DDA_Annual_Report2014

DowntownDevelopmentAuthority

yeAr in review

Delray Beach, Florida

2013-2014

oUr MissioN sTATeMeNT

“The DDA’s mission is

to enhance and stimulate

balanced economic growth

by developing marketing

activities that engage

Downtown businesses,

residents and visitors

while creating a clean,

safe, physical and

experiential place to

live, work and invest.”

THE DDAWHO WE ARE & WHAT WE DO

The Delray Beach Downtown

Development Authority (DDA)

was created by resolution

as a dependent district of

the City of Delray Beach in

1971 by the Florida State

Legislature. The main areas

of involvement in Downtown

redevelopment include:

Marketing and Promotion of

the Downtown DDA district,

Place Making (Clean & Safe)

and Economic Development

of Downtown businesses.

looKiNG AheAD To 2014-15 A Note from the ChairmanThis has been another fulfilling year for the DDA. The staff has guided our board to accomplish many goals set forth at our planning session, especially the continued strengthening of our marketing efforts. We have outlined many of these accomplishments in this annual review. We will continue to tackle many of the challenges facing our district in the upcoming year as we continue to work closely with all of the businesses in our district in an effort to strengthen their visibility and profitability.

We continue to add new projects to this year’s agenda, such as creating parking for our district’s growing employee base, redesigning our website to include all categories of business in our district and working closer with the CRA and the City on Clean & Safe challenges, including recycling efforts, the creation of a nighttime management plan and an overall Downtown maintenance plan as highlights. The development of the “South of Atlantic” (SOFA) District, growth along West Atlantic Avenue and the Federal Highway beautification project currently under way offer many opportunities to expand the success of the central business district into surrounding areas.

The DDA looks forward to tackling these challenges, and with the support of our community and City partners, together we can accomplish much.

Thanks again for your interest and support of Downtown Delray Beach.

David Cook, Owner, Hands Office SuppliesChairman of the Board of Directors, Downtown Development Authority

FroM The DDA TeAM

Downtown is our City’s meeting place and the symbolic heart of our community, where many areas of activity are represented. Downtown is …

n A thriving business center; n A fun & vibrant retail center; n A cosmopolitan residential center, where residents enjoy living as a part of the rich energy of urban life; n An ethnically and generationally diverse community.

Our staff will continue to work passionately on areas within our mission, which includes connecting neighborhoods to improve Downtown living; continuing to collect business data not only from businesses located in our district, but watching market conditions and business openings by category, location and clusters; by realizing that being ”Social” in Downtown is important to our continued success; and by creating the need for improved hospitality as Downtown delivers the “café society” to many visitors. We pledge to continue to be the advocates for our district within the City and business community in the areas of parking, planning, safety, economic development, retail recruitment and other business issues, working for the constant economic viability of the DDA district, its merchants and property owners.

Thanks again for being a part of this great, sociable and successful Downtown!

Marjorie Ferrer Laura SimonExecutive Director Associate Director

GROWPlaceMaking Economic Development Position Marketing

SUSTAIN LIVE IT UP

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SUSTAIN LIVE IT UP

MArKeTiNG AND ProMoTioNMaintaining and strengthening the DDA’s brand awareness leads to greater customer engagement and loyalty fostering positive sales growth and referrals to Downtown Delray Beach.

The retail and restaurant sales reported by the Department

of Revenue from 2008-2013 resulted in an increase

in these two categories alone of $62 million, pushing

those total sales to $237 million. This represented a 35%

increase over the prior five-year period, as compared to

the same two categories in Palm Beach County of only

10.9%.

Measurements of the DDA’s marketing programs validate

its success. Overall, these marketing results are exceeding

expectations. In 2013-2014, the DDA expanded its brand

awareness, increased the number of media impressions

delivered substantially and ultimately reached a much

greater audience of potential customers.

n Advertising Performance:

88 print ads (magazine and

newspaper); 1,020 Television

commercials (:15 and :30 spots) on

WPTV and local cable channels; and

more than 30,736 digital billboards

(I-95, Palm Beach International

Airport, Toronto’s TTC, Time Square

in New York and Visit Florida

Welcome Centers), providing

hundreds of millions of impressions

nationally and internationally.

n Website Performance: DowntownDelrayBeach.com

continues to grow year after

year in the number of users

and visits. Since 2010, the site

has seen a 300% increase in

visitor traffic, receiving over

400,000 visits in 2013/14.

Within the same time period,

the site received more than

1 million page views as web

visitors searched for dining,

shopping and event information.

n Social Media Performance: Facebook.com/delraydda participation (likes, shares and comments)

has increased steadily as well over the past three years. Our Facebook

Page has seen a 263% increase in fans — 10,000 in 2012/13 to

35,343 in 2013/14. Over 4.6 million impressions were delivered

during that time period. Our top participant demographic is 68%

female with 80% being Delray-Miami residents. 50% of that group

are ages 25-44. 280 merchant promotions were launched during this

period with a 60% increase in merchant participation. There has been

a 50% increase in downtown business posts each month since 2012.

n New Media: New to the marketing media plan this year are Digital Displays at

Palm Beach International Airport. These displays receive over 10 million views annually.

n Visit Florida Welcome Centers: The DDA placed 12,000 guidebooks and Digital Displays within all

five welcome centers. The centers received more than 2 million visitors last year.

n Marketing Communication: The DDA distributed 207,000 brochures, posters and guidebooks,

both locally and regionally. n Business Profile Videos: The DDA coordinated the production of

informational videos for 35+ businesses and successfully integrated

them with YouTube and additional Social Media Networks.

PosiTioN MArKeTiNG

JOIN THE CONVERSATION #SavorDelrayJOIN THE CONVERSATION #SavorDelray

Presented by the Delray Beach Downtown Development Authority

Dine in Downtown Delray Beach where you will fi nd a wide selection of homespun cafés among elegant restaurants featuring a huge variety of cuisine. With over 120 restaurants throughout the Downtown,

you are sure to fi nd that perfect place to dine both Night and Day!

This month we celebrate our restaurants by hosting the premier and unique culinary experience - Savor the Avenue. This sold out dining soiree is one of the many ways Downtown Delray shares its collection of fi ne dining options

with the community. For details or more information visit our website.

JOIN THE CONVERSATION #SavorDelray

DOWNTOWN

DELRAY

DineDineDineDineDineDineDine

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SUSTAIN LIVE IT UP

n Video Production:

4 The DDA has formed a relationship with a multimedia

firm to capture and produce professional videos to

enhance the Downtown presence and events;

4 Produced five commercials aired on WPTV and on

the DDA YouTube page.

4 The videos produced featured the following

businesses: 20 restaurants, four galleries, four spas/

salons, eight retailers (with 15 models/volunteers).

4 Increased video viewership by 200%.

4 Produced six event videos, building the multimedia

library for the DDA appearing on YouTube.

oPTiMiZe siTe’s coNTeNT AloNG WiTh iN-DePTh seo oPerATioNs To rAise seArch eNGiNe rANKiNG

The website continues to be the DDA’s leading marketing

tool with analytics showing we’re exceeding expectations

month over month and year over year. The DDA invests

time monthly on website content creation and updates to

maintain it, as the go-to source for merchants and visitors.

4 Update merchant listings by category

4 Ensure that merchant listings have links to their

respective web sites

4 Update Downtown events

4 Post monthly merchant promotions

4 Press Releases

4 Social Media

4 Broaden SEO objectives

Updating web site’s functionality and responsiveness will

be completed in late 2015.

MArKeT The DoWNToWN clUsTers AND ecoNoMic DeveloPMeNT ProGrAMsn Holiday lighting displays continue to be a top priority

throughout Downtown

4 Enhanced lamppost decorations

during holiday periods

4 A Sphere Tree on A1A during the holiday season,

as well as lighting at the Beach Pavilion and Libby

Wesley Plaza.

n Improve the quality of specific promotional campaigns

to drive economic development within the Downtown,

including; The First Annual Fabulous Fashion Week

(winning an international award from the IDA)

n Small Business Saturday

n Meet the Merchant Social Media campaign

n Savor the Avenue

n Mother’s Day Orchid Giveaway

n Tastemakers

Overall Downtown sales have averaged a 17% increase

over the prior year. These promotions are not only

successful in bringing more foot traffic to Downtown, our

merchants have expressed very favorable comments in

addition to the increased sales during these events.

4 Fashion Week featured 60 participating businesses

in 40 events. The week-long event engaged our

business community, highlighted local venues and

delivered a quality event featuring local businesses

from Downtown Delray Beach.

PosiTioN MArKeTiNG

3


SUSTAIN LIVE IT UP

4 Small Business Saturday The DDA successfully

integrated local businesses and increased participation

by 30% to approximately 200 businesses. The DDA

provided 100 Shop Small door mats and distributed

400 Shop Small bags.

4 Meet the Merchant Social Media program

showcased 70 business profiles of people who work

in our shops and restaurants, providing interesting

information about the business and initiating excellent

engagement with fans while receiving an increase in new business participation.

4 Sixth Annual Savor the Avenue event, 17

restaurants served over 1,000 attendees, resulting in

$97,000 in sales. We raised more than $2,000 for the

Delray Beach Pavilion Beach Beautification Project.

4 Mother’s Day Orchid Giveaway is another strong

retail program with 200 orchids distributed to

shoppers last year. Average spending per customer

during this event was over $600

4 Downtown Tours in partnership with merchants, galleries and

shops. In 2013-2014, the DDA gave many tours to out-of-town

organizations/government leaders. Sharing best practices with

our merchants and with businesses/community leaders outside

our district only strengthens our economy and the business

climate, and fosters a spirit of friendship and collaboration.

creATe A cUsToMer service cAMPAiGN For MerchANTsn The DDA continues to support the more than 1,500 businesses

and an estimated 6,000 employees in the Downtown area

through one-on-one meetings with the merchants and through

regular group meetings. The DDA strives to educate and inform

downtown merchants about top marketing trends and the latest

technology to help keep them at the top of their game. At the

same time, the DDA gains continuous feedback and data from

downtown merchants helping plan and execute successful

marketing promotions. In today’s data driven marketing, both

technology and creative must work together to insure marketing

dollars are allocated wisely. The DDA also measures its success

by using standard benchmarks and analytics on all campaigns. As

market data dictates, the DDA can make adjustments to campaigns

immediately to ensure that the creative communication is reaching

the right audience. Active involvement with downtown merchants

is yet another reason why the DDA is so vital to the economic

growth of our Downtown area.

n The DDA created and distributed The Practical Guide for Downtown Delray Beach Businesses to over 800 merchants, outlining the

simple explanation for pertinent City rules and regulations

affecting businesses in Downtown.

n The DDA continues to collaborate

with the Delray Beach Chamber

of Commerce through Leadership

Delray, and the Government

Affairs, Promotions and Economic

Development committees —

to integrate and educate the

business community on the

fabric of Downtown – the heart

of the City.

#DowntownDelray

DOWNTOWNDELRAY BEACH

DowntownDelrayBeach.com THANK YOU TO OUR LEGACY PARTNERS

ONE OF THE HOTTEST BEACH TOWNS IN SOUTH FLORIDA

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iMProveD visiTor iNForMATioN ceNTern Increased exposure of the beach center by enhancing the

knowledge of the volunteers through bimonthly meetings

and communication materials.

n The Visitor Information Center received a soft makeover

this year with new paint, signage and a revamping of the

interior layout.

n Continue educating and informing our merchants on

leveraging the Visitors Information Center as a marketing

tool for their businesses, as more than 16,000 visitors enter

the center and speak to our volunteers annually.

coMMUNicATe & collABorATe WiTh locAl BoArDs AND ciTy DePArTMeNTs While ProMoTiNG The DDA’s PreseNce iN The coMMUNiTyn The DDA continues to provide informational PowerPoint

presentations about the DDA’s work and progress in the

district to local residential groups such as Delray Alliance,

service groups, etc. These presentations highlight what DDA

is doing in the community and the success of Economic

Development, Place Making and Marketing and Promotion

programs with downtown merchants.

n DDA Executive Director Marjorie Ferrer continues to offer

fee-based consulting with other cities and organizations as

requested by the Florida Main Street Organization.

n The DDA continues to actively

monitor progress with the City

and the CRA on the evolving

Downtown Master Plan, the

West Atlantic Redevelopment

Plan, the Beach Master Plan,

Cluster Study updates and the

SOFA area plan.

n The DDA board remains active

regarding the Cluster 4 (Swinton

to 5th Ave.) growth of hospitality and the effect on the

nighttime economy in the district. The DDA reviews all plans

of new or changed development within the Cluster 4 area. n Schedule and attend annual meetings with other

organizations (i.e., the City, CRA, Delray Beach Marketing

Cooperative, the Chamber of Commerce, etc.) to report on

the DDA progress and objectives.

sUPPorT The DelrAy BeAch MArKeTiNG cooPerATive AND Their eveNTs ThroUGhoUT The yeArn Provided funding to support the annual building of the

Christmas tree at Old School Square and the City’s First

Night event to a total of $40,000.

n Continue to dedicate event pages on the DDA website

and social media pages to promote the annual holiday

programs held in the City (e.g., the Tree Lighting, First

Night, etc.). These pages alone received more than

28,000 visits this year.

n Continue to promote Downtown events

on the DowntownDelrayBeach.com site

while driving traffic to the DBMC website

and providing a link to download the

Downtown Guidebook.

n Continue to enhance the consistency

of communications with merchants as

it relates to Downtown events and

communicate the details in a timely

manner through meetings and

email campaigns.


SUSTAIN LIVE IT UP

Recommendations from Beach Design Charrette of November 4, 2009

Open seating, plantings and pathways

Small GazeboPergola for each end of the public beach

Beach signage and refuse containers

Legacy Delray Beach Shore

PosiTioN MArKeTiNG

5

MAiNTAiN A cleAN AND sAFe eNviroNMeNT – NiGhT & DAy – ThroUGh ProPer secUriTy MeAsUres, liGhTiNG AND siGNAGe

secUriTy & criMen Continued to leverage partnership with the Responsible

Hospitality Institute (RHI) by hosting a summit in the fall

of 2014 with Jim Peters, President of RHI. This summit

allowed community and City leaders to provide education on

shaping, planning and implementing a nighttime city liaison

to manage the Downtown’s vibrant hospitality growth.

n Participate in eight RHI webinars with Clean & Safe police

department and code enforcement officers to assist in key

development of the nighttime economy and to learn best

practices taking place in many other Downtowns across

the country.

n The DDA continues to be the go-to resource when key

initiatives, such as food truck issues, pan-handling, dark

locations in alleys, etc. are in need of being communicated

from the City to local merchants.

Noisen The DDA continues to educate and communicate City codes

and ordinances to the businesses and neighborhoods located next to the DDA district resulting in a responsible and customer friendly environment, and a more peaceful, tranquil place to live for residents.

n Continue working closely with City staff to monitor and report the noise issues taking place in late night and early morning timeframes.

Amplify the Downtown evening Ambassador Programn Continue to work on educating our volunteers in

collaboration with the police department on safety issues.

cleAN & sAFen The DDA created the helpful and award-winning Practical

Guide for Downtown Delray Beach Businesses, a useful tool for all business owners and employees.

n Continue to work with City staff and organizations and collaborate on ways to regenerate the Downtown maintenance program.

n Continue working with the City on expanding recycling efforts and will enhance and promote this program in the coming year.

n Continue to perform weekly monitoring concerning the ongoing maintenance of Downtown. The DDA sends communication sheets directly to the Assistant City Manager.

n Continue to work closely with Downtown businesses and City staff to pressure-clean sidewalks. This effort reduces dirt and mold, making the sidewalks cleaner and safer.

n Continue to work closely with merchants, presenting them with eco-friendly opportunities to “green” their businesses and be more sustainable.

n The DDA will remain focused on the relighting of Downtown, working with City staff on maintaining the twinkle lights and rope lights in Pineapple Grove and along Atlantic Avenue.


SUSTAIN LIVE IT UPPlAceMAKiNG

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TrAFFic, PArKiNG AND TrANsPorTATioNImplementing a plan that provides the best parking options for all Downtown customers, along with continued support for the Downtown Roundabout Shuttle System only fortifies the Downtown Delray Beach experience and encourages future patronage.

n The DDA continues to work with Delray Beach City staff on an Employee Parking Program for moving employee vehicles to designated locations throughout Downtown.

n The DDA is in the process of producing and distributing a Parking Information Guide as a tool for merchants and customers, which will be available in print and online.

n The DDA currently promotes and advertises parking locations throughout Downtown in print, on our website and through our social media network.

n The DDA participates on the Parking Implementation Committee in support of creating and maintaining safe parking Downtown.

n The DDA designed and distributed a Downtown Roundabout brochure in conjunction with City staff to residents and visitors.

n The DDA continues to monitor the Downtown Roundabout’s customer service to enhance trolley services. This includes assisting with training the trolley staff and communicating with staff and riders. The trolley remains running seven days a week, 365 days per year, providing free transportation for local residents and visitors in Downtown. It’s truly an asset for our Downtown community.


SUSTAIN LIVE IT UP

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ATLANTIC AVENUEATLANTIC AVENUE 5 Min. 10 Min. 20 Min.walk5 kn.n.... wwwwwwwwwww1 2

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FIREDEPT.

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e= Valet ParkingSometimes we just want to be treated special!

Downtown Delray Beach has several valet parking options for your convenience. See map for locations.

East Atlantic Avenue:1. South side of street between Swinton and SE 1st Avenues

2. South side of street between SE 2nd Avenue and the FEC Railway tracks

Other Downtown Core Valet Stands:

3. West side of SE 2nd Avenue, south of Atlantic Avenue

4. East side of NE 2nd Avenue, Pineapple Grove Way, north of Atlantic Avenue

5. East side of NE 2nd Avenue, Pineapple Grove Way, Between NE 1st and 2nd Streets

6. West side of SE 4th Avenue, south of Atlantic Avenue

7. South side of Atlantic Avenue at A1A

Old School Square Garage Valet Service:

8. NE 2nd Ave. South of 1st Street Sun.-Thurs.: 10 a.m.-12 a.m.; Fri. and Sat.:10 a.m.-2 a.m.

PlAceMAKiNG

A FREE Trolley Ride

Throughout

Downtown Delray!

CITY OF DELRAY BEACH CUSTOMER SERVICE

561.243.7000

MONDAY - FRIDAY, 8 A.M. - 5 P.M.

PALM TRAN

1.877.930.4287

SOUTH FLORIDA REGIONAL

TRANSPORTATION AUTHORITY - TRI RAIL

1.800.874.7245

Downtown Roundabout Mission Statement:

To accommodate commuter travel to and from work;

to utilize the trolley system in conjunction with special

events to avoid event traffi c issues; to inform and

accommodate out of area visitors; to communicate

effectively with businesses and residents about the

benefi ts of the trolley system for both employees and

potential customers.

NO SMOKING: Smoking is strictly prohibited on the Downtown Roundabout.

FOOD AND DRINKS: While transporting food and beverage in properly

packaged containers is permitted, their consumption, while on the trolley, is

strictly prohibited.

PETS: Pets and animals, with the exception of service animals, are prohibited.

BAGGAGE: Passengers may carry bags onboard, but please do not block

seats or aisles. The City of Delray Beach is not responsible for lost or stolen

articles. Trolley personnel are not permitted to provide baggage assistance.

PROPER ATTIRE: Shoes and shirts are required.

NO FEET ON SEATS: For the benefi t of all Downtown Roundabout

passengers, please do not place feet on the seats.

NO SOLICITATION: Solicitations, distribution of handouts and fl iers or

picketing is prohibited.

NO LITTERING: Please be responsible for the removal of all trash,

including but not limited to, newspapers, reading material, etc.

RADIOS / CD PLAYERS: For the comfort of all Downtown Roundabout

passengers, the playing of radios, cassette players, compact disc players,

MP3 players, video playback devices or musical instruments is not

allowed, except with the use of personal headphones.

LOST ITEMS: If you lose an item on a Trolley, please call our Lost & Found

information number – (561) 243-7000. (Speaking to a person at this number

is limited to Monday through Friday, 8 A.M. – 5 P.M. during regular City

operating hours).

FIREARMS/WEAPONS: No fi rearms or weapons of any kind are allowed on

downtown Trolleys or at stops with the exception of Police and other authorized

law enforcement personnel.

BICYCLES: Bicycles are allowed and must be placed on the rack on the front

of the Trolley by the owner.

SURFBOARDS: Surfboards are not permitted on the Trolleys.

EXITING TROLLEY: Be prepared to disembark immediately upon

arrival at your stop.

FLAMMABLE MATERIALS: No explosives or fl ammable materials are

permitted on board. The City of Delray Beach is not responsible for theft or for

damage to personal property.

ROUTE SCHEDULE & MAP

Brochure produced by the Downtown Development Authority of Delray Beach.

Information is believed to be correct at time of publication.

#DelrayDDA

JOIN THE CONVERSATION

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Parking and Valet map as it appears in the Guide to Downtown Delray Beach

reseArch – reTAiN – recrUiTRetaining current merchants while targeting new prospects requires aggressive marketing, public relations and the dissemination of accurate information if it is going to be successful.

n Within consistent Downtown marketing promotions, the DDA has extended the exposure of our business retention programs.

n The DDA increased business retention by communicating the Downtown’s success and economic impact through regular monthly press releases. The DDA created and delivered 10 national releases online about the Downtown’s programs and news, driving awareness and increasing business retention.

n The DDA participates in quarterly Palm Beach County Business Development Board meetings and strategy sessions to keep abreast of all new economic and business developments in the county.

n Working in concert with the City Office of Economic Development (OED), the DDA helped create a plan for sharing information, such as ongoing retention and recruiting efforts with other city groups such as the CRA, DBMC and Chamber of Commerce.

n The DDA promoted the Downtown Pedestrian Studies to potential retailers, commercial realtors and property owners in individual meetings. For example, over one 24-hour period last February, there were nearly 40,000 pedestrian crossings at the intersection of Atlantic Avenue and NE/SE Second Avenue.

n The DDA continue to take part in boards or work on committees with the Florida Redevelopment Association, International Downtown Association, Florida Main Street, Florida Restaurant and Lodging Association, Discover the Palm Beaches and Visit Florida to provide insight for conference programming and marketing efforts.

n By providing comprehensive tools and marketing support to Realtors and other businesses, the DDA has been successful in recruiting new businesses to the Downtown district. By Nov. 1, 2015, there will be 25 new retail businesses and restaurants open in Downtown.

clUsTer DATA UPDATeD To AssisT iN ProMoTiNG ProGressn The DDA is the go-to resource for Downtown data and

business intelligence information.

n The DDA has updated its Filemaker-Pro system and will continue to update data for all eight clusters, comprised of more than 1,500+ businesses and 6,000+ employees.

n A Stakeholders/Property Owners Meeting is being organized for late summer, 2015. The DDA will outline all data gathered at that point.

n A Data Coordinator has been added to the DDA team to assist in gathering and managing data intelligence.

n The DDA continues to gather data and communicate it to stakeholders about expanding areas, such as SOFA, West Atlantic Ave, Pineapple Grove and both directions of Federal Highway.

PhysicAl eNhANceMeNTsn The DDA works with the City on the Potted Plant Program

that will enhance the appearance of storefronts and assist in driving sales.

n The DDA continues to assist with the implementation of the Beach Master Plan, Artists Alley Plan and others to enhance the physical appearance of Downtown and make it more inviting for customers and visitors.

ecoNoMic DeveloPMeNT GROWPlaceMaking Economic Development Position Marketing

SUSTAIN LIVE IT UP

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SUSTAIN LIVE IT UP

how the DDA Promotes the revitalization of Downtown Delrayn The DDA continues to consult with other communities’ downtown

organizations, attends conferences and takes advantage of speaking opportunities to promote Downtown Delray’s revitalization.

n By creating and distributing the next Big Projects brochure in collaboration with the City and CRA promoting growth throughout Delray Beach (over 2 million sq. ft.. for a $429 million investment).

n By working with Urban3 on analyzing increasing property values in the DDA district.

n The DDA has written and distributed timely articles to the local media promoting Delray’s changing areas.

n Government leaders from other communities have been given tours and have met with the DDA to learn more about the Downtown Delray Beach Revitalization program.

PhysicAl iMProveMeNTs

The DDA has kept all concerned citizens, community organizations and Delray Beach officials informed as to the beautification projects being conducted on Atlantic Avenue, Federal Highway and adjacent side streets.

n The DDA worked closely with City staff – communicating the progress of construction projects within the DDA district, including Federal Highway, NE First Avenue, SOFA and others.

n By implementing the “Coffee with the Contractors” (CWC) program, inviting all property owners and merchants to meet and discuss the progress of the Federal Highway construction.

n The DDA continues to work on various public art projects as they are proposed.

n By communicating regularly with businesses in the district regarding any changes being made that might affect them.

By revitalizing Downtown Delray Beach, the DDA has laid the foundation for increased economic development and brings extensive benefits to:

MerchANTs – Greater opportunity for growth and expansion; expanded customer base; less financial risk

ProPerTy oWNers – Stable or higher rents; increased occupancy rates; improved marketability of property; higher property values

FiNANciAl iNsTiTUTioNs – An Expanded business and residential customer base; improved public image and goodwill; fulfillment of community reinvestment mandate

ProFessioNAls AND service BUsiNesses – Ready-made customer base of district employees; location near government, banks, post office and other institutions; nearby amenities for clients and staff

chAMBer oF coMMerce – Potential new member businesses; healthier overall business climate; potential partnerships on joint projects

resiDeNTs – Local accessibility to goods and services; opportunities for volunteerism and leadership development; preservation of community for future generations; more employment opportunities; stronger tax base to support other community aspects (schools, parks, etc.)

locAl GoverNMeNT – Increased sales and property tax base; protection of property values and infrastructure investment; reduced cost of services, such as police and fire protection; reduced chance of sprawl development

coMMUNiTy PArTNers – CDCs, civic clubs, historical societies, preservation organizations, religious institutions, senior citizens, arts groups, etc. through improved quality of life in the community; new membership potential among new residents and achievement of common goals

schools – Youth involvement in civic projects; use of commercial district as “classroom” for school projects; potential employment and business opportunities; more places to go and activities for youths

BUsiNesses oUTsiDe The coMMerciAl DisTricT – Increased visitor traffic to the community; improved municipal services throughout community; increased business from overall healthier community; additional amenities for employees and clients

iNDUsTry – Improved quality of life makes recruiting and retaining employees easier

Source: The National Main Street Organization

ecoNoMic DeveloPMeNT

DDA Board of Directors and staff at SOFA 1 Groundbreaking.

9

A rePorT FroM oUr TreAsUrer

The Downtown Development Authority’s Financial Statement of revenues and expenditures for fiscal year 2013-2014, which ran from Oct. 1, 2013, through Sept. 30, 2014, are shown below.

Thanks to the small but powerful team – Marjorie Ferrer, Laura Simon and Gail-Lee McDermott – for continuing to promote, strengthen and encourage all of the businesses in the DDA district. Our aggressive efforts for our three areas of responsibility – Marketing/Promotion, Place Making and Economic Development – have proven to be successful once again. We hope that you find this 2013-14 Annual Report of our progress to be informative. Please feel free to contact the DDA team with any questions or comments.

Bonnie Beer, Co-Owner, Caffe Luna RosaTreasurerDowntown Development Authority

DDA sTATeMeNT oF reveNUes AND eXPeNDiTUresFor the year ending Sept. 30, 2014

reveNUe:

Ad Valorem ............................................................... $570,990

Sponsorships .................................................................75,250

Interest Earnings ................................................................ 451

Miscellaneous ...............................................................25,838

Total Revenue .......................................................... $672,529

eXPeNDiTUres

Marketing/Advertising ........................................... $319,602

Operational/Office .......................................................75,484

Project Administration ...............................................223,537

Economic Development/Placemaking .....................39,065

Total Expenditures ................................................... $657,688

For a complete copy of the Audited Financial Report, contact the City of Delray Beach. Gina L. Clayton, PA – DDA Auditor

FiNANciAls

Alone, the retail and restaurant sales figures from 2008-2013 in Downtown Delray Beach increased by $62 million. Total sales for just these two categories during this period were $237 million – a 35% increase over the prior five-year period.**Source: The Florida Department of Revenue

THE FACTS:

FABUloUs FAshioN WeeK

JANUAry: $56,000 in estimated

retail sales as a direct result of

Fashion Week events

sAvor The AveNUe

MArch: $96,796 generated in

restaurant reservations serving

1002 guests

MoTher’s DAy orchiDs

MAy: Retail purchases were

approximately $55,000 in sales.

200 orchids were given away

TAsTeMAKers

AUGUsT: 1,221 passports sold

generating revenue of $36,110.

($2,684 given back to each of the

participating restaurants)

sMAll BUsiNess sATUrDAy

NoveMBer: Increased

merchant participation by 30% –

over 200 businesses participated

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#DowntownDelray

Downtown Development Authority, Delray Beach, FL85 SE 4th Avenue, Suite #108Delray Beach, FL 33483DowntownDelrayBeach.com561-243-1077mferrer@[email protected]

THANK YOU TO OUR 2013/2014 LegAcY pARTNeRs

DDA BoArD MeMBers

DAviD Cook, ChAir

SeABron A. Smith, viCe-ChAir

ALBert riChwAgen, SeCretAry

Bonnie Beer, treASurer

ryAn BoyLSton, memBer

mArk DenkLer, memBer

FrAnk Frione, memBer

sTAFF

mArjorie Ferrer eXeCutive DireCtor

LAurA Simon ASSoCiAte DireCtor

gAiL-Lee mcDermott ADminiStrAtive ASSiStAnt

DelrAy BeAch elecTeD oFFiciAls2013/2014

CAry gLiCkStein, mAyor

SheLLy PetroLiA, DePuty viCe-mAyor

AL jACquet, viCe-mAyor

ADAm FrAnkeL, CommiSSioner

jorDAnA jArjurA, CommiSSioner

The DDA District Marketing Map by designated clusters of businesses and residents

The 2014/2015 DDA BoArD oF DirecTors AND sTAFFFront Row, Left to Right: Bonnie Beer, marjorie Ferrer, Laura Simon, gail-Lee mcDermottBack Row, Left to Right: Seabron A. Smith, ryan Boylston, David Cook, Albert richwagen, mark Denkler, Frank Frione

Documents

DDA_Annual_Report2014