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Deloitte Greenhouse Southeast AsiaAn Innovation & Problem-Solving Accelerator
July 2016
2© 2016 Deloitte Southeast Asia Ltd
Section subheading
Deloitte Greenhouse LabsOur Lab method has been refined in 3,000+ sessions worldwide
© 2016 Deloitte Southeast Asia Ltd 3
The Lab experienceAbout the Deloitte Greenhouse
We take business leaders out of business as usual, and into a Lab experience where every element has been consciously-designed to accelerate problem solving, achieve alignment, and prioritize action plans.
Executive AlignmentDefine your organization’s ambition, gain leadership & alignment around it.
Accelerated Problem SolvingExpert ideation process and methodologies refined through thousands of Deloitte Greenhouse Labs globally.
Action PlanningBuild confidence to execute change, plan your next 60/90/180 days to move forward.
© 2016 Deloitte Southeast Asia Ltd 4
Our promiseThe Lab Methodology
What it’s not
Discussion
Lecture
Free for All
Passive
Training
What it is
Alignment& Action
Conversation& Co-creation
Analytical Rigor
Immersion & Interaction
Accelerated Problem Solving
© 2016 Deloitte Southeast Asia Ltd 5
Our Lab formulaThe Lab Methodology
Designed to produce moments of impact• Define the purpose• Set the context• Frame the issues• Engage multiple
perspectives• Make it an experience
APPROACH
Right mix of visual and high-touch ingredients• Design thinking and
human-centred innovation
• Lean methodology• Professional facilitation
ELEMENTS
Out of business-as-usual into a consciously designed environment• Dynamic room
configurations• Immersive visuals• Holistic sensory
activation• Emerging technologies
ENVIRONMENT
321
© 2016 Deloitte Southeast Asia Ltd 6
Our Labs are customized to each client’s needs around 8 core topicsLab Topics
INNOVATIONYour ideas may begetting stale.
How can you spark new thinking?
COO
CFO CTO
CEO
ALIGNMENTYou have a big,bold vision.
How will you makeit a reality?
6
ANALYTICSYou’re drowningin data.
How do you makeit meaningful?
STRATEGYThe world isn’t getting any simpler.
What will you doto win?
RELATIONSHIPSYour bottom linedepends on people.
How can youbetter relate?
TRANSFORMATIONYou need to bebetter, faster, leaner.
How can you makechange happen?
TRANSITIONYou’ve made itto the top.
Now what?
LEADERSHIPThe world is fullof potential.
How will you realize yours?
© 2016 Deloitte Southeast Asia Ltd 7
1 Day to achieve your business breakthroughThe Lab Design
It starts with engaging the right people in the room and research-based content.
We engage your internal perspectives through pre-session client interviews, and leverage Deloitte’s subject matter experts who understand your industry and challenges.
We spend time to explore the issue at hand, exploring future trends and unpacking the research.
The day is structured and built on an issue to address and a single shared ambition.
We align participants to that issue and ambition, and test and gain leadership alignment around those.
We then take them through a carefully crafted brainstorming process to solve the issues at hand.
Participants identify andprioritize their own initiatives.
We will critique, refine and prioritise the key focus areas and initiatives.
Every session ends with an action plan to provide participants with a clear path forward.
Explore Align Create
8© 2016 Deloitte Southeast Asia Ltd
Deloitte Greenhouse @ 6 Shenton Way, Singapore
9© 2016 Deloitte Southeast Asia Ltd
What happens in a Lab?The Lab process is tailored to your company’s needs & context
© 2016 Deloitte Southeast Asia Ltd 10
Customized LabsDeloitte Greenhouse Southeast Asia Labs
Strategy Lab
Business Model Innovation Lab
Customer-Centric Innovation Lab
Internal Focus
Customer Focus
Labs are customized to each client’s needs around these topics
• Strategy: Enable your vision; translate it into a sustainable reality. Transform your organisation from within, by making your organisation’s change agenda a success.
• Customer-Centric Innovation: The lack of customer focus is a top reason why innovation initiatives fail. Transform your proposition, processes, products and services with the end-user in mind.
• Business Model Innovation: The tried ways of doing business are being displaced or disrupted more rapidly than before. Your business can disrupt the rules of the game too, by challenging long-held beliefs, sensing the future and innovating your business model.
© 2016 Deloitte Southeast Asia Ltd 11
An integrated set of choicesStrategy Lab
We think about strategy as a set of choices which positions your company for differentiation, innovation and (new) growth.
What is our game plan?
What capabilities must be in place?
How will we win?
Where willwe play?
What is our winning aspiration?
© 2016 Deloitte Southeast Asia Ltd 12
During the LabStrategy Lab
1 2 3 4
Share hopes, fears & legacy expectations, define individual roles & contribution to the Lab.
What is our winning aspiration?
Explore the landscapeExplore the industry, discover
trends and recap pre-Lab research to set the context for
the Lab.
Articulate your organization’s ambition, test and gain
leadership alignment to the ambition.
Align on what is success
Where will we play?Define your value proposition, business ecosystem, market
segment and offering
ooo
© 2016 Deloitte Southeast Asia Ltd 13
During the LabStrategy Lab
5 6 7 8
Evaluate your competitive advantages and agree on those
that need to be expanded.How will we win?
What capabilities need to be in place?
Define which capabilities are necessary to deliver your value
proposition.
Prioritize the initiatives that bring the winning aspiration to
life.What is our game plan?
Cheers!Fast forward 3 years. Imagine
what 1 thing was critical to your success? Celebrate that.
ooo
© 2016 Deloitte Southeast Asia Ltd 14
Start with the end-user in mindCustomer-Centric Innovation Lab
The lack of customer-focus is a top reason innovation initiatives fail. We think the key difference is shifting from a business & operations-centred approach to a human-centred approach.
Identify operational
goals
Createconcept
From: To:
Understand customers
Create concept
Build operational
systems
Fit concept to customers
Human-Centred Innovation
Applying the ‘design process’ to solve business problems
Integrating the needs of end-users and the possibilities of technology
Relying on our ability to be intuitive and recognize behavioural patterns
Constructing ideas that are emotionally meaningful as well as functional
© 2016 Deloitte Southeast Asia Ltd 15
The Human-Centred Design processCustomer-Centric Innovation Lab
In order to create new value for customers, we think about the Human-Centred Design process, diverging and converging through five phases:
Determine the challenge, establish goals, align on intent and aspirations
Discover customer’s unmet needs, opportunities
Define insights from observations, synthesize patterns and create hypotheses
Distil ideas, prototype, test and refine
Decide on the solutions that offers the best value for customers
SENSING SHAPING SEIZINGBUILD UNDERSTANDING SHAPE CHOICES MAKE DECISIONSArticulate.
Scope. Align.Explore
stakeholdersSynthesize ideas into insights
Prototype hypotheses
Select best hypothesis
Create new value
? HYPOTHESES
Determine
Discover
Define
Distil
Decide
Deliver
© 2016 Deloitte Southeast Asia Ltd 16
During the LabCustomer-Centric Innovation Lab
Focus the innovation on a single problem, clarify
the design intent.What are we innovating?
Who are we innovating for?
Discover end-users empathically, unpack
observations & trends, develop personas and
user journeys.
Find patterns from insights, extract key
learnings about customers and get to
the root of the problem.Synthesize insights
What is our game plan?Prioritize the initiatives that bring the winning
solution to life.
1 2 3 4 5 6 7Brainstorm frenzyGenerate creative
solutions for the insights uncovered, develop
hypothesis.
Build low-fidelity blueprints for the
hypotheses that can be tested amongst customers
and refined later.Prototype, test & refine
Write your story of successful
transformation and celebrate.Closing
© 2016 Deloitte Southeast Asia Ltd 17
An outside-in reinventionBusiness Model Innovation Lab
We believe that Business Model Innovation is about looking out and looking in: sensing the future, then challenging long-held beliefs; responding with a brand new customer-centric proposition, then organizing your resources to deliver on that promise.
What is the future like?
What are our legacies and beliefs?
What is the profitable ambition?
What is our customer-centric proposition?
What will be our organisational strategy?
What is our course of action?
Looking Out Looking In Looking Out Looking In
© 2016 Deloitte Southeast Asia Ltd 18
During the LabBusiness Model Innovation Lab
Identify the impetus for change, the feelings & emotions it creates.
Rally around the cause
Explore the future, challenge conventions
Examine emerging trends and 2025 scenarios, challenge existing beliefs and
assumptions
Set out a clear end-state to achieve the change ambition,
align on the problem to address.
Define the profitable ambition
Who are our customers?Discover end-users
empathically, unpack observations, trends & insights,
develop personas and user journeys.
ooo1 2 3 4 5
Find patterns from insights, extract key learnings about
customers and get to the root of the problem.
Synthesize insights
© 2016 Deloitte Southeast Asia Ltd 19
During the LabBusiness Model Innovation Lab
Generate solutions, develop & test hypotheses.
Brainstorm & prototype
How will we win?Determine your competitive
advantages.
Validate your organization’s readiness to deliver your solution and
competitive advantages.What capabilities need to be in
place?
What is our course of action?
Prioritize the initiatives that bring the change ambition
to life.
6 7 8 9 10
Write your story of successful
transformation and celebrate.Closing
ooo
20© 2016 Deloitte Southeast Asia Ltd
Here’s what the Lab experience felt like for one client…
They got informed – studying the latest trends in environment and sustainability in Singapore and the region.
They got focused – looking at future trends and defining a new vision for the organization, identifying their key stakeholders and defining their role amongst each group.
They made plans – identifying the top 5 initiatives for each stakeholder and the milestones to be achieved over the next 5 years
The Challenge: A sustainability NGO wanted to develop a new vision for the organization and define a strategic roadmap for the next 5 years.
1-Day Strategy Refresh Lab at the Deloitte Greenhouse Singapore
The Output: A new vision, and 5-year roadmap with clear commitments to move forward.
The Greenhouse has helped us put many dimensional issues and objectives into
perspective.
The team was very professional and skilled at helping us arrive at
our new vision statement.
21© 2016 Deloitte Southeast Asia Ltd
Here’s what the Lab experience felt like for one client…
They envisioned – visualizing the future state user journey that would provide a quantum leap in experience
They brainstormed – creating new digitally-led initiatives that would carry their future state into reality
They mobilized – prioritizing an action plan with key timelines for the implementation of each initiative, and made commitments to accelerate organizational transformation over the next 5 years
The Challenge: The leadership team of a public sector client needed to visualize and align on their future state, and brainstorm new initiatives for the next 5 years to accelerate their transformation plan.
2-Day Strategic Planning Lab at the Deloitte Greenhouse Singapore
The Output: Agreement on the future state user journey to guide their strategy and transformation over the next 5 years, and a clear action plan with timelines for the implementation of key initiatives.
22© 2016 Deloitte Southeast Asia Ltd
Here’s what the Lab experience felt like for one client…
They got inspired – examining leading industry practices from Deloitte’s subject matter experts, and understanding the target audience of the coaching academy by walking in their shoes.
They got creative – brainstorming coach-centric solutions using design thinking, that would meet the needs of the real personas.
They made commitments – prioritizing opportunities to put ideas into reality, and ensure buy-in within the next 3 months.
The Challenge: Our client assembled a new team to build a world-class coaching academy to raise the professional standards of sport coaches in the region. They needed to get buy-in from various stakeholders and chart a strategy to move forward with their plans.
1-Day Customer-Centric Innovation Lab at the Deloitte Greenhouse Singapore
The Output: Buy-in from stakeholders, including the end-users themselves, coach-centric opportunities identified, and a clear work plan to outline their deliverables within the next 3 months.
I’m glad we were able to clarify the
issue at hand today.
The Human-Centric Design approach has helped us to better
frame our strategy going forward.
23© 2016 Deloitte Southeast Asia Ltd
Here’s what the Lab experience felt like for one client…
They got focused – identifying the specific needs of retail customers in 2018/19 using personas, and journey maps, which were developed based on intensive fieldwork
They got inspired – working with Deloitte Digital subject matter experts to identify shortlisted solutions using design thinking and assess digital capabilities required to deliver their ideal digital customer experience
They got past their own obstacles – addressing key internal challenges and defining ways to overcome barriers to success, with C-suite stakeholders in the room
The Challenge: One of Asia’s largest shopping mall owner-operators was looking to develop a customer-centric digital strategy for a new crown jewel shopping mall slated to be opened by 2018/19
1-Day Digital Innovation Lab at the Deloitte Greenhouse Singapore
The Output: An end-to-end digital customer experience blueprint with recommendations on the digital capabilities required to deliver the experience
© 2016 Deloitte Southeast Asia Ltd 24
Client feedbackHeard in the Room about Deloitte Greenhouse
It would have taken six to nine months to achieve as much as we did today.
Simple and mind shifting.
Has inspired us to come with new ideas. The three days have been amazing. ”
Never before have I been gifted with this much talent and commitment in one place and for one purpose.
Interactive, insightful, and the right balance of theory and activities.
The hands-on approach and peer discussions provided me with a lot of new ideas and food for thought.
“Illustrated the Art behind the Science”
“Albert Einstein said, ‘If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.’ I’m glad we were able to clarify the issue at hand today.”
“It was like we had a new understanding of the customer after taking the time to truly walk in their shoes
We’d been debating between options for months. It was going back to the problem that finally broke the stalemate.
Reveal new
possibilities
Disrupt
ordinary
thinking
Incite
productive
action
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/sg/about for a more detailed description of DTTL and its member firms.
Deloitte provides audit, consulting, financial advisory, risk management, tax and related services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries and territories, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte’s more than 220,000 professionals are committed to making an impact that matters.
About Deloitte Southeast Asia
Deloitte Southeast Asia Ltd – a member firm of Deloitte Touche Tohmatsu Limited comprising Deloitte practices operating in Brunei, Cambodia, Guam, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – was established to deliver measurable value to the particular demands of increasingly intra-regional and fast growing companies and enterprises.Comprising 270 partners and over 7,000 professionals in 25 office locations, the subsidiaries and affiliates of Deloitte Southeast Asia Ltd combine their technical expertise and deep industry knowledge to deliver consistent high quality services to companies in the region.
All services are provided through the individual country practices, their subsidiaries and affiliates which are separate and independent legal entities.
About Deloitte Singapore
In Singapore, services are provided by Deloitte & Touche LLP and its subsidiaries and affiliates.
This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the “Deloitte network”) is, by means of this communication, rendering professional advice or services. No entity in the Deloitte network shall be responsible for any loss whatsoever sustained by any person who relies on this communication.
© 2016 Deloitte Southeast Asia Ltd