client: personal portrait photography

original image retouch; tools used: lightroom, photoshop

client: escape from earth (band)

original image retouch; tools used: lightroom, photoshop

client: mathew hae�el band

original image retouch; tools used: lightroom, photoshop, focalpoint 2

client: adam white racing

format: 8.5 x 11 portfolio

design, photography & editingAs an up-and-coming driver, adam white, 19, wasseeking a portfolio to showcase his accomplishmentsand achievements in a professional, polished format.The end result was a 9-page brief that included high-end photography and branding that emphasizes his skill and marketability.

What they’re saying about Adam

“Adam White is without question one of the most marketable young men in the local racing scene. He is a polite, well-spoken driver who connects well with his fans. Adam would be an incredible asset to any potential business who would be fortunate to partner up with him in an incredible sponsorship opportunity.”

-Joe Verdegan, Motorsports Columnist Green Bay Press Gazette

“I must say, the young man (Adam White) ...was a spectacular choice! Good driver, good looking / in shape, marketable, and most of all very respectful with a great per-sonality. You don’t find gents like him every-day. Truthfully, they got lucky!”

-Wayne Brevik - GM/Track Promoter Marshfield Motor Speedway

“White quickly gained the respect of his peers at 141”

“Adam’s the perfect fit” -Jon Courchaine Custom Windows Plus

“He wound up clicking off the fast-est lap at 12.43 seconds, just 3/10ths of a second off the track record”

client: shorewest

format: rack card calendars

design + typography

a standard (and somewhat stale) venue for real estate marketing,calendars are intended to be stuck on a refrigerator and allow realtors to remain “in mind” of their clients. rather than rely on cookie-cutter templates, unique and refreshing designs were developed, which worked synergistically with the brand of each realtor. the results are pieces which show up on their clients’ desks and fridges, rather than their recycling bins.

looking to outdoor for the inception of a new marketing campaign, goodwill industries of marinette, wi was short on both ideas and funds. working o� the concept that value-oriented customers often shopped at the non-pro�t second-hand stores looking for a deal on vintage and “broken-in” jeans, a simple idea and tagline was developed, and then elevated to a highly e�ective advertisement through the use of strikingly simple imagery.

client: margarita’s

format: poster (10’5” x 22’8”)

design, photographythe client was looking for a way to promote one of their signature items, the infamous “grande” margarita. photographing the product in a simple, visually refreshing and appealing mannerproved to be the perfect way to enhance the message.

client: nueske’s

format: vinyl �ex (various sizes)

design, copyoutdoor advertising can be a tricky medium. forgoing the traditional appproach of showing a product and logo allowed for the brand to be developed with more attitude. the client’s product was di�cult to di�erentiate because of numerous competitors wtih an almost identical o�ering; this unique approach allowed the client to stand out in a crowded marketplace.

client: shorewest

format: various seasonal direct mail collateral

design, typography + photography

the real estate industry is a highly season-oriented business. often, realtors time their marketing to take advantage of potential clients’ likely needs. many designs were developedto correspond to these cyclical market states, resonating withthe audience far more than competitors. all postcards were created to allow small , on-demand runsin-house with available o�ce equipment, for minial cost, yet through strong design still maintain emotional connection with the audience.

client: shorewest / the starrys

format: poster (billboard)

design + typography

the client had a very brand-driven and consistent approach to marketing which set them apart and increased their audience awareness. working closely with the client to develop that brand, it was expanded upon with simple concepts that lent themselves exceptionally well to outdoor advertising. Each individual design only targets a certain percentage of the audience at any one time, the campaign using each design for approximately one month. the consistent imagery reinforced the brand awareness, however, to the entire audience year-round.

client: style xchange

format: wall mural & 8’ x 8’ posters

design, photographystarting only with a logo, the client needed direction about where to start taking their brand. as a new + pre-owned clothing storetargeted at the 14-24 market segment, speci�c challenges were identi�ed to help appeal to the audience with a modern, youthfullook. brown and pink loosely associated with masculine and feminine aspects throughout the store interior, which eventually carried into other marketing collateral. the result was a highly coordinated brand that appeals to a younger, style-conscious audience of both males and females.

client: shorewest

format: website

designan award-winning brand, shorewest luxury portfolio neededa web template for mini-sites for speci�c properties. the �nal design communicates clean sophistication necessary for such high-end property listings.

client: chris sernel / escape from earththe client expressed a need for live convert photography that was visually striking and unique to the band’s emotive style

client: personal worklandscape photography, a study in contrast and color.

client: personal workan experiment in infrared digital photography.

client: personal workan experiment in open-ended storytelling and achronistic iconography

client: personal worka study in tonal values as a method of subject illustration

client: personal worka study in non-traditional �reworks photography; I wanted to avoid the standard long-exposure cliches of this genre

client: personal worka personal experiment blurring the line between still-life and landscape photography; both photoshop and aperture were utilized to produce the desired e�ect

client: personal portrait photographyclient wanted to explore graduation photos from several perspectives, both traditional and more unique.

client: levi duomaphoto was taken with available light in a co�ee house, which helped to convey the real, home-grown characteristic of his music.

client: personal workwhile shooting performance photos for levi duoma, I decided to grab a shot of his guitar

client: margarita’sthe client was unsure of the best way to illustrate the product in this case; luckily, the �rst approach was extraordinarily successful.

client: personal portrait photographyclient was looking for a non-traditional portrait session with her daughter. allowing the subject to express herself freely created a superior result

client: michael nemecekmichael wanted images to use for his marketing materials which looked professional, yet not staged. a simple lighting setup helped keep the shoot �uid and natural.

client: jennifer smoot / michele rehn (realtors)real estate can be a challenging photographic endeavor, especially so with high-end listings. this shot was the result of several composite images taken at di�erent times.

client: personal projectan experiment with tilt-shift style post processing

client: personal worka study in contrast and exposure using the post-processing abilities of adobe lightroom