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People actually read your emails…so it really matters what you have to say. You have to say things that are compelling, make sense, and create a reason for your reader to leave the email to perform some action, like visit your website, signup for something, make a purchase, and come to your event. Learn how to add value with this presentation, delivered by ExhibitCraft's Marketing Manager, Vickie Siculiano, on November 14, 2012 at ExhibitCraft in Wayne, NJ.
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[email protected]/exhibitcraft@exhibitcraft, @vickiesicnjhttp://www.linkedin.com/in/vickiesic
FIND ME ON GOOGLE PLUS!
Vickie SiculianoMarketing Manager, ExhibitCraft
Promotional E-Mails Direct Mail
◦ Postcards◦ Holiday Cards
Flyers
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Blog Facebook Wanted to be able to share content with
bigger audience Not always an overlap Led to inclusion of e-mail marketing
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Analytics Social Tools Templates
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Interact through social media Sales team Customer Surveys Gut Feeling – Hit or Miss
Know your audience Potential buyers? What would they be most interested in? These are your peeps!
Regular E-Mails Newsletters Both have content Say up front what the value is. Answer right away. Be relevant and engaging.
Save yourself a headache Save your audience time by finding great
content.
RSS Feed (Real Simple Syndication) Competitors Industry News Thought Leaders Google Reader Flipboard (tablets)
Make sure you analyze results Links in e-mails. Did people open? Did people click thru? On what content?
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Look at highest click thru rates
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Develops relationships. People come to expect value from you. Moves beyond just a sale. E-mail tools with building blocks for content
you’ve already created. Multiplies results of your efforts.
Look at your aggregated content. Find trends. What are people talking about? Jump in on conversation with excerpt. Give credit.
Promotional E-Mails Event Invitations Surveys Monthly E-Newsletter
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Call us at (973) 686-9393 orE-mail me at [email protected] Sales at [email protected]
Produced byExhibitCraft
22 Riverview DriveWayne, NJ 07470
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