous possibilities for you to showcase your company – for example, by sponsoring the � International Press Party� Chill-in Party� Key lanyards for journalists� Press shuttles� Cost: will be quoted on request

Contact

Carola SchaperTel. +49 511 [email protected]

Forums and conferences

Forums and conferences are top-quality platforms to discuss the latest innovations and developments within the digital industry. Become a partner:� CeBIT Global Conferences� Forum Public Sector Parc� Forum Marktplatz Kommune� Planet Reseller� Cost: on request

VIP events

The high-calibre VIP events at CeBIT offer an ideal opportunity to build networks and maintain business contacts in a pleasant atmosphere. You can team up with us as host to the international IT sector.� Opening Ceremony at the Hannover Congress Centre� BITKOM Executive Nights� CeBIT Executive Communications� Hermes Lounge� Cost: will be quoted on request

Visitor services

Here’s a chance to market your business as a friendly sponsor of exclusive visitor services that help visitors get the most out of their time at the show:� Premium Lounge, incl. Premium shuttles� Matchmaking facility Match & Meet� Visitors lounge� CeBIT Guided Tours� Cost: on request

CeBIT RUN 2013

On the evening of 7 March 2013 the Hannover Exhibition Grounds will be the venue for an unusual sporting event: the 5th CeBIT Run. Approx. 2,000 runners will compete on the 3.5 km circuit which runs through 15 festively illuminated exhibition halls and the Open Air Site. Exhibitors, visitors and other interested parties are invited to take part over a variety of distances.� Basic Package: logo on website, posters and fl yers, sponsor boards,

trackside banners, beach banners, 10 free starting places, etc.� Exclusive Package: base, company name in the title of the event, logo

on the fi nisher medal, branding at the start/fi nish line, welcoming address to the runners, logo on the race numbers, kilometre signs, etc.

� Cost: Basic Package €8,000; Exclusive Package € 20,000












2524

Press services Press services

Ask our team of professionals to assist you with the preparation of your media events.

Media consulting

Press conferences

We can help you arrange and organize your press conferences, either at your stand or in a conference room in the Convention Center.� Advice on planning, coordinating and staging your events� Full details circulated in the press conference schedule� Optimum briefi ng for journalists� Free service

Streaming media/Video production

We also offer the option of an Internet broadcast – live or on demand.� Your press conference will reach a larger audience� Video coverage of your stand � Ideal advertising platform� Cost: on request

Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing the right media partner and making the initial contact. Your innovations will then get the publicity they deserve!

Facilitating media contacts

www.obs.messe.de Service category: Press services

Contact

Maryam MaghsudiTel. +49 511 [email protected]

Exhibitor PR contacts

Publish your contact data on the CeBIT press server.� Year-round targeted contacts generated between your company

and optimal partners� Simple search function to fi nd accredited journalists� Free service

Media addresses

Ask for our detailed listing of international trade journals.� Names and addresses of news media available in an

electronic fi le format� Free service

"Hot Topics" newsletter

Tell the press about your innovative products, new trends and advanced applications.� Newspapers and business journals, radio and TV� Send your latest news to important publications by e-mail� Printed copies can be picked up in the Press Center� Free service











2524

Press services Press services

Ask our team of professionals to assist you with the preparation of your media events.

Media consulting

Press conferences

We can help you arrange and organize your press conferences, either at your stand or in a conference room in the Convention Center.� Advice on planning, coordinating and staging your events� Full details circulated in the press conference schedule� Optimum briefi ng for journalists� Free service

Streaming media/Video production

We also offer the option of an Internet broadcast – live or on demand.� Your press conference will reach a larger audience� Video coverage of your stand � Ideal advertising platform� Cost: on request

Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing the right media partner and making the initial contact. Your innovations will then get the publicity they deserve!

Facilitating media contacts


Contact

Maryam MaghsudiTel. +49 511 [email protected]

Exhibitor PR contacts

Publish your contact data on the CeBIT press server.� Year-round targeted contacts generated between your company

and optimal partners� Simple search function to fi nd accredited journalists� Free service

Media addresses

Ask for our detailed listing of international trade journals.� Names and addresses of news media available in an

electronic fi le format� Free service

"Hot Topics" newsletter

Tell the press about your innovative products, new trends and advanced applications.� Newspapers and business journals, radio and TV� Send your latest news to important publications by e-mail� Printed copies can be picked up in the Press Center� Free service











2726

ChecklistPress services

It makes sense to get your message out where the media presence is most concentrated – in the Press Center and on the Internet. Journalists from all over the world use these resources to seek out information about new products from all sectors of industry.

Media presence

Online press info boxes

Put your information online at cebit.com, where journalists and visitors can use it for their research.� All information can be downloaded by users at any time. In

addition, it is distributed by e-mail to registered journalists� File formats: texts as .doc or .rtf fi les; images as jpg fi les, max. 1.2

MB (2,500 pixels)� Cost: € 229, unlimited number of articles

Press info boxes

Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds.� Press packs, brochures, USB sticks, CD's and DVD's are an

invaluable source of information for trade journalists� We recommend that information is provided in German and English� Cost: € 78 per press info box

OBS Service Category Cost Would like to order

INVI

TATI

ON S

ERVI

CES

&

TICK

ETS

eTicket Invitation services & tickets Free ✓

Complimentary admission tickets (print) Invitation services & tickets Free ✓

Invitation management for e-ticket campaign Invitation services & tickets Available at extra charge

Premium Pass Invitation services & tickets Available at extra charge

Travel specials and overnight accomodation On request Available at extra charge

Invitation card Invitation services & tickets Free ✓

Visitor brochure Invitation services & tickets Free ✓

Mailing stickers with imprint Invitation services & tickets Available at extra charge

Poster (DIN A1 and DIN A4) Invitation services & tickets Free ✓

Online banners Invitation services & tickets Free ✓

MA

NA

GIN

G YO

UR

LEA

DS

Media listings Highlighting your company (ECMS) Free ✓

Exhibitor videos Highlighting your company (ECMS) Available at extra charge

Network placements (Silver Package info box) Highlighting your company (ECMS) Available at extra charge

Visitor data OBS start page, following login Free ✓

Match & Meet Registration Managing your leads Free ✓

Match & Meet Online Managing your leads Available at extra charge

Match & Meet Onsite Managing your leads Available at extra charge

Match & Meet Meeting Services Managing your leads Available at extra charge

E-mail campaigns and online lead generation On request Available at extra charge

Lead management Managing your leads Available at extra charge

Exclusive Speech On request Available at extra charge

CeBIT Guided Tours 2013 On request Free ✓

ADD

ITIO

NA

L A

DVER

TISI

NG

&

SPON

SORI

NG

Outdoor advertising Additional advertising & sponsoring Available at extra charge

Online advertising Additional advertising & sponsoring Available at extra charge

Smartphone advertising Additional advertising & sponsoring Available at extra charge

Print advertising in the list of exhibitors Additional advertising & sponsoring Available at extra charge

Print advertising in the show's own newspaper On request Available at extra charge

Sponsoring On request Available at extra charge

PRES

S SE

RVIC

ESPress conferences Press services Free ✓

Streaming media/Video production Press services Available at extra charge

Exhibitor PR contacts Press services Free ✓

Media addresses Press services Free ✓

"Hot Topics" newsletter Press services Free ✓

Online press info boxes Press services Available at extra charge

Press info boxes Press services Available at extra charge





Contact

Online press info boxesOreste Mallus Tel. +49 511 [email protected]

Press info boxesMaryam MaghsudiTel. +49 511 [email protected]


2726

ChecklistPress services

It makes sense to get your message out where the media presence is most concentrated – in the Press Center and on the Internet. Journalists from all over the world use these resources to seek out information about new products from all sectors of industry.

Media presence

Online press info boxes

Put your information online at cebit.com, where journalists and visitors can use it for their research.� All information can be downloaded by users at any time. In

addition, it is distributed by e-mail to registered journalists� File formats: texts as .doc or .rtf fi les; images as jpg fi les, max. 1.2

MB (2,500 pixels)� Cost: € 229, unlimited number of articles

Press info boxes

Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds.� Press packs, brochures, USB sticks, CD's and DVD's are an

invaluable source of information for trade journalists� We recommend that information is provided in German and English� Cost: € 78 per press info box

OBS Service Category Cost Would like to order

INVI

TATI

ON S

ERVI

CES

&

TICK

ETS

eTicket Invitation services & tickets Free ✓

Complimentary admission tickets (print) Invitation services & tickets Free ✓

Invitation management for e-ticket campaign Invitation services & tickets Available at extra charge

Premium Pass Invitation services & tickets Available at extra charge

Travel specials and overnight accomodation On request Available at extra charge

Invitation card Invitation services & tickets Free ✓

Visitor brochure Invitation services & tickets Free ✓

Mailing stickers with imprint Invitation services & tickets Available at extra charge

Poster (DIN A1 and DIN A4) Invitation services & tickets Free ✓

Online banners Invitation services & tickets Free ✓

MA

NA

GIN

G YO

UR

LEA

DS

Media listings Highlighting your company (ECMS) Free ✓

Exhibitor videos Highlighting your company (ECMS) Available at extra charge

Network placements (Silver Package info box) Highlighting your company (ECMS) Available at extra charge

Visitor data OBS start page, following login Free ✓

Match & Meet Registration Managing your leads Free ✓

Match & Meet Online Managing your leads Available at extra charge

Match & Meet Onsite Managing your leads Available at extra charge

Match & Meet Meeting Services Managing your leads Available at extra charge

E-mail campaigns and online lead generation On request Available at extra charge

Lead management Managing your leads Available at extra charge

Exclusive Speech On request Available at extra charge

CeBIT Guided Tours 2013 On request Free ✓

ADD

ITIO

NA

L A

DVER

TISI

NG

&

SPON

SORI

NG

Outdoor advertising Additional advertising & sponsoring Available at extra charge

Online advertising Additional advertising & sponsoring Available at extra charge

Smartphone advertising Additional advertising & sponsoring Available at extra charge

Print advertising in the list of exhibitors Additional advertising & sponsoring Available at extra charge

Print advertising in the show's own newspaper On request Available at extra charge

Sponsoring On request Available at extra charge

PRES

S SE

RVIC

ES

Press conferences Press services Free ✓

Streaming media/Video production Press services Available at extra charge

Exhibitor PR contacts Press services Free ✓

Media addresses Press services Free ✓

"Hot Topics" newsletter Press services Free ✓

Online press info boxes Press services Available at extra charge

Press info boxes Press services Available at extra charge





Contact

Online press info boxesOreste Mallus Tel. +49 511 [email protected]

Press info boxesMaryam MaghsudiTel. +49 511 [email protected]


Marketing Guide 2013The four pillars for your success:Our marketing services for exhibitors

Deutsche MesseMessegelände30521 HannoverGermany

Tel. +49 511 89-0Fax +49 511 [email protected]

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Documents

Deutsche Messe Marketing Guide EN