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Timothy Ling The Death Of Print?

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In “The Death of Print”, (Time Inc, 0!0" Dan O#rent a$$ert$ that the %rinte&materia'$ $ ch a$ maga)ine$ an& ne*$%a%er$ are $'o*'y +eing %ha$e& o t of%eo%'e $ &ai'y 'i-e$ an& *i'' +ecome e.tinct $oon/ He arg e$ that & e to thea&-ancement of techno'ogy, the in-ention an& *i&e $%rea& $age of com% ter$ an&ta+'et$ are $'o*'y re%'acing %rinte& materia'$ & e to it +eing more con-enient an&+ene1cia' for %rint com%anie$, con$ mer$ an& e-en 2o rna'i$t$/ He a'$o arg e$ thatthe im%ortance of the me&i m of &i$$eminating information i$ not a$ $igni1cant*hen com%are& to 3 a'ity of the information/ 4-en tho gh O#rent ha$ high'ighte&-ery im%ortant %oint$, he ha$ fai'e& to ta#e into acco nt the %o$$i+i'ity of %rinte&materia'$ an& on'ine &ata+a$e$ to coe.i$t/ He ha$ a'$o +een na+'e to acco nt for

the $trength$ in %rinte& materia'$ *hich contin e to attract con$ mer$ an& the$ %%ort it ha$ from their $a'e of a&-erti$ing $%ace$ an& other a-en e$/

5ir$t'y, O#rent high'ighte& that & e to the +ene1t$ on'ine &ata+a$e$ ha-e com%are&to %rint materia'$, the 'atter *i'' $oon +ecome e.tinct/ Ho*e-er, he ha$ fai'e& toi&entify the %o$$i+i'ity of +oth %rint materia'$ an& on'ine &ata+a$e$ coe.i$ting an&com%'ementing each other to im%ro-e the a-ai'a+i'ity an& 3 a'ity of $ ch me&ia/ Inthe artic'e “ e$ 8aga)ine ta#e$ on the ne*$ an&, %o$$i+'y, the f t re of %rint”, ( an

0!0" :i'' 8ic#e'$on ha$ re%orte& e$ 8aga)ine $ $trategy of $ing +oth %rint an&on'ine materia'$ to com%'ement each other to ma.imi)e the amo nt of informationrea&er$ recei-e/ ;ti'i)ing on'ine &ata+a$e$ to %ro-i&e artic'e %re-ie*$ to the % +'ic

an& on'y %ro-i&ing f '' artic'e$ in %rint materia'$, e$ 8aga)ine *a$ a+'e to ma#e$e of +oth materia'$ to en$ re that %rint materia'$ *i'' $ti'' +e re'e-ant an& %re$ent

in the near f t re/ A'tho gh 8ic#e'$on $ re%ort contra&ict$ O#rent $ -ie*, it i$ nota%%'ica+'e for a'' $cenario$ an& o-era'', a &ecrea$ing tren& of the n m+er ofne*$%a%er $ +$cri%tion$ fe'' a$ $een from the artic'e “The <tate of the =e*$ 8e&ia>=e*$%a%er$”/ (<tate of the =e*$ 8e&ia, 0!0" Therefore, a'tho gh the %rint me&ia*i'' face a &ecrea$e in $ +$cri%tion$ it *i'' not fa'' to the e.tent of it +eing e.tinct a$$ai& +y O#rent/

O#rent a'$o mentione& that & e to on'ine &ata+a$e$ +eing more co$t e ecti-e to&i$tri+ ting com%anie$, they *i'' +e attracte& to ti'i)ing them in$tea& of %rintmateria'$/ Ho*e-er, it m $t +e note& that %rint materia'$ %o$$e$$ certain $trength$that *i'' ma.imi)e re-en e earne& +y their com%any/ 5rom the artic'e “The <tate ofthe =e*$8e&ia> =e*$%a%er$”, it i$ re%orte& that the $tati$tic$ $e& +y ne*$%a%er$%ro-e& to +e more %refera+'e to rea&er$ than on'ine materia'$/ It a'$o $tate$ that& e to the $trong +ac#ing +y a&-erti$ement $a'e$, ne*$%a%er$ $ti'' %o$$e$$ thea+i'ity to $ $tain them$e'-e$/ 8ic#e'$on $ re%ort a'$o $ %%ort$ thi$ %oint +y a&&ingthat e$ Ta#e$ &o not &e%en& $o'e'y on ne*$%a%er $ +$cri%tion$ to $ $tain it$

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%ro& ction/ Ho*e-er, there are n&enia+'e co$t $a-ing an& a&-erti$ing $a'e$ +eingen2oye& +y com%anie$ $ing on'ine &ata+a$e$ a$ $tate& +y O#rent/ Therefore, $omecom%anie$ might $hift o-er to ti'i)ing on'ine &ata+a$e$ to ma.imi)e their %ro1t$,+ t there *i'' +e $ome com%anie$ *ho *i'' $tic# to %rint materia'$ & e to their$trength$ a$ *e'', a-oi&ing the %re&iction ma&e +y O#rent/

O#rent ha$ a'$o fai'e& to c'ear'y 3 ote $trong an& $%eci1c e-i&ence an& $o rce$ to$ +$tantiate hi$ c'aim$/ An in$tance *o '& +e *hen he 3 ote& “an engineeringgeni $ name& aco+$on” or fai'ing to 3 ote $tati$tic$ $ho*ing the &ec'ine in$ +$cri%tion or $a'e of %rint materia'$, O#rent $ 3 otation *a$ too *ea# an&

nre'ia+'e & e to the 'ac# of e-i&ence an& $tr ct re/ Another in$tance *i'' +e the'ac# of concrete e-i&ence *hen he e'a+orate& on %rint materia'$ in hi$ 1r$t t*o%aragra%h$/ ;ti'i)ing %er$ona' e.%erience$, O#rent $ &e1nition an& -ie*$ on %rintmateria'$ are *ea# & e to the 'ac# of e-i&ence/ A %o$$i+'e im%ro-ement O#rentco '& ha-e &one to im%ro-e hi$ artic'e *o '& +e to ti'i)e more concrete $o rce$an& e-i&ence to $ +$tantiate hi$ c'aim$ an& $trengthen hi$ arg ment$/

In conc' $ion, a'tho gh it i$ right to $tate that there *i'' +e a fa'' in the %o% 'arity of%rint materia'$ among the % +'ic/ @e cannot conc' &e that %rint materia'$ *i''$'o*'y &ie o an& +ecome e.tinct in the near f t re, & e to the $trength$ %o$$e$$e&+y %rint materia'$ an& the %o$$i+i'ity of +oth %rint an& on'ine materia'$com%'imenting each other to ma.imi)e the a-ai'a+i'ity of information to the % +'ic/

eference$

8ic#e'$on, :i''/( 0!0"/ “ e$ 8aga)ine ta#e$ on the ne*$ an&, %o$$i+'y, the f t re of%rint”/ etrie-e& on !! an 0!0

<tate of the =e*$ 8e&ia/ ( 0!0"“The <tate of the =e*$ 8e&ia> =e*$%a%er$”etrie-e& on !! an 0!0/