Dear Readers,

Surprised to see the new look of Proxy, Aren’t you? You must be, as the air is full

of festivity and Enjoyment. This is the time when every student here in XISS takes

a break from their hectic schedule, and rejoices in the mood of merry making.

With the onset of preparations for PANACHE ’12, the whole college is beaming

with colors, enthusiasm, and creativity. So, how could the canvas of Proxy have

been deprived of the joy of colors?

Therefore, we decided to issue a series of special editions dedicating Proxy to

PANACHE ’12. The cover page, this time around, has been deliberately made

colorful to suit the colors of Carnival theme. In the next edition of proxy, we will

give you whole coverage of the fest. So get yourself ready for the moment of the

year. And never forget create the beauty of things this PANACHE.

Team Proxy

1

TRANSFER PRICING: A BRIEF OVERVIEW By Dr. Rohit Vishal Kumar, Associate Professor, Department of Marketing

ransfer pricing or Intra-corporate pricing is an area that has special implications for international

marketing. It refers to the prices on goods sold within the multinational corporate family, that

is, from division to division or to a foreign subsidiary. With rapid globalization and consolidation

across borders, it is estimated that about two thirds of the world’s trade takes place between related

parties, including shipment and transfer from parent company to foreign affiliates as well as between

the various foreign affiliates. This means that it is becoming increasingly important for multinational

companies to manage transfer pricing between its domestic and foreign affiliates in order to achieve

corporate goals. This must be done taking into consideration the impact of foreign exchange, different

tax rates, varying government regulations and other social and economic challenges.

To understand the concept of transfer pricing assume that a multinational company has two divisions –

producing and international. The producing division is

responsible for producing and selling the goods in the home

country where as the international division is responsible for

selling (and not producing) the product in the foreign markets.

Assume now that the producing division makes the product at a

full cost of Rs. 50 and sells it in the domestic market at Rs. 60.

Assume further that the international division is allowed to buy

the product from the producing division at Rs. 56. This

internally fixed price for sale between divisions would be the transfer price. Fixation of transfer prices

is not without issues. Assume that the international division adds Rs. 10 as other expenses and is able to

sell the product in the foreign markets at Rs. 70. That means that the international division makes a

profit of Rs. 4 (70 – 66) per unit sale of the product. Whereas the producing division would be loath to

sell to the international division because on every unit sold to the international division it will be making

a loss of Rs. 4. If we start considering foreign exchange fluctuations, customs, and duties, other

situations can also arise.

T

Experts ka Kehna …

2

There are three different mechanisms for deciding the transfer price. In the “Transfer at Manufacturing

Cost”, products and services are transferred to the international divisions at the cost of manufacture.

This would be the lowest cost, probably well under what the producing division can obtain from other

buyers. In the above example, this would be Rs. 50. If both the international and producing division act

on the profit maximization principle, then the international divisions are the most benefitted by this

mechanism, whereas the producing division loses out the entire profit on every unit of sale. The

extreme opposite of this is the “Transfer at Arm’s Length” policy. In this policy the international

divisions are allowed to buy the product from the producing divisions at the domestic price. This would

be Rs. 60 in the above example. It is obvious that the producing division would be the most benefitted

by this practice whereas the international divisions would feel cheated and may well start buying

products and services from competitors who would be willing to sell product and services at a lower

price. In between the two extremes is the policy of “Transfer at Cost Plus” in which the price is

determined somewhere between the manufacturing cost and the domestic selling cost. The price of Rs.

56 in the above example is an example of cost plus pricing. How much to add to the manufacturing cost

can be decided mutually between the two divisions. Whatever be the transfer price, it is important that

a good transfer pricing mechanism should consider total profits and should encourage divisional

cooperation.

Transfer pricing – even though important in the marketing context – is of fundamental importance in the

taxation aspects. Countries have different taxation policies and different levels of corporate tax on

profits. As such, companies may wish to accumulate more profits in countries with low corporate taxes

and therefore may use low transfer price to subsidiaries in low-tax countries and high transfer price to

subsidiaries in high-tax countries.

In the Indian context, the Finance Act, 2001 introduced law of transfer

pricing in India through sections 92A to 92F of the Indian Income Tax Act,

1961 which guides computation of the transfer price and suggests detailed

documentation procedures. Transfer Pricing Regulations as per the Act, are

applicable to the all enterprises that enter into an 'International

Transaction' with an 'Associated Enterprise'. Therefore, generally it applies

to all cross border transactions entered into between associated

enterprises. It even applies to transactions involving a mere book entry having no apparent financial

impact. The aim is to arrive at the comparable price as available to any unrelated party in open market

3

conditions or by using the Arm's Length Price principle. The Arm’s Length Price principle can be

determined by corporate using any of the following methods: (a) Comparable Uncontrolled Price

Method (b) Resale Price Method (c) Cost plus method (d) Profit Split Method or (e) Transactional Net

Margin Method. A variance of 5 percent has been provided under the Act on the determined price.

Stringent penalties have also been provided for non-compliance and in case of a dispute the burden of

proof rest with the taxpayer.

4

Bollywood Saga – Part – II

By Shah Atif Mohammad, Marketing - II

n 1976, "the art film" section came under criticism during a Committee on Public Undertaking

Investigation which accused it for not contributing to commercial cinema. This led to the making of what

became a history in itself in the Hindi film industry's saga "Sholay" which solidified Amitabh Bachchan's

position as a lead actor.

Deewar (1975) directed by Yash Chopra and written by Salim-Jawed was also a milestone for Amitabh

Bachchan. The film portrays the story of two brothers who rose from the same platform where one

became a responsible police inspector and the other, a smuggler. Amitabh Bachchan‟s role was inspired

by the lifestyle of then high profile smuggler Haji Mastan. According to Danny Boyle, “Deewar was pretty

important to the Indian Cinema”.

Then came Mira Nair's „Salaam Bombay‟ (1988), which is considered as an internationally acclaimed

movie of 1980's, which won Camera d'Or at the 1988 Cannes film Festival and also got nominated for the

best foreign movie at the Academy Awards.

The 1980's and early 1990's movies were focused

on family-centric romantic musicals with films like

„Qayamat Se Qayamat Tak‟ (1988), „Maine Pyar

Kiya‟ (1989), „Hum Aapke Hain Kaun‟ (1994) and

„Dilwale Dulhania Le Jayenge‟ (1995) are some

examples. Actors like Aamir Khan, Salman Khan,

Shahrukh Khan, Akhshay Kumar, Sridevi, Madhuri

Dixit, JuhiChawla and Kajol were the stars of this

era.

Other than these family centered and romantic

movies, action and comedy movies were also

successful with actors like govinda and karishma

kapoor being the popular names.

Martial art stunts by Akhshay Kumar have changed the theme of Indian action movies. He was perhaps

one of the first actors to perform action stunts himself rather than using any stunt man or duplicates.

The 90s also was marked with extra ordinary and independent movies which were also commercially

successful. Films like „Parinda‟ (1990) directed by Vidhu Vinod Chopra, „Satya‟ (1998) directed by Ram

Gopal Verma and written by Anurag Kashyap are few examples. The critical and commercial success of

„Satya‟ led to the emergence of a distinct genre known as Mumbai noir, urban films reflecting social

problems in the city of Mumbai. Actors like Nana Patekar, Manoj Bajpai, Manisha Koirala, Tabu and

Urmila Matondkar whose performances were always critically acclaimed and appreciated. The new

millenium brought Bollywood's popularity in the world. This provoked film makers to make movies of world

quality, cinematography and different story lines with latest techniques and advanced film-making

practices.

I

Bollywood ka TADKA …

5

Yash Raj Films and Dharma Productions were the initiators of modern films. Box office successes in India

and abroad, including „Lagaan‟ (2001), „Devdas‟ (2002), „Koi Mil Gaya‟ (2003), „Kal Ho Naa Ho‟ (2003),

„Veer Zaara‟ (2004), „Rang De Basanti‟ (2006), „Lage Raho Munna Bhai‟ (2006), „Krrish‟ (2006), „Dhoom

2‟ (2006), „Om Shanti Om‟ (2007), „Chak De India‟ (2007), „Rab Ne Bana Di Jodi‟ (2008),‟Ghajini‟ (2008),

„3 Idiots‟ (2009), „My Name is Khan‟ (2010),and „Dabangg‟ (2010) changed the theme of movies as well

as getting revenues while delivering a new generation of popular actors (Hrithik Roshan, Abhishek

Bachchan) and actresses (Aishwarya Rai, Preity Zinta, Rani Mukerjee, Kareena Kapoor and Priyanka

Chopra keeping the popularity of actors of the previous decade.

Aamir khans „Lagaan‟ was nominated for the best foreign film at Oscars and won the Audience Award at

the Locarno International Film Festival and was nominated for Best Foreign Language Film at the 74th

Academy Awards, while „Devdas‟ and „Rang De Basanti‟ were both nominated for the BAFTA Award for

Best Foreign Language Film.

Today, Bollywood is an independently growing sector with ample opportunities both as a business as well

as career.

6

The Modern Satyagrah: A Damp Squib By Shah Atif Mohammad, Marketing II

Of course we have the right to protest peacefully, but the issue is not of having a right or not, but of using

those rights wisely. We have the freedom of speech but that doesn‟t mean we should blast "Chikni

Chameli" using a loudspeaker at 2am in a residential locality.

While introducing the Constitution of India, Dr. Bhimrao Ambedkar said "once the Constitution comes into

force, we should avoid all non-constitutional methods like protest and Satyagrah as they are the grammar

of anarchy.” Now suppose two men X and Y are on fast till death

and demanding for two exactly conflicting demands, then whose

demand should be accepted; and if the Government accepts X‟s

demand, leaving the other to die? Fast until death is a political

blackmail. It is a form of theatre engaged into coercing the

Government into doing something that the agitators want.

Whatever may be the cause for Satyagrah, a single person

cannot be allowed to dictate laws for the whole nation. Anna

Hazare has the right to protest peacefully. However, the way

Anna was protesting is plain blackmailing and fast until death can

be considered as killing himself. The government can legitimately

prevent him from killing himself whatsoever be the reason of

committing suicide.

Most of us who support the Lokpal Bill either on street, camera, blogs or Facebook but very few of us

tried to examine what the proposal speaks of. They prefer to support some famous people without

considering opposing arguments. Now the question arises that those who are against Anna's agitation are

they supporting corrupt politicians? As per my view goes, the answer is No. It will be wrong to consider

only Anna‟s has way to fight corruption is right, and if you are in his side then you are not opposing

corruption.

Practically speaking expecting a hundred percent clean and non-corrupt politicians is utter foolishness.

To achieve the goal of good governance with imperfect constitution, imperfect institutions, imperfect

leaders, and imperfect citizens is the biggest challenge to any democracy and this is the real challenge.

Over the months since this drama has started everyone is comparing Lok Pal bill with Hong Kong's

Ombudsman. There is very little evidence that Hong Kong‟s low corruption is because of Ombudsman.

Whereas there are empirical evidences that countries having free economy enjoys low corruption.

It‟s unfortunate that people compare Anna with Mahatma Gandhi. As Gandhiji used fasting in his

independence struggle against the British. There is a huge difference between 26th January 1950 and the

time before it.

Media Buzz …

7

Laws which were imposed on Indians by the imperial government can't be questioned by any Indian. In

those days Indians had no say in how the laws are made and implemented. Repealing any law that was

unwanted by the Indians was not allowed. Thus, civil disobedience was used by Gandhiji against was

justified in this context.

With the formation of the Republic of India on 26th January 1950, things changed profoundly. Now every

Indian has the right to say or ask question against any law, that how these laws are made and how they

are going to be implemented. We have an option of amending it as well as a right to repeal it. After the

constitution was created, Ambedkar referred, assertively, a hunger strike as a grammar of anarchy. He

said "When constitutional methods are available, there is no case for non-constitutional methods like

Satyagrah or hunger strikes". Hence, it is worthless to compare Anna's agitation with Gandhiji Satyagraha

as we are ruling ourselves.

(Views are personal)

8

Asset Allocation mix

By Suman Saurabh, Marketing - II

Establishing an appropriate asset mix is a dynamic process and it plays a key role in determining

your portfolio's overall risk and return. As such, your portfolio's asset mix should reflect your goals at

any point in time. There are a few different strategies of establishing asset allocations, and here we

outline some of them and examine their basic management approaches.

Strategic Asset Allocation

Strategic asset allocation is a method that establishes and adheres to what is a "base policy mix." This is

a proportional combination of assets based on expected

rates of return for each asset class. For example, if stocks

have historically returned 10% per year and bonds have

returned 5% per year, a mix of 50% stocks and 50%

bonds would be expected to return 7.5% per year.

Constant Weightage Asset allocation

Strategic asset allocation generally implies a buy-and-

hold strategy, even as the shift in the values of assets

causes a drift from the initially established policy mix. For

this reason, you may choose to adopt a constant-

weighting approach to asset allocation. With this

approach, you continually rebalance your portfolio. For example, if one asset were declining

in value, you would purchase more of that asset, and if that asset value should increase, you would sell

it.

There are no hard-and-fast rules for the timing of portfolio rebalancing under strategic or constant-

weighting asset allocation. However, a common rule of thumb is that the portfolio should be rebalanced

to its original mix when any given asset class moves more than 5% from its original value.

Bear & Bull….

9

Tactical Asset Allocation

Over the long run, a strategic asset allocation strategy may seem relatively rigid. Therefore, you may find

it necessary to occasionally engage in short-term, tactical deviations from the mix in order to capitalize

on unusual or exceptional investment opportunities. This flexibility adds a component of market

timing to the portfolio, allowing you to participate in economic conditions that are more favorable for

one asset class than for others.

Tactical asset allocation can be described as a moderately active strategy, since the overall strategic

asset mix is returned to when desired short-term profits are achieved. This strategy demands some

discipline, as you must first be able to recognize when short-term opportunities have run their course,

and then rebalance the portfolio to the long term asset position.

Dynamic Asset Allocation

Another active asset allocation strategy is dynamic asset allocation, with which you constantly adjust the

mix of assets as markets rise and fall and the economy strengthens and weakens. With this strategy

you sell assets that are declining and purchase assets that are increasing, making dynamic asset

allocation the polar opposite of a constant-weighting strategy. For example, if the stock market is

showing weakness, you sell stocks in anticipation of further decreases, and if the market is strong, you

purchase stocks in anticipation.

Integrated asset allocation

With integrated asset allocation you consider both your economic expectations and your risk in

establishing an asset mix. While all of the above-mentioned strategies take into account expectations for

future market returns, not all of the strategies account for investment risk tolerance. Integrated asset

allocation, on the other hand, includes aspects of all strategies, accounting not only for expectations but

also actual changes in capital markets and your risk tolerance. Integrated asset allocation is a broader

asset allocation strategy, albeit allowing only either dynamic or constant-weighting allocation.

Obviously, an investor would not wish to implement two strategies that are competing with one

another.

Sources:

Investopedia.com, 99money.com

10

By Ashwani Kumar Pathak and Vikash Kishore, Marketing - II

1. Runway Cleared for Foreign Airlines Proposal for 49% stake in local carriers to be sent for

Cabinet approval. (Refer ET, 18 January)

2. B-school wisdom out of sync with real-life Business (Refer Page 1, 19th January, 2012, The

Economic Times)

3. Local e-books breaking cover – More Indian titles will be in the digital format as publishers

hope to ride on higher growth rates, lower cost and device explosion (Refer Page 6, 19th

January, 2012, The Economic Times)

4. Big Mac (McDonald’s) Sobers up for Adults Donning new look to shed ‘kiddie’ image.

(Refer 20th January, 2012, The Economic Times)

5. Kodak Files for Bankruptcy Secures $950-million, 18-month credit facility from Citi to keep

it going till it finds buyers for patents. ( Refer 20th January, 2012, The Economic Times)

6. Several prominent websites like Wikipedia, Reddit and Wired went 'dark' on Wednesday

(18 January) to protest the proposed anti-piracy legislation in the US called SOPA, or the

Stop Online Piracy Act.( Refer 20th January, 2012, The Economic Times)

7. The Supreme Court has spared Britain's Vodafone Group Plc from paying $2.2 billion

(11,800 crores) in taxes on its 2007 purchase of the Indian unit of Hutchison Whampoa as

the deal took place between two overseas firms.( Refer 21st January, 2012, The Economic

Times)

8. French cosmetics firm L'Oreal and Indian herbal skincare products maker Lotus Herbals are

in talks to form a joint venture to target the . 7,000-crore beauty salon industry in the

country.(Refer 23rd January, 2012, The Economic Times)

9. Iconic US jeweler Tiffany & Co is in talks to enter India through a 51% joint venture with

actress-turned-luxury entrepreneur Reena Wadhwa, who already has a joint venture with

Italian luxury brand Gucci.(Refer 24th January, 2012, The Economic Times)

10. Reserve Bank of India cut the cash reserve requirement of banks by 50-bps.(Refer

25thJanuary, 2012, The Economic Times)

11

11. Global banks led by Citigroup, HSBC, Bank of America Merrill Lynch and Barclays are

slashing jobs in their Indian operations at the fastest pace since the 2008 credit crisis amid

dwindling deal flows and parent companies’ shrinking balance sheets to boost capital

.(Refer 26th January, 2012, The Economic Times)

12. Google said that it would revise its privacy policies and terms of service, to make them

shorter and more readable and to change the way Google can use information that users

provide. (Refer 26th January, 2012, The Economic Times)

13. Wikipedia observes Black day – Online encyclopedia, other sites go dark to protest against

US anti-piracy law (Refer Page 24, 19th January, 2012, The Economic Times)

14. Government’s Quota Card: 27% Petrol Pumps for OBCs – Reservation in Petrol Pump

Allocation(Refer Page1, 20th January, 2012, The Economic Times)

15. Starbucks set to Ink Joint Venture with Tata Coffee – Starbucks to open first India outlet by

year-end (Refer Page 4, 20th January, 2012, The Economic Times)

16. Coca – cola is gearing up for competition – The red and yellow colors in its arched logo will

be replaced by white across the stores over the next 5 years and the décor will change from

neon-yellow and bright red interiors to pale and muted colors. (Refer Page 6, 20th January,

2012, The Economic Times)

17. Facebook joins Anti-Piracy Bills protest – Mark Zuckerberg’s remarks on PIPA and SOPA get

over 280000 likes within 2 hours. (Refer Page 12, 20th January, 2012, The Economic

Times)

18. Apple as Top Personal Computer Vendor (Refer Page 24, 20th January, 2012, The

Economic Times)

19. Nokia Lumia sales cross 1 million, may help Nokia win back investor confidence (Refer

Page 6, 24th January, 2012, The Economic Times)

20. Aakash may not address demands for our education (Refer Page 4, 24th January, 2012,

The Economic Times)

21. Facebook is going to issue its IPO worth US$ 5 billion. (Refer Page 1, 2nd February, 2012,

The Economic Times)

12

Socially unsocial Social Media Mohammad Saquib Alam, Marketing - II

e all are crazy folks, the ‘Facebook Folks, I call it sarcastically, and we are also proud of it;

still how many of us would agree that the face of Facebook is already smeared by a soot, the

soot of someone’s burnt image, past, relationship debacles and all that can be seen as

‘objectionable’.

The recent round of agitations from some of the

biggest, mightiest and influential dictators of the

virtual world that incidentally uphold and

promote democratic values also, have given us a

reason for serious deliberations that, are these

giants of the Internet, the Googles, the

Facebooks, and many more, truly social and

beneficial for us? They did show their ardent protest against SOPA (Stop Online Piracy Act) and PIPA

(Protect Intellectual Property Act), though, but how clean are they themselves?

While these two Acts differ on some issues, the basic premise

of both the Acts is to penalizing all those who indulge in online

piracy. This can entail copying videos, movies, software,

research papers, journals etc. Consequently, most of us would

be deprived of downloading the newly released movies if these

two bills get passed by the US government. That’s not over, if

any site provides you illegal access to

copyrighted web contents, then; they will

also be held accountable. Their business

relations with advertisers, bankers, credit

card companies would get severed if they

infringe the SOPA and PIPA. Google,

Wikipedia and others are saying that these

Acts will suppress the democratic aura of

internet and that banning websites for

indulging or facilitating Piracy would

discourage the free flow of information in

the web world.

W

Manthan…

Online piracy is an offense of copying

or using (without prior permission) a

web content which is safeguarded by

some Intellectual Property Right or

Copyright.

13

Now, this was the argument posed by big corporations that the Government is threatening the freedom

of expression. But how far are the web companies, themselves, accountable for evils present in the

internet. Let’s read one case and then evaluate the role of Social Media and other web companies.

There is a woman who had a very good relation with her boyfriend and they went along quite well for

some time. During that time they shared physical relation as well. But, after few years their relation

started becoming sour, and finally they broke off. Now,

her boyfriend out of revenge started posting offensive

comments and photos of her in Facebook. Many people

who were common friends of both the parties saw

those posts and this event caused psychological trauma

and low self- esteem to the girl. The girl immediately

requested Facebook to remove those offensive

contents. But, there was no step taken by Facebook,

although it’s been made very clear in Facebook

guidelines that within 36 hours, on request, offensive

contents would be removed from its website. There are

many such incidents where the complaints of users are

not being addressed properly.

Even if Facebook were prompt in removing those contents, still

the damage to the reputation of the girl would not have been

repaired. Now, two questions arise from here; that is Facebook or

similar social media sites being socially responsible, and, what to

do to protect the image and reputation of millions of net users

from such perverts who use social media to spread bad word

about any person.

Therefore, I ask a simple question to these internet giants that

what is wrong if the Government wants to put a check on the

illegal usage of internet. If, by introducing laws against anti-

piracy, the Government wants to discourage illegal use of

internet, then what’s wrong in it? In our country we have cyber laws which penalize any intermediary

that partakes in floating illegal, threatening, offensive or illegal contents that hurt the users in any

extent, psychologically or socially. But many websites or social media are ignoring the guidelines laid

down by the Indian Government. Another question emerges from it that what is the Government doing

to check on such incidents of non-compliance on the part of social media like Facebook?

14

To tackle such a problem, I would

suggest, first of all, that the control

mechanism has to be strongly active

and functional. To make it functional,

in my view, the internet companies

need to invest in R&D to design a

system of that would detect

offensive posts getting uploaded in

the very first time. The system will

bar such photos or comments that

can disturb/ offend someone and ask

for correction. In doing so, we can

save people’s image from

defamation, as anything offensive will be barred from getting uploaded. Now, one may ask a very

important question that who would decide the level of decency/ Indecency. This would be solved the

same way as our Indian Censor Board decides on which part of the movie will be censored. Every

country has its own code of decency and every entity has to respect that. So internet companies would

also abide by the common national norms for decency and thus anything breaching that limit would be

restricted from getting posted.

I believe Internet is one of the greatest inventions of all time which has changed our lives. And, everyone

should have an access to this service. But, due to some malpractices, its image is getting hampered. So,

we should commit ourselves as responsible Netizens and behave in a way that makes Facebook/ Twitter

a boon, not a bane.

(Views are personal)

15

That’s........ The way By Ravi Anand, Marketing II

It was the Monday, the weather was a bit chilled outside, so basking in the sun wasn’t a

bad idea but I wish it could have lasted a little longer, as my little friend who sits in my

pocket with minimum fuzz suddenly begins to buzz, and sometimes it really irritates me. I

wasn’t in the frame of mind to pick up, but I had to as it was my mother who seem to be

little edgy at particular moment, she called out my name twice and in retort I said “yes!,

what happened” and we went under dialogue for two minute or more ...but the crux of the

matter was I have to disappear for the home on pressing ground as my relative was on

the wing to abroad and was about to take off in an hour or half but they forgot to take

the camera which seems to be more dear than any gear itself.

Beaming with self-assurance I conveyed mom, ward off all your worries, I’ll be there in a flash

and again went back to chitchat thinking I have enough time to make my WAY. After few

while I planned to hit the road with my rolling machine (0888) a three fat lady as this

number reminds me of my housie game we use to play. I asked my friend to suggest me the

shortest WAY ahead but was unknown from the fact that I am drudging something for myself.

This was merely the start of my so called hitch, after moving few kilometer I was stuck in,

thought it must be the red light which takes around 100 second to alter to green means

“GO”. Even after few minutes, nothing seemed to be moving, as if things in the region have

been glued in their relevant places. These few minutes started taking a toll on my agenda to

reach to the airport on time, for me it was the matter of majesty to deliver the camera to

my Di. The traffic or the trouble on road seemed too loomed, and as hostile as a colossal

threat, which seems to have no end, long lane one after the other and the worst thing was

the unbearable blare, encumber and disorder. It was hard to believe that we belong to a

modern society and civilized era of 21st century and on that it was harder to deem, we are in

capital city of Jharkhand which is considered to be the richest in term of its natural assets

and the most primitive in term of regulation and administration. It clearly gives the

impression that our leaders ,bureaucrat and the one who owes the responsibility to cater to

the public service has either turned deaf to this cacophony or busy in leisure and pleasure.

Hum Bhi Hain…

V iews………

16

The Bollywood has readymade numbers for every life’s myriad situation. That time, it

reminded me of a track from the movie KALA PATHAR “EK RASTA HAIN ZINDAGI JO THAM

GAYE TO KUCH NAHI”. Very well manifested, if this jam doesn’t set free in few seconds, I will

be condensed to” KUCH NAHI” by my mom .I was perplexed in death like situation and was

pondering what should I do, I was crammed from every side and couldn’t find any place to

pin in, it was, as if I was caught in the tigers net and there is no escape, so pray for a silent

death. But, at the end, my patience gave up, and decided to walk on untraded path, and in

the spur of moment my wit paid off as I found little room to spin my black hawk, somehow

managed to roll myself on free lane on the other side. I thought to take the longer course

thinking that it may take a little more time than shorter one but would be safe and sure.

Finally, it was the end of my hurdle on that day and I reached my destination very sound.

But what about those thousands of people for whom this little jaunt seem to be not less than

combating the battle to reach to hospitals, to school, to offices etc. Any way this crisis seems

to have no solution until the government and civilians together discharge equal effort. But for

me it was a hard lesson learnt on the hard day that

“NOT THE SHORT CUT BUT LONG ROUTE ALWAYS PAYs, AND THAT’S.....THE WAY”

17

By: Ayushman Bhagat Rural Management II

Captivated by the garden, sniffed the

redolence

exquisite it feels still quietness scream

mesmerized by the serene ambiance

perplexed when thought this is an

asylum

Astonishingly he replied "that's

indecorous

but still will give you the answer"

'Am I a mad' i thought and was

sacrilegious,

ashamed on being called as a foster

Saw a person with face pale and eyes

bewildered

felt pity on him was able to empathize

green empty bench was the place

where we settled

"Why you are here?" was what i

catechize

His Father wanted him to be his own

copy of Xerox

His Mother would have him the image

of her father

His Brother wants an athlete, what a

paradox

His Sister thinks his husband is a

perfect example

Be it teachers, professors or friends

every1

wants to have him as their reflection

of his own face in the mirror

and it does nothing but adds to his

perplexion

Therefore he came to this place

finds more sane here out of the world

at least he can be himself and can find

solace far from the civilized world

All of a sudden he asked

'what propelled you to this place?'

was this due to education or u being

good nurtured

i replied 'No i am a visitor searching

solace'

The last reply made me numb

blocked my thoughts which always

stands tall

"Oh you live in the biggest sanitarium

which is on the other side of the wall"

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