Design 11

Final Exam

Read each section carefully. Please pay close attention to word count and topic sentence

requirements.

Design 11 Exam CPA

Please write all answers in a word document.

When you open Word please write your name at the top, title it “Design 11 Exam June 2010”

This exam is intended to highlight the work you have created this semester, the concepts you have covered and your developed sense of design.

Rules & writing guidelines.• Clearly label each question• Start each paragraph with a clear, topic sentence• Proofread each paragraph• Mention & include images related to the topic as proof of your point• Be neat and organized in your work

Part One: Fundamentals of Design/20pts

Write a 150 words analysis of two of the following images using the elements and principles of design. Copy the image into your word document. Include word count.

Here’s how: 1. Give a brief overall description of the image.

2. Descriptively write about the use of the elements and principles in the image.

3. Use the word bank in the next frame. /5pts for meaningful use of elements and principles in your analysis

/5pts for depth of writing (clear, descriptive, articulate)

Helpful word bank:

• Colour • Line• Space• Shape• Texture• Text• Value

• Balance• Assymmetrical

balance• Symmetrical balance• Radial balance• Dominance• Emphasis• Pattern• Repetition• Focal point• Contrast• Harmony• Unity• Proportion rhythm• Center of attention

• Variation• Contrasting• Fading• Blending• Repeating• Comes forward• Background• Moves your eye• References• Imitates• Shines• Shadows• Highlights• Cuteness factor• Emotional

content• Personal

Identification

Part Two: Communication Design /20pts

Answer each of the following questions based on the slide/image presented.

Rules:•Clearly label each question•Make sure each paragraph starts with a clear, articulate topic sentence•Proofread each paragraph•Do not include empty, meaningless sentences•Included images related to the topic •Make it look clean and organized

Branding 5pts

#1. Many companies spend thousands of dollars developing a ‘brand’. Explain as clearly as possible what ‘branding’ is. (50word minimum)

#2. Choose one example of a company that has successfully been branded. Explain your example.(50word minimum)

• the hippo became a star when she was used in a series of catchy television commercials for Telus. The zoo was paid $10,000 for the ads, along with $25,000 from the sale of Telus Hippo plush toys. Her name is Hazima.

Consumer Ads 15pts

1. Choose one of the following ads (‘got milk’ or D&G) and answer each of these questions.

2. Please paste the ad into your Word document.

3. Deconstruct the ad. Please be sure to start each section (a,b,c) with an overall topic sentence.

Here’s how:

a) visually describe it (100w)

b) talk about the relationships the images and text (100 w)

c) talk about the underlying message of the ad. (100w)

Pay attention to the writing guidelines from question 1.

Use the word bank on the next slide.

Consumer Ads Word bank

• Branding• Suggestive• Seductive• Objectified• Sexist• Viewer• Composition• Dominant• Focal point• Colour

• Passive• Manipulative• Subtle• Innocent• Tension• Balance• Texture• Relook at the

element and principles word bank

Consumer Ads