Four Design Principals contrast proximity alignment
repetition
Slide 4
Contrast The design principal of contrast is when objects in a
picture are strikingly or drastically different in color or size,
or something stands out greatly and catches the eye of the viewer.
This picture is a good example of contrast, because the red bell
pepper pops out to the viewer as it is starkly different than the
lime green color of the apples. Other good examples of contrast are
Ex. 1 Ex. 3Ex. 2 Back to Design Principals Menu
Slide 5
Repetition The design principal of repetition is when objects
are repeated throughout the picture. It unifies the picture and
keeps the viewers eye on the object. This picture is a good example
of repetition, because the Campbells can is repeated multiple times
throughout the picture. Even though the colors change, all 8 images
are Campbells soup cans. Other good examples of repetition are Ex.
1 Ex. 2 Ex. 3 Back to Design Principals Menu
Slide 6
Alignment The design principal of alignment is when items on a
page are aligned with other items, and doing so creates cohesion.
Items can be aligned on the left, center or right side of the page.
This picture is a good example of alignment, because the acronym,
BARE, is aligned perfectly on the left side of the page. This
allows the viewer to see the word easily and also the message its
trying to portray. Other good examples of alignment are Ex. 3Ex. 2
Ex. 1 Back to Design Principals Menu
Slide 7
Proximity Ex. 3Ex. 2Ex. 1 The design principal of proximity is
when items on the page are organized according to their
relationship to the other items. When items are similar, they are
placed close to each other, and items that are different are
further apart. This picture is a good example of proximity, because
the four blue ovals are similar and also placed close to each
other. Other good examples of proximity are Back to Design
Principals Menu
Slide 8
Contrast This is a good example of contrast, because the two
flowers are starkly different colors, so they pop and stand out
very well. Ex. 2
Slide 9
Contrast This is a good example of contrast, because the zebra
is two distinct colors, black and white, that are very different
from each other. Ex. 3
Slide 10
Contrast This is a good example of contrast, because the entire
picture is shades of blue with the exception of the bright orange
that pops. Back to Design Principals Menu
Slide 11
Repetition Ex. 2 This is a good example of repetition, because
the ballerina dancers appear multiple times, repeating themselves
in the picture.
Slide 12
Repetition Ex. 3 This is a good example of repetition, because
there are many green apples repeated. Therefore, the picture is
unified; the focus is on the apples.
Slide 13
Repetition Back to Design Principals Menu This is a good
example of repetition, because there are multiples of the same
column in the picture. Despite anything else going on in the
picture, the focus in on the columns.
Slide 14
Alignment Ex. 2 This is a good example of alignment, because
the name of the company is centered and also the first thing seen,
while the additional important information is aligned on the right
side and easy to see and read.
Slide 15
Alignment Ex. 3 This is a good example of alignment, because
the ducks are organized in two straight lines down the center of
the page, while it also creates cohesion and the idea of one larger
unit.
Slide 16
Alignment Back to Design Principals Menu This is a good example
of alignment, because the apple seeds are aligned in the center of
the apple and form a straight line. The seeds are organized and
grouped neatly.
Slide 17
Proximity Ex. 2 This is a good example of proximity, because
the squares are evenly spaced while staying close together since
they are similar in size.
Slide 18
Proximity Ex. 3 This is a good example of proximity, because
the information regarding the person is grouped together, and the
information regarding contact information is grouped together in a
different location.
Slide 19
Proximity Back to Design Principals Menu This is a good example
of proximity, because the different ovals have been arranged and
grouped according to their different sizes.