Unprecedented exposure for your premier property

DELUXEPACKAGE

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INVESTMENT: $35,200 GST inclusive

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NS W DELUXE PACK AGE

NS W DELUXE PACK AGE ELEMENTS

Editorial

■ The cover of Domain in Saturday’s The SMH and Friday’s The AFR, plus cover story

■ Domain digital editorial article

■ Targeted Domain editorial eBrochure

■ Listing showcased via Domain Facebook, Instagram and Twitter

■ Facebook Canvas

Advertising

■ Domain in The SMH and The AFR full page advertisement x 2 weeks

■ Domain Prestige in The AFR full page advertisement x 3 weeks

■ Domain Dream Homes on the smh.com.au homepage x 2 weeks

For the first time, Domain offers sellers the ultimate

package – The cover of Domain in The Sydney Morning Herald

and The Australian Financial Review, domain.com.au editorial

exposure, a prime spot on the smh.com.au homepage and

extensive amplification through Domain’s leading social

media for your premier property.

Cancellation of any portion of the NSW Deluxe Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the bundle. NSW Deluxe Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online advertising terms and conditions: domain.com.au/group/agent-centre. Magazine advertising terms and conditions: adcentre.com.au/terms-conditions. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

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Published in metropolitan copies of Saturday’s The Sydney Morning Herald and Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Sydney property and lifestyle.

Grab the attention of 1.1 million active and engaged property seekers each month1 with the cover of Domain in The SMH and The AFR. Plus, showcase your property’s best features with a cover story and two weeks of full page advertising.

THE COV ER OF DOM A IN IN TH E S M H A ND TH E A FR , PLUS COV ER S TORYReach qualified and informed local buyers

M AG A ZINE EDITORI A L & A DV ERTISING

3.5XULTRA HIGH NET WORTH 1

more likely to earn a household income of $300k+

167kSERIOUS BUYERS 1

intend to buy a property in the next 12 months

1.25mDomain in Saturday’s The SMH, Friday’s The AFR

and Domain Prestige each month

COMBINED READERSHIP 1

Source: 1. emma™ conducted by Ipsos MediaCT, People 14+, for the 12 months ending Mar 2017, Nielsen Digital Ratings Monthly Mar 2017.

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Source: 2. Business Elite Australia Survey, 2014. 3. Average weekly sessions to editorial pages of domain.com.au, averaged over 4 weeks ending 26 Mar 2017. Sourced via Google Analytics, desktop and mobile websites (excl. apps).

DOMAIN PRESTIGEAustralia’s premier property liftout

Published in Wednesday’s The Australian Financial Review, Domain Prestige showcases the best in Australian property.

With a national audience of 312,000 affluent and engaged property seekers each Wednesday¹, advertising in Domain Prestige gives you unparalleled access to senior business executives across Australia.

52% OF AUSTRALIA’S EXECUTIVE REAL ESTATE DECISION MAKERS READ T H E A F R WEEKLY 2

22% OF ULTRA HIGH NET WORTH INDIVIDUALS READ THE AFR EACH WEDNESDAY1

DOM A IN.COM. AU EDITORI A L A RTICLE A ND TA RGE TED EBROCHURE

Tell your property’s story with a digital editorial article on domain.com.au.

Amplified through the Fairfax Media network, Domain is Australia’s leading site for property news and editorial.

Your property’s feature will then be broadcast via a targeted email to Domain News subscribers, highlighting your property’s appeal to buyers looking in the prestige market.

2 .1M VISITS WEEKLY 3

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DIGITA L E XP OSURE

DOMAIN DREAM HOMESExceptional positioning on the smh.com.au homepage

Dream Homes features NSW’s most prestigious properties on the homepages of the smh.com.au and domain.com.au NSW - boosting your reach to 6.2 million potential property seekers each month across Australia and overseas1.

Showcase your property to the smh.com.au’s engaged readers with two weeks of Dream Homes homepage placement.

2XBUYER ENQUIRY 3

more enquiries than the week prior or after

OUT OF AREA BUYERS 4

are located interstate or overseas

6.2mDomain digital + smh.com.au

audience each month

UNMATCHED AUDIENCE 1

6 MILLION VISITS WEEKLY 2

24%

Source: 1. emma™ conducted by Ipsos MediaCT, People 14+, for the 12 months ending Mar 2017, Nielsen Digital Ratings Monthly Mar 2017. 2. Site Catalyst average of 4 weeks to 11 Dec 2016, masthead publications only. 3. Average uplift in events during the week of Dream Homes campaigns compared to weeks before and after the campaign. Sourced from internal

Domain data, Feb 2017 – Apr 2017. Enquiries include agent profile views and number views, calls to agent from mobile, completed rental applications, leads and saved inspection times. 4. Google Analytics, desktop and mobile web (excl. Apps), Apr 2017.

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SOCI A L A MPLIFIC ATION

Source: 5. Facebook Insights Jan 2017. 6. Combined followers (Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+), Apr 2017.

DOM A IN FACEB OOK , INS TAGR A M A ND T WIT TER SOCI A L P OS TLeverage Domain’s social leadership

Amplify your premier property via the #1 most followed property brand in Australia and #2 in the world on social media5, capturing active and passive buyers when they’re most engaged.

With a combined social following of 1.25 million6, Domain’s Facebook, Instagram and Twitter pages boost your property’s exposure to an international buying audience.

FACEB OOK C A N VA S Engage property seekers on the go

Domain’s Facebook Canvas provides an immersive and rich mobile experience to drive awareness and interest in your property.

Highlighting your property’s best features, this exclusive showcase targets active buyers in and around your current location and price range.

3XEN G A G EM EN T5

stronger engagement on Facebook compared to industry average

1.25mTOTA L R E A C H 6

Domain’s social media following

#1most followed property brand in Australia

and #2 in the world on social media

SOCIAL LEADERSHIP 5

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Unprecedented exposure for your premier property

DELUXEPACKAGE

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Domain delivers buyers.

Contact your real estate agent today.