Designing the Car of the Future

SEMICON West 2016

Kent Robinett, Vice President, Automotive

What Is the Car of the Future?

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Depends on who you ask

New Challenges in Automotive

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Integrate new functions

Controlplatform costs

Free up space and power

Increase the speed of data

Meet new safety standards

Reduce system complexity

Common Technology Needs Across Applications

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Infotainment

Access

Powertrain

Safety/ADAS

Safety/Advanced Driver Assistance Systems (ADAS) & Infotainment

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High Speed Serial Links

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Enables evolution of ADAS & Infotainment

BeforeSingle function, low-res display

Next6+ cameras, 19 links,

ADAS, 4 + UHD displays

NowRear-facing camera,

high-res displays

Hi-Speed Serial Links

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High SpeedVideo Links

High SpeedVideo Links

CAMERA

CAMERA

CAMERA

CAMERA

MAX9286

Enables real-time driver assist and safety functions

GraphicsProcessor

Future of Navigation

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Creates a safer driving experience

Collision warning

Lane assistance

Blind-spot detection

Infotainment

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High Performance Power

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High functional integration

Small Size

High Efficiency

Low standby Power

High current integration

New Features Require Efficient Power Management

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• More ports

• More processors

• More power

5085

12535

65

95

2012 2015 2018Source: Strategy Analytics

14%CAGR

USB Ports

Application Processors

85Mu

150Mu

220Mu

Automotive IC Units [M]

Smartphone Integration is Coming

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Automotive grade USB charging required

Additional Steps

Continuous Improvement in Automotive Quality

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Standard Process

Test Development

EC/GBD

Test Release

App/Road Test

QA Buy Off

Qual w/in 90 days

Product Proposal

IOS/Cost Analysis

Design Review

PG (TapeOut)

Assembly

Customer Sample

Introduction

Process Dev./Fab

Production

Per AEC-Q100Safe Launch

SYA/SBL/PAT/GDBC

Approved Auto Processes

Design FMEA

Process FMEAAssembly FMEA

MSA (GR&R) Sort & FT Tri-Temp

EOL FMEA

SORT, FT Tri-Temp

Battery Management Systems (BMS) for EVs and Hybrid EVs

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World-Class BMS Technology

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Monitoring & fuel gauge solutions to beat next-gen range & safety requirements

ASIL-D safetycompliance

High EMC performance

IPportfolio

System expertise

Accurate & fast measurements

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Car of the Future

• In constant evolution

• Common needs across multiple segments

• Enabled by Maxim’s high performance analog

Thank you