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Evolution of Denim The term ³Denim´

comes from the city of 

Nimes in France where³serge de Nimes´ wasmade.

The term ³Jeans´ came

from the cottonworkpants worn bysailors in Italy, whowere known as³Genes´

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Peculiarity of Denim Denim is made from

Indigo dye, a vat dye,

which is attached tocotton fabric in looslyheld form in layers.

When washed, it fades

differentially, whichgives its characteristicwashed downappearance

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Defining Denim  A 3/1 warp-faced twill

fabric made from a

yarn dyed warp andan undyed weft yarn.Traditionally, the warpyarn is indigo dyed.

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Production Process

of Denim

Blow-Room

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Spinning

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Dyeing and Sizing

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Finishing 

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Denim Market- World World Market Size: 2.7 bn metres

World Jeans market: US $49 bn.

Global Demand: 5-7%

Global Supply: 8%

In the city of Ahmedabad alone, mills willsupply around 500 mn metres by the endof 2006

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Denim- Major Players Cone Denim(US A): 120 mn metres Per 

annum

Nien Hsing Textile Co (Taiwan), Vicunha(Brazil) : 115 mn metres per annum

 Ar vind Mills Limited (India) : 110 mnm/annum.

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Denim Industry in India Capacity: 220 mm per annum

Consumption : 50-55 mm per annum Country/ Region Per cap. Cons. In metres

US A 1.60

European Region 1.20

Brazil 1.20 India 0.03

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Swot Analysis of Denim

Industry in India

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Future Scenario

Demand for Denim is greater than ever before

developed countries- Step up outsourcing

Go vertical

Step up size of operation

diversify the prduct mix (Ar vind Mills)

innovate, innovate,innovate