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Marketing Strategy
advertiSing Online & Offline
Branding identity
trade ShOwS & eventS
Proteaflora
design Portfolio
where marketing makes good business sense.
3 T 03 8060 8544 │ [email protected] │ nextmarketing.com.au
ProteafloraBrOchure
Proteaflora Proteas 1
ProteafloraNursery & Landscape Catalogue
PrOteaflOr a nursery Pty ltd
204 Old Emerald Road, PO Box 252, Monbulk, Victoria 3793, Australia
PhOne (gener al): 03 9751 9933PhOne (sales): 03 9751 9999fa x: 03 9756 6948email: [email protected]
www.proteaflora.com.au
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About Proteaflora
Proteaflora knows Proteas inside out - it’s what we do. Our plant selections, growing systems and promotions deliver superior sales results, profit and garden success. New releases, supported by powerful promotional programs, are a key platform in our marketing strategy. Your success is our principal concern so, not only do we guarantee our plants, but we provide you with unlimited specialist after sales service.
Setting the Scene
We are one of Australia’s leading production nurseries and have been the Protea specialists for over 30 years. We are passionate about the Protea family of plants, product quality, product presentation, and win/win partnerships. We maintain quality certifications in production (NIASA), and the environment (EcoHort) and have won national awards including the industry Hall of Fame.
grow ing BaSicS
Our free booklet “Our Secrets to Success with Proteas” provides a comprehensive list of basic rules for caring for proteas. Information is also available on our plant labels and website www.protea.com.au. The growing basics are summarized below:
• Full Sun: Most varieties require full sun for maximum flowers and colour although some varieties, such as Waratahs, can be grown in partial shade. A North facing position will maximize winter sunshine (Southern Hemisphere).
• Low Water Use: Proteas require little water once established. Regular watering will be needed for the first 18 months to establish. A natural mulch such as bark or straw is also recommended.
• Frost Tolerant: All varieties tolerate light frosts down to around -1° C. Some are more frost tolerant and will tolerate frosts to -3° C (see Plant Selection Chart). All plants should be protected while young.
• Well Drained Soils: Proteas need well drained acid soil (pH between 5 -7), some will tolerate heavier soils (see Plant Selection Chart). When planting in heavier soils encourage your customers to mix in gypsum to aid soil breakdown and mound soil to assist with drainage. When planted in containers use a potting mix suitable for natives. Proteas are not suitable for boggy areas.
• Low Food Requirement: Proteas do not need fertilizing when planted in gardens. In tubs a native slow release fertiliser applied at half the prescribed rate is recommended.
• Shaping and Management: Cut all flowers, prune to desired shape immediately after flowering.
Point of Sale Material
Our booklet “Our Secrets to Success with Proteas” is still free and available each time you order a minimum order. We also have a large selection of Mini Posters available. Just tick the corresponding boxes on the availability sheet each time you order.
Proteaflora 3
Ordering from Proteaflora
ordering froM Proteaflor a iS eaSy. We have a team of sales staff ready to assist you in placing an order via phone, fax or email. If you need advice on what to stock, or have any questions about varieties and availability please contact our Sales Team. Each week current availability lists are faxed or emailed to you on request. Pre-ordering of popular lines is also available and our Sales Team are happy to help you with any special customer orders. Bulk purchases, usually for landscape jobs, should be placed well in advance to avoid disappointment.
contact detailS
Sales: 03 9751 9999Sales Fax: 03 9756 [email protected]
PayMent terMS
We are a wholesale supplier to Retail Nurseries, Landscapers & Cut Flower Growers. Credit to approved customers. Direct Debit. Visa and Mastercard. Payments in advance.
our guar antee
Proteaflora guarantees to supply new plants or refund your money if, for any reason you are not satisfied with our plants on arrival. All you need to do is notify us immediately after your plants arrive.
ProteafloraBrOchure
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Proteaflora Leucospermums16 Proteaflora Leucospermums 17
Why Leucospermums?
alSo known aS ‘PincuShionS’, Leucospermum have brightly coloured pin-cushion like flower heads and are bound to draw attention. They thrive in well draining sandy soils making them ideal for use in coastal areas and will attract birds and bees to the garden.
hullaBalloleucoSPer MuM heteroPhy lluM
This is a fantastic new variety of groundcover which produces copious small bursts of pink and cream coloured flowers. Suits rockeries, hanging baskets and small gardens.
carniVal® ‘coaSt’leucoSPer MuM PaterSonii
Bright orange to pink flowers in Spring. Hardy variety great for sunny coastal gardens.
carniVal® ‘coPPer’leucoSPer MuM cordifoliuM hy Brid
Stunning masses of colour in Spring. Compact shrub, attracts birds.
Proteaflora Leucospermums 17
carniVal® ‘or ange’ PBr
leucoSPer MuM cuneifor Me hy Brid
Very versatile variety suitable for gardens and containers, with masses of flowers in Spring.
ProteafloraBrOchure
ProteafloraBrOchurePrint Proteaflora Leucospermums18 Proteaflora Leucospermums 19
carniVal® ‘red’ PBr
leucoSPer MuM glaBruM x tottuM
Stunning masses of colour in Spring. Compact shrub, attracts birds.
calyPSo® ‘red’leucoSPer MuM oleifoliuM
Attractive bright red buds and orange/yellow flowers make this variety a stunning addition to any garden or patio.
cordifoliuMleucoSPer MuM cordifoliuM
The most popular pincushion, cordifolium will give you masses of long lasting cut flowers throughout Spring.
Mardi gr aS® ‘riBBonS’leucoSPer MuM conocarPodendron x glaBruM
This dense shrub will provide masses of flowers to attract the birds to your garden. Ideal for low maintenance, low water use gardens or containers.
Mardi gr aS® ‘Petite’leucoSPer MuM cuneifor Me
This dense shrub will provide masses of flowers to attract the birds to your garden.
So® ‘exquiSite’leucoSPer MuM r eflexuM hy Brid
Stunning red rocket shaped flowers in Spring makes for a brilliant showcase in any garden.
So® ‘innocent’leucoSPer MuM glaBruM hy Brid
A ball of colour bursts from the glowing bud. The birds and the bees love it.
So® ‘Sincere’leucoSPer MuM linear e hy Brid
Long lasting vibrant red flowers giving great value.
So® ‘SucceSSful’leucoSPer MuM linear e hy Brid
A tall growing variety, idea for screening or hedges. Bright orange flowers in Spring.
Display IdeaseVery nurSery iS unique. Some nurseries like to stock a large range of varieties while others stock only the varieties that are in flower or full colour. The following guidelines may assist you in creating a great display of Proteaflora plants:
the BaSicS
When choosing a position to display Proteas, an open, sunny position is best. Ensure the plants receive enough water while in your nursery and that the water is able to drain away freely. If wanting to stock a range of Proteas, quantities of at least 6 per variety look best.
diSPlay en MaSSe
Coloured and flowering varieties provide a stunning feature when displayed en masse. For a little contrast, combine another variety of the same genus to encourage that extra sale. Great combo ideas and the best looking varieties are included in our fax cover sheet at the beginning of each month.
250MM diSPlay PotS Sell the dream to your customers by displaying an established plant in the middle of your display.
250mm pots are a great way to inspire your customers, showing them how a 140mm plant will look once mature. Another idea is to re-pot the 250mm variety into a fancy display pot for extra inspiration.
Point of Sale Material
Our booklet “Our Secrets to Success with Proteas” is still free and available each time you order a minimum order. We also have a large selection of Mini Posters available. Just tick the corresponding boxes on the availability sheet each time you order.
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