Designing and Delivering a Workplace Financial Wellness Program

Brian Nelson FordFinancial Well-Being Executive

at SunTrust

Keith PayneManaging Director of Treasury

at Rollins, Inc.

HOW WELL DO YOU

UNDERSTAND

PERSONAL FINANCE?

In Other Words:

If you were to grade yourself on

your knowledge about money –

what GRADE would that be?

Half of Americans give

themselves grades of “C,” “D,”

or “F” on their knowledge of

personal finance

The research shows that,

“fights over money is the #1 cause of divorce.”

8 out of 10 people identify money as a significant source of stress in their lives.

Regardless of incomehalf of Americans are living paycheck to paycheck.

WHY?

FINANCIAL CONFIDENCE

What is FINANCIAL CONFIDENCE?

Most people talk about financial success in terms of…

“He makes six figures”

INCOME STUFF

“She’s a millionaire”

“That family is loaded”

True Financial Confidence is more than outward prosperity and has less

to do with dollar signs than it does with how money affects your life and

your relationships.

Let’s talk about what you VALUE

Health

Safety & Security

Spiritualty

Travel

Happiness

Family

FINANCIAL CONFIDENCE?

HOW DO YOU ACHIEVE

What’s the knowledge and behaviors that separate those who have Financial Confidence from those who do not?

THE GREATNESS GAP

Wht’s the knowledge and behaviorsthat separate those who have confidence in their Workplace Financial Wellness program from those who do not?

Workplace Financial Wellness Initiative

Worldwide Family of Pest Brands

Corporate Goal

Provide fundamental financial education and tools for our employees to promote long term financial security.

• Culture• Commitment• Employer-paid Benefit

Program Objectives

• Reduce employee stress• Increase overall employee

satisfaction• Attract and retain top talent• Reduce employee loans

taken from 401-K plan. • Educate

Workplace Financial Wellness – Why?

Workplace Financial Wellness – Why?

“Based on the success these large employers have had with financial wellness programs, financial wellness is becoming much more common. 81% of employers recently surveyed by AON Hewitt indicated "it's the right thing to do for their employees.” Forbes, March 3, 2019

Getting Started

• Understand Your Employees’ Mindset

• Ignite and Excite

• Focused and Frequent Communication

Workplace Financial Wellness – How?

• Initiative launched in January 2019.

• 14,000+ employees spread globally across all brands.

• 400+ Company leaders “ignited”.

• Performance-based goal of 50% participation of all employees within the 1st year.

Workplace Financial Wellness – Rollout

• Corporate Leadership Meeting – Jan. 2019– Instructor-led “Ignite” Session

• Rollout - Corporate Headquarters – Feb. 2019– 4 Instructor-led “Ignite” sessions– Sessions available over breakfast & lunch

• Region/Branch meetings – Video-based “Ignite” sessions– Internal Champions & Testimonials

Workplace Financial Wellness – Rollout

Workplace Financial Wellness – Strategies

• Train the Trainer concept

• Internal “Champions”

• Testimonials– “I used Momentum On Up to

consolidate student debt. What pillar are you on?” Jill

• Email communications– Tip of the Week

• Instructor-led classes– Advanced classes (i.e. Estate

Planning, Investing)

• Workbooks available at all “Ignite” sessions

• Incentives, Rewards and/or Recognition

Workplace Financial Wellness – Results

• 10,000+ employees

introduced w/ in-person

sessions

• 5,872 total online users

• 30,945 actions completed

• 3,093 learning activities

completed

When asked “How satisfied were you with the presentation?” employees responded with 9.73 out of 10.

When asked “Would you recommend this program to other employees?”, 100% of employees responded “YE$”.

Workplace Financial Wellness – Results

• “Great investment in our people. A genuine ‘we care’ message.” – Mitch

• “Very excited to share this with my team and my wife. This is exactly what we needed. Thanks!” – Stanford

• “This is absolutely, without a doubt, the best thing we can do for our teams. CAN’T WAIT TO SHARE!”

• “I’m glad to see us do this as a company. It makes me even more proud of what we stand for as an organization. I wish it had been share with me when I first entered the workforce. I’m looking forward to sharing it with my team. Thank you.” – Terry

Workplace Financial Wellness – Feedback

10 Years and 400

Programs Later. . .

Understand the Employee Mindset

Think Holistic

Incentives Work

Integrate with other Benefits

Measurement Framework

Inspire Educate Equip

Questions

Key Takeaways

As a country, we are going in

the wrong direction when it

comes to managing our money

If we would like the world to

change in some way, we must

first expect that change from

ourselves

Thank You