promotion-world.de

PROMOTION WORLD 2013International Trade Fair for Promotional Products and Incentives

The mix of promotional success

2

The right ingredients for your success.PROMOTION WORLD – International Trade Fair for Promotional Products and Incentives – this year once again proved extremely popular with exhibitors and trade visitors. Could there be a better reason for taking part in 2013? The trade fair will again take place parallel to HANNOVER MESSE at the heart of the Exhibition Grounds in Hall 16/East. The world’s most important technology event attracts mar-keting decision-makers from far and wide – and this is your opportunity to meet them.

New studies confirm that promotional products are hugely effective and play a big part in cost-effective advertising and promotions. PROMOTION WORLD offers a unique opportunity to meet visitors, espe-cially from industry, and to convince them of the potential of promotional products. The event is the ideal showcase for our sector’s expertise, for all-rounders and for specialists – and the ever-popular supporting program always generates further valuable contacts and business leads.

We look forward to seeing you and your innovative ideas in Hannover from 8 to 12 April. You can be sure that the exclusive trade fair days (admission only for trade professionals) will provide exactly the right conditions for achieving your main objective – finding new contacts and getting good business!

Your PROMOTION WORLD team

Benefits to exhibitors:

The trade fair: You will profit from the immediate proximity of

HANNOVER MESSE, the world’s most important tech-nology event, which attracted almost 200,000 visitors in 2012.

The venue: You will be located at the heart of the Exhibition

Grounds in Hall 16/East, which has proven such an ideal venue for PROMOTION WORLD in the past.

The visitors: You will meet the people responsible for their com-

pany’s marketing at HANNOVER MESSE – the biggest industrial show in the world offers you huge sales potential among trade visitors as well as other exhi-bitors.

The standards: On four days of the event admission is strictly con-

fined to trade visitors, thereby ensuring that you meet the people who really matter and maximizing the cost-effectiveness of your trade fair participation.

The trade fair that has everything. This event showcases the whole world of promotional products – from premium products to give-aways. It is this extraordinarily diverse product mix which makes PROMOTION WORLD so attractive to trade visitors from all the other trade fairs at the location. Exhibitors can be sure that their products will find a receptive audience.

3

4

A program with added value.PROMOTION WORLD creates a professional setting for meeting your target groups and engaging in business talks. Special displays and a varied supporting program will ensure that visitors attending the event in 2013 find a great deal to interest them and also take the time to learn more about promo-tional products and incentives.

marketing forum hannoverNew trends are emerging at a faster pace than ever before. Digital networking, faster and more open communication, and a new value-driven brand consciousness impact on the development of the customer base and on customer loyalty. This poses new challenges and questions about the kind of promotional products needed for ever-changing market conditions. During the five days of marketing forum hannover, high- calibre spea kers will discuss the challenges and solutions and provide you, your guests and trade visitors with information and inspiration. The event is an ideal opportunity to share the latest information, visions and perspectives.

Service and Ideas ParkPROMOTION WORLD reveals the entire world of promotional products. At the Service and Ideas Park resellers of promotional products offer in-formation and advice on their complete service packages. Potential customers obtain valuable guidance based on demonstrations of best- practice examples. Trade visitors will welcome the opportunity to discuss individual marketing solutions and concrete ideas geared to their needs.

BWL/DIE6 Joint presentationIn 2013 PROMOTION WORLD will again feature the successful stand staged by the German Association of Promotional Product Suppliers (BWL) and the sourcing network and marketing association DIE6. These leaders in marketing and supply will present the latest trends, prod-ucts and services to decision-makers and mar-keting personnel.

5

Exhibitor feedback – it will whet your appetite.

Hans-Rudolf Steiner, Head of Marketing & Sales, Corporate Markets Division, Victorinox AG: “We are eager to engage with industry, which is why we regularly take part here. Hall 16 is the perfect venue as it is much better located. The venue itself is light and welcoming. They got the exhibitor mix right and this ensured that the whole range of merchandise was represented. You can always make promising business con-tacts at PROMOTION WORLD.”

Tobias Köckert, Managing Director, Mahlwerck Porzellan GmbH:“PROMOTION WORLD just gets better and better. The range of exhibits is broader than ever and the standards are higher. PROMOTION WORLD simply has so much to offer.”

Dr. Klaus Stallbaum, an experienced marketing consultant to the pro-motional products industry who moderated the marketing forum at PROMOTION WORLD 2012: “The quality of the speakers and themes at this year’s marketing forum at PROMOTION WORLD was outstanding – even better than last year. The visitors responded accordingly. The Forum proved especially popular among decision- makers from industry and creative agency work-ers who attended the Forum and took an active part in the discussions. The social media is a burning issue and the Forum was able to set the tone for a fruitful discussion.”

Patrick Politze,Chairman of GWW Gesamtverband der Werbeartikel-Wirtschaft e.V.:“PROMOTION WORLD continues on its up-ward trend. Overall the atmosphere is fan-tastic and they have got the mix of exhibitors just right. The leading companies – mar ket-ing consultancies as well as suppliers – are all represented.”

Klaus Rosenberger,Chairman, Arbeitskreis Werbemittel e.V.:“The calibre of the visitors has definitely improved. We were able to welcome numer-ous marketing heads and executives from leading companies at our stand during PROMOTION WORLD 2012. Hall 16 is favou r-ably located within the industrial show and the whole look of PROMOTION WORLD has been much improved.”

Hans J. Dierl, Manager New Channels, Tupperware Deutschland GmbH: “PROMOTION WORLD is the ideal platform for innovations. We came to PROMOTION WORLD this year because we were convinced by the new concept and felt that Hall 16 was an ideal venue. We feel very comfortable being here in the com-pany of manufacturers of brand products.”

Advertising that turns interest into sales.PROMOTION WORLD offers much more than the perfect setting for your products and ideas. It also ensures that you encounter a high-calibre audience in Hannover.

Various channels of communication are used to reach precisely the target groups you would like to see at your PROMOTION WORLD stand. In addition to supplements and advertisements in the print media, an effective online presence is strategically aimed at decision-makers using search engines and visit-ing relevant sites. Extensive press activities geared to a professional audience round off these promo-tional activities.

During HANNOVER MESSE a more direct approach is adopted. We have various teams who actively tar-get marketing heads and relevant decision-makers with the aim of inviting them to visit Hall 16.

* PROMOTION WORLD 2012

Meet your target groups in Hannover At PROMOTION WORLD you will meet visitors from a broad cross-section – and a majority of these visitors play a key role in marketing, management and distribution.

More visitors – more success

13,900* visitors

High proportion of trade visitors

84 %* trade visitors

High-calibre audience A high proportion of the trade visitors are involved in their company’s buying decisions:

95 %*

6

Meet your target groups in Hannover

32 %*

22 %*

14 %*

17 %*

Outside Germany

15 %*

Manufacture, production, quality control 900*

Research, development, design 1,000*

Senior management, CEOs 1,700*

Sales/distribution 2,100*

Marketing, advertising, PR 3,000*

A wide catchment area for contacts

South

West

East

North

7

8/2012 · Änderungen vorbehalten · Modi� cations reserved · 120830

Benefits all round.Book now to optimize the benefits. PROMOTION WORLD places you and your products at the centre of visitor attention during HANNOVER MESSE. The centrally located Hall 16 provides an effective ambi-ence for your presentations and will generate visitor interest. Grab this chance of showcasing your products effectively and make your stand reservation without delay. In 2013, as in previous years, you should book early for 2013 to make sure of getting the stand location of your choice!

Basic rental charge until 31.10.2012 as from 01.11.2012Row stand (open on 1 side) EUR 189.00/sqm EUR 194.00/sqmCorner stand (open on 2 sides) EUR 198.00/sqm EUR 203.00/sqmEnd stand (open on 3 sides) EUR 205.00/sqm EUR 210.00/sqmIsland stand (open on 4 sides) EUR 212.00/sqm EUR 217.00/sqm

Terms and conditions

Charges in addition to basic rental

AUMA* standard contribution EUR 0.60/sqm

Fixed media charge for exhibitors EUR 120.00

Charge for co-exhibitors EUR 790.00

Fixed media charge for co-exhibitors EUR 120.00

Trade visitor days09–12 April 2013

VAT at the current rate will be added to all prices. * AUMA – Ausstellungs- und Messeausschuss

der Deutschen Wirtschaft e.V.

“fair package” – Book our reason-ably priced, all-inclusive service.Our “fair package” is ideal for exhibitors who want to focus on the core tasks of net-working, business leads and sales. You can then leave us to deal with everything else – from stand assembly to cleaning and PR/press services. All geared to your require-ments. Find out more at: promotion-world.de/en/fairpackage

Your path to success: Hall 16/East

GB

Pri

nted

in G

erm

any

09/2

012

Supported by:

Arno ReichDirector

Contact personsDeutsche Messe

Messegelände

30521 Hannover

Germany

Tel. +49 511 89-0

Fax +49 511 89-32626

info@messe.de

www.messe.deBernhard SpitzenbergProject ManagerTel. +49 511 89-31319Fax +49 511 89-32417bernhard.spitzenberg@messe.de

Annika SchnurProject AssistantTel. +49 511 89-31137Fax +49 511 89-32417annika.schnur@messe.de