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• Timing
Preparation
• New branding• Backend restructure• Update presentation• Winchester House State
Redesign Ownership
Technology
MarketingRevenue Manage-
ment
Customer Service
Other
REDESIGNOWNERSH
IP
Macro Goals
• Increasing # of Visitors• Improve Bounce Rate• Increase Conversion %• Optimize APIs• Provide new or better
self-serve avenues
Preparation Assets
• Site Map/Page Inventory• Current State Functionality• Component Library/
Style Guide
• http://www.delldesignlibrary.com/
• http://www.starbucks.com/static/reference/styleguide/
• http://quince.infragistics.com/html/AllPatterns.aspx
• http://www.welie.com/patterns/index.php
Examples
Accessibility
Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities.
When sites are correctly designed and developed, all users have equal access to information and functionality.
• Determine when it’s needed• Define clear macro and micro goals• Consider who owns the redesign• Consider all stakeholders and agendas• Create solid preparation assets• Consider metrics• Consider SEO• Consider Accessibility
Redesign Best Practices