�Decision to Attend� Study Provides New Insight onMillennials

A new research project studying conventions and exhibitions rejects the myth of millennials'unwillingness to attend.

A joint study from The International Association of Exhibitions and Events, The Experience Instituteand Professional Convention Management Association examines attendee actions � and the factorsthat go into the decision to attend in the first place.

One surprising find of the �Decision to Attend� study may reshape the way millennials areviewed within the world of conventions and exhibitions. The data found that millennials cell phonecharging station view attendance at events as a crucial aspect of advancing in their careers, as wellas for their personal development.

This part of the study runs rather contrary to the widely held myth that this demographic does notplace a high value on face-to-face interactions. As it turns out, the fact that this generation largelygrew up with the internet in their homes has little effect on millennials' exhibition and conventionattendance.

One major factor with millennials is the finding that � more than any other age group � they arevery likely to take advantage of the exhibition's destination to engage in vacation leisure activities. Afull 85 percent of 'Generation Y' individuals indicated that they like to �get out and about� inthe destination city.

With this new information, perhaps it's time to refocus efforts on universal device charging stationattracting millennials to your exhibition booth. Just because they've grown up with Skype doesn'tmean they've lost sight of the value of face-to-face interaction.