DEALER CATALOGUE - Designa Accessories · the watch or any defects arising from misuse or any other use which is not in accordance with the Recommended Watch Care Precautions. Head

Summer

2016

DEALER CATALOGUE AUStRALIA & NEW ZEALAND

2

Launched in 1999, Maxum is designed in Australia, for

Australian conditions. Offering quality 100m & 200m water

resistant watches and combining form, function & fashion,

Maxum is engineered to embrace the Australian beach

culture & surf lifestyle.

3

PLASMA$79-$99 RRP

CORE$119-$189 RRP

KEY

FEA

TURE

S

WAVERIDER$99-$199 RRP

5 Year LimitedWarranty

100m WaterResistant

Stainless SteelConstruction

JapaneseMovement

100m WaterResistant

Chronograph

Backlight


200m WaterResistant


Screw DownCrown

2 Year ReplacementWarranty

RANGE OVERVIEW

4

SPECIFICATION KEYSTAINLESS STEEL CONSTRUCTION

SILICONE BAND

POLYURETHANE BAND

NYLON BAND

GENUINE LEATHER BAND

JAPANESE MOVEMENT

ANALOGUE & DIGITAL

DATE

100M WATER RESISTANT


12/24 HOUR FORMAT

CHRONOGRAPH

30 LAP CHRONOGRAPH

100 LAP CHRONOGRAPH

SCRATCH RESISTANT LENS

MOTHER OF PEARL DIAL

SCREW-DOWN CROWN

COUNTDOWN TIMER

ALARM

BACKLIGHT

CASE SIZE

2 YEAR WARRANTY

5 YEAR WARRANTY

DUAL TIME

5

MENS WATCHES

6

MENS WAVERIDER

$129 - $149

5 Year Limited Warranty

200m Water Resistant

Stainless Steel Construction

Screw-Down Crown

9 3 2 0 4 9 4 1 4 3 9 2 4

9 3 2 0 4 9 4 1 4 3 9 1 7

SUMMIT $149

MW1654G1

9 3 2 0 4 9 4 1 4 3 9 3 1

KEY Features

SUMMIT$129

MW1600G1

SUMMIT$129

MW1600G3

SUMMIT $149

MW1600G2

7

8

SABER$169

X1650G3

SABER$149

X1650G2

SABER$169

X1650G4

SABER$169

X1650G1

MENS CORE

$119 - $169




Japanese Movement

KEY Features

9

HAMILTON$129

X1451G2

9 3 2 0 4 9 4 1 4 2 0 5 7

HAMILTON$119

X1451G1

9 3 2 0 4 9 4 1 4 2 0 6 4

THE ANCHOR$159

X1452G1

9 3 2 0 4 9 4 1 4 1 8 8 3

10

2 Year Replacement Warranty


Chronograph

Backlight

ARMOUR$99

X1651G3

9 3 2 0 4 9 4 1 4 4 1 0 5

MATRIX $99

X1606G1Polyurethane Band

MENS PLASMA

$99

KEY Features

MATRIX $99

X1653G1

ARMOUR $99

X1651G2

ARMOUR $99

X1651G1

11

9 3 2 0 4 9 4 1 4 4 1 9 8

CARVE $99

X1604G1

AXLE$99

X1652G3

AXLE$99

X1652G1

UNIT$99

X1656G1

CARVE$99

X1657G1

9 3 2 0 4 9 4 1 4 3 4 0 5

SWITCH$99

X1553G2

AXLE$99

X1652G2

9 3 2 0 4 9 4 1 4 4 1 8 1

UNIT $99

X1602G1

1212/24 HOUR FORMAT CHRONOGRAPH

ANALOGUE & DIGITAL

COUNTDOWN TIMERDUAL TIMEDATE

9 3 2 0 4 9 4 1 4 4 2 0 4

POD $99

X1605G1

9 3 2 0 4 9 4 1 4 3 3 8 2

GRID$99

X1552G2

13

CARBON$99

X1658G1

SPECTRE$99

X1655G1

9 3 2 0 4 9 4 1 4 2 7 1 2

SHADOW$99

X1512G1

HELIX $99

X1556G2

HELIX $99

X1556G1

9 3 2 0 4 9 4 1 4 4 1 7 4

BLADE $99

X1601G1

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SPECIFICATION KEYSTAINLESS STEEL CONSTRUCTION

SILICONE BAND

POLYURETHANE BAND

NYLON BAND

GENUINE LEATHER BAND

JAPANESE MOVEMENT

ANALOGUE & DIGITAL

DATE



12/24 HOUR FORMAT

CHRONOGRAPH

30 LAP CHRONOGRAPH

100 LAP CHRONOGRAPH

SCRATCH RESISTANT LENS

MOTHER OF PEARL DIAL

SCREW-DOWN CROWN

COUNTDOWN TIMER

ALARM

BACKLIGHT

CASE SIZE

2 YEAR WARRANTY

5 YEAR WARRANTY

DUAL TIME

15

LADIES WATCHES

16

LADIES WAVERIDER

$99 - $199




Screw Down Crown

KEY Features

17

9 3 2 0 4 9 4 1 4 3 9 0 0

9 3 2 0 4 9 4 1 4 3 8 8 7

SUMMIT $129

MW1620L1

9 3 2 0 4 9 4 1 4 2 0 3 3

APEX$99

MW1451L2

9 3 2 0 4 9 4 1 4 1 2 7 2

CIARA$189

MW1221L4

9 3 2 0 4 9 4 1 3 9 1 7 0

CIARA$189

MW1221L2

9 3 2 0 4 9 4 1 4 2 6 8 2

MIRAGE$199

MW1516L2

9 3 2 0 4 9 4 1 4 3 8 9 4

SUMMIT $129

MW1620L2

SUMMIT $149

MW1620L3

18

LADIES core

$119 - $189




Japanese Movement

KEY Features

19

9 3 2 0 4 9 4 1 4 1 9 7 5

BERRY$119

X1451L2

PARADISE$149

X1670L3

SHIMMER$189

X1671L2

SHIMMER$189

X1671L3

PARADISE$139

X1670L2

PARADISE$149

X1670L1

SHIMMER$169X1671L1

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SHORE$79

X1672L1

HIBISCUS$79

X1674L2

HIBISCUS$79

X1674L1

9 3 2 0 4 9 4 1 4 4 1 6 7

CRYSTAL $79

X1627L1

CRYSTAL $79

X1675L1

2 Year Replacement Warranty


Chronograph

Backlight

LADIES PLASMA

$79 - $99

KEY Features

21

9 3 2 0 4 9 4 1 4 3 3 5 1 9 3 2 0 4 9 4 1 4 3 3 6 8

LILY$79

X1564L1

LILY$79

X1564L2

9 3 2 0 4 9 4 1 4 3 4 6 7

CLOUD$79

X1567L1

9 3 2 0 4 9 4 1 4 4 1 1 2

CLOUD $79

X1621L2

SODA $79

X1678L2

9 3 2 0 4 9 4 1 4 3 4 3 6

POCKET$79

X1566L1

9 3 2 0 4 9 4 1 4 3 4 5 0

POCKET$79

X1566L3

9 3 2 0 4 9 4 1 4 3 4 4 3

POCKET$79

X1566L2

22

9 3 2 0 4 9 4 1 3 6 7 2 8

SNAPPER$99

X1025L1

9 3 2 0 4 9 4 1 4 2 2 0 0

CALYPSO$99

X1452L2

9 3 2 0 4 9 4 1 4 2 1 9 4

CALYPSO$99

X1452L1

9 3 2 0 4 9 4 1 4 2 7 4 3

CALYPSO$99

X1516L1

9 3 2 0 4 9 4 1 4 4 0 8 2

GROMMET $79

X1625L2

GROMMET $79 X1681L1

9 3 2 0 4 9 4 1 4 4 0 9 9

GROMMET $79

X1625L3

9 3 2 0 4 9 4 1 4 2 8 3 5

TWIST$89

X1518L2

23

9 3 2 0 4 9 4 1 3 5 3 1 8

SWING$79

X9101L2

MALIBU $79

X1679L1

9 3 2 0 4 9 4 1 4 0 6 8 8

SPANNER$79

X1354L3

9 3 2 0 4 9 4 1 3 6 1 8 6

SHOCKWAVE$79

X1001L4

9 3 2 0 4 9 4 1 3 8 4 0 1

CORI$79

X1215L2

9 3 2 0 4 9 4 1 4 4 1 5 0

BLUSH $79

X1626L2

9 3 2 0 4 9 4 1 4 4 1 2 9 9 3 2 0 4 9 4 1 4 4 1 3 6

MALIBU $79

X1623L1

MALIBU $79

X1623L2

24

AVOCA$79

X1411L2

9 3 2 0 4 9 4 1 4 0 6 4 09 3 2 0 4 9 4 1 4 0 6 5 7

AVOCA$79

X1411L1

BUTTON $79

X1676L1

MINI CARBON $79

X1673L1

Ordering the S16 recommended

assortment can be done through the

Designa Accessories website, or contact

Sales Support on +61 2 8543 4600 or

[email protected]

RECOMMENDED ASSORTMENT

SHORE$79

X1672L1

HIBISCUS$79

X1674L2

HIBISCUS$79

X1674L1

LILY$79

X1564L1

LILY$79

X1564L2

CLOUD $79

X1621L2

SODA $79

X1678L2

CRYSTAL $79

X1675L1

CALYPSO$99

X1452L2

PARADISE$149

X1670L3

PARADISE$149

X1670L1

CALYPSO$99

X1516L1

GROMMET $79

X1681L1

MALIBU $79

X1679L1

SHOCKWAVE$79

X1001L4

CORI$79

X1215L2

BUTTON $79

X1676L1

MINI CARBON $79

X1673L1

SPECTRE$99

X1655G1

SHADOW$99

X1512G1

AXLE$99

X1652G3

AXLE$99

X1652G1

AXLE$99

X1652G2

UNIT $99

X1602G1

ARMOUR $99

X1651G2

SABER$169

X1650G4

SABER$169

X1650G1

CARBON$99

X1658G1

HELIX $99

X1556G1

CARVE$99

X1657G1

UNIT$99

X1656G1

ARMOUR $99

X1651G1

SWITCH$99

X1553G2

CARVE $99

X1604G1

MATRIX $99

X1653G1

26

CODE: MAXWDS14

ONE LARGE WINDOW DISPLAY PREPACK INCLUDES:

DIMENSIONSOVERALL: W: 904mm X D: 340.5mm X H: 450mmCENTRE BASE: W:474mm X D: 319.5mm X H: 46mmSIDE WING: W: 215mm X D: 289mm X H:16mmBACKBOARD: W: 474MM x D: 100mm X H: 450mm

• 1CENTREBASE• 1BACKBOARD• 2SIDEWINGS• 2RISERS• 4SMALLWATCHBLOCKS

• 4LARGEWATCHBLOCKS• 2BANGLEBARS• 2TALKERPLAQUES• 40C-CLIPS&FEET

CODE: MAXICS14

ONE LARGE INCASE DISPLAY PREPACK INCLUDES:

DIMENSIONSOVERALL: W:904mm X D: 340.5mm X H: 200mm CENTRE BASE: W:474mm X D: 319.5mm X H: 46mmSIDE WING: W: 215mm X D: 289mm X H:16mmBACKBOARD: W: 474mm X D: 100mm X H: 200mm

• 1CENTREBASE • 1BACKBOARD • 2SIDEWINGS • 2RISERS • 4SMALLWATCHBLOCKS

• 4LARGEWATCHBLOCKS • 2BANGLEBARS • 2TALKERPLAQUES • 40C-CLIPS&FEET

CODE: MAXHIGHS14

ONE SMALL HIGHLIGHTER PREPACK INCLUDES:• 1SMALLBASE• 1HIGHLIGHTERBACKBOARD• 1WATCHBLOCKPLUS6WHITEC-CLIPS AND 6 WHITE T-FEET

DIMENSIONSOVERALL: W: 250mm X D:141mm X H:200mmCENTRE: W: 250mm X D: 132mm X H: 36mmBACKBOARD: W: 250mm X D: 68.5mm X H: 200mm

POINT OF SALE

WINDOW DISPLAY

INCASE DISPLAY

HIGHLIGHTER DISPLAY

27

Designa Accessories has its own in-house Customer Service Centre to help you & your customers with all enquiries relating to the servicing and repair of all Designa Accessories products. Our Service Centre is manned by professional service consultants in conjunction with our team of qualified watch repairers and technicians. Call the Service Centre directly on: AUS: +61 2 8543 4600NZ: +64 9 480 2211or email: [email protected] [email protected]

5 Year Limited Warranty:Waverider & Core Range2 Year Replacement Warranty:Plasma Range

MAXUM Watches are guaranteed for a period of five (5) years for Waverider & Core range, or two (2) years on Plasma, from the date of purchase against all defects in material or workmanship. This does not apply to normal wear and tear, abuse of components, watch finish or plating and does not cover water damage caused by non-compliance with the Water Resistancy Usage Instructions*.

Australia only:Under the Australian Consumer Law, we advise our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure (the “Mandatory Provision”).

In the event of a defect or malfunction within the warranty period, providing the Watch Care and Precautions* are followed, watches will be repaired or replaced at our discretion. We reserve the right to relinquish all responsibilities under this guarantee if the watch has been repaired or opened by anyone other than those authorised on the watch Warranty Card*. In the event repairs or alterations are conducted by anyone other than those listed, the warranty will be considered void.

For this warranty to be valid, it must be dated at the time of purchase and stamped by the retailer. Any other warranty given by the retailer is entirely their responsibility and the terms of the warranty cannot be changed by any person.

All warranty claims must be accompanied by a proof of purchase receipt.

The following faults are covered by Designa Accessories Warranties:

Waverider / Core1. Movement = 5 YEARS2. Batteries = 1 YEAR

Plasma1. Movement = 2 YEARS2. Batteries = 1 YEAR

The following parts are not covered by Designa Accessories warranties:1. Band/strap, case, clasp, hands, dial, crown and stones (including damage, scrathcing, breakage).2. Lens breakage, scratching or damage.3. Water leakage if the crown is not activated or the Water Resistancy Usage Instructions have not been followed.4. General wear and tear, finish or plating of the watch or any defects arising from misuse or any other use which is not in accordance with the Recommended Watch Care Precautions.

Head to www.designaaccessories.com.au for further information, or to download our service & repair form. In the event of a malfunction, return the watch, the warranty and proof of purchase carefully packed (do not send in original packaging as it will not be returned) and registered to:

AUS:DESIGNA ACCESSORIES PO Box 2576, Taren Point NSW 2229

NZ:DESIGNA ACCESSORIES NZ PO Box 99313, Newmarket AUCKLAND 1149 N.B. It is unnecessary to return product in original packaging. It is preferable to simply return the product wrapped in a suitable protective material, e.g bubble-wrap.

*Water resistancy, watch care and precautions and warranty information are outlined in the Maxum Operations Manual enclosed with the product when purchased.

WARRANTY & SERVICE

28

Basic guidelines to follow for allMaxum displays:1. Separate ladies and gents styles.

2. Group styles together by category: Plasma, Core, Waverider. Waverider and Core can be merchandised together.

3. Keep similar styles together in their product stories.

4. Merchandise smaller styles at the front of the display, with larger stylestowards the back. Use blocks and bars for heavier styles to create heightand balance to the display.

5. Display new and lower priced product towards the front of the display.

6. Blend black and coloured styles together, ensuring black styles are not all grouped together making the display look heavy.

7. Position all watches so they are facing the same angle to ensure optimalvisibility to the customer.

9. Use tri cards to highlight key features and price points.

Window and In counter displaysWINDOW & IN COUNTERSpilt the display with gents on the left and ladies on the right.Merchandise Plasma styles at the centre of the display with core and waverider either side.

TOWERTop Shelf - Gents Core and Waverider styles Middle Shelf- Plasma stylesBottom Shelf – Ladies Core and Waverider styles

MERCHANDISING GUIDELINES

29

WEB BANNERS

Online eDM templateS

Summer 2016


100m WaterResistant


JapaneseMovement


200m WaterResistant


Screw DownCrown

ONLINE

Summer 2016 Summer 2016

Core$119-$189

Waverider$99-$199

For personalised eDM requests to send to your store’s database, please contact the Designa Brand team on +61 2 8543 4600 or email [email protected]

30

POSTERS

IN-STORE POSTERS & VISUALS

31

A5 CHEATSHEETS

TRICARDS

DESIGNAACCESSORIES

PTY LTD

AUSTRALIADesigna Accessories

PO Box 2576 Taren Point NSW 2229

Tel: +61 2 8543 4600 Fax: +61 2 8543 4690

NEW ZEALAND Designa Accessories NZ

PO Box 99313 Newmarket

AUCKLAND 1149Tel: +64 9 480 2211

Fax: +64 9 353 1757

RESISTANCELEVEL

SPLASHES OR RAIN

CAR WASH

SHOWER SWIMMING SNORKELLING SCUBA DIVING

1ATM / 10m YES NO NO NO NO NO

3ATM / 30m YES YES NO NO NO NO

5ATM / 50m YES YES NO YES NO NO

10ATM / 100m YES YES NO YES YES NO

20ATM / 200m YES YES NO YES YES YES

No dial markings indicates watch is dust resistant only and the wearer must not get the watch wet

Water resistant casing does not permit crown or button operation when the watch is wet or submerged

WATER RESISTANCE GUIDE

INDEX

MW1221L2 17MW1221L4 17MW1451L2 17MW1516L2 17MW1600G1 6MW1600G2 6MW1600G3 6MW1620L1 17MW1620L2 17MW1620L3 17MW1654G1 6 X1001L4 23X1025L1 22X1215L2 23X1354L3 23X1411L1 24X1411L2 24X1451G1 9X1451G2 9X1451L2 19

X1606G1 10X1621L2 21X1623L1 23X1623L2 23X1625L2 22X1625L3 22X1626L2 23X1627L1 21X1650G1 8X1650G2 8X1650G3 8X1650G4 8X1651G1 10X1651G2 10X1651G3 10X1652G1 11X1652G2 11X1652G3 11X1653G1 10X1655G1 13

X1452G1 9X1452L1 22X1452L2 22X1512G1 13X1516L1 22X1518L2 23X1552G2 12X1553G2 11X1556G1 13X1556G2 13X1564L1 21X1564L2 21X1566L1 21X1566L2 21X1566L3 21X1567L1 21X1601G1 13X1602G1 11X1604G1 11X1605G1 12

X1656G1 11X1657G1 11X1658G1 13X1670L1 19X1670L2 19X1670L3 19X1671L1 19X1671L2 19X1671L3 19X1672L1 20X1673L1 24X1674L1 20X1674L2 20X1675L1 20X1676L1 24X1678L2 20X1679L1 22X1681L1 22X9101L2 23

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DEALER CATALOGUE - Designa Accessories · the watch or any defects arising from misuse or any other use which is not in accordance with the Recommended Watch Care Precautions. Head