Delivering Innovative Mobile Services through Your Library Part 1

8/6/2019 Delivering Innovative Mobile Services through Your Library Part 1

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DEVELOPING INNOVATIVE MOBILESERVICES THROUGH YOUR LIBRARY

DEVELOPING INNOVATIVE MOBILESERVICES THROUGH YOUR LIBRARY

MEREDITH FARKAS

http://www.flickr.com/photos/williambrawley/4310319103/


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WHAT IS A MOBILE DEVICE?WHAT IS A MOBILE DEVICE?

http://userpages.umbc.edu/~nohe/Indicium/Ref/RUDI_KROLLOP.JPG


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TYPES OF MOBILE DEVICES:PDA

TYPES OF MOBILE DEVICES:PDA

Personal digital assistant

Originally designed fororganizing schedules andcontactsLater, most could accessthe WebMany are also phones

http://www.flickr.com/photos/williamhook/2566802657/


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TYPES OF MOBILE DEVICES:SMARTPHONE

TYPES OF MOBILE DEVICES:SMARTPHONE

Mobile phone with computing capacityand Internet access

Many PDAs are also smartphones

http://www.flickr.com/photos/thegameway/5516183422/


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TYPES OF MOBILE DEVICES:FEATURE PHONE

Smaller form factor, muchsmaller screen forbrowsing

Most people who haveone do not have a dataplan so they dont use the

Web functionality

Still the most populartype of phone in the U.S.

http://www.flickr.com/photos/hendry/2270400837/


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TYPES OF MOBILE DEVICES: ULTRA-MOBILE PCS/NETBOOKS

TYPES OF MOBILE DEVICES: ULTRA-MOBILE PCS/NETBOOKS

Very small PCs with full keyboards

Examples: EEE PC, Cloudbook, MiniNote, Lenovo IdeaPad

http://www.flickr.com/photos/roland/1877130857/


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TYPES OF MOBILE DEVICES:TABLET PC

Flat, mobile, butsignificantly largerthan a mobile phone

Controlled viatouchscreen

Some eBook readers

can double as tablets

http://www.flickr.com/photos/yto/4890652439/


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2010 Smartphone Sales by O/S (Source: Gartner 2/11)


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WHY SHOULD YOU CAREABOUT MOBILE DEVICES?WHY SHOULD YOU CARE

ABOUT MOBILE DEVICES?

2.05 trillion SMS messages sent in 2010 in U.S.

Over 302 million wireless users in U.S. (source: CITA

Wireless Industry Survey, 2010)

32% of Americans have used a cell phone or Smartphoneto access the Internet this year (source: Pew, April 2009)

72% of adult and 87% of teen cell phone users textmessage (Pew, Sept. 2010)

Internet-capable mobile phones will outnumber computerswithin the next year (Horizon Report, 2011)


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WHY SHOULD YOU CAREABOUT MOBILE DEVICES?WHY SHOULD YOU CARE


The mobile device will be the primary connection tool tothe Internet for most people by 2020 (source: Pew,December 2008)

Latinos (51%) and African-Americans (46%) use theirphones to access the Internet (versus 33% of whites)(source: Pew, July 2010)

People in households with income less than $30,000are increasing their mobile Internet use at faster ratesthan those with higher incomes (source: Pew, July2010)


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2011 NMC/Educause Horizon Report named mobiledevices one of the major trends in education with an

adoption horizon of one year or lessMore than half of undergraduates own an Internet-capable mobile device (source: ECAR Study ofUndergraduate Students and IT, 2010)

94% of students send and receive text messages(source: Ball State University, 2009)

WHY SHOULD YOU CARE


WHY SHOULD YOU CARE



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WHERE EDUCATIONALINSTITUTIONS STANDWHERE EDUCATIONALINSTITUTIONS STAND

Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education.

http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf


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ANY QUESTIONS?ANY QUESTIONS?


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MOBILE TRENDSMOBILE TRENDS


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THE APP BOOMTHE APP BOOM

Apps - programs for smartphones Games, productivity software, socialnetworking, news, etc.

Some come pre-installed, most are downloadedfrom the Web

Some are free, many cost $$$Apps built for individual mobile platforms Projected app revenues for 2011: $3.8 billion


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IS THE APP BUST ONTHE WAY?

IS THE APP BUST ONTHE WAY?

HTML5/CSS3/JavaScript O/S agnostic

No downloads, no updates Includes native support for mediaApps have to be approved by Apple andGoogle for their app stores

Google Voice was rejected by the iTunes store;they created a web app instead Web apps are easier to find than native mobileapps


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NATIVE APPS STILL HAVESOME BENEFITS

NATIVE APPS STILL HAVESOME BENEFITS

Better designed for each specific platform More integrated into the device

Support for widgets and notifications Can access hardware (GPS, camera, etc.) Not slowed down as much by the Web Easier to monetize


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MOBILE SOCIAL SOFTWAREMOBILE SOCIAL SOFTWARE

Three types Social software that can be used on mobiledevices

Social software primarily designed for mobiledevices

Social software specifically designed formobile devices

Most are location aware


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TWITTERTWITTER

Microblogging - sharing info in 140 charactersor less

People follow your Twitter stream and getyour updates and that of others they follow

Hugely popular tool for network-building,marketing, etc.

Can use Web, cell phone, desktop apps, IM,etc.


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2D BARCODES2D BARCODES

http://www.flickr.com/photos/clevercupcakes/3985603967/


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QR (Quick Response) codes - most common

Microsoft entered barcode realm with Tag


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Scan to access information or take action Pull up text

Dial a phone number Send a txt Pull up a web page Pull up images or video

Pull up a poll or survey Need a QR code reader


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QR CODE DEMO

http://www.youtube.com/watch?v=GOgyC8liCfg&NR=1


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QR CODESQR CODES

Very big in Japan Growing in use in Europe

In 2010, growth of QR code usewas largest in United States In U.S. mainly see on products,sometimes museums

Google is putting QR codesat local businesses that link tothe Google Places page


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QR CODE GENERATORSAND READERS

QR CODE GENERATORSAND READERS

Generators Kaywa

QR Stuff i-nigma

Readers Kaywa

Quickmark i-nigma Beetagg


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LOCATION-AWARE MOBILETECHNOLOGIES

LOCATION-AWARE MOBILETECHNOLOGIES

Use GPS, compass, RFID, etc. to determine ausers orientation to other people, places,

things, etc.

http://www.flickr.com/photos/psd/21055837/


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RFID AND MOBILE PHONESRFID AND MOBILE PHONES

Allows devices to interact over shortdistances

Rumors that future iPhones might be RFID-enabled

Use your phone as your library card, creditcard, etc.

Interact with RFID-enabled objects


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RFID DEMO

http://www.youtube.com/watch?v=be0OjAcjx6Q


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LOCATION-AWARE APPS:ZILLOW


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LOCATION-AWARE APPS:AROUND ME


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LOCATION-AWARE APPS:AAA DISCOUNTS


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LOCATION-AWARE APPS:LOOPT


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LOCATION-AWARE MOBILE GAMESLOCATION-AWARE MOBILE GAMES


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FOURSQUAREFOURSQUARE


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OTHER WAYS OFCHECKING IN

OTHER WAYS OFCHECKING IN

Instead of sharing location,tell people what youre watching,

listening to, etc.


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SOCIAL RECOMMENDATIONTOOLS

SOCIAL RECOMMENDATIONTOOLS

Rate places local to you& get recommendationson what people withcommon interestsrecommend


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ANY QUESTIONS?ANY QUESTIONS?


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AUGMENTED REALITYAUGMENTED REALITY

Blending virtual data with what you see in thereal world

http://www.flickr.com/photos/turkletom/4325703868/


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AUGMENTED REALITYEXPLAINED

http://www.youtube.com/watch?v=D-A1l4Jn6EY


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LAYARLAYAR

Allows developers to build layers of data ontop of the live video on your phone


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ACROSSAIRACROSSAIR

Lots of different apps built on top of thisaugmented reality browser

nearby tweets New York subway Nearby bars


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YELP MONOCLE


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TWITT AROUND


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CAR FINDERCAR FINDER


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GOOGLE GOGGLESGOOGLE GOGGLES


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THE FUTURE OF AUGMENTEDREALITY?

http://www.youtube.com/watch?v=tb0pMeg1UN0


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MOBILE PRIVACY ANDSECURITY ISSUES

MOBILE PRIVACY ANDSECURITY ISSUES

Lots of apps broadcast your location bydefault (or by mistake)

Apps collecting and sharing your personalinfo

Cloud-based providers (like Dropbox)sharing things that were supposed to be

private May 2011 - Senate hearings on mobile

technology privacy issues


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APPLICATIONS OF MOBILETRENDS IN EDUCATION

APPLICATIONS OF MOBILETRENDS IN EDUCATION


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THERES AN APP FOR THATTHERES AN APP FOR THAT


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APPS FOR EXPERIENTIAL LEARNINGAPPS FOR EXPERIENTIAL LEARNING


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OTHER USES OF MOBILETECH IN EDUCATION

OTHER USES OF MOBILETECH IN EDUCATION

Interactive mobile textbooks Some schools are giving out iPads and other

mobile devices to students for learning Scientific observational studies that others

can contribute to Mobile quizzes and polls in the classroom

Location-based historical data superimposedvia augmented reality or linked via QR codes


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KEEPING UPKEEPING UP

Mobile in education: EDUCAUSE, New MediaConsortium, Campus Technology

Mobile in society: Pew Internet and American

Life Project, Mobile Marketing Watch, MobileMarketer

Library blogs: Musings About Librarianship,Handheld Librarian, Spectrum

Librarians on Twitter: libraryfuture, aarontay,griffey

M-Libraries page on Library Success Wiki


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QUESTIONS TO ASK BEFOREDOING ANYTHING

QUESTIONS TO ASK BEFOREDOING ANYTHING

How many of my patrons access the Web via amobile device?

What mobile technologies do my patrons use? What social technologies do my patrons use? Are any organizations my library is aligned with

(municipality, University, etc.) looking to createmobile services?

What library services and collections might be mostappropriate and possible to serve up via a mobiledevice?


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Questions?Find me at

meredith.wolfwater.com/wordpress

mgfarkas (at) gmail.comflickr, twitter: librarianmerfacebook: meredithfarkas

Questions?Find me at

meredith.wolfwater.com/wordpress

mgfarkas (at) gmail.comflickr, twitter: librarianmerfacebook: meredithfarkas

Slides and links at

htt // dithf k t i t

http://www.flickr.com/photos/trucolorsfly/2401196653/

Documents

Delivering Innovative Mobile Services through Your Library Part 1