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Déjà vu Week 31/01/2011 #2

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Déjà vu Week 31/01/2011

S E E 

QobliQ France sent Ladurée macaroons to its clients to celebrate the new year. NEWS 

AGENCY

NEWS AGENCY FIGURES OF THE WEEK

49% of internet users confess doing illegal downloading in France …

… but 206,5 million tickets were sold

in french cinemas in 2010 (+2.7% vs 2009)

NEWS AGENCY FIGURES OF THE WEEK

NEWS AGENCY FIGURES OF THE WEEK PICTURES OF THE WEEK

Doing Nothing A really difficult challenge (click here)

OPERATIONS

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Déjà vu Week 31/01/2011

S E E 

Skol (click here) The brasilian beer Skol made a great adaptation of its TV ad (here) on beach ! A hole in the sand could be full of surprises…

MUST

OPERATIONS OF THE WEEK

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WeSc (click here) The brand put RFID in its products to

create the first social connected shoe. Don’t worry, it still a project !

MUST

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Diesel Island (click here) A whole land for the stupidity …

MUST

OPERATIONS OF THE WEEK

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T-Mobile (click here) T-Mobile is the shirt sponsor of Bayern Munich FC. To enhance its visibility in the stadium, spectators are wearing white covers, forming the T-mobile logo

MUST

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Remy Gaillard vs Ronaldo (click here) After a video posted by Ronaldo, the French humorist challenged the football player … who replied ! End of the story ?

MUST

OPERATIONS OF THE WEEK

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McDonald’s France (click here) McDo is the first brand in France to use Facebook Places to promote deals: check 3 times in the same restaurant and get 1 free Double Cheese or McFlurry.

MUST

OPERATIONS OF THE WEEK

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Honda (click here) : Not really eco-friendly ! To generate buzz around the launch of the new Civic in Ireland, Honda displayed an interactive billboard in Dublin allowing consumers to actually start the car engine by texting « START ». OPERATIONS

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SEE YOU !

Déjà vu Week 31/01/2011

The creative team