Embed Size (px)
Citation preview
My EasyfairsLogistics & DistributionEmpackPackaging InnovationsLabel&Print
as of October 2017
Page 2
ContentMy Easyfairs
1. What is My Easyfairs ___________________________________________ 3
2. Settings My Easyfairs __________________________________________ 3
3. Highlight procucts _____________________________________________ 4
4. Innovations ___________________________________________________ 4
5. News _________________________________________________________ 4
6. Additional functions ___________________________________________ 56.1 Real-Time Alert ___________________________________________________________ 5
6.2 Visit Connect _____________________________________________________________ 5
6.3 POKEN __________________________________________________________________ 5
7. To-Do list _____________________________________________________ 6
8. Orders on My Easyfairs ________________________________________ 6
9. Logo/Display EasyGo Plus _____________________________________ 7
10. Contact _______________________________________________________ 8
AnnexOverview EasyGo PackagePOKEN Factsheet
Page 3
My Easyfairs
Valid for:
1. What is My EasyfairsYou as exhibitor can prepare your exhibition participation online on «My Easyfairs». There you find a lot of auxiliary functions, notification windows and a checklist. This helps you to plan your fair. In addi-tion you can manage your entry in the online exhibitor catalogue.
Please note: The My Easyfairs settings depend on the EasyGo Packages (GoVisibility, Go-Leads oder GoPlus) you have booked.
2. Settings My Easyfairs
Which settings can I make in the online-exhibitor catalogue on «My Easyfairs»?
1. Upload company logo2. Set stand name3. Select categories4. Set company description (in three languages)5. Specify your contact details
1.
2.
3.
4.
5.
Page 4
3. Highlight products
You can upload pictures and product discriptions. The informations appear on the website from the fair. Highlighting of products only possible with EasyGo Visibility.Important: Upload the products in all three languages (German, English and French). The German speaking visitors can see the German discriptions etc.
4. Innovations
You can sumit your innovation with a click on the button „innovation“. The organzier confirm the inno-vation and these will be published on the website among „innovations gallery“.
5. News
Publish your company news. On the website you find it among news.
Valid for:
Valid for:
Valid for:
Example:Highlight product
Example:Submit innovations
Example:News
My Easyfairs
Page 5
6. Additonal functions
6.1 Real-Time Alert
6.2 Visit Connect
6.3 POKEN
All details and informations you will find in the brochure „EasyGo“.
All details and informations you will find in the Visit Connect guide.
You get a list of all visitors which have touched your badge reader on your stand. All details and informations you will find in the brochure „POKEN“.
Valid for:
My Easyfairs
Page 6
7. To-Do List
8. Orders on My EasyfairsYou will finde the most important functions on «My Easyfairs» in the admin area (bottom right).
Items orderdShows you which orders we have already recieved.Contact my pre-registered visitorsHere you can see the pre-registred visitors, which have took your personal invitation code to sign in for the fair trade. Register my staffUse this function to register your staff.My invoicesHere you get the PDF from the invoices you have recieved.Order additional itemsYou need further furniture, parking cards, sponsoring packages, stand building material ect? Order this things here.Contact EasyfairsHere you can send an email directly to your contact person.
My Easyfairs
The to do list shows you, which tasks you have done and which you have to edit .
Page 7
9. Logo/Display
Your company logo will be shown on the fair. Please send it to [email protected].
Valid for:
My Easyfairs
Page 8
CONTACT Do you have any questions? Contact us!
MESSE ZURICH
Opening hours 11 - 12 April 2018Wednesday 9.00 – 17.00 clockThursday 9.00 – 16.00 clockHalls 3, 4, 5 & 6 Messe Zurich
MCH ZurichWallisellenstrasse 49CH-8050 Zurich
www.logistics-distribution.chwww.empack-zuerich.chwww.pi-zuerich.chwww.lp-zuerich.ch
ORGANZIER
Easyfairs Switzerland GmbH St. Jakobs-Strasse 170 a CH-4132 Muttenz
Phone +41 61 228 10 00 Fax +41 61 228 10 09www.easyfairs.com/schweiz
MARKETING PROJECT MANAGER
SALES ACCOUNT MANAGER
Michel ZoiaPhone +41 61 228 10 [email protected]
OPERATION MANAGER
Alexander MischPhone +41 61 228 10 [email protected]
SALES EXECUTIVE
Nicola Lüthi (Logistik & Empack)Phone +41 61 228 10 [email protected]
SALES EXECUTIVEAlexander Glombik (Packaging Innovations & Label&Print)Phone +41 61 228 10 [email protected]
MARKETING PROJECT COORDINATION
Carmen BiserPhone +41 61 228 10 [email protected]
Debora HoldenerPhone +41 61 228 10 [email protected]
OPERATION COORDINATIONAlain HaussenerPhone +41 61 228 10 [email protected]
Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017
EasyGo
BOOST YOUR REACH, EXPOSURE AND ROI
EasyGo replaces the Online365 to include new features based on the latest developments in digital marketing technology. It forms part of the standard Easyfairs offer, but we give you a choice, depending on your objectives: more visibility or more leads. Or perhaps you would like both? In that case we recommend an upgrade to GoPlus to boost both your visibility and your potential to win new leads, together with prominent display of your logo onsite at the event.
Select your package of choice to raise visibility, generate contacts or do both while also achieving maximum brand awareness, online and onsite.
FEATURES COMMON TO ALL PACKAGES
Get access to My EasyfairsReceive easy access to the My Easyfairs online platform and centrally manage your participation to optimise your return on investment.
Display your company profile onlineSet up your catalogue information on the event website including your company profile in multiple languages, displayed all year long. It includes your company description, logo, company details, website link, product categories, social media and contact form for visitors.
Display your products/services onlinePublish an unlimited number of products & services and news in multiple languages with description, picture, video, website link and PDF.
Apply for inclusion of one breakthrough product in the Innovations Gallery (subject to approval by the Innovations Reviewer) and position your company as an innovator.
Distribute digitally your literature at the event Distribute information about your company and products & services easily and widely to visitors via a wireless reader placed on your stand. By touching the reader with their Smart Badge, visitors get all the info you post on My Easyfairs via email and in their My Easyfairs account.
Invite your customers & prospectsInvite your customers & prospects via a personalised visitor registration link to be used in invitations, emails, website and social media accounts (such as LinkedIn, Twitter and Facebook). Download at any time a list of people who have used your link to pre-register. Get in touch with them before the event and follow up after the event.
Get professional-looking, ready-to-use marketing material to promote your participation: invitations, web banners, event logos...
Get contacted by visitorsBy making sure that your product categories are up to date in your company profile on My Easyfairs, you can be contacted directly by those visitors that have a matching interest.
Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017
Display your logo online on the Exhibitor listEnhance your online visibility. Your logo appears on the Exhibitor list of the online catalogue.
Highlight a product onlineSelect one flagship product which appears in the “Featured Products” of the online catalogue.
Get visibility in Easyfairs emailsInclude your flagship product (photo or logo and description) in one of our pre-show emails with click-through to your company profile on the event website.
RAISE THE PROFILE OF YOUR COMPANY AND ITS OFFERINGS BEFORE, DURING AND AFTER THE EVENT
www.easyfairs.com/easygo • By EASYFAIRS
Increase your press & community visibilityProvide news and press releases through My Easyfairs to feed the community with your latest news and developments to stimulate media interest. These will be published on the event’s “News” page, included in Easyfairs’ own press releases and used by Easyfairs to respond to media enquiries.
Post jobsAdvertise open positions at your company on the event website (on your company page and on a special recruitment web page). A highly targeted way to attract top talent in your sector.
Get a list of visitors who asked for your literatureGet the list of visitors who have collected your literature by touching your wireless reader with their Smart Badge and turn those visitors into highly qualified leads.
Capture visitor contact details onsiteCapture details of event visitors simply by scanning their badges with your smartphone. Categorise prospects and plan your follow-up actions using the mobile application while scanning.
In GoLeads, 1 Visit Connect licence is included.
Get real-time alerts when your visitors arriveGet real-time sms notifications when visitors, who pre-registered by using your personal registration link or action code, enter the event.
Participate in the “Ask the Expert” online forumThe “Ask the Expert” forum is based on the visitors listing the challenges they face and the solutions they are looking for. You are referenced as an expert who can answer the visitors’ questions on selected topics and propose your solutions. Follow up with one-to-one meetings at the event.
GENERATE EVEN MORE NEW LEADS AND DEEPEN CUSTOMER RELATIONSHIPS
We strongly recommend that you upgrade to GoPlus. With GoPlus, you get all of the features and benefits of both GoVisibility and GoLeads: the opportunity to raise your profile throughout the year and to maximise business opportunities, plus logo visibility online and onsite.
Display your company logo onsiteEnhance your visibility onsite. Your logo or ad appears on displays placed in high traffic areas (such as the entrance, registration area, restaurants/bars and seminar rooms).
Capture visitor contact details onsiteIn GoPlus, 3 Visit Connect licences are included.
GET LEADS, VISIBILITY AND MAXIMUM BRAND AWARENESS – BOTH ONSITE AND ONLINE
includes:
Display your logo onsite
3 Visit Connect licences
EasyGo
Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017
EasyGo
Selec
t you
r pac
kage
of c
hoice
to ra
ise vi
sibilit
y, ge
nera
te co
ntac
ts or
do
both
wh
ile al
so ac
hiev
ing m
axim
um b
rand
awar
enes
s, on
line a
nd o
nsite
.
* Visi
tors
can
colle
ct in
form
ation
by s
imply
touc
hing
the r
eade
r(s) p
laced
on
your
stan
d wi
th th
eir sm
art b
adge
. The
y will
rece
ive al
l of t
he co
mpa
ny an
d pr
oduc
t inf
orm
ation
that
you
uploa
ded
to M
y Eas
yfair
s via
at th
e end
of t
he d
ay. O
ne re
ader
is in
clude
d in
the o
ffer.
If yo
u ar
e exh
ibitin
g sev
eral
prod
ucts
you
may
wish
to o
rder
mor
e.
www.
easy
fairs
.com
/eas
ygo
• B
y EAS
YFAI
RS
GO
FO
R M
ORE
VIS
IBIL
ITY
GO
FO
R M
ORE
CO
NTA
CTS
GO
TH
E EX
TRA
MIL
E
FEATURES COMMON TO ALL PACKAGES
Get
acce
ss to
My
Easy
fairs
Disp
lay y
our c
ompa
ny p
rofil
e onl
ine
Disp
lay y
our p
rodu
cts/s
ervic
es o
nlin
e
Dist
ribut
e dig
itally
yo
ur lit
erat
ure a
t the
even
t*
Invit
e you
r cus
tom
ers a
nd p
rosp
ects
Enjo
y ad
vanc
ed n
etwo
rkin
g
Disp
lay yo
ur lo
go on
line o
n th
e exh
ibito
r list
High
light
a pr
oduc
t onl
ine
Get
visib
ility i
n Ea
syfa
irs’ e
s
Incr
ease
your
pre
ss an
d co
mm
unity
visib
ility
Post
jobs
Get
acce
ss to
My
Easy
fairs
Disp
lay y
our c
ompa
ny p
rofil
e onl
ine
Disp
lay y
our p
rodu
cts/s
ervic
es o
nlin
e
Dist
ribut
e dig
itally
yo
ur lit
erat
ure a
t the
even
t*
Invit
e you
r cus
tom
ers a
nd p
rosp
ects
Enjo
y ad
vanc
ed n
etwo
rkin
g
Get a
list o
f visi
tors
who a
sked
for y
our l
itera
ture
*
Capt
ure v
isito
r con
tact
det
ails o
nsite
Get
real-
time a
lerts
whe
n yo
ur vi
sitor
s arri
ve
Parti
cipat
e in
the “
Ask t
he E
xper
t” on
line f
orum
Get
acce
ss to
My
Easy
fairs
Disp
lay y
our c
ompa
ny p
rofil
e onl
ine
Disp
lay y
our p
rodu
cts/s
ervic
es o
nlin
e
Dist
ribut
e dig
itally
yo
ur lit
erat
ure a
t the
even
t*
Invit
e you
r cus
tom
ers a
nd p
rosp
ects
Enjo
y ad
vanc
ed n
etwo
rkin
g
Disp
lay yo
ur lo
go on
site
Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017
BEN
EFIT
S FO
R YO
U A
S AN
EXH
IBIT
OR
D
ISTR
IBU
TE Y
OU
R C
OM
PAN
Y IN
FORM
ATIO
N E
ASIL
Y AN
D W
IDEL
Y
Visit
ors c
an ea
sily g
et yo
ur co
mpa
ny an
d pr
oduc
t inf
orm
atio
n jus
t by
touc
hing
the r
eade
r with
their
bad
ges.
They
will
rece
ive th
is in
form
atio
n by
. Eve
n vis
itors
you
didn’t
spea
k to
may
hav
e col
lecte
d so
me
info
rmat
ion
on yo
ur st
and.
RE
DU
CE
CO
STS
AND
WAS
TE
If yo
u pr
ovide
som
e of y
our c
ompa
ny an
d pr
oduc
t inf
orm
atio
n in
digi
tal
form
at, y
ou’ll
need
fewe
r har
d-co
py b
roch
ures
, cat
alogu
es an
d ot
her
mat
erial
s, sa
ving y
ou so
me p
rintin
g and
tran
spor
t cos
ts. P
lus, v
isito
rs d
on’t
have
to ca
rry h
eavy
doc
umen
ts ar
ound
the e
vent
, so
ther
e’s le
ss ri
sk th
ey’ll
‘lose
’ it.
PR
OVI
DE
AN E
NG
AGIN
G E
XPER
IEN
CE
TO Y
OU
R VI
SITO
RS
Visit
ors w
ho to
uch
your
read
er w
ith th
eir b
adge
s at y
our s
tand
get y
our
info
rmat
ion
in a
digita
l for
mat
, whi
ch m
akes
it ea
sy fo
r the
m to
shar
e with
co
lleag
ues a
nd fr
iends
via e
or s
ocial
med
ia.
M
ORE
CO
NTA
CTS
AN
D O
PPO
RTU
NIT
IES
Yo
u can
scan
visit
or ba
dges
with
the V
isit C
onne
ct A
pp, b
ut sh
ould
also
sugg
est t
hat t
hey t
ouch
the r
eade
r with
their
badg
e to c
ollec
t you
r digi
tal
mar
ketin
g doc
umen
ts an
d com
pany
info
rmat
ion.
An
d wi
th G
oLea
ds o
r GoP
lus,
you’l
l get
a lis
ting o
f all t
he vi
sitor
s who
do
so!
SI
MPL
IFY
THE
POST
-EVE
NT
FOLL
OW
-UP
In
clude
d in
GoL
eads
or G
oPlu
s, yo
u’ll g
et an
elec
troni
c list
ing o
f eve
ryon
e wh
o co
llect
ed yo
ur in
fo. N
o m
ore t
ime-
cons
umin
g im
port
of b
usin
ess
card
s or c
onta
ct fo
rms.
HO
W T
O M
AKE
THE
MO
ST O
UT
OF
THE
BAD
GE
READ
ERTu
rn yo
ur vi
sitor
s int
o hi
ghly
quali
fi ed
leads
“ Poss
ibilit
y of m
aking
cont
act,
even
at a
busy
stan
d. ”
Ex
hibit
or Tr
ansp
ort &
Log
istics
Ant
werp
, Belg
ium
“ Grea
t sys
tem
to tr
ack a
nd m
easu
re ou
r im
pact
. ”
Ex
hibit
or F
utur
izz M
adrid
, Spa
in
By E
ASYF
AIRS
By E
ASYF
AIRS
POKEN
Annex Logistics & Distribution I Empack I Packaging Innovations I Label&Print as of October 2017
HO
W D
OES
IT W
ORK
?
NO
TIC
E AN
YTH
ING
UN
USU
AL?
Plea
se co
ntac
t a m
embe
r of t
he
Poke
n su
ppor
t tea
m o
nsite
: at t
he
Busin
ess P
oint
/ O
rgan
iser’s
O
ce
durin
g buil
d-up
and
even
t day
s.
THE
VISI
TOR
TOU
CH
ES T
HE
READ
ER
WIT
H T
HEI
R BA
DG
E
The g
reen
light
glow
san
d th
e rea
der b
eeps
- O
K D
ata c
ollec
tion
is su
cces
sful
The g
reen
light
doe
sn’t
glow
- NO
T O
K Tr
y aga
in o
r con
tact
Pok
en su
ppor
t sta
�
Whe
n vis
itors
touc
h th
e rea
der
with
their
bad
ge, t
hey c
ollec
t all t
he
info
rmat
ion
abou
t you
r com
pany
an
d pr
oduc
ts th
at yo
u up
load
ed to
yo
ur M
y Eas
yfair
s acc
ount
. Thi
s in
form
atio
n wi
ll be s
ent t
o th
em in
a vis
it su
mm
ary e
at th
e end
of d
ay.
N.B
. Bad
ge re
ader
s are
rent
ed an
d rem
ain th
e pro
perty
of P
oken
SA.
U
nret
urne
d rea
ders
will b
e cha
rged
at C
HF
500
(€ 5
00).
WH
AT IS
TH
E BA
DG
E RE
ADER
?Al
l exh
ibito
rs re
ceive
one
read
er, p
art o
f the
ir Ea
syG
o pa
ckag
e,
to en
hanc
e the
ove
rall v
isito
r exp
erien
ce.
The r
eade
r is a
wire
less s
enso
r plac
ed o
n yo
ur st
and
that
deli
vers
th
e digi
tal p
rodu
ct an
d co
mpa
ny in
form
atio
n yo
u up
load
ed to
M
y Eas
yfair
s.
WH
AT D
O Y
OU
NEE
D T
O D
O?
1. C
ome t
o th
e Bus
ines
s Poi
nt /
Org
anise
r’s O
ce
to p
ick u
p yo
ur
read
y-to
-use
bad
ge re
ader
on
the
build
-up
day.
2. D
eter
min
e the
bes
t spo
t to
place
th
e rea
der:
it sh
ould
be ea
sy fo
r yo
ur vi
sitor
s to
acce
ss (v
ery v
isible
, ne
ither
too
high
nor
too
low,
re
acha
ble fr
om o
utsid
e you
r boo
th).
We’r
e hap
py to
help
you!
3. A
pply
the g
reen
stick
er o
nto
the
wall o
r cou
nter
whe
re yo
u’d lik
e to
plac
e the
read
er.
4. R
emov
e the
bac
king f
rom
the
adhe
sive p
ad o
n th
e bac
k of t
he
read
er an
d at
tach
it to
the g
reen
st
icker
. You
are w
elcom
e to
use
your
own
rem
ovab
le ad
hesiv
e.
5. T
here
is n
o ne
ed to
char
ge th
e re
ader
thro
ugho
ut th
e eve
nt.
6. R
etur
n th
e rea
der a
t the
Bus
ines
s Po
int /
Org
anise
r’s O
ce
at th
e en
d of
the l
ast d
ay o
f the
even
t.
7. If
you
have
GoL
eads
or G
oPlu
s, yo
u ge
t the
dat
a of e
very
one w
ho
touc
hed
your
read
er(s
) with
their
ba
dge.
Just
log i
n to
My E
asyf
airs
to d
ownl
oad
the l
ist.
O
nly G
oVisi
bilit
y? V
isito
rs w
ere
able
to co
llect
your
info
rmat
ion
when
touc
hing
your
read
er(s
) but
yo
u ne
ed to
upg
rade
to G
oPlus
to
get t
heir
data
. You
can
do so
via
My E
asyf
airs.
THE
VISI
TOR
TOU
CH
ES T
HE
READ
ER
visit
sum
mar
y em
ail at
the e
nd o
f day
.
POKEN
