design porfolio

S E Ep o r t f o l i o

. . > > >

S E L E C T E D P R O J E C T S

O F J I Y O U N G W O O

COPYRIGHT ©2012 JI YOUNG WOO_

All rights reserved. No Part of this book may be reproduced, in any form or by any means, without the written permission of Ji Young Woo.

CONTACT_

Phone_ 1. 512.919.2872Email_ [email protected]

Web_ www.jiyoungwoo.com

ACADEMY OF ART UNIVERSITY_

79 New Montgomery Street, San Francisco, CA 94105

DIRECTOR_ Mary Scott

COURSE_ Senior Portfolio

DESIGNER_ Ji Young Woo

PHOTOGRAPHY_ Ji Young Woo

CAMERA_ Canon 5D

PRINTER_ HP Indigo 5000

TEXT STOCK_ Finch Fine 100lb Text

SOFRWARE_ Adobe Creative Suite 6

TYPEFACE_ Gotham, Univers, Adobe Garamond

PRINT_ Giant Horse Printing

BINDERY_ The Key Printing & Binding

. . > > > . . : >

1 2 3 4 5> Pr o j e c t

_

W A L K

S A N F R A N C I S C O

_

S I L E N C E

O F T H E B E E S

_

P O T E N T I A L

C O L L I S I O N

_

Z E N A I R L I N E S

_

A P A R T M E N T

F A R M I N G

_

p a g e

0 0 8 - 0 3 3

_

p a g e

0 3 4 - 0 4 9

_

p a g e

0 5 0 - 0 6 7

_

p a g e

0 6 8 - 0 8 7

_

p a g e

0 8 8 - 1 0 3

> > > > >

S E E Selected Projects of J I YOUNG WOO

C o n t e n t s. . > > >

>> >

6 7 8 9-1 9-2

_

S O L A R

E N E R G Y B A N D

_

C O M P T O I R

P A R I S

_

S E A M U T A N T S

_

F E I T

E L E C T I C

_

A M E R I C A N

M O S A I C

_

p a g e

1 0 4 - 1 2 1

_

p a g e

1 2 2 - 1 3 3

_

p a g e

1 3 4 - 1 4 5

_

p a g e

1 4 6 - 1 5 3

_

p a g e

1 5 4 - 1 6 1

_

L O G O S

_

p a g e

1 6 2 - 1 7 1

> > >_

. . > > / . >

A S A Y O U N G P E R S O N

I H A D N O C L E A R P E R C E P T I O N O F M Y F U T U R E .

I O N L Y K N E W T H A T

M Y P R O F E S S I O N A L C A R E E R D E P E N D E D O N

M Y E N E R G Y , S E L F - C R I T I C I S M , D I S C I P L I N E ,

A N D A P E R M A N E N T D E S I R E T O L E A R N .

—Josef Muller-Brockmann

A S A Y O U N G P E R S O N

I H A D N O C L E A R P E R C E P T I O N O F M Y F U T U R E .

I O N L Y K N E W T H A T

M Y P R O F E S S I O N A L C A R E E R D E P E N D E D O N

M Y E N E R G Y , S E L F - C R I T I C I S M , D I S C I P L I N E ,

A N D A P E R M A N E N T D E S I R E T O L E A R N .

—Josef Muller-Brockmann

. . > > / . >

> >>


8 | 9

Seeing something. For me it is one of the most enjoyable

parts of my life. I go traveling, I take photographs, and

I read books to see the world from another perspective,

fulfi l l ing my curiosity.

As a designer, I constantly see, learn and create things to

hone my creative vision. With that vision, I solve problems

and communicate in away that is purposeful and meaningful.

Now you see it.

_

. . > > / . >

> >

0 _

Pr o j e c t. . > > >

I K N O W I T

W H E N I S E E I T


10 | 11

W A L K S A N F R A N C I S C O

> >

1 _

Pr o j e c t. . > > >

1 2 3 4 5 6 7 8 9project

. . > > / . >

>

WA L K S A N F R A N C I S C O

S E M E S T E R _ Spring 2012

C L A S S _ Print 2 I N S T R U C T O R _ Nicole Flores

H E A T H Y L I F E S T Y L E

>

1 2 3 4 5 6 7 8 9

> Pr o j e c t > >


12 | 13

S E M E S T E R

Spring 2012

Designing how to communicate this message is the respon-

sibil ity of graphic design. It has the abil ity to inspire people

and make a difference.

This project is about the positive consequences of walking as

a healthy mode of transportation, or as a purely recreational

activity, spanning across many aspects of our l ives. They can

be expressed in terms of the health of the environment, as

well as the health of individuals who are more physically ac-

tive.

In order to captivate the attention of people, graphic ele-

ments have geometric shapes which represent a map, stairs,

and spots. The color palette consists of strong colors on a

black background.

C L A S S

Print 2

I N S T R U C T O R

Nicole Flores

. . > > / . >


> >

1 _

Pr o j e c t. . > > >

D I S C O V E R Y O U R C I T Y

B Y W A L K I N G


14 | 15

1 2 3 4 5 6 7 8 9project

. . > > / . > WA L K S A N F R A N C I S C O



>


16 | 17

1 2 3 4 5 6 7 8 9project




>


18 | 19

1 2 3 4 5 6 7 8 9project




>


20 | 21

1 2 3 4 5 6 7 8 9project




>


22 | 23

1 2 3 4 5 6 7 8 9project




>


24 | 25

1 2 3 4 5 6 7 8 9project




>


26 | 27

1 2 3 4 5 6 7 8 9project




>


28 | 29

1 2 3 4 5 6 7 8 9project

. . > > / . >




>


30 | 31


>

1 2 3 4 5 6 7 8 9project

. . > > / . >



TRACK

ABOUT TRACK FIND

TIME 00:21:15

DISTANCE 1.5 mi

CALORIES 169 cal

SPEED 2.1 mph

Back

Start Pause

FIND

ABOUT TRACK FIND

A simple way to fit walking into your life

Hidden benefits of walking

Five tips to keepwalking

Best walking pathsin San Francisco


32 | 33

ABOUT TRACK FIND


>

1 2 3 4 5 6 7 8 9project

. . > > / . >




34 | 35

S I L E N C E O F T H E B E E S

> >

2 _

Pr o j e c t. . > > >

1 2 3 4 5 6 7 8 9project

. . > > / . >



C L A S S _ Typography 4 I N S T R U C T O R _ Carolina de Bartolo

>

E N V I R O N M E N T A L P R O B L E M1 2 3 4 5 6 7 8 9

> Pr o j e c t > >

>


36 | 37

S E M E S T E R

Spring 2012

Albert Einstein said if the honey bee disappears from the

earth, man would have only four years of l ife left. Silence of

the Bees is a book about the mysterious disappearance of

honey bees from beehives all around the world. The book’s

aim is a better understanding of ‘Colony Collapse Disorder’

(CCD). The situation is dire and only stands to get worse and

so, with that in mind, the book examines all scientific and

environmental l inks to CCD.

Just as much as bees have a role in ensuring the survival of hu-

manity, we also have roles in ensuring their survival. This way,

we can ensure that the symbiotic relationship we have with

bees will endure for many more generations. There are many

things we can do to achieve such a l ife sustaining purpose.

_

C L A S S

Typography 4

I N S T R U C T O R

Carolina de Bartolo

. . > > / . >


> >

2 _

Pr o j e c t. . > > >

W H E R E H A V E A L L

T H E B E E S G O N E ?


38 | 39

1 2 3 4 5 6 7 8 9project

. . > > / . >




>

40 | 41


1 2 3 4 5 6 7 8 9project

. . > > / . >




>

42 | 43


1 2 3 4 5 6 7 8 9project

. . > > / . >




>

NO

MORE

POLL I NAT ION

+

NO

MORE

PLANTS

NO

MORE

AN IMALS

+ NO

MORE

MAN

44 | 45


1 2 3 4 5 6 7 8 9project

. . > > / . >

>




46 | 47


1 2 3 4 5 6 7 8 9project

. . > > / . >




>

48 | 49


1 2 3 4 5 6 7 8 9project

. . > > / . >




>

50 | 51


>

P O T E N T I A L C O L L I S I O N


> >

3 _

Pr o j e c t. . > > >

1 2 3 4 5 6 7 8 9project

. . > > / . >


C L A S S _ Typography 3 I N S T R U C T O R _ Ariel Grey

S U S T A I N A B L E S P A C E1 2 3 4 5 6 7 8 9

> Pr o j e c t > >

52 | 53

>


S E M E S T E R

Spring 2011

Imagine one day your cell phone doesn’t work, and you can’t

use your credit card. Every aspect of our l ives is more de-

pendent on space than you think. More than 1,100 satell ites

play an unseen role in our daily l ives. However, our comfort-

able l ife is threatened by space debris. Space debris is the

collection of objects in orbit around Earth that were created

by humans but no longer serve any useful purpose. As the

orbits of these objects often overlap the trajectories of newer

objects, debris is a potential coll ision risk to operational

spacecraft.

Unless we take action soon, if there are a number of other

coll isions, we could be in a situation 10 or 15 years from now

where low Earth orbit is just too difficult to maneuver, which

would have a dramatic impact on people’s daily l ives.

This conference provides all pieces of information required

by spacecraft and launch system designers and operators to

control the space debris environment with the aim of safe,

sustainable space activities for future generations.

C L A S S

Typography 3

I N S T R U C T O R

Ariel Grey

. . > > / . >


> >

3 _

Pr o j e c t. . > > >

C L E A N U P

S P A C E D E B R I S

54 | 55


P O T E N T I A L C O L L I S I O N1 2 3 4 5 6 7 8 9project

. . > > / . >

>



56 | 57


>


. . > > / . >



58 | 59


1 2 3 4 5 6 7 8 9project

. . > > / . >

>




60 | 61


>


. . > > / . >




62 | 63

>


. . > > / . >




64 | 65

>


. . > > / . >



:


66 | 67

P O T E N T I A L C O L L I S I O NP O T E N T I A L C O L L I S I O N1 2 3 4 5 6 7 8 9project

. . > > / . >

>




68 | 69

Z E N A I R L I N E S1 2 3 4 5 6 7 8 9project

. . > > / . >

C L A S S _ Identity 2 I N S T R U C T O R _ Thomas McNultyS E M E S T E R _ Fall 2011


> >

4 _

Pr o j e c t. . > > >

>

T R A N S P O R T A T I O N I N D U S T R Y1 2 3 4 5 6 7 8 9

> Pr o j e c t > >

>


70 | 71

S E M E S T E R

Fall 2011

Air travel involves a combination of many different types

of stressful experiences, including delays, lost baggages,

cramped airplanes, and doubts about airplane safety.

I imagine such an airl ines giving us piece of mind before,

during and after the fl ight. This airl ine is for travelers seeking

relaxed air travel with a zen atmosphere.

Inspired by the words harmonized, Japanes, responsible,

safe and secure, I named it Zen airl ines. And, I created a new

identity, application system and standards manual.

_

C L A S S

Identity 2

I N S T R U C T O R

Thomas McNulty

. . > > / . >

T H E Z E N O F

A I R T R A V E L


> >

4 _

Pr o j e c t. . > > >

>

>


1 2 3 4 5 6 7 8 9P ro j e c t


72 | 73

:

Z E N

A I R L I N E S

This project talks about the positive consequences of walking as a healthy mode of transportation, or as a purely recreational activity, span across many aspects of our lives. They can be ex-pressed in terms of the health of the environment, as well as the health of individuals who are more physically active. A transpor-tation system that is conducive to walking can reap many ben-efits in terms of reduced traffic congestion and improved quality of life. Economic rewards both to the individual and to society are also realized through reduced health care costs and reduced dependency on auto ownership.

_

SE ME STE R

Spring 2011

_

CLASS

Typography 3

// Fly with harmony_

_

>

Z E N A I R L I N E SZ E N A I R L I N E S

>

1 2 3 4 5 6 7 8 9project

. . > > / . >

S E M E S T E R _ Fall 2011

C L A S S _ Identity 2 I N S T R U C T O R _ Thomas McNulty


74 | 75

>


. . > > / . >




76 | 77

>


. . > > / . >




78 | 79

>


ZEN A IRL INES

ZEN A IRL INES

ZEN A IRL INES

ZEN A IRL INES

ZEN A IRL INES

Z EN A IRL INES

1 2 3 4 5 6 7 8 9project

. . > > / . >




80 | 81

>


. . > > / . >




82 | 83

>


. . > > / . >




84 | 85

>

Z E N A I R L I N E SZ E N A I R L I N E S1 2 3 4 5 6 7 8 9project

. . > > / . >



>


86 | 87

>


. . > > / . >




88 | 89

A PA R T M E N T FA R M I N G

A P A R T M E N T F A R M I N G

> >

5 _

Pr o j e c t. . > > >

>

1 2 3 4 5 6 7 8 9project

. . > > / . >

S E M E S T E R _ Summer 2011

C L A S S _ Graphic Design 3 I N S T R U C T O R _ Jenny Ji

C I T Y F A R M I N G

>

1 2 3 4 5 6 7 8 9

> Pr o j e c t > >


90 | 91

S E M E S T E R

Summer 2011

The mission Apartment Farming is to inspire and empower

people to start growing some of their own food in their apart-

ment. This is the easy way to save money and eat organically

forever. We may be l imited by the amount of free space we

have, but the project is about what’s possible, and about pro-

ducing fresh organic food for yourself and your family, even

from tight spaces.

The project focuses on cutting down on “foodmiles,” process-

ing, packaging, ferti l izers and just about every other source

of greenhouse gas emission in our food system. Growing

your own foods will also open your eyes to what it takes

to take care of, cultivate and grow food. That will bring you

closer to it and allow you to appreciate it even more when

you finally get to eat it._

C L A S S

Graphic Design 3

I N S T R U C T O R

Jenny Ji

. . > > / . >

G R O W Y O U R O W N F O O D

I N Y O U R A P A R T M E N T

A P A R T M E N T F A R M I N G

> >

5 _

Pr o j e c t. . > > >


92 | 93

>

1 2 3 4 5 6 7 8 9project

. . > > / . >





94 | 95


>

1 2 3 4 5 6 7 8 9project

. . > > / . >



APARTMENTFARMINGSAN FRANCISCO










APARTMENT

FARMINGS A N F R A N C I S C O


APARTMENT

FARMING

APARTMENTFARMINGFARMING

APARTMENT APARTMENTFARMING

APARTMENT FARMINGS A N F R A N C I S C O

APARTMENTFARMINGS A N F R A N C I S C O


APARTMENT FARMING

APARTMENT

FARMING APARTMENT

FARMINGAPARTMENT


APARTMENTF A R M I N GS A N F R A N C I S C O

I N YO U R A PA R T M E N T* *

I N YO U R A PA R T M E N T

I N Y O U R A P A R T M E N TI N Y O U R A P A R T M E N T


*

*I N YO U R A PA R T M E N T


growI N YO U R A PA RT M E NT

gr�woo*

growroooo

gr woo*I N YO U R A PA RT M E NT

I N Y O U R A PA R T M E N T

I N YO U R A PA RT M E NT


*

grow ooo



I N YO U R A PA RT M E NT*





*




gr�woo*

growroooo





*

grow ooo




APARTMENT

FARMING

APARTMENTFARMINGFARMING

APARTMENT APARTMENTFARMING

APARTMENT FARMINGS A N F R A N C I S C O



APARTMENT FARMING

APARTMENT

FARMING APARTMENT

FARMINGAPARTMENT


APARTMENTF A R M I N GS A N F R A N C I S C O


* *I N YO U R A PA R T M E N TI N YO U R A PA R T M E N T





* *

* *





*




gr�woo*

growroooo





*

grow ooo





96 | 97

*


>

1 2 3 4 5 6 7 8 9project

. . > > / . >




98 | 99


>

1 2 3 4 5 6 7 8 9project

. . > > / . >




100 | 101


>

1 2 3 4 5 6 7 8 9project

. . > > / . >




102 | 103


>


>

1 2 3 4 5 6 7 8 9project

. . > > / . >



104 | 105


S O L A R E N E R G Y B A N D

>

1 2 3 4 5 6 7 8 9project

. . > > / . >


C L A S S _ Graphic Design 2 I N S T R U C T O R _ Thomas McNulty


> >

6 _

Pr o j e c t. . > > >

S U S T A I N A B L E E N E R G Y

>

1 2 3 4 5 6 7 8 9

> Pr o j e c t > >

106 | 107


S E M E S T E R

Fall 2010

Under Armour is one of the greenest companies in the sports

industry. Their goal is to fuse products with green technology.

To promote Under Armour by using another green technology,

I created a product called SEB. They can extend their focus to

solar energy beyond recycled raw materials.

Solar energy band (SEB) has been designed to harness the

sun’s energy, shortening the process of transforming it into

electricity. Whether for emergency purposes or just for exer-

cising, it charges easily in just a couple of hours, and it can be

an affordable way to be green.

_

C L A S S

Graphic Design 2

I N S T R U C T O R

Thomas McNulty

. . > > / . >


> >

6 _

Pr o j e c t. . > > >

G E T Y O U R E N E R G Y

F R O M T H E S U N

108 | 109



>


>

1 2 3 4 5 6 7 8 9project

. . > > / . >



110 | 111



>

1 2 3 4 5 6 7 8 9project

. . > > / . >



112 | 113



>


>

1 2 3 4 5 6 7 8 9project

. . > > / . >




114 | 115


>

1 2 3 4 5 6 7 8 9project

. . > > / . >




116 | 117


>

1 2 3 4 5 6 7 8 9project

. . > > / . >




118 | 119

>

S E BS O L A R E N E R G Y B A N D

>


>

1 2 3 4 5 6 7 8 9project

. . > > / . >




120 | 121


G E T Y O U R E N E R G Y

F R O M T H E S U N .

SEB has been designed to harness the sun’s energy, shortening the process of transforming it into electricity by using photovoltaic cells (PVs). PVs convert sunlight into electricity that can be used immediately.

[SOLAR ENERGY BAND]

880 MARKET STREET SUITE 100, SAN FRANCISCO, CA 415. 839. 3800 www.seb.com [email protected]

A N Y W H E R E

A N Y T I M E .

SEB has been designed to harness the sun’s energy, shortening the process of transforming it into electricity by using photovoltaic cells (PVs). PVs convert sunlight into electricity that can be used immediately.

[SOLAR ENERGY BAND]

880 MARKET STREET SUITE 100, SAN FRANCISCO, CA 415. 839. 3800 www.seb.com [email protected]

>

1 2 3 4 5 6 7 8 9project

. . > > / . >




122 | 123

>

C O M P T O I R PA R I S

C O M P T O I R P A R I S

> >

7 _

Pr o j e c t. . > > >

1 2 3 4 5 6 7 8 9project

. . > > / . >



F A S H I O N I N D U S T R Y1 2 3 4 5 6 7 8 9

> Pr o j e c t > >

>


124 | 125

S E M E S T E R

Fall 2011

Since its creation in 1995, Comptoir des Cotonniers has been

designing collections that combine modernity with timeless

styles. In Europe, as well as in Asia and in the United States,

customers acclaim Comptoir des Cotonniers as the expression

of the French elegance. Women are free to creat their own

fashion and own style. Comptoir des Cotonniers collections

enable them to suit their own taste and find just the right

balance, combine a feminine item with something of a more

masculine feel, or reinterpret a functional piece with a feminie

twist.

Redesigning an interesting brand and bringing it to a higher

level is one of the most important parts of graphic design.

I redesigned it to convey their strong philosophy with cosy,

warm, intimate and luminous atmosphere of the Comptoir des

Cotonniers._

C L A S S

Identity 2

I N S T R U C T O R

Thomas McNulty

. . > > / . >

C O M P T O I R P A R I S

> >

7 _

Pr o j e c t. . > > >

M O D E R N I T Y W I T H

T I M E L E S S C H I C


126 | 127

>




1 2 3 4 5 6 7 8 9project

. . > > / . >


128 | 129

>

C O M P T O I R PA R I S1 2 3 4 5 6 7 8 9project

. . > > / . >


comptoir.com

comptoir.com


130 | 131

>




1 2 3 4 5 6 7 8 9project

. . > > / . >


132 | 133

>

C O M P T O I R PA R I S1 2 3 4 5 6 7 8 9project

. . > > / . >



134 | 135

>

S E A M U TA N T S


C L A S S _ Print 1 I N S T R U C T O R _ Megumi Kiyama

S E A M U T A N T S

> >

8 _

Pr o j e c t. . > > >

S E A M U T A N T S

> >

8 _

Pr o j e c t. . > > >

1 2 3 4 5 6 7 8 9project

. . > > / . >

O C E A N P O L L U T I O N

>

1 2 3 4 5 6 7 8 9

> Pr o j e c t > >


136 | 137

S E M E S T E R

Fall 2011

The oceans are enormous but they are not infinite. Pollution

in the ocean directly affects ocean organisms and indirectly

affects human health and resources. Oil spil ls, plastic debris,

and nuclear threat are all major sources of pollution in the

ocean. These are not only polluting our oceans, but posing

a serious threat to fish, seabirds, marine reptiles, and ma-

rine mammals. Under the sea, there are already many mutated

creatures growing.

This project is about designing three posters to promote the

pantone color matching system as well as convey a strong

message. To educate people about sea mutants, I created mu-

tated ocean characters with a humorous approach.

_

C L A S S

Print 1

I N S T R U C T O R

Megumi Kiyama

. . > > / . >

S E A M U T A N T S

> >

8 _

Pr o j e c t. . > > >

S A V E T H E O C E A N

F R O M P O I S O N


138 | 139

>



1 2 3 4 5 6 7 8 9project

. . > > / . > S E A M U TA N T S

SEA MUTANTS By Oill SpillsOil cause the death of an animal by entering the animal’s lungs or liver. The animal will then be poisoned by the oil. Sea animals cannot see and be aware of their predators.

PANTONEPMS 374

PANTONEPMS 400

PANTONEWHITE

PANTONEPMS 432

PANTONE PMS COLORS

www.seamutants.com


140 | 141

>



SEA MUTANTS By RadiationNuclear threat is maximum. Ocean fish plant in Fukushima around and there is possibility of irradiated mutant species, monstrous, because high levels of radioactive is otopes.

PANTONEPMS 164

PANTONEPMS 339

PANTONEWHITE

PANTONEPMS 432

PANTONE PMS COLORS

www.seamutants.com

1 2 3 4 5 6 7 8 9project

. . > > / . > S E A M U TA N T S

SAFE

WAY

SAFEWAY

SAFE

WAY

SAFEWAY

SAFEWAY

SAFEWAY

SAFE

WAY

SAFEWAY

SEA MUTANTS By Plastic DebrisPlastic debris are known to be the cause of injuries and deaths of numerous marine animals and birds, either because they become entangled in it or they mistake it for prey and eat it.

PANTONEPMS 032

PANTONEPMS 339

PANTONEWHITE

PANTONEPMS 432

www.seamutants.com

PANTONE PMS COLORS


142 | 143

>



1 2 3 4 5 6 7 8 9project

. . > > / . > S E A M U TA N T S


144 | 145

>



1 2 3 4 5 6 7 8 9project

. . > > / . > S E A M U TA N T S


146 | 147

>

1 2 3 4 5 6 7 8 9project

. . > > / . >


F E I T E L E C T R I C

> >

9 _1

Pr o j e c t. . > > >


S U S T A I N A B L E P A C K A G E1 2 3 4 5 6 7 8 9

> Pr o j e c t > >>


148 | 149

S E M E S T E R

Fall 2010

Feit electric light bulb contain lower amounts of mercury, lead

and other hazardous materials compared to other products.

The features are 80% less energy that its incandescent coun-

ter part and 13 times longer life.

Green packaging needs to maximize sustainable materials or

construction, and clearly convey information. This packaging

design uses only post-consumer recycled paper, promotes Feit

electric light bulbs, and supplies the consumer with updated

information through modern design.

_

_

C L A S S

Package design 1

I N S T R U C T O R

Christine George

. . > > / . >


> >

9 _1

Pr o j e c t. . > > >

L O N G L A S T I N G

E A R T H F R I E N D L Y


150 | 151


C L A S S _ Package 1 I N S T R U C T O R _ Christine George

>>



1 2 3 4 5 6 7 8 9project

. . > > / . > F E I T E L E C T R I C


152 | 153



>

1 2 3 4 5 6 7 8 9project

. . > > / . > F E I T E L E C T R I C


154 | 155

>

A M E R I C A N M O S A I C

> >

9 _2

Pr o j e c t. . > > >



1 2 3 4 5 6 7 8 9project

. . > > / . > A M E R I C A N M O S A I C

C U L T U R E D E S I G N1 2 3 4 5 6 7 8 9

> Pr o j e c t > >>


156 | 157

S E M E S T E R

Fall 2011

American history began with waves of immigrants, bringing

their own cultures and traditions to a vast new country. No

other place in the world has such a diverse population. It is

this diversity that makes America what it is and, at the same

time, creates the challenges it faces.

Today the trend is toward multiculturalism, not assimilation.

The old “melting pot” metaphor is giving way to new meta-

phors such as “mosaic”, mixtures of various ingredients that

keep their individual characteristics. American Society is

transforming to a truly multicultural mosaic.

_

_

C L A S S

Print 1

I N S T R U C T O R

Megumi Kiyama

. . > > / . >


> >

9 _2

Pr o j e c t. . > > >

M U L T I C U L T U R A L

E D U C A T I O N



158 | 159



>

1 2 3 4 5 6 7 8 9project

. . > > / . > A M E R I C A N M O S A I C

AMERICAN MOSAIC

Educational Equity and ExcellenceMulticultural equity derives from the notion that educational excellence is unattainable for any student when certain groups are denied a fair chance to receive the highest quality education possible and when some contributions are systematically excluded from the U.S. and human stories. It builds upon the idea that comparability instead of sameness is the key to providing equitable educational opportunities for ethnically different students. In order to determine what constitutes comparability of learning opportunities, educators must thoroughly understand how culture shapes learning styles, teaching behaviors, and educational decisions. By giving all students more choices about how they will learn, choices that are compatible with their cultural styles, none will be unduly advantaged or disadvantaged at the procedural levels of learning. These choices will lead to closer parallelism in opportunities to learn and more comparability in students’ achieving the maximum of their own intellectual capabilities.

WWW.AMERICANMOSAIC.COM

MULTICULTURAL EDUCATION


160 | 161



>

1 2 3 4 5 6 7 8 9project

. . > > / . > A M E R I C A N M O S A I C

I D E N T I T Y D E S I G N1 2 3 4 5 6 7 8 9

> Pr o j e c t > >


162 | 163

This section is a collection of some of my logos created over

the semesters at the Academy of Art University. They are

presented in color and black and white.

_

_

. . > > / . >

L O G O S

> >

_. . > > >

F R O M D I F F E R E N T

S E M E S T E R S


164 | 165

1 2 3 4 5 6 7 8 9project

. . > > / . >

ZEN A IRL INES

ZEN A IRL INES

ZEN A IRL INES

ZEN A IRL INES

ZEN A IRL INES

Z EN A IRL INES


166 | 167

1 2 3 4 5 6 7 8 9project

. . > > / . >

Feitelectric


HERO LOGOS

- -

- -

-- - - -

- -

- -

- -

168 | 169

. . > > / . >

HE RO LOGOS

- -

- -

-- - - -

- -

- -

- -

- -

- -

-- - - -

- -

- -

- -

Feitelectric

HE RO LOGOS

- -

- -

-- - - -

- -

- -

- -

AMERICAN MOSAIC


170 | 171

. . > > / . >

AMERICAN MOSAIC

> > >


172 | 173

I would l ike to express my deepest gratitude to all of my

family, friends, faculty, and services for challenging and

supporting me.

FA M I LY _

To my loving husband Insung, Mom Boksoon Jang, Dad

Sungho Woo, Sister Seomi Woo, Brother Jiwon Woo.

FA C U LT Y _

To Mary Scott, Tom McNulty, Carolina de Bartolo, Nicole

Flores, Megumi Kiyama, Scott Rankin, Andrew Camburis,

Jenny Ji, Ariel Grey, Christine George, David Hake, Julia

Brown

F R I E N D S _

To Yunhee Kwon, Seungah Jung, Jungah Pack, Roro Chen,

Irma Gunadi, Rob Putnam, Rachel Pan, Hyunjoo Jung, Jung-

min Sung, Eunjung Lee, Jungmi Son, Hyejong Chu

S E R V I C E S _

The Key bindery, Giant Horse Printing, Copy Mat, Office Max,

Kelly Paper, Amazon, B&H, Paper Source, Flax, SFCB, Simple

Pleasures, Matching Half

. . > > / . >

> >

. . > > >

M Y D E E P E S T

T H A N K S T O


.. > >> ..: >

. . > > / . >

. . > > > . . : >

Documents

design porfolio