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Delivering Sustainable Change:
TREE AID’s Approach
June 2012
Delivering Sustainable Change: TREE AID’s Approach
2
1.1 Sustainability and our Values
Our values underpin this policy and our approach to delivering sustainable
change. It is worth restating them here as each is important in inspiring our
approach to sustainability:
• Our work changes lives. We never, ever compromise on the quality of
the work that we do or the honesty with which we do it.
• We are inspired by the people we support. We strive to inspire others
with what we do.
• We believe everyone has something to add. We want to understand
what others think, feel and do.
• Actions count. We want every penny and every moment to make a
difference. We don’t waste time making excuses or blaming others.
We count on each other to reflect, act, learn, share and improve.
• People trust us to do something wonderful in a complex world. We
want to tell them what we achieve in simple terms, without hiding
behind jargon.
1. Background
1.1 What are we talking about when we talk about “sustainable change”?
TREE AID’s mission is to help villagers living in the drylands of Africa unlock the
potential of trees to reduce poverty and protect the environment.
In rural areas of sub Saharan Africa, poverty and environmental decline is
inextricably linked. We believe that addressing both these issues as different
elements of the same problem, is critical to the long-term well-being of both
people and planet.
At TREE AID, success is about improving rural people’s well-being. At the same
time, we want to ensure they are able to invest in their environment, building
its richness and capacity to support people not just for today but for
generations to come. At TREE AID, sustainable change is about ensuring that the positive results of
our work in moving people out of poverty and dependency are felt long after
project activities are finished.
We want rural communities to be in a position to maintain and build on the
results achieved during the lifetime of a TREE AID project.
We believe that sustainable change is fostered by learning and sharing.
1.2 Why does this concern us?
Since we started work in 1987, TREE AID has been concerned with growing
community self-reliance and reducing poverty in Africa based on a long-term
investment in environmental improvement. From the very start, we have
sought to leave future generations and ecosystems in a more secure state
than they are now.
It is important that any investment we make through our programmes delivers
that kind of improvement. Ultimately, our success will be judged not by end of
Delivering Sustainable Change: TREE AID’s Approach
3
project reports, but by the legacy that is left long after project activities have
finished.
1.3 What is the purpose of this paper?
There will always be circumstances outside of our control that will influence
the success of our projects, especially in the long-term, after the intervention
of TREE AID and its partners has finished. However, we know that by thinking
carefully about sustainable change at all stages of our work, we create the
greatest chance of securing a legacy of positive change.
This paper outlines the areas we think are most important to ensure that
change is sustained and built upon. It describes what we currently do to
ensure sustainability in each of those areas. Over the next year, we will collect
examples to illustrate our approach.
The paper is intended as:
• a guide to TREE AID staff, providing a point of reference for
programme design, development and delivery;
• a communication of principles and approach to stakeholders,
including supporters, partners and beneficiaries, as well as to our own
staff;
• a point of reference for assessing our performance and for
organisational learning and improvement.
1.4 What are the main aspects of our approach to sustainable change?
We believe that considering sustainability across the whole of our programme
and through the project cycle is critical to delivering sustainable change. Our
approach is to consider how sustainability can be ensured in:
• strategy and programming;
• project development;
• project delivery;
• managing project exit and follow-up;
• learning and sharing knowledge.
This paper considers each of these areas in turn. It explains our approach as
well as outlining roles within the organisation. We recognise that in some areas
we have progress to make. Where that is the case, it is clearly indicated.
By the end of 2012-13, we will have added to this paper with examples of our
approach in practice.
1.5 What are our indicators of sustainability?
The indicators below describe the kinds of changes that show us that we
have reached a point of sustainable change in each of our programming
areas. They are what we are working towards achieving through our “theory
of change” described in Section 3.2 below. In some cases they are
progressive. Our individual project cycles may work to enable initial changes
before shifting focus to new needs that emerge from these positive changes.
Delivering Sustainable Change: TREE AID’s Approach
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Access and Rights
• All forest users have a voice in decisions about forest
management. The needs and interests of women, nomadic
people, farmers, forest entrepreneurs and others are heard and
can be shown to have been responded to when decisions are
made about the trees and forests that they depend upon.
• Local forest management agreements support a balance of
reforestation, sustainable fuel wood collection, grazing and
sustainable Non Timber Forest Product (NTFP) supply for
community based forest enterprises.
• Local authorities work with communities to protect and manage
forests. Local government and traditional authorities are aware
of and can explain their responsibilities to communities. They
have the capacity to work with local people to agree forest
management agreements that protect the forest resource as
well as meeting the needs of diverse forest users.
• National forestry policy respects the rights of poor forest users.
The national policy environment actively supports local forest
management and supports stable and secure rights to trees for
poor people
Enterprise and Value Chain Support
• Viable enterprises support sustainable livelihoods. We define a
viable enterprise as:
o making a profit over at least the last 2 years;
o having a viable business plan, which includes evidence of
market analysis, analysis of production costs, production,
price and quality targets,
o analysis of investment need and access to capital (often
through credit) to meet these.
• Entrepreneurs plan for resource sustainability. This includes
participating in local forest governance structures, sustainably
collecting the resources their businesses depend upon and
actively supporting the planting, protecting and management of
the local tree resource.
• Farmer-entrepreneurs are connected to and represented in
product value chains. Smallholder farmers are developing strong
and more equal relationships with buyers and have access to the
information that they need to be active in the markets their
products are traded in.
• Non-timber forest products offer an additional source of income
for rural families and communities. Individual, household and
community livelihoods are less dependent on crops that may fail
Delivering Sustainable Change: TREE AID’s Approach
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or on other income-generating activities that are damaging to
either environment, health or wellbeing (like gold mining or
migration for work in the sex trade).
Natural Resource Management
• 70% survival rate of trees planted.
• People are skilled in and committed to protecting and planting
trees. For the long-term potential of trees to be fulfilled, people
need to know how to care for them and to want to do so
because they understand and value their benefits. We work with
people to impart these skills and to reinforce the importance of
trees for sustainable, rural livelihoods.
• Evidence of assisted natural regeneration being successfully
practiced. A conservative estimate is that each smallholder
farmer trained in assisted natural regeneration will successfully
support at least 50 trees to come to maturity in their lifetime.
• Bushfires are dramatically reduced. In many of the communities
where we work on bushfire prevention these unplanned and
devastating burns are entirely prevented by community bushfire
management.
• Compatible agro-forestry techniques are practiced. Planting and
caring for crops and trees together can improve soils, prevent
erosion and increase yields.
• Ecosystems services are recognised. The value of trees to
watershed management, biodiversity, soil conservation and
carbon capture are recognised by national governments and
international agencies. This recognition results in value being
assigned through payments to poor people to maintain
appropriate tree cover.
• Regreening! The cumulative and long-term effect of our natural
resource management work in the regeneration of forests and
trees in dryland areas, improving the environment, preventing
desertification and, crucially, offering improved livelihoods for
poor, rural people.
Note: Food Security and Nutrition is a new programming area and we
will develop these indicators as part of our learning as this work
progresses.
2. Sustainability in Strategy and Programming
We believe the starting point for delivering sustainable change is having a
clear organisational strategy that analyses and describes:
• the need we are addressing and the problems and dilemmas
associated with that need;
Delivering Sustainable Change: TREE AID’s Approach
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• our specific role and the value that we can bring as an organisation;
• our “theory of change” or how we believe our activities will deliver the
outcome we intend. This is also sometimes called a “logic model”,
“impact pathway” or “programme theory”1;
• clearly defined measures of success and an operational plan that
outlines how we will deliver success;
• a realistic assessment of what resources we will need to support the
delivery of that success.
• how we review and learn from our experience.
The following statements describe qualities of our approach to strategy and
programme development that we believe enhance our chances of
delivering sustainable change. We assess the robustness of our approach
against our ability to respond positively to these statements.
“One head does not contain all the wisdom”: getting views from as many
of those with an interest in our work as possible is important for developing
strong insights on what might work.
It is important that everyone in our organisation understands and has
contributed to developing our strategy.
We use language that is simple and easily understood by people with
different expertise, language, culture and background. This gives us the
best chance of reaching a shared understanding of how we want to
change.
Power can play a part in limiting our knowledge. We actively seek to
lessen the impact of power and ensure that every person with an interest
in our projects has a voice that is heard and responded to.
Understanding the past stories of our organisation and of our stakeholder
organisations – their successes, dilemmas, challenges - is crucial to
unlocking potential and to building and sustaining future change.
Delivering sustainability requires an understanding of the interaction
between policy and institutions, social, cultural and economic issues, and
the challenges of expertise, capacity and know-how.
Strategy provides a strong framework for building alignment and
understanding. We do not think strategies provide a “blueprint” for
delivering sustainable change. We expect the unexpected and
constantly reassess what we are doing in the light of that.
We actively set aside time throughout the year to reflect on how we are
1 This is described in more detail in section 3.2 below.
Delivering Sustainable Change: TREE AID’s Approach
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performing against our strategy and to consider what we do well and
where we might improve.
Delivering change at the community level is affected by the capacity of
local authorities and other local agencies to support change. It is also
affected by the institutional and policy environment created at national
government level.
We cannot deliver the change we are aiming for alone. We need to
have strong and influential relationships with external agencies.
3. Sustainability in Designing and Developing Projects
This section outlines the ways in which we seek to foster sustainable change in
the design of the projects that TREE AID delivers.
3.1 Beginning with community need
Our projects answer needs identified by the poor, rural women and men that
we work with. In addition, we work with:
• central government,
• policymakers
• local and regional authorities,
• private sector actors and
• strategic partners
All of these have a role to play in identifying the causes of poverty and
meeting the needs of poor rural communities. We balance the needs and
demands of current stakeholders and beneficiaries with those of future
generations. Environmental sustainability is at the core of our work.
3.2 Theory of Change
We work with communities and partners who have identified needs that TREE
AID’s expertise and support can help meet. The theory of change of our
programme is described in more detail in our Organizational Strategy. Our ‘2
for 1 approach’ links technical know how about the potential of trees, with
the motivation that communities have to transform their livelihoods with trees
and support for the secure access to them that they need in order to do so.
This leads to social, economic and environmental change. This diagram
illustrates our approach:
Delivering Sustainable Change: TREE AID’s Approach
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Our theory of change drives our approach and requires that we continue to
develop our expertise in:
• access and rights;
• enterprise support; and
• natural resource management.
• We are also building our programming in food security and nutrition as
we learn more about how communities can use trees to improve their
nutritional outcomes and household food security.
We tailor our expertise to the contexts and communities where we work. We
ensure that each project has a clear and verifiable approach to delivering
sustainable change (Section 5.2 gives more detail about ways of verifying
sustainable change within each of our programme areas).
3.3 Participatory design
In designing projects, we involve:
• the intended beneficiaries
• those responsible for ensuring people’s rights are met (called “duty-
bearers” and normally government and government agencies)
• our partners
• other organisations with a stake in the issue being addressed
In doing so, we ensure that experience and approaches already successfully
applied elsewhere are appropriately tailored to new contexts. This builds on
Delivering Sustainable Change: TREE AID’s Approach
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what we know but recognises the uniqueness of each place we work. Where
conflicts of interest exist, we seek to resolve these fairly in support of the needs
of poor rural communities.
Our projects are inclusive. We do not discriminate against beneficiaries on
any grounds. The majority of the direct beneficiaries of our projects are
illiterate and live in extreme poverty. In many cases, women are those who
most depend upon and use trees. They are often those who suffer rural
poverty most acutely. Therefore many of our projects work with greater
numbers of women than men.
3.4 Stakeholder expectations
We are committed to being clear and transparent about what we expect to
achieve in our work with all those involved in our projects. We are also
committed to being clear and transparent about what our various roles will
be and how we will resolve any conflicts that may arise. We work together to
reconcile conflicting expectations in line with the needs of poor rural
communities.
3.5 Thinking long-term
We know that positive change is a long-term and multi-dimensional process.
Trees offer long-term solutions. They require commitment and vision as well as
investments in future community and environmental well-being. Our theory of
change links natural resource management, enterprise, food security and
nutrition and forest governance work in a holistic approach. Together these
enable a community’s investment in trees to deliver the greatest future
returns. However, we know that for this transformation to happen a
community may need different kinds of support at different times. They will
need this support across a longer time period than those often allowed in the
3-5 year project cycle commonly adopted in development practice.
We do not think of our engagement with communities in terms of a single
project cycle but in terms of the long-term potential of trees to change lives
and improve the environment as articulated in our theory of change. Within
each of our programming areas we have developed indicators to help us
know when our support and interventions are likely to have become self-
sustaining. These are outlined in Section 5 on “Exiting Projects”.
4. Sustainability in Delivering Projects
This section outlines the ways in which we seek to foster sustainable change
within each of our projects.
4.1 Working with partners
We work with a range of partners to deliver our projects, each of whom adds
unique knowledge, skills and expertise. By working together and sharing what
we know, we are able to meet project objectives and beneficiary needs. We
also build the collective knowledge and support which underpins positive,
Delivering Sustainable Change: TREE AID’s Approach
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long-term change. Our approach to partnership is outlined in TREE AID’s
Partnership Policy.
4.2 Working with community structures
In delivering our projects, we work with and support the development of
community structures. These can include traditional authorities, community
savings and loan groups, forest and environmental management groups and
women’s groups. What they have in common is that they are all structures
made up of, led by and accountable to community members. We believe it
is important to engage with and develop these structures as they are an
important, sustainable mechanism for securing long-term change. They often
become responsible for ongoing activities once project support ends.
4.3 Working with beneficiaries
Our projects transfer knowledge, skills, confidence, capacity and resources to
individual beneficiaries. These in turn enable those beneficiaries to make
positive changes in their lives, communities and environment. These
communities are the ultimate owners of sustainable change. Like all of us,
they are responsible to future generations to manage their lives and resources
sustainably. Our beneficiaries are among the poorest people and live in some
of the harshest conditions on our planet. They are active, inspiring and
innovative and with our support, they achieve extraordinary things.
4.4 Working with government and local authorities
Government, from central level, to regional and local authorities are
accountable to the individuals and communities that we work with. They are
duty-bearers and are responsible for creating an environment in which
sustainable, positive change can be created. We recognize that they are
often constrained by resources, capacity and political will. We work with
governments, policymakers and authorities to create policy environments
that support positive change through legislation, policies and budgets that
encourage and provide support sustainable livelihoods for poor, rural
smallholder farmers.
5. Sustainability in Exiting Projects
This section outlines our approach to sustainability when projects come to an
end.
5.1 Long-term interventions
As stated in Section 3.5 above, we recognize that delivering sustainable
change in the poorest communities takes time. We also acknowledge that it
is not always possible whatever safeguards for sustainability we put in place.
We recognise that needs and priorities are likely to change along the way.
Our support for communities evolves with their needs. We normally work with
communities on a sequence of interventions to support their development
Delivering Sustainable Change: TREE AID’s Approach
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beyond the duration of a single project cycle. This means we often work on a
range of different projects in a single community or region.
We are honest that sometimes there are lulls in support as we work to
generate resources and consolidate learning. Nevertheless, where tree-
based interventions can help, we are committed to work with communities
over the medium to long-term to achieve their objectives for sustainable
change.
5.2 Indicators of Sustainability
These indicators are described in detail in Section 1.5 above. They are
measures of our success in delivering positive and sustainable change. These
indicators feed into our programme design and, in discussion with
communities and partners, inform our project planning. The timing of our exit
from working in individual communities is based around the presence of these
indicators, the meeting of objectives agreed with communities, new and
changing needs relevant to our programme of work and our ability to
generate resources to continue working within a given community. Though
we are aware that it will not always be possible, we work hard to ensure that
the relevant indicators of change described above are present before we
stop working with a community.
5.3 Post project follow-up
The monitoring, evaluation and learning processes that we undertake are
described in the next section (6). Where possible we endeavour to undertake
post-project follow-up work. This is where we return to communities and
project sites several years after our formal interventions have finished. We
assess the degree to which the indicators of sustainable change are still
present. We also assess how they might have changed as sustainable
change in our programming areas has truly become owned by communities.
Securing resources for post-project follow-up is extremely difficult. This means
we have not been able to do post-project evaluations systematically in the
past. This is an area where we will actively seek future investment from donors.
6. Sustainability from Learning and Sharing
Learning from our work to improve our programming and sharing the impact
of our work with others are both crucial parts of our strategy for sustainable
change. We learn and share in the following ways:
6.1 Assessing our impact
We design a monitoring and evaluation plan for every project that we
implement. Project monitoring tracks our progress against the objectives that
we agree with partners and communities at the beginning of any project. It
allows us to address any problems early on, to adapt to changing
circumstances and to modify any approaches that are not working.
Delivering Sustainable Change: TREE AID’s Approach
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Evaluation allows us to assess the impact of our work at the end of a project,
and, often, at interim points throughout the project. This evaluation is usually
done externally so that we can get as objective a picture as possible of the
changes that our work delivers and the impact that this has had on people’s
lives.
Both processes enable us to learn what works well and to change what does
not. The evidence from external evaluations gives us material that we can
share with others about successful approaches. We hope that others will be
able to adapt and apply these elsewhere.
We work with researchers in Africa, in the UK and elsewhere to build
evaluation and other research components into our projects and into our
overall programme of work. We are committed to learning as much as we
can from our programming and to using innovative research methods and
partnerships to do so.
In addition, we are also increasingly evaluating the theory of change behind
our work. In doing so, we seek to understand how far the assumptions that we
make about how change happens match up with the actual change
processes within projects.
6.2 Learning and sharing
Our approach to evaluation and learning within projects and programmes
requires significant commitment of time and resources to learning and
sharing. It also requires the development of a strong network within which to
learn and share. We have to be realistic about how much we can invest in
this at any one time but it is a priority for us in seeking funding opportunities.
6.3 Developing our knowledge
We learn within TREE AID in a variety of ways, these include:
• Building a global team with diverse and complementary expertise who
can learn from each other, share skills and build expertise as individuals
and as a team
• Through Annual Learning and Development Plans which allow every
staff member time and space to learn on the job
• By building learning elements into programme design, such as
exchange visits across borders and between communities; workshops
and discussions that bring together various actors; specifically
commissioned studies, etc.
• By participating in key networks in Africa, the UK and elsewhere
• By sharing and discussing our programming insights and impact in
networks, with partners and on our website
• By investing in research and evaluation within our programme
• By partnering with researchers, Universities and other organizations on
collaborative research projects
• Through annual strategy workshops in West Africa and in the UK
Delivering Sustainable Change: TREE AID’s Approach
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• Through regular consultations with our Programme & Policy Group
(PPG) made up of experts in our programming areas
• By visiting our projects and meeting regularly with our partners and with
people in the communities where we work
• By holding workshops periodically with our partners across West Africa
• By participating in relevant conferences, workshops, inquiries and
meetings
• By developing core policy statements that are informed by our work
with communities and sharing these in relevant international policy
debates
6.4 Developing our networks and extending our influence
We know that demand for our work is enormous and it is unlikely that we will
ever be able to respond to it entirely. This makes sharing the lessons from our
work and our successful approaches all the more important as we hope that
others will be able to apply and adapt them to promote sustainable change
in the contexts where they work. Developing our networks and extending our
influence is a crucial part of expanding the possibilities for sustainable change
and it is an area to which we are devoting more attention from 2012-13
onwards, including through the development of an influencing strategy.
We have 3 key strategies for doing this:
• Developing strategic partnerships with other organizations with mutual
objectives, including other NGOs, research institutes and universities,
funding agencies and others;
• Sharing our programming insights and the impact of our work widely,
through publications, at conferences, in key networks and on our website;
• Developing core policy statements based on the above and sharing
these in relevant international policy debates.
6.5 The process of integrating our knowledge and practice
The learning that we do is not only directed to external sharing. Our
organizational strategy, programme and projects are all informed by our
learning about what works to deliver sustainable change at community level.
We have refined our approach over the last 25 years, developing effective
strategies to promote natural resource management, pro-poor forest
governance and the development of sustainable Village Tree Enterprises.
In 2012-13 we will develop a series of ‘insight’ papers highlighting such
learning towards successful approaches in each of our programming areas.