Save the date:

Design meetsTechnology

5.-6. April 2017Arena Berlin

Design & BrandingVerpackungsgestaltung & -entwicklungMarkenbildung & ProduktpositionierungVerpackungsproduktion & ManufakturPOS & POP

Brands & Produkte, deren VerpackungenGeschichten erzählen: emotional, authentisch, traditionell.Mal eher subtil, mal eher plakativ, unterstreichen Sie den einzigartigenAuftritt von Luxus- und Prestige-Produkten.

Etikettierungs- & MarkierungstechnikDrucktechnologienDruckvorstufe, Systeme & SoftwareDruckveredelung & Verarbeitungstechniken

Save the date:

Design meetsTechnology

5.-6. April 2017Arena Berlin

The Power of Live Events Research conducted by Cog Research on behalf of FaceTimewww.facetime.org.uk

WATCH SALES ROCKET

76% of visitors at B2B and B2C exhibitions make newpurchasing decisions and have existing ones reinforced.

YOU’RE MAKING A SOUND INVESTMENT!

NOT BEING AT AN EVENT CAN DAMAGE YOUR BRAND!The perception of a brand that isnot represented at an event actuallydeteriorates by 5%. This is true evenfor extremely well-known orglobal brands.

LIVE EVENTS PROVIDEA BIGGER WINDOW OFOPPORTUNITYThe average visitor spends 5.5hours at a live event. This equatesto watching or listening to

660 broadcast adverts.

DOWN

5%

LIVE EVENTS BEAT OTHER FORMS OFMARKETING HANDS DOWN

2Xmore powerfulthan TV ads

4Xmore effectivethan radio

3Xmore effectivethan print media

5.5HOURS

SEEING IS BELIEVINGVisitors who encounter you atlive events think your brand,product or service is 28%more innovative than they did before they attended.

28%

LIVE EVENTS CHANGEMINDSBefore an event 37% of peoplethought they would make newcontacts and 38% thoughtattending the event would makebuying easier. This doubledto 75% and 76% respectivelyfollowing the event.

75%

37%

LIVE EVENTS ARE GOOD FORYOUR IMAGEPerception of the quality and value of yourbrand, product or service is improved by

21% after visitors experience

you at a show

LIVE EVENTS LEAVE A LASTING IMPRESSION

69% of visitors surveyed two weeks after attending liveevents said they had already recommendedor would be recommending brands they hadseen at the event.