Part1 : PHOTOGRAPHY NOTEBOOK

selective forcus

DEPTH OF FIELD

Movement

movement

DEPTH OF FIELD

selective forcus

Depth of field

selective forcus

Part2: PHOTOGRAPHY RESEARCH NOTEBOOK Part2a: Research into photographic technique  <Selective  focus>  

 Selective  focus  is  a  technique  in  which  a  particular  object  is  put  into  the  major  focus  and  rest  everything  is  blurred  out;  it’s  generally  used  in  case  of  macro  mode  in  the  photography.  This  image  is  one  of  Alexander  McQueen’s  collections.  A  large  format  camera  and  an  old-­‐fashioned  emulsion  film  were  used  to  create  the  selective  focus  and  the  surrounding  diffuse  muddy  darkness.      

 This  one  is  an  example  of  how  to  combine  selective  focus  technique  with  light.  On  the  use  of  light,  it  is  not  only  a  technical  problem.  Such  as,  to  obtain  accurate  exposure,  it  is  a  creative  tool.  Whenever  you  see  in  the  viewfinder,  it  is  necessary  to  look  at  the  light,  to  observe  the  effect  of  light  and  experience  the  nature  of  light;  light  coming  through  the  focus  is  one  of  the  most  powerful  ways.                            

 <Hyper  real/movement  >    

 Capturing movement in images is something that many photographers only think to do when they are photographing sports or other fast moving subjects. Because of if using the blur movement technique cannot show how exactly the garment looks like and it will make the point which designers want to display less important. Motion blur is frequently used to show a sense of speed. In this image it achieved this effect using slow shutter speeds showed how fast the supermarket trolley is.

 Erwin  Olaf’s is one  of  the  brilliant  fine  art  photographers.  I  did  some  research  about  his  work  collection. It seems, Erwin plays games with the idea of cold reality versus cruel artifice, capturing that precise moment when innocence, hope, and joy are lost. His “Grief” series offers a blend of mid-century modern and noir aesthetics seen through a contemporary, fashion-inflected lens. Sad women sitting, standing, stuck in a gaze of disbelief. I  love  the  “film-­‐still”  feel  and  the  hyper-­‐reality  of  the  disturbingly  clear  lighting;  this  image  is  one  of  his  ‘Grief’  Series. .

 <Depth  of  field  >  

Kevin Michael Reed shoots this photo. It’s a very typical photo that uses the technology of depth of field. The background is some light dots out of focus (principally the lights of ferries wheel) in the dark sky, I believe that the reason photographer shot by this way is to make the shooting objects (models) stand out but enrich the background by soft lights at the same time. And the background also helped to achieve the uniformity of tone in the whole photo.

      C

<Composition> Fashion photographer Renat Touichev took this shoot for the campaign of the wind coat. The shooting location is chosen in the forest, which is full of cool colour (green, brown, blue, etc.), so it formed a harmonious tone with the model who wearing a grey coat. Technically, the composition of this picture reached the demand of shooting purpose in a straightforward way, but the photographer took a highly advantage of blurry background and comparison of shadow and highlight to embellish the photo.  

     

<Perspective>   This is a shoes advertisement poster shot by Renat Touichev. Studio shooting requires elaborate prop display and lighting set. As we see from the photo, chairs are arranged by rows. And the fading light along the chairs made an endless expansion of the space. The depth of background undoubtedly strengthens the focus of the main shooting objects.

 

                 

Research of 10 photographers

1.Horst Diekgerdes Horst Diekgerdes shoots for Elle, Numero, Harper’s Bazaar, Another Man, Sonia Rykiel, H&M, and Uniqlo, always creating mysterious fairytale-like scenes that seem to have a dark side. As a masterful storyteller, he uses soft light and interesting outdoor and indoor locations.

2.Alice Hawkins Alice Hawkin’s work can be found in LOVE, Vogue, i-D, Harper’s Bazaar, InStyle, and Vanity Fair. Her work is sexy and intriguing, reaching the core of her subjects in both her commercial and fine art fashion photography endeavors. Her ad campaigns for Diesel, Agent Provocateur, and Topman have been some of her greatest work.

3.Arnaud Pyvka Arnaud Pyvka’s work has grace, whimsicality, and softness, which is sometimes harder to achieve than a bright, in-your-face shot. He uses soft tints and shallow depth of field to create evocative fashion photography.

4.Alessandro Dal Buoni Alessandro Dal Buoni’s fashion photography has unmistakable softness and grace. He shoots for L’Officiel Hommes China, Bon, GQ Japan, Amica, L’Officiel Hommes Germany, Hunter, Dazed & Confused Japan, AnOther Man, D Magazine, Dazed & Confused, i-D, Mixte, Mixte Hommes, Rolling Stone, V and V Man, among others. He has additionally done striking campaigns for Dior Homme, Yohji Yamamoto, Roberta Furlanetto, KRISVANASSCHE, and more.

5.Arnaldo Anaya-Lucca Arnaldo Anaya-Lucca has photographed for a number of publications, often capturing his subjects in movement or in the air. He shoots mostly men and recently did a number of excellent ad campaigns for Ralph Lauren, including their 2012 Summer Olympic Campaign.

6.Georges Antoni Georges Antoni’s work is tastefully erotic, often black and white, and often nude, but always high fashion. His photography is a lesson in storytelling, whether told through facial expressions, billowing dresses, calm seas, or simple studio set-ups. He shoots for Oyster, Harper’s Bazaar, Vogue, and more — always outshining the competition with his coloring and lighting expertise.

7.Alex Sainsbury Alex Sainsbury’s work is colorful, confrontational, and full of narrative. Shooting regularly for Dazed and Confused, Garage, Wonderland, Arena Homme+, POP, Interview, and i-D, he somehow keeps it serious and playful at the same time. If simplicity is the ultimate sophistication, then Sainsbury’s work is the embodiment of actual simplicity in fashion photography.

8.Alessio Bolzoni Alessio Bolzoni’s work is avant-garde and dramatic, often putting people in groups together and creating patterns with them. He shoots for Grey, L’Officiel, L’ora, and other magazines, always knowing how to mix high fashion with new ideas that he’s amazing at pulling off.

9.JUCO JUCO, comprised of Julia Galdo and Cody Cloud, are a photography duo that do it all. Their fashion photography contains highly saturated colors, incredible locations, patterns, textures, and even humor. You can tell that a lot of thought goes into the juxtaposition of their subject, the location, the clothing, and the props.

10.Driu + Tiago Driu + Tiago do brilliant work together. Huge props for the latest spreads they’ve done for Wonderland and Amica magazines — from fierce nudes to stunning models in black and white.

 

Part 3: Evaluation of two photographers  Man  Ray  Man  Ray’s  photography  work  was  hugely  influenced  by  Dadaism  and  Surrealism.  Man  Ray  believed  that  ‘a  work  of  art  was  more  important  than  the  work  of  art  itself’  (‘Man  Ray  Biography,  Art,  and  Analysis  of  Works’).  Most  of  his  works  were  taken  in  black  and  white  that  emphasizes  his  daring  experiment  with  light,  which  was  clearly  demonstrate  in  ‘Noire et Blanche (Black and White) (1926)’ through  the  light  balancing  between  the  mask  and  the  skin  colour.  

 Noire et Blanche (Black and White) (1926)

 ‘Noire et Blanche (Black and White) (1926)’ was  also  a  great  example  to  show  Man  Ray’s  interest  in  exploring  social  problem  through  his  artwork.  (‘Man  Ray  Biography,  Art,  and  Analysis  of  Works’)  Man  Ray  also  liked  to  challenge  the  different  aspect  of  photography  such  as  still-­‐life,  he  challenge  the  question  between  real  and  unreal  through  ‘Les Larmes (Glass tears) (1932)’.

Les Larmes (Glass tears) (1932)

He  demonstrated  this  with  using  a  fake  fashion  mannequin  and  place  glass  bead  on  the  model’s  cheek  to  create  the  illusion  of  a  real  model  and  tear.  (‘Man  Ray  Biography,  Art,  and  Analysis  of  Works’)  ‘Rayography (The Kiss) (1922)’ was  a  great  example  of  Man  Ray’s  famous  technique  ‘Rayograms’  which  was  placing  an  object  on  a  reflective  surface  to  accumulate  the  exposure  of  light.  (‘Man  Ray  Biography,  Art,  and  Analysis  of  Works’)  This  technique  adds  depth  to  his  work.    

 Rayography (The Kiss) (1922)  

                   

Horst  Diekgerdes    Horst Diekgerdes is a professional Fashion Photographer career in Paris before moving to London Born in Germany, He is currently based between Paris and Zurich and works internationally across UK, Europe, USA and Asia. Horst Diekgerdes has worked for almost every reputed magazine and fashion agency out there. Highly celebrated within exhibitions at the ICA in Boston and The Winterthur Museum for Photographie and Migrosmuseum in Switzerland Diekgerdes continues to inspire with a personal approach and timeless modernity.

Karolina Kurkova by Horst Diekgerdes for KaDeWe Magazine on September 26, 2013

Supermodel Karolina Kurkova becomes the stunning cover star of KaDeWe Magazine's fall winter 2013 edition, for the shoot the famed Berlin based department store enlisted fashion photographer Horst Diekgerdes. Sublimely elegant styling is courtesy of Kathi Kauder.

she is good at using his photography skill to make people read the story behind the photo by watching at his photo, the lighting and background he chosen is the best way to see his photography skill.        Bibliography:  Man  Ray  Biography,  Art,  and  Analysis  of  Works,  The  Art  Story.org  -­‐  Your  Guide  to  Modern  Art.  Web.    20  November  2013.   Horst Diekgerdes, KaDeWe  Magazine,  KaDeWe  Magazine  26  september,  2013