PRODUCT DEMO TRAINING SHEET

Thank you for choosing to demo our products in your store. To be sure everything goes as smoothly as possible, and to

ensure our teas demonstrate their best character, please review this demo guide closely.

In addition to sampling the taste of our loose leaf teas, we would like people to be able to experience them visually and

sensorily. Please display a few teaspoons of each product on a small white saucer/tray on the demo table. This will

enable customers to see the quality of the tea leaves and it will also allow the wonderful aromas to permeate the demo

area. Be sure to convey that Hampstead Teas are both biodynamic and fair trade products. Having at hand a display of

tins for purchase enables you to easily call attention to the value of our loose leaf teas compared to packaged teabags.

BREWING INSTRUCTIONS

You will need a clean vessel in which to brew the teas. If the vessel is not clean, the tea will be tainted and will not

taste correct. Tea absorbs flavours and odours from other beverages; if you brew tea in an air pot that contained

coffee it will taste like coffee. This is because tea is hygroscopic (absorbs water and flavours).

Bring the water to a roaring boil and first "scald" the container by filling it with boiling water, letting it sit for a few

moments, then emptying the container. This helps retain the temperature of brewed tea.

Use filtered or bottled water.

WHEN BREWING TEABAGS

Use 3 teabags for each 1 litre of water. Drape the teabags

over the side of the brewing vessel, securing in place with

the lid. Brew for 3-4 minutes. A high-quality, flavoursome

tea should be ideal at this point. When finished brewing,

quickly swirl the teabags in the brew and remove.

It is very important that you brew the tea for the correct amount of time. Most people who talk about drinking bitter

tea, they are referring to tea that is over-brewed. Please do not allow the tea to steep for longer than the designated

time.

WHEN BREWING LOOSE TEAS

For each 1 litre of water, fill a disposable teabag with 2

heaped tbsps of loose leaf tea and drape the teabag over

the side of the brewing vessel, securing in place with the

lid. Allow to brew for 3 minutes, then quickly swirl the

teabag in the brew and remove.

TASTING AND OBSERVATION GUIDE

Teabags

All of our teabags contain the highest quality biodynamic and organic teas and herbs, we never use artificial flavourings

or colourings nor do we use substandard base teas in blends such as Earl Grey. Cut open a teabag and notice that the

pieces inside resemble actual bits of leaves and herbs, not dust like the contents of many other brands, all of our

teabags are staple free and non-chlorine bleached in order to avoid any contaminents.

HERBAL INFUSIONS

Jewel bright infusions with clear, true flavours, made with herbs from certified organic and fairtrade farms.

GREEN TEAS

Because our biodynamic green tea is of a very high quality and grown at a high altitude, it is never grassy or bitter.

BLACK TEAS

These classic fermented teas all have our signature single estate darjeeling as their base (except Assam).

*These statements are not intended to diagnose, treat, cure or prevent any disease and have not been evaluated by the FDA.

ROYAL CAMOMILE

This beautiful golden

liquor with no chalky

aftertaste soothes and

comforts.*

FENNEL LIQUORICE

Fennel, liquorice root

and peppermint balance

the digestive system and

freshen breath.*

LEMON GINGER

Zesty, invigorating and

naturally stimulating

due to ginger’s warming

effect.*

LEMON VALERIAN

Soft, smooth lemon

balm, camomile and

valerian promote rest

and relaxation.*

PEPPERMINT

Digestive and cooling

with intoxicating

aromas of peppermint

and spearmint.*

ROSEHIP HIBISCUS

Fruity and garnet

coloured. Rosehip’s

natural vitamin C lifts

the immune system.*

GREEN TEA

Mellow, fresh tasting

and slightly sweet.

Commended by a

prominent UK food

magazine.

ASSAM

Full bodied and bright,

it possesses the

coveted malty flavour.

GINGER GREEN

Made with flavourful

organic ginger, this tea

is energising and good

for digestion.*

MINT GREEN

Refreshingly flavoured

with cooling aromatic,

biodynamic pepper-

mint.

GREEN JASMINE

Sweet, exotic oil of

jasmine lends its

seductive fragrance to

our fresh green tea.

LIME GREEN

The tropical, floral zest

of lime is a sophisti-

cated complement to

our green tea.

BLACK SAFFRON

Our saffron black tea is a

unique brew, full of

youthful capricIousness.

DARJEELING

Our signature, award

winning tea with a

mellow flavour and

delicate fragrance.

ENGLISH BREAKFAST

A robust yet elegant

brew strengthened by

assam tea.

BIOCHAI

Full of exotic organic

spices like ginger,

cardamon and

lemongrass.

EARL GREY

Made with darjeeling

and natural oil of

bergamot for fragrant,

superior taste.

GREEN VERVEINE

The lemony essential

oils of verveine combine

with green tea leaves

for a smooth and

relaxing drink

TASTING AND OBSERVATION GUIDE

Loose leaf teas available in tins and pouches

Loose leaf teas offer superior flavour because the large intact leaves retain more moisture, always look for a scattering of

lighter coloured, fuzzy ‘tips’ in loose leaf teas. These young buds contain the most nutrients and flavour. Also, pay close

attention to the size and shape of loose leaf teas, ours are large and expertly twisted to achieve optimum flavour retention.

Because the majority of our loose leaf teas are from a single estate, they have complex flavours that vary slightly from year

to year depending on that season’s growing conditions. This is akin to a fine wine and imparts cherished nuance and

character.

BLACK TEAS

Knowing the precise moment to stop fermentation and begin rolling leaves is a difficult skill that our artisan teamakers

have mastered.

BIOCHAI

Full of exotic organic

spices like cardamon and

lemongrass, delicious

served like a latte.

ENGLISH BREAKFAST

A robust, yet elegant brew

strengthened by assam

tea. enjoy with a dash of

milk or on its own.

DARJEELING

Our signature award

winning tea with rosy,

mellow flavour and

delicate fragrance.

EARL GREY

Made with natural oil of

bergamot for a superior

taste that is fragrant but

not overpowering

GREEN TEAS

Unfermented delicate leaves

GREEN TEA

Mellow, fresh tasting and

slightly sweet, commended

for exceptional taste by a

prominent UK food magazine.

SPECIAL RESERVE TEAS

Made in limited supply and adored by tea connoisseurs

WHITE TEA

Full of delicate natural

sweetness and brimming

with antioxidants. Made

in the Pai mu Tan style.

FIRST FLUSH

A grand cru tea made

from the first tender new

leaves of spring. Bright

and youthful.

OOLONG

Brimming with polyphenols,

our semi-fermented oolong is

a tea of balance. Flavourful,

yet mellow, it has a

deliciously fruity peach

finish.

Many of our teas are also delicious iced. Brew using half the normal amount of water, sweeten

and add any flavourings such as orange slices or fresh mint. Fill with ice to chill and enjoy.

Suggestions include rosehip hibiscus, earl grey, camomile, biochai and mint green.

TALKING POINTS

We believe that our partner estates produce some of the world’s finest teas and herbs. Using these

special ingredients, we ensure the natural flavours are drawn out in subtle combinations. We use only the

highest quality natural ingredients, never any artificial flavours, sweeteners or colourings. Our teas have

ben recognised by food critics and acknowledged with awards for their superior taste and quality.

SINGLE ESTATE

Hampstead's Single Estate teas defy tradition, using hand-picked leaves whose flavor, like fine wine, varies

slightly with each harvest. This is opposed to the common practice of blending tea purchased from the open

market to achieve a uniform, nondescript flavour, year after year. Harvested from the world's most renowned

tea estates, our award winning teas are valued for their unique taste.

BIODYNAMIC AGRICULTURE

Our tea is grown using the coveted and rigorous system of environmentally sound agriculture known as

Biodynamics. Biodynamic farming is often referred to as "organic plus" as it follows many organic farming

practices. However, biodynamics is more deeply concerned with the health of the farm and its natural

ecosystem. All of our teas are Demeter certified biodynamic and organic. Explain why tea should be

organic. Unlike fruits, for example, tea leaves are never washed after they are harvested. All chemicals that

are applied to conventionally farmed plants ultimately land in your cup.

FAIR TRADE CERTIFIED

At Hampstead Tea we believe that, in addition to preserving and protecting the land we use to grow our

quality teas, we must also respect the people who work there. Fairtrading ensures that a portion of the

proceeds from every package of tea goes directly to the tea estate workers to fund vital social development

programs such as village electrification, education initiatives and medical care.

EARTH FRIENDLY FARMING

Unlike traditional tea estates, where clear cutting and mono-cropping is the norm, our biodynamic partners

strive to support the natural ecosystem and the wildlife that depends on it. Biodynamic estates prove that

people can live in harmony with nature. Mulching, natural bio-gas, tree plantation, permaculture and grass

roots entrepreneurship are all part of the biodynamic way. Biodynamics sees each individual as a self-

respecting unit working with dignity and devotion to the land on which they were born. Workers are given

the opportunity to keep dairy cattle and sell their manure to the estate, which is then infused into the soil

as natural fertilizer. Also, the biodynamic composting process releases methane to run bio-gas stoves, com-

pletely eliminating the need to cut down trees for cooking fuel.

ENVIRONMENTALLY FRIENDLY PACKAGING

With our boxed teas, we use only staple free, non-bleached tea bags. The paper contains no chlorine. This

ensures there is no tea contamination due to packaging materials. Loose leaf teas such as the AFA tins are

even more environmentally sound because there is minimal waste. Loose leaf teas are also a great value.

AWARD WINNING QUALITY

The most important aspect of Hampstead’s products is their exceptionally pure taste. Our teas have won

many taste awards. Our signature Darjeeling tea won the best organic hot beverage award from HRH Prince

Charles. Some of our other teas have won awards from Raymond Blanc and Alice Waters—both internation-

ally renowned chefs and restaurateurs.

Thank you for passionately and energetically sampling our products.

We are very proud of our line and hope you and your customers will enjoy them too!

For further information please contact The Hampstead Tea & Coffee Co. P.O. Box 52474,

London NW3 9DA, England.

Telephone +44 (0) 207 4319 393 Fascsimile +44 (0) 207 4313 700

Email orders@hampsteadtea.com www.hampsteadtea.com