D E L I V E R I N G T H E D I F F E R E N C E

O U R P A C K A G E S

T H E

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The Difference Collective is a virtual consultancy offering a new approach to talent optimisation in the healthcare communications industry … think of us as your ‘talent kite-mark’.

We are the first Collective to wrap our arms around the most talented, dedicated and experienced independent healthcare consultants who work flexibly and Differently on projects they are passionate about.

Our adaptive and agile client service model means we can identify your very own purpose-built ‘dream team’ who can work together seamlessly and flex according to your needs. No brief is alike and so no team is the same.

By working virtually, we facilitate meaningful collaborations between smart, independent talent and clients, without any onerous processes and cost-prohibitive structures.

As senior consultants, we are accustomed to providing counsel, expertise and support to the healthcare industry and agencies for every type of communications and content brief. To make our services more accessible, we have created this suite of ‘packages’ to give a flavour of the type of work our Associates can take on at a moment’s notice. These are the nuts and bolts of healthcare communications, matched to common requirements: business planning and strategy; copywriting and content generation; media materials and engagement; creative direction and design, and so on and so forth. Think of the packages as a launch-pad – a framework around which we can collectively assemble the right team best suited to the challenge. 

So, the next time you’re facing an interesting challenge, looming deadline or dearth of in-house talent, contact us for a fresh injection of bespoke brain-power, creativity and talent.

Please get in touch if you would like to find out how we can make The Difference for you.

www.thedifferencecollective.com

hello@thedifferencecollective.com +44 (0) 3302 230 646

W H O A R E W E ?

H E R E ’ S T H E D I F F E R E N C E

# W o r k D i f f e r e n t l y

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Writing and editing, through to final approval of any written materials, eg:

• Media reports

• Website copy

• Blogs/social media content

• Marketing materials

• White papers

• Proposals

• Letter/email campaign

Copywriting and content generationW H A T I S I T ? . . .

S C R I B E

• Key message workshop – organisation and execution

• Fully referenced story flow

• Visual story-telling

• Audit of existing/recommended communications channels

• Management of agreed revisions/updates

Key message development & story flowW H A T I S I T ? . . .

S T O R Y - M A K E R

• Press release

• Backgrounder

• Q&A

• Media list

• Media outreach and reporting

Core media materials & outreach(Rx, OTC, Corporate)

W H A T I S I T ? . . .

A M P L I F I E R

• Business review & evaluation

• Communications strategy & planning

• Proposition development & marketing

• Client retention, service and development planning

• Procurement support

Business planning, proposal development & strategic counsel

W H A T I S I T ? . . .

S T R A T E G I S T

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• KOL/influencer identification, mapping and prioritisation

Stakeholder mappingW H A T I S I T ? . . .

I N F L U E N C E R

• Senior counsel

• Strategy and scenario planning

• Key message development

• Supporting materials

• WebEx/meeting preparation & participation

Change managementW H A T I S I T ? . . .

• Identification & coordination of interviews (incl. stakeholder liaison)

• Case study profile write-ups

Patient engagement & case study profilesW H A T I S I T ? . . .

E N G A G E RC H A M E L E O N

• Brand/corporate identity

• Website development

• Infographics

• Illustration

Creative direction and designW H A T I S I T ? . . .

V I S I O N A R Y

• Senior counsel

• Strategy and scenario planning

• Media statement preparation and approval

• Q&A

• Preparedness training

Issues and crisis managementW H A T I S I T ? . . .

S U P E R H E R O

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• Senior counsel

• Communications strategy & planning

• Key message development

• Supporting materials

• Evaluation

Internal communicationsW H A T I S I T ? . . .

I N S I D E R

• Event planning & coordination

• Content/collateral development

• Marketing

• Stakeholder liaison

• Onsite project management

Internal/external event managementW H A T I S I T ? . . .

E V E N T E R

• Auditing & evaluation

• Strategic recommendations

• Content generation and placement

• Evaluation

Social media auditing, planning & engagementW H A T I S I T ? . . .

C O N N E C T O R

• Market analysis

• Scenario planning

• Preparedness materials

• Spokesperson identification and training

Market accessW H A T I S I T ? . . .

N A V I G A T O R

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• In-house/agency placements

• Access to Difference Collective network/trusted partners

Team back-up and surge supportW H A T I S I T ? . . .

C A V A L R Y M A N

Slide deck development and enhancementW H A T I S I T ? . . .

O R A T O R

W E A R E T H E W H O L E P A C K A G E

• Slide content development

• Perfecting & polishing slide presentations

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• Translating data into powerful content

• Compelling, evidence-based content

• Engaging learning experiences

• Strategic planning

• Training

Medical CommunicationsW H A T I S I T ? . . .

A L C H E M I S T

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www.thedifferencecollective.comhello@thedifferencecollective.com +44 (0) 3302 230 646