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WTF is design?!
How can such a straightforward word be misunderstood/misused most of the time?
design |dəˈzīn|verb [ trans. ]decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it : a number of architectural students were designing a factory | [as adj. with submodifier ] ( designed) specially designed buildings.• (often be designed) do or plan (something) with a specific purpose or intention in mind : [ trans. ] the tax changes were designed to stimulate economic growth.
design as a verb = process of conscious decision making in order to define characteristics
design |dəˈzīn|noun1 a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made : he has just unveiled his design for the new museum.• the art or action of conceiving of and producing such a plan or drawing : good design can help the reader understand complicated information | the cloister is of late twelfth century design.• an arrangement of lines or shapes created to form a pattern or decoration : pottery with a lovely blue and white design.
2 purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object : the appearance of design in the universe.
design as a noun = result of that process in a form of a blueprint; to talk about design of something means to analyze/reverse engineer the design process
Than what about art?
I hear you asking “So what’s the difference between design and art than?”
Thin line between design and art
That is a very tough question! Especially because art is impossible to define. From philosophical point of view the difference is in the purpose. Art is about expressing whereas design is about serving a purpose.
<cliche>Art creates problems,design solves them.</cliche>
It’s the purpose (context) that di"erentiates.
The difference is also that most of the time aims of design projects are defined by someone else rather than the designer. Think about following design fields:
architecture
industrial design
interier design
information design
graphic dizajn
user interface design
etc.
Common ground
• interdisciplinary fields
• team work
• commercial goals
• financially dependent
• every participant has their own agenda
What about the web?
What defines web design?
webdesign = UX design
user mental models
web design = UX design
task flow analysis
mental models
web design = UX design
information arch.
task flow analysis
mental models
web design = UX design
interface design
information arch.
task flow analysis
mental models
web design = UX design
interaction design
interface design
information arch.
task flow analysis
mental models
web design = UX design
information design
interaction design
interface design
information arch.
task flow analysis
mental models
web design = UX design
graphic design
information design
interaction design
interface design
information arch.
task flow analysis
mental models
web design = UX design
UX design
web design = UX design
The elements of user experience design do not define the team functions or the process. They are simply basic comprehension components of human/machine interaction. User experience design is therefore a process of defining their parameters in order to achieve the best possible result of that interaction.
What makes a website, a website?
backend code
website =
database
backend code
website =
front-end code
database
backend code
website =
graphics
front-end code
database
backend code
website =
content
graphics
front-end code
database
backend code
website =
website
website =
Website = physical manifestation of the design
UX design
design vs. outcome
website
This physical manifestation is an technological process of executing the design
result of a mind process
physical manifestation
design vs. outcome
UX design website=
design vs. outcome
Ideally this physical manifestation would be direct translation of the design
UX design
lost in translation
spletno mesto
But the final result is almost never identical to the design
product = design + execution
Therefore design of the product is not the equivalent of the products characteristics.
user experience = design + execution
Therefore analyzing the website is not the same as analyzing it’s design, but empirical and qualitative measurement of user’s perception aka “user experience”.
user experience designTEAM WORK
ux design teamwork
• analytics
• information architects
• interface designers
• graphic designers
• front-end developers
• back-end developers
• computer scientists
• ...
visual design
information design
interaction design
interface design
information arch.
task flow analysis
mental models
• analytics
• information architects
• interface designers
• graphic designers
• front-end developers
• back-end developers
• computer scientists
• ...
ux design teamwork
no focus/vision
interface designers / IA = dominance of function over form
graphic designers = dominance of form over function
developers = modernistic ideals of an universal system
What’s the solution?
There isn’t one! There are many.
Rules are ment to be broken.
“Design is managing constraints.”
— Dino Dini
Beyond profession ...
But there is more to a design than solving problem and/or accomplishing goals.
visual pollution
We have a great social impact which represents a great responsibility (even if in virtual space).
monotony
As a result of ideological obsession with standardization.
formalism
And a fight against it as a counterpart.
monotonyuniform
diversitykaosVS.
The web is going through the same phases as did the world before it = results of cultural and social cycles. Good design should always be critical and challenge dogmas!
