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Designer Brochure

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Designer Brochure - Experimental Jetset

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Preface to the 2005 launch

we'd like to mention that we were quite influenced by Bob Gill.

As students at the Gerrit Rietveld Acad-emy, we discovered in the library a copy of 'Forget All The Rules You Ever Learned About Graphic Design. including the ones in this book'.

What impressed us most was its consis-tent use of the 'prob-lem/solution' mod-el.It's a dialectical model that some might find outdated, rigid, one-dimension-al, didactic, archaic.

To us, the problem/so-lution model is most of all beautiful. Of course, it has a tragic side, as every solution only brings forth more problems; and besides, we all know there is no such thing as an objective solu-tion, let alone one perfect solution.

But it is exactly this inherent tragic dimension which makes this model so beautiful to us.

In a way, the 'prob-lem/solution' model reminds us of a quote from Jorge Borges

"Nothing is built on stone. All is built on sand, but we must build as if the sand were stone".

We think this perfectly sums up our view on design in general: building on sand, as if it were stone.

While we're handing out credits, we'd also like to thank the Neth-erlands Foundation for Visual Arts, Design and Architecture (and also the Mondriaan Foundation and the Materiaalfonds).

Their grants helped us through some financially pretty miserable times in our past.

And now that we're thanking people, we also like to mention our friends, and especially our parents.

Without their moral support, this site would be quite empty. Finally, we like to dedicate our work to the memory of Rob Stolk.

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