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2012-13 YEAR IN REVIEW

DOWNTOWN DEVELOPMENT AUTHORITYDELRAY BEACH, FLORIDA

The DDA Board of Directors & StaffFront Row, left to right: Laura Simon, Associate Director;

Diane Franco, Vice-Chair; David Beale, Esq.; Bonnie Beer; Marjorie Ferrer, Executive Director;

Gail-Lee McDermott, Administrative Assistant Back row: Albert Richwagen, Secretary; David W. Cook, Treasurer; Ryan Boylston

& Seabron A. Smith, Chairman

Our Mission Statement“The DDA’s mission is to enhance and stimulate balanced economic growth by developing marketing activities that engage downtown businesses, residents and visitors while creating a clean, safe, physical and experiential place to live, work and invest”

DOWNTOWN DEVELOPMENT AUTHORITY 2012-13Y E A R I N R E V I E W

The DDAwho we are & what we do

The Delray Beach Downtown Development Authority (DDA) was created by Resolution as a dependent district of the City of Delray Beach in 1971 by the state legislature. The main areas of involvement in downtown redevelopment include: marketing and promotion of the Downtown DDA district, placemaking and economic development of the downtown businesses.

Looking ahead to 2013-14A note from the ChairmanThis has been a very exciting year for the DDA. The team has accomplished the goals set forth by the board, especially strengthening efforts this year in social media efforts. Many of these accomplishments and others are outlined in this report. We will continue to chart astonishing results as we continue to work closely with all of the businesses in our district in an effort to strengthen their visibility and their bottom line.

Many ideas are in the works for next year including a more strategic promotional effort monthly, focused on strong events such as Fashion Week and Savor the Avenue. Our support of the 100 ft Christmas Tree and First Night activities as major economic engines for our merchants and businesses will continue.

Our continued placemaking efforts of producing a Practical Guide for Merchants and Businesses, will outline the rules and regulations that affect their businesses, and in conjunction with City staff, the Downtown Roundabout Trolley Brochure, will also be produced.

We will continue to work with the City on parking plans, especially regarding employees in our district. The updated version of the Development Brochure for the DDA District will also be distributed, and the Cluster database will be improved and completed, highlighted at a Property Owners Meeting planned for fall of 2014.

Thanks again for your interest in and support of Downtown Delray Beach.

Seabron A. Smith, Executive Director TED CenterChairman of the Board of Directors, Downtown Development Authority

A Report from our Treasurer:The Downtown Development Authority’s Financial Statement of revenues and expenditures for Fiscal Year 2012 -13, which ran from October 1, 2012 through September 30, 2013 are shown below.Again, special thanks to the small but powerful team – Marjorie Ferrer, Laura Simon and Gail-Lee McDermott for continuing to promote, strengthen and encourage all of the businesses in the DDA district. Our aggressive efforts for our three areas of responsibility – Marketing/Promotion, Placemaking and Economic Development, have proven to be successful. We hope that you find this 2012 - 2013 Annual Report to be informative. Please feel free to contact the DDA with any questions or comments.

David W. Cook, Owner, Hand’s StationersTreasurerDowntown Development Authority

DDA district statistics• Retail sales at downtown businesses

and restaurants: .............$190 Million**Florida Department of Revenue – 2008 figure (available every 5 years)2013 figures to be available during summer of 2014.

DDA statement of revenues and expendituresFor the year ending September 30, 2013

“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.

Henry Ford ”

For a complete copy of Audited Financial Report, contact the City of Delray Beach. Gina L. Clayton, PA – DDA Auditor

RevenuesAd Valorem Taxes ......................................... $504,311Sponsorships ..................................................$72,000Interest Earnings ..............................................$1,006Miscellaneous .................................................$34,235

Total Revenue............................................... $611,552

ExpendituresMarketing / Advertising .................................$231,908Operational / Office.........................................$70,271Project Administration ...................................$203,489 Economic Development..................................$56,417

Total Expenditures ........................................$602,085

Atlantic Avenue & NE/SE 2nd Avenue Pedestrian Crossings

39,977 Combined Pedestrian Crossings

An Example of Pedestrian Crossings (Feb.1- 2, 2013)

Pede

stria

ns P

er 1

5 M

inut

es

Saturday, Feb. 2

Friday, Feb. 1

Facebook/DelrayDDA

2012 -13 M A R K E T I N G A N D P R O M O T I O N S

• NATIONAL & LOCAL PRINT ADVERTISING

• NATIONAL & LOCAL EDITORIAL/ADVERTORIAL COVERAGE

• LOCAL NEWSPAPER ADVERTISING

• NATIONALLY DISTRIBUTED PRESS RELEASES

• LOCAL NETWORK TV ADVERTISING

• 600 NATIONAL DIGITAL BILLBOARD SPOTS

• 50,000 DOWNTOWN DELRAY BEACH GUIDEBOOKS DISTRIBUTED

• 6,000 DIRECT MAIL PIECE SENT TO LEADS GENERATED BY AD PUBLICATIONS

• 60,000 BROCHURES DISTRIBUTED REGIONALLY

• VISIT FLORIDA WELCOME CENTER DISPLAYS PRODUCED

Social Media continues to rise as a viable marketing channel. FACEBOOK continues to be the benchmark.

OVER 210,400,000 IMPRESSIONS COMMUNICATED VIA TRADITIONAL MEDIA!

DDA marketing activities during 2012-13

DELRAY’S

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WFabulousF DELRAY BEACHD O W N T O W N

V I L L A G E B Y T H E S E A

7 MUSEUMS

25 ART GALLERIES

140 FABULOUS EATERIES

350 UNIQUE SHOPS

1000 HOTEL ROOMS

UNLIMITED FUN!

/DelrayDDA @DelrayDDA

DowntownDelrayBeach.com ■ 561.243.1077

PLACEMAKINGInvolvement:Strengthened Nighttime Management working with Delray Beach Police Department Clean & Safe team. The Ambassador Program was created and enhanced. A Downtown Roundabout Brochure was created and distributed, Pedestrian Surveys were completed and shared with both the City and Police Department, Employee Parking initiatives were created and presented to the City, Construction Updates sent out regularly to downtown businesses, worked on Beach Master Plan committee – pavilion reconstruction brochure created and distributed, continue working with Atlantic High School Football Team on sidewalk pressure spraying and window cleaning. Holiday twinkle lighted displays including the Beach Sphere Tree round out the activities.

DowntownDelrayBeach.com

M A R K E T I N G A N D P R O M O T I O N S

ECONOMIC DEVELOPMENTInvolvement:Restaurant economic development – Savor the Avenue and Tastemakers successes, continued funding for both Pineapple Grove Arts District and West Atlantic Redevelopment Coalition, and continued capture of new businesses and updating the Cluster database of all businesses. Production of New Development Brochure and Practical Guide for Downtown Delray Beach Businesses.

The DDA web site

continues to grow as a vital

business tool … not only attracting

business to Downtown

Delray Beach, but measuring

it as well.

From the DDA Team:We are very excited to bring you the great results about our focused efforts this year promoting and making Downtown Delray Beach an outstanding, creative, Sociable City! A highlight of these programs include: our Fabulous Fashion Show, Savor the Avenue, Howard Alan Art Shows, Annual Orchid Giveaway, Wedding Celebrations and the Annual Holiday Lights throughout our district to name a few.

We will continue to upgrade services to meet the needs of the Downtown Nighttime Economy, and will insure that downtown businesses continue to be dynamic attractors. We will continue to embrace all partners, who provide the collaborative leadership necessary to maintain and fine tune our monumental Downtown growth.

Thanks again for being a part of this great, sociable and successful Downtown!successful Downtown!

The City of Delray Beach’s Elected OfficialsSeptember 30, 2013

Cary Glickstein, Mayor Al Jacquet, Vice-MayorShelly Petrolia, Deputy Vice-MayorAdam Frankel, CommissionerAngeleta Gray, Commissioner

#DowntownDelray

DDA Marketing Map by designated clusters of businesses and residents

Delray Beach Downtown Development Authority85 SE 4th Avenue, Suite #108Delray Beach, FL 33483DowntownDelrayBeach.com561-243-1077

mferrer@downtowndelraybeach.comlsimon@downtowndelraybeach.com

Thanks to our Legacy Partners who gave financial support for DDA programs.

Laura SimonAssociate Director

Marjorie FerrerExecutive Director