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Destination Downtown: Opening Doors to Transportation Options
Oregon Public Transportation Conference, October 19, 2015
Introduction
Derek Hofbauer, Senior TDM Specialist at Alta Planning + Design
Hannah Crum, Programs Specialist at Alta Planning + Design
Overview
1. Background
2. What we do
3. Getting your foot in the door
4. Keeping businesses engaged
5. Contacts & Questions
Background
• 2012 Pilot Program
• Commuter focused
• Community partnerships
• Annual evaluation/reporting
• 8-10% reduction in drive-
alone commute trips
What We Do
• Information – guides, maps,
resources, communications
• Events – custom and existing
• Rewards – commuter rewards,
drawings, coupons, sign-up reward
• Consistent and visible branding
Getting Your Foot in the Door
• Host a stakeholder
discussion group
• Form supportive
partnerships
• Get the word out
• Generate interest
• Support businesses
Getting Your Foot in the Door - Strategies
• In-person visits
• Menu of program services
• Coupon Book
• Sample commute kits
• Bike parking installation
• Purchasing gift cards for rewards
Getting Your Foot in the Door - Tips
• Visit businesses during the right time of day
• Be genuine and talk about their interests first
• Give a quick elevator speech with call to action
• Send follow up emails
• “Ghost write” an email they can send to their
employees with one click
Getting Your Foot in the Door - Example
Noon Concert Series
• Brand recognition
• Employee referral program
• Encouraged employees to walk
to the concert
• Mini-events to support local
businesses and organizations
• Promotion through food trucks
Keeping Businesses Engaged
• Stay in touch!
• Sustain a mutual
relationship
• Listen to the business
owner’s needs and frame
your message
• Find reasons to visit businesses
• Take advantage of social media
• Host events at businesses
• Find an employee champion
• Provide businesses with maps and guides
Keeping Businesses Engaged - Strategies
Keeping Businesses Engaged - Example
• Listen – parking was a hot topic
• Take action – start a
conversation, gather information
• Frame your message –
transportation options are key
*There are always new opportunities
to frame your message*
The Employee Parking Guide
Contacts & Questions
Derek Hofbauer
(503) 575-2766
Hannah Crum
(503) 200-3280
Questions?
