DCWebWomen Redesign

DCWebWomen.orgRedesign

Problem StatementDCWebWomen.org

The organization does not use the website as an extension of their brand. As a result, the organization misses the

opportunity to promote its value to women (and men) of the millennium

generation (ages 18 to 35).

Research: Millennium GenerationDCWebWomen.org



Research: Survey ResultsDCWebWomen.org

Target Market

1. IT-Tech Professional, mostly women. 2. Employee Recruiters3. President/CEOs/Entrepreneurs 4. Outside visitors scouting for work in

the D.C. region


Networking Preferences

1. Face-to-Face meetings2. Social Media3. Website

Most participate at least 1x per month


Site Feature Demands

1. Jobs section2. Member Profiles3. Blog/Original Content4. Portfolio board5. Forums/Chats/Social

Research: Site AnalyticsDCWebWomen.org

Visitors

• Average visitor visits 2+ pages• Most users are interested in events• People are talking about

DCWebWomen, but most cannot find the information they need through search


Top Referrers

1. Twitter2. DCWebWomen ListServ3. Facebook4. LinkedIn5. Eventbright (events widget)


Location

1. Washington, D.C. region2. Baltimore3. New York City4. San Francisco5. Philadelphia

Research: RecognitionDCWebWomen.org

61% of survey respondents prefer the organization to be recognized by the industry, or by industry leaders

Research: Click-through Task Analysis DCWebWomen.org

Out of 16 survey members, most could find the registration button and register. However, face-to-face interviews indicate that the registration process is confusing, and users do not know if they are joining an organization or the website. There is little understanding as to what the organization actually offers.


Users can generally find and register for Events; however, face-to-face and remote testing indicate that the Events page could be easier to follow and offer more information.


The “Jobs” section of the site is just an e-mail address. Members want a robust job board including the ability to apply and post jobs, as well as network with other members.

Research: 5 Second TestDCWebWomen.org

Out of 18 random survey respondents – one respondent mentioned DC Web Women as the organization’s name.

Personas: IT/Tech Professional DCWebWomen.org

Personas: Recruiter/HR DCWebWomen.org

Personas: CEO/EntrepreneurDCWebWomen.org

Goals & Tasks DCWebWomen.org

Users Need to Register Task: Locate the “Registration link” Task: Read Rules& Regulations Task: Complete Registration form Task: Submit Form Task: Receive confirmation/approval notification

Users Need to Post Jobs Task: Visit the “Jobs” section Task: Login as member Task: Open “create a new job.” Task: Create a job Task: Post it live Task: Receive confirmation

Users Need to Browse Events Task: Visit “Events” or landing page Task: Browse Events by month Task: Choose event Task: Register for Event Task: Submit Registration Task: Receive Confirmation

Users Need to View/Apply Jobs Task: Visit the “Jobs” page or landing page Task: Browse Jobs by posting date Task: Login as member Task: Choose Job Task: Submit application or connect to post creator Task: Submit Resume/Documents Task: Receive Confirmation/Notification

Features: Kano AnalysisDCWebWomen.org

Very Dissatisfied

Good Execution

Very Satisfied

Poor Execution

Present on Site

Suggested Feature

Improved Registration

Original Content/Blog

Jobs (apply & view) section

Improved Events

Member Profile/Portfolio

Tutorials/Learning

Forums/Chats/Social

E-Newsletters

Events

Workshops

Jobs

Benefits

Social/Lists

Requires the best execution to reach the highest user satisfaction

Can “get away” with average capabilities, but still a requirement

Card Sort ResultsDCWebWomen.org

User Flow (Combined Target Market)DCWebWomen.org

Action Decision Begin/End

Wireframes: Landing PageDCWebWomen.org

Top Referrers

1. Twitter2. DCWebWomen ListServ3. Facebook4. LinkedIn5. Eventbright (events widget)

Current Landing PageDCWebWomen.org

1

34

21

Page Concerns

#1 Registration is hidden/small

#2 Jobs section cannot be found

#3 Not easy to register for Events right from the front page

#4 No one really understands the benefits of membership

Wireframe: Landing Page DCWebWomen.org

21

4

9

6

3

5

7

8

Site Enhancements

#1 Upgraded social icons to the top. Users want more social media.

#2 Join Now and Sign-In are more visible

#3 Join Today added to the site as a strong call to action to join.

#4 Banner is smaller. People often do not watch banners. This should showcase events, photos etc.

#5 Organization’s mission statement added to the banner.

#6 Why Should You Join? Added to the page to invite people to learn more about the organization.

#7 Events snapshot on the front page contain “Register” buttons.

#8 News/Blogs/Jobs front page section to highlight these features

#9 Members want to stay connected, a Twitter feed was added to promote the organization’s movements in the industry.

Wireframe: Landing Page w/NavigationDCWebWomen.org

1 #1 IA Reflects the Card Sort survey

User Flow: EventsDCWebWomen.org


Current Events PageDCWebWomen.org

1

2

3

Page Concerns

#1 Calendar is clunky

#2 Link to registration is in the title, but this is not visibly clear

#3 Prior events reside in another page

#3 Page is not inviting, no information about prior events, instructor information, or photos of past events.

#5 No invitation to Join the organization

Wireframe: EventsDCWebWomen.org

65

7

4

31

Site Enhancements

#1 Added sharing/printing capabilites

#2 Most current event is promoted to the top

#3 added Join Today and Why Join calls to action

#3 Added photos and Videos of past events

#5 Events “Read More” and instructor pop up, instead of going to another page.

#6 Contests and Past Events section, no need for calendar.

#7 Added testimonials section so visitors know who comes to events.

2

Wireframe: Event RegistrationDCWebWomen.org

Page Overview

Organization uses Eventbright, which is sufficient to host events and handle the financial side.

Organization should continue to promote “Why Should You Join?” call to action.

Wireframe: BlogDCWebWomen.org

Page Overview

Users want to original content such as blogs, tutorials etc.

User flow: JobsDCWebWomen.org

DCWW HOME

VIEW JOBS?

LOGIN VIEW JOBS

APPLY JOBS?

APPLY END

POST JOBS?

LOGIN

COMPLETE FORM

SUBMIT END


Wireframe: Jobs (Non-Member)DCWebWomen.org

1

4

2

3

Page Overview

#1 Page is shareable

#2 Search per Job + Location

#3 Job Listings contain company logo, city, title, days posted

#4 Can see multiple pages

#5 Page continues to ask you to Join the organization

Wireframe: Jobs (Log-in Required)DCWebWomen.org

Page Overview

Membership is required to apply to jobs or post new jobs.