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VISUAL COMMUNICATIONS
“Is primarily presented or expressed with two dimensional images…”
SIGNS
TYPOGRAPHY
DRAWING
GRAPHIC DESIGN
ILLUSTRATION
ADVERTISING
ANIMATION
COLOUR
“power to inform, educate, or persuade”
MORE PERSUASIVE
COMPARED TO TEXT,
50%
30% 80%
44%PEOPLE ARE
USE COLOURSTRATEGICALLY
RED Stimulates a fasterheartbeat
!
Associated with warning and danger
A PICTURE IS WORTH A THOUSAND WORDS
STOCK LIBRARIES
STOCK LIBRARIES
Image examples good
TYPOGRAPHY
GAIN CONTROLOF WHEN INFORMATION
IS REVEALED
FADE IS YOUR FRIEND
A PICTURE IS WORTHA THOUSAND WORDS
TYPOGRAPHY
images of people giving presentations – Apple,
Adobe, Telstra,
We transform presentations, data and information into a beautiful visual format
that’s easy for your audience to understand.
