Denali RecognizeD Solution PRoviDeR MaRketing PRogRaM of the YeaR-2009

In 2009, Denali’s high-flying events and targeted local marketing programs drove leads and business while increasing awareness in its home territory of the Pacific Northwest. The services and integration firm took advantage of close relationships with key powerhouse partners such as Microsoft and HP to build its brand and get prospects clamoring through the door of its 2009 events marketing series.

Denali’s smart market approach made its hometown of Seattle the heart of its lead generation and awareness strategy. By partnering with local newspapers and sponsoring regional sports events (along with sourcing partner HP), the company was able to heighten its visibility among its prospect base. Also, the company held a variety of local events attended by some of the industry’s top power players, including HP’s CEO and Chairman Mark Hurd and CEO of the Gates Foundation and former Microsoft executive Jeff Raikes, whose event attracted nearly 350 local businesses.

Denali’s relationship and co-marketing activities with Microsoft are paying off extra big for the services firm. On Windows 7 launch day, Denali turned many a Microsoft partner green with envy as the software giant tapped Denali to present its array of Microsoft consulting services to attendees and press at the highly publicized event.

Denali’s marketing efforts seem to be working. Customers contiue to flock to events, maxing out attendance. As in years past, many of Denali’s events this year sold out in advance, including its Healthcare CIO summit, internal Tech Fair and its annual customer and vendor appreciation golf event.

Denali RecognizeD aS Solution PRoviDeR of the YeaR -2009

How can you recognize the really successful companies? They are the ones who spend a downturn investing for the future and hiring new employees rather than laying them off. And that’s just the case for HP’s fastest growing partner in the West, Redmond, Wash.-based Denali. Holding Elite certifications across HP’s entire product and services portfolio, Denali leads portfolio with services rather than products, offering hundreds of engineers available for IT consulting services

The privately held and profitable company is No. 1 in North America in delivering and servicing HP blade servers, and was recently selected by HP to participate in an exclusive pilot for Source IT, an outsourcing program for small- to mid-sized companies that combines HP’s product portfolio with Denali’s advanced integration services.

Denali offers practices in networking, print managed services, infrastructure, virtualization, mobility, Microsoft, and CA. Its vendor relationships include partnerships with HP, CA, Motorola, Intermec, IBM and others that Denali considers to offer the best in class, providing customers with tremendous value while reducing costs in a down economy. Denali diverse portfolio is one of its strengths. The company is also a Microsoft Gold Partner, OEM Partner and Frontline partner. Denali has also targeted a number of vertical industry practices as well, most notably health care, which many are forecasting to gather even more momentum in 2010 as economic stimulus funds hit.

That kind of market insight, performance, partnership and customer service makes Denali stand out as a clear challenger in the solution provider space.

Denali Receives national Recognition

“Denali’s smart market approach made its hometown of Seattle the heart of its lead generation and awareness strategy.”

“...market insight, performance, partnership and customer service makes Denali stand out as a clear challenger in the solution provider space”