NRS SOCIAL GRADESA (UPPER MIDDLE CLASS) HIGHER MANAGERIAL,
ADMINISTRATIVE OR PROFESSIONAL.
B(MIDDLE CLASS) INTERMEDIATE MANAGERIAL, ADMINISTRATIVE OR
PROFESSIONAL.
C1(LOWER MIDDLE CLASS) SUPERVISORY, CLERICAL, JUNIOR MANAGERIAL,
ADMINISTRATIVE OR PROFESSIONAL.
C2(SKILLED WORKING CLASS) SKILLED MANUAL WORKERS.
D(WORKING CLASS) SEMI AND UNSKILLED MANUAL WORKERS.
E(THOSE AT THE LOWEST LEVEL OF SUBSISTENCE) CASUAL OR LOWEST
GRADE WORKERS, PENSIONERS AND OTHERS DEPENDENT ON THE WELFARE
STATE.
ISSUES WITH NRS SOCIAL GRADES
MUSIC INDUSTRY MARKETS
MUSIC INDUSTRY MARKETSNICHE MARKETS DIVERSE COLLECTION OF
PEOPLE, DIFFERENT NRS SOCIAL GRADES, SHARED INTERESTS AND TASTES.
HARDER TO IDENTIFY SHARED MEDIA.
MUSIC INDUSTRY MARKETSNICHE MARKETS DIVERSE COLLECTION OF
PEOPLE, DIFFERENT NRS SOCIAL GRADES, SHARED INTERESTS AND TASTES.
HARDER TO IDENTIFY SHARED MEDIA.
USE PRECEDENTS
MUSIC INDUSTRY MARKETSNICHE MARKETS DIVERSE COLLECTION OF
PEOPLE, DIFFERENT NRS SOCIAL GRADES, SHARED INTERESTS AND TASTES.
HARDER TO IDENTIFY SHARED MEDIA.
USE PRECEDENTS - WHAT HAS SOLD BEFORE WILL SELL AGAIN. ENABLES
US TO USE TRIED AND TESTED MARKETING STRATEGIES.
YOU MUST IDENTIFY PRECEDENTS IN THE MARKETPLACE FOR YOUR
PROPOSAL
YOU MUST IDENTIFY PRECEDENTS IN THE MARKETPLACE FOR YOUR FMP
PROPOSALIDENTIFY THE PARTICULAR MEDIA (RADIO/TV/PRESS/ON-LINE)
WHERE PRECEDENTS HAVE FEATURED.
YOU MUST IDENTIFY PRECEDENTS IN THE MARKETPLACE FOR YOUR FMP
RECORDINGIDENTIFY THE PARTICULAR MEDIA (RADIO/TV/PRESS/ON-LINE)
WHERE PRECEDENTS HAVE FEATURED.THIS WILL ENABLE YOU TO CREATE A
CREDIBLE MARKETING STRATEGY
