DesigningSocial Enterprises

Per KrullPh.d.-studentAarhus UniversityDenmark

SERNOC

Helsinki

April 25,

2012

Agenda

My Ph.d.-project

The cases

Results

Contributions and implications

My Ph.d.-project

Aarhus School of BusinessThe Kaospilots (www.kaospilot.dk)

RQ: What characterizes design of social enterprises?

Strategy:Overall qualitativeCase study researchUnit of analysis: models and methodesQualitative semi-structured interviews

My Ph.d.-project

Litterature review:

MODELS:Historical and international perspectivesOrganisational forms, hybrids, archetypesBusinessmodelsStrategy

METHODES:Value creationInnovation, creative destructionSocial innovationEntrepreneurshipSocial entrepreneurshipDesign ThinkingNetwork and social capitalSystems Theory

Analysis of the 16 cases in relation to the nine EMES-criteries

PER KRULL (2012)

Definition on social enterprise -nine criteria

Spectrum for focus (economic to social)

Kondakis (Nike Kondakis)Baisikeli (v/ Henrik Smedegaard Mortensen)Kontutto (Fanny Posselt)100% til børnene (Signe Møller)Kadaver (v/ Anders Møller Toft)Lust (Sabina Elstam-Johns)Agentur V (Jakob Valdemar)We have a Dream (Anne Kjær Richert)Mongo Park Bureau (Trine Valentin Munch) Planb (v/ Kasper Arentoft)Shoe The Bear (Thomas Frederiksen)370° (v/ Rolf Arne Leer)Nuummioq (Mikisoq H. Lynge)CSR+ (Sarah Gregersen)Gunbak Knowledge (Ouafa Rian)ChangePilot (Lemmy Jensen)

Tekst

Kadaver/Anders

Kondakis/Nike

We have a dream/Anne

Baisikeli/Henrik

100% til børnene/Signe

Kontutto/Fanny

CASE 2BAISIKELICykelindustri iAfrika400.000 cyklerCykelambulancer

Kbh:Bike toursLeasing af cykler

Mukhtarsfødselsdag

Flash mob3,7 mill

Bedre busturhttp://www.youtube.com/watch?v=xgOyTNtsWyY

Results

26 parametersRated 1-5

10 Results

Happyness before growth

Execution of social value creation, sound business and sustainable development

Blue Ocean strategy

Designing new business models

Action learning, ‘just do it’, co-creation,community building and participatory design

Creation view and effectuation logicrealization of a desired future

10 Results

Handling complexity by: proces management (facili-tated leadership), designmethode and systemic thinking

Navigate like designers (wicked problems, tests,prototypes, T-shape thinking, multidisciplinarity, usedriven design, appreciative feedback and exploitation/exploration

Prominent networkers (bridging, bunding, brokersand social kapital)

Creation of ‘many winners’

SOCIALEIVÆRKSÆTTERE

PassionForretningsprincipperÆndrerpå det beståendeBæredygtigeforandringer

Six Business Models:

The uniqueness

Who are the customers?

How do you earn money?

How is the value delivered

Contributions and Implications

Connectivity between Social enterprises

and:

(a) Social innovation

(b) T-shape-thinking, faciliterende ledelse,

procesledelse, systemtænkning,

designmetode, netværksmetode og

participatory design.

Create communities

Co-create

The needed leadership

They do business without a business-

education

DesigningSocial Enterprises

Per KrullPh.d.-studentAarhus UniversityDenmark

SERNOC

Helsinki

April 25,

2012

Thank you