Unprecedented exposure for your premier property

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VIC DELUXE PACKAGE

Cancellation of any portion of the VIC Deluxe Packages that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the package. VIC Deluxe Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online and magazine advertising terms and conditions: domain.com.au/group/agent-centre. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

Editorial

• The cover of Domain in Saturday’s The Age and Friday’s The AFR, plus cover story

• Domain digital editorial article

Magazine Advertising

• Domain in The Age and The AFR full page advertisement x 2 weeks

• Domain Review full page advertisement x 2 weeks

• Domain Prestige in The AFR full page advertisement x 2 weeks

Digital and Social Amplification

• Domain Dream Homes on domain.com.au, theage.com.au, nine.com.au (VIC) and 9news.com.au (VIC) homepages

• Facebook Instant Experience

• Listing showcased via Domain Facebook, Instagram and Twitter

INVESTMENT: $31,900 GST inclusive

VIC DELUXE PACKAGE ELEMENTS

For the first time, Domain offers sellers this ultimate package – The cover of Domain in The Age and The Australian Financial Review, domain.com.au editorial exposure, a prime spot on theage.com.au, domain.com.au, nine.com.au (VIC) and 9news.com.au (VIC) homepages, plus extensive amplification through Domain’s leading social media platforms for your premier property.

VIC DELUXE PACKAGE

VIC DELUXE PACKAGE

VIC DELUXE PACKAGE

MAGAZINE EDITORIAL & ADVERTISING

of The AFR and The Age readers are social grade A or B¹

of the Domain Magazine readers have investments valued at over $500k11in5

POTENTIAL INVESTORS

67%AFFLUENT

People read Domain in Saturday’s The Age and Friday’s The AFR each month1

1,010,000B O O S T YO U R E X P O S U R E

Published in metropolitan copies of Saturday’s The Age plus Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Melbourne property and lifestyle.

Grab the attention of over 1 million readers each month1 with the cover of Domain in The Age and The AFR. Plus, showcase your property’s best features with a cover story and two weeks of full page advertising.

Inspire active and passive buyers

THE COVER OF D OMAIN IN THE AGE AND THE AFR , PLUS COVER STORY

Source: 1. emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018.

Source: 2. Domain Group Internal Data, Dec 2018. 3. Australia’s leading publisher of property journalism based on visits to News & Advice on Domain.com.au & Allhomes (Google Analytics, Oct 2018) vs REA News & Lifestyle (REA Media Kit Oct 2018). ^Some suburb exclusions may apply.

VIC DELUXE PACKAGE

Your article will be amplified on theage.com.au, Domain and in the Domain Magazine newsletter sent to 48k people each week.2

D OMAIN.COM.AU EDITORIAL ARTICLE

Nationally inserted into copies of The Australian Financial Review each Wednesday ,̂ Domain Prestige showcases the best luxury homes around the country.

Capture the attention of senior business executives across Australia with two weeks of full page advertising.

Target buyers by area and showcase the lifestyle that your property offers to a highly engaged audience with two weeks of full page advertising in your local Domain Review magazine.

Australia’s luxury property magazine

Captivate a targeted local audience

D OMAIN PRESTIGE

D OMAIN REVIEW

Domain editorial receives more than twice the monthly visits when compared with the nearest competitor3

VIC DELUXE PACKAGE

Domain Dream Homes is an effective way to reach a larger audience by featuring your property on the domain.com.au homepage to people actively searching for properties in VIC.

Additional positioning on the theage.com.au and the VIC homepages of nine.com.au and 9news.com.au will broaden your audience and capture the attention of active and passive property seekers generating more views and enquiries.

Showcase your property to a larger audience D OMAIN DREAM HOMES

DIGITAL EXPOSURE

people visit all of these sites, increasing the frequency of interaction with your property2

of sale enquiries for VIC Dream Homes properties come from out-of-area388%

REACH OUT-OF-AREA BUYERS

948kMAKE SURE YOUR PROPERTY IS SEEN

Australians use Domain, theage.com.au, nine.com.au (VIC) and 9news.com.au (VIC) each month1

7,800,000E X T E N S I V E AU D I E N C E

Source: 1. emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content RatingsOct 2018. Combined audience for Domain (national), theage.com.au (national), nine.com.au (VIC). 2. emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings Oct 2018. People that visited Domain (national) and theage.com.au

(national) and nine.com.au (national). 3. Domain Group Internal data, Oct 2018 (excludes international enquiries).

D OMAIN FACEBO OK, INSTAGRAM AND TWIT TER SO CIAL POST

Amplify your property via Domain’s social media channels, capturing active and passive buyers when they’re most engaged.

With a combined social following of 1.6 million4, Domain’s Facebook, Instagram and Twitter pages boost your property’s exposure to an international buying audience.

Leverage Domain’s social leadership

VIC DELUXE PACKAGE

SOCIAL AMPLIFICATION

of Australian internet users use social media daily5

combined social media following across Domain’s social media41.6m

SO CIAL REACH

62%HIGH ENGAGEMENT

on social media compared to our nearest competitor4

#1S O C I A L L E A D E R S H I P

FACEBO OK INSTANT EXPERIENCE

Domain’s Facebook Instant Experience provides an immersive and rich mobile experience to drive awareness and interest in your property.

Highlighting your property’s best features, this exclusive Facebook advertising tool targets active buyers in and around your current location.

Engage property seekers on the go

Source: 4. Combined followers (Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+), Dec 2018 versus REA. 5. Sensis Social Media Report Jun 2018.

Domain delivers buyers.

Contact your real estate agent today.

Unprecedented exposure for your premier property

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