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Déjà vu Week 14/01/2011 #1

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S E E 

According to

eMarketer, advertising investments

will overtake ad investments in

online

print in The United States in 2011

3h32 The average time

spent by French people watching TV

(+7 min vs 2009)

NEWS AGENCY FIGURES OF THE WEEK

Will Starbucks be the next Gap? The new logo is criticized by customers on the Starbucks Facebook page…

STARBUCKS NEW LOGO

NEWS AGENCY FIGURES OF THE WEEK PICTURES OF THE WEEK

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Intel (click here) An explosion of windows on your screen, which reminds us the Sour clip video in December.

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Chromaroma (click here) December 2010, London: Using your Oyster Card and Bike Key, Chromaroma lets you play the city as you travel. The goal: defend your territory !

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Afterheels (click here) December 2010, England : This brand of shoes set up its vending machines in night clubs: change your high-heels for Afterheels’ ultra comfortable biodegradable ballet !ats and dance the night away!

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Nike Better World (click here) An interesting concept of navigation for this new Nike website. No, it’s not 3D…

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Evian (click here) This week in football, the “underdog” team of Evian-Thonon-Gaillard (sponsored by Evian) beat Olympique de Marseille (Top League 1 team) in the French Cup … Evian celebrated this amazing victory - “et vlan” literally means Bam! - on the front page of L’Équipe, the famous french sports daily newspaper

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WeSc (click here) An interactive display window that detects pedestrians’ movements

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La Chose, a French ad agency (click here) For its greetings card, La Chose launched « Mister Like ». If you become a friend of « Mister Like » on Facebook, he will like everything you post on Facebook for a week. Unfortunately, Facebook didn’t like the concept very much and deleted Mister Like’s pro#le… but he still had enough time to have over 1500 friends. Just in a few hours…

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Toyota (click here) A suprising website… We didn’t quite get it …

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#1

SEE YOU !

Déjà vu Week 14/01/2011