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You're already using data to power your digital display media, but 2013 is the year you will integrate data into all aspects of your consumer engagement from website and display advertising to CRM, direct mail and television. BlueKai is the leading data activation system and we help brands to easily activate customer data everywhere you need it. Give us five minutes and we will show you how. Presenter: Hassan Babajane, senior account director, BlueKai
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Data Activation for Intelligent Marketing
Easy Activation EverywhereThe platform behind informing ALL your consumer engagements with DATA
BlueKai, 2013
The Questions You Face As A Marketer In 2013…
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How Do I Maximize Consumer Engagements?
i.e. Drive Performance
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How Do I Maximize Marketing Budgets?
i.e. Increase Efficiency
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How Do I Ensure Optimal Experience?
i.e. Achieve Cross-Channel
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Data ActivationAcross All Channels
The Answer For A Marketer…
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What Is Data Activation?• What?
– Data In– Add Meaning– Provide Control + Visibility– Data Out
• Why?– Increase PERFORMANCE of consumer engagement– Increase EFFICIENCY of consumer engagement
One platform for all markets
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Search Social Video CRM &Analytics
Mobile Display
DSP
Adnets
DMP
Exchange(media only)
Silo’d thinking
Cross-Channel, Not With One Isolated Partner
at a Glance
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#1 in SaaS Data Activation for the CMO/CIO• Primary source of data capture on the top 1000
sites • 2.5 Trillion Data Events per month• Sustained SaaS Revenue Growth
– 100%+ Net revenue 2011 & 2012BlueKai is the Data Activation Choice for the Fortune 100:
• Three of the Top 4 largest Telco Corporations• Two of the Top 3 largest Global Automotive Corporations• Two of the Top 5 largest Retail Companies• Two of the Top 3 largest Technology Companies• One of the Top 5 largest Retail Electronics Companies• Three of the Top 10 largest Publishers• One of the Top 3 largest Lodging/Hotel Chains• Two of the Top 3 largest Financial Services Companies
Ask Us About Data Activation
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