EDTC 626: Principles of Graphics Communication and Desktop Publishing

September 17, 2013

By Group D:Selena Cisneros

Jesus Antonio GarciaRaymond Donovan

DefinitionOne of the principles of design, repetition is the duplication of the same element or style throughout a page layout or document. Repetition is often paired with or used to mean the same thing as consistency in a discussion of good graphic design principles.

Definition:One of the principles of design, consistency is the adherence to the uniform use of fonts, colors, alignment, and other design elements throughout a page layout or document. Consistency is often paired with repetition in a discussion of good graphic design principles.

Repetition is the duplication of the same element throughout the layout.

AppearanceCommunicationSpeeds up publishing processCan create a recognizable identity

Consistency is the adherence to the uniform.

Consistency Organizes and Unifies Newsletter Design

Good newsletter design is to practice the 3Cs:

• Consistency • Conservation

(Clutter-busting)

• Contrast

Why is Consistency important?

Unify Enhance readability Organize It Helps to eliminate clutter

What are the elements implied in Consistency?

Fonts

Colors

Alignment

Page layout

So what would be inconsistent newsletter design ?

1. Different margins on each page

2. A different typestyle for every headline.

3. Not using the same basic layout on each page or changing the 'look' every issue.

4. Clip art and graphics that don't relate to the newsletter contents.