dctrl agency profile 2006 · 2020-02-25 · 2002, lecture at Interactive Design Unit. Hochschule für Wirtschaft Lucerne 2004, co-adviser for diploma at Multi-media Unit, Institut

dctrl — studio for creative technology

dctrl — studio for creative technologywe’re building the future of digital transformation


01About UsWe unite strategy, data, design & technology to enable growth.

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Who we are

dctrl is a small, flexible, fast-moving and skilled team, independently owned and profitable since its inception.

dctrl combines experience in strategy, data science, interactive design, software engineering for web and mobile, analytics, social media and digital growth.

dctrl is your data-driven partner for the digital age.

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dctrl [di:ken’troul] is a digital consulting agency with a clear vision and over 17 years of passion

ABOUT US


What we do

Since inception, there has been one goal for dctrl — to work creatively, effectively and above all, differently from anything else in the marketplace.

We devel op solutions and expe ri ences using technology in smart, inter re lated ways that support brand and communication strategies.

We work with open clients to clarify their stories and create tangible experiences that will set them apart from the competition and connect with their customers.

We have extensive experience with mobile applications and data driven websites.

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We transform data into value and business impact.

ABOUT US


Our Approach

We believe that data-based technology is the main driver of today’s communication and culture.

We see our responsibility to constantly push the boundaries of what can be done with digital technology.

We aim to build long term relationships with our clients and partners based on transparency, collaboration and trust.

We believe in creative freedom, curiosity and quality over quantity.

We believe good products/services require good development.

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The principles which shape our work and how we collaborate

ABOUT US


Our Values

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Our values define who we are. How we work and grow together.

ABOUT US

We make great technology.

We are intolerant of intolerance.

We default to transparency, truth & trust.

We choose positivity & happiness.

We work smarter, not harder.

We choose simple processes.

We work everywhere we want.

We give preference to autonomy.

We pursue personal growth.

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We keep everything we do professional.

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We make time for reflection.

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We support openness & interoperability.

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Timeline

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Over 20 years of passion.

ABOUT US

2019

Part of the “Achtgrad AG - Digital Excellence” agency network

dctrl leaves Achtgrad AG and is again an independent digital agency

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Founding member of “digitalMedLab”, a mHealth R&D company.

2006

2009

dctrl gets a registered trademark (™)

Co-organisator of international conference “Flash at the lake”, Zurich

2005 Founding member of “Swiss Flash User Group” (SFUG)

2000

2003

Founded in Zurich, Switzerland by Roberto Eberhard and Andreas Lorenz

Transformed into a private limited company (Ltd. / GmbH / Sarl)

2012

2010


Our Office

dctrl — studio for creative technologyKonradstrasse 17, 8005 Zurich, Switzerland

0041 - 44 - 271 [email protected]

https://dctrl.ch

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Get in contact.

ABOUT US


02ServicesEverything you need to make a successful digital product, and nothing more.

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Business Fields

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A full spectrum of services & consulting, founded on our four core competencies

SERVICES

Strategy TechnologyUX Design Growth


Strategy

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We help organizations see around corners and discover new opportunities.

SERVICES

● Business requirements development

● Consumer research and user personas

● Usability audits and expert reviews

● Digital brand strategy

● Social media strategy

● Digital marketing strategy

● Regulatory consulting (GDPR, MDI, HIPAA)

● Digital health consulting

● Security consulting


UX Design

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We create cohesive visual identities and scalable brand strategies, that connect with audiences and support brand goals and growth.

SERVICES

● Information architecture

● Identity and corporate design

● Interaction and visual design

● Interactive prototyping

● Design systems

● Visualisation

● UX-/UI-design

● Social media design

● Web & mobile design


Technology

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Our approach is an integrated, specialized process that focuses on making good experiences great.

SERVICES

● Technical architecture & requirements

● Front- & backend development

● API design, development & monitoring

● Mobile app development (Android/iOS)

● WordPress theme & plugin development

● POS design & development

● Social media development

● Information security

● Quality assurance testing


Growth

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Measure performance to draw insights and increase ROI.

SERVICES

● Grow hacking

● Social media marketing

● Search engine marketing (SEM)

● Search engine optimisation (SEO)

● Inbound campaigning

● Newsletter marketing (CRM)

● Measurement, monitoring & analytics

● Site maintenance and management

● Training


03ProcessData driven development flows through everything we do.

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dctrl — studio for creative technologydctrl — studio for creative technology

Key Stages in our Project Lifecycle

16 PROCESS

ANALYSIS DESIGN TESTING GROWTH

STRATEGY DEVELOPMENT LAUNCH

Transform strategiesinto innovative

digital solutions.

3 - 9 days

Optimise your digital image, from front- to

backend.

2 - 9 weeks

Translate business needs into data-driven solutions.

Measure performance to draw insights and

increase ROI.

See around corners and discover new

opportunities.

2 - 5 days 2 - 5 days 1 - 3 days 1 day unlimited

Automated testing to ensure the stability

of the solution.

Executing product launch and start

monitoring.


04Device ChannelsDelivering effective digital user experiences across browsers, operating systems, wearables, IoT and mobile devices.

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Multi Screen Experiences

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Delivering effective user experiences across all operating systems and devices.

DEVICE CHANNELS


05PartnershipsWe're particular about the quality of our work, so we're also very selective about our partnerships.

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A fluid network to help you scale

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Offer a wider breadth of more sophisticated solutions

PARTNERSHIPS

Our network to help us meet our clients' needs. With these partnerships, we have the ability to extend and enhance our service delivery capabilities – to get our clients to market faster, cost effective and with less risk.

— Integration partners — Research partners — Marketing partners



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PARTNERSHIPS

— Hosting partners — Analytics partners — Developer network— CRM partners



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PARTNERSHIPS

— Service partners — API developer network


06ExperienceFusing digital strategy with experience to accelerate growth and effectiveness.

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Business Areas

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We have successfully developed and executed digital experiences in a wide range of industries.

EXPERIENCE

Insurance

Life Science

Media

NGO’s

Sport

Technology

Telecom

Tourism

Advertising

Architecture

Culture

Fashion

Food

Finance

Government

Healthcare


07ClientsClients who believe that technology can make a difference to their business over the long term.

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dctrl + Client = One Team

Clients who are ready to go beyond practiced processes to achieve new goals.

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We look for clients who are passionate about what they do.

CLIENTS

Clients who embrace change over incrementalism.

Clients who like healthy debate and are looking for a collaborative relationship.

Clients who believe in the power of creativity and are ready to take a calculated risk to achieve breakthrough results.


Selected Brands*

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Our clients. Our passion.

CLIENTS

* of more than 128 clients


08Projects*The following selection of projects illustrate the range of services we offer.

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* of more than 277 projects


Role

Year

Agency

Client

Roger Federer

Credit Suisse

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Credit Suisse sponsoring website for the world's best tennis player.

PROJECTS

Noise, Zurich

2013 - 2015

Design, Development, Maintenance


Role

Year

Agency

Client

Novartis

Novartis Pharma, Rotkreuz

30

Raise hypertension awareness with a mobile app for Android and iPhone

PROJECTS

Next AG, Zurich

2014 - today

Strategy, Regulation, Design, API, Development


Role

Year

Agency

Client

Alpiq

Alpiq, Zurich

31

An interactive POS System for external sales team.

PROJECTS

—

2016 - 2018

Strategy, Design, API, Development, Maintenance


Role

Year

Agency

Client

MAN

MAN, Munich

32

Website for Europe’s leading transportation company.

PROJECTS

—

2015

Strategy, Design


Role

Year

Agency

Client

Osys

Osys, Zurich

33

Interactive POS System to show the company services at trade shows.

PROJECTS

—

2011

Design, Development


Role

Year

Agency

Client

Chr. Scherrer

Christian Scherrer, Zurich

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Promoting ex-Alinghi sailor and one of the best swiss racing skippers.

PROJECTS

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2012 - today

Strategy, Design, Development


Role

Year

Agency

Client

Emmi

Emmi, Luzern

35

Ice-cream card editor for the external sales team to attract new customers.

PROJECTS

Webmanufaktur, Bern

2006 - 2010



Role

Year

Agency

Client

Die Post

Die Post, Bern

36

Campaign landing page and online video editor.

PROJECTS

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2005



Role

Year

Agency

Client

VMTG

Musikschulen TG, Frauenfeld

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A new website for the music schools of the canton of Thurgau.

PROJECTS

—

2020 (in development)

Strategy, Branding, Design, Development


09Use CaseA new digital communication strategy for Schweizer Brot.

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Branding

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Bold creative concepts bring strategies to life across multiple touch- points (on- & offline).

SCHWEIZER BROT


Website & Blog

● Search engine optimized● Social media optimized● A/B tested● Sharable content of high quality● Localized in De/Fr

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The central hub in the digital marketing mix of Schweizer Brot.

SCHWEIZER BROT


Landingpages

● Catch traffic from social media● Content generation (SEO)● Call to action

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Deepen contacts, establish dialogue.

SCHWEIZER BROT


Social Media

● Followers, sharing, likes, comments (engagement)

● Consumer generated content● Consumer engagement● Content/Product promotion● Drive traffic to campaign pages● Brand awareness

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Supporting dialogue- oriented communication.

SCHWEIZER BROT


YouTube

● Portraits● Brotmoment● Lifehacks● Food waste● Recipes

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Spreading inspiration for Swiss bread.

SCHWEIZER BROT


Newsletter

● Personalized and A/B optimized content

● E-Mail automation● Lifecycle marketing● Drive traffic to campaign pages

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Maintaining and intensifying relationships.

SCHWEIZER BROT


Inbound

● Increases visibility● Build brand awareness● Educates consumers● Increases trust and credibility● Generate quality traffic

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Delivering the right information at the right time in the right place.

SCHWEIZER BROT


Advertising

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Strengthen the brand in industry-relevant media.

SCHWEIZER BROT


Label

● Educate gastronomy industry● Access opinion leaders● Increase bread consumption

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Multipliers in the gastronomy with “Best of Swiss Gastro”.

SCHWEIZER BROT


Key Figures (01.03.2020)

48 SCHWEIZER BROT

800’000Annual website visitors

221’000Annual YouTube video views

15’800Newsletter subscribers

16’500Follower on Facebook

2’600Follower on Instagram

1’300Annual media clippings

4’600’000Impressions on Google Search

1’600’000Annual website page views


10Spin-offReducing costs, increasing access and improving quality and efficiency in healthcare.

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Role

Year

Agency

Client

digitalMedLab

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R&D of mobile based digital healthcare solutions.

DIGITALMEDLAB

https://digitalmedlab.com

digitalMedLab was launched in 2010 as a joint lab between dctrl — studio for creative technology and Sigam Public Health (Basel/Switzerland) to harness the power of wireless technologies to improve health outcomes.

We achieve this goal, by building easy to use and cutting-edge software applications with a high design standard, which requires minimal learning time and contains all the relevant features to make them essential clinical tools, thereby ensuring high standards of security and privacy.

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Role

Year

Agency

Client

Dr. Martin Denz, MDPresident Swiss Association for TeleMedicine & HealtheHealth

Dr. Fridolin MartyeconomiesuisseHealth Policy

Dr. Martin Denz, MDPresident Swiss Association for TeleMedicine & HealtheHealth

Ursula Stalder, lic. phil. I/Prof.Lucerne University of Applied Sciences and ArtsMarketing & Communication

Advisory Board

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Guidance and long-term vision to keep digitalMedLab growing in the right direction.

DIGITALMEDLAB


Challenges in modern Wound Care

63% of nursing time is dedicated to wound management

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«It is a silent epidemic» — The WoundReach Foundation

DIGITALMEDLAB

● 400 million persons suffering from chronic wounds● In the U.S., wound care is a $22 billion/year problem● One episode of leg ulcer care costs more than

$40‘000● 73’000 amputations are performed on people with

leg ulcer in the U.S. per year

50% of nursing time is used for 3% of population with chronic wounds


+WoundDesk

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Reduce costs, errors — and get more time for the patients.

DIGITALMEDLAB

● Mobile app● Dashboard administration● Wound analytics● Wound report● Open Health API● Device management● Support desk● Translation center

Already +8000 nurses, physicians and wound care specialistsworldwide using +WoundDesk for the management of chronic wounds.


Mobile App

● Wound assessment and documentation

● Semi-automated wound measurement

● Decision support system ● Guidelines with updated medical

informations● Secure data exchange with

external providers

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Wound documentation at the point of care.

DIGITALMEDLAB


Wound Report

● Exchange of wound assessments● Review of consultations● Feedback from external

specialists

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Share wound assessment data with external specialists.

DIGITALMEDLAB


Administration

● Team & patient data management● Patient wound consultation review● Team access rights management● Push notifications● Guidelines editor● Product editor

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Manage health data in one place from any location.

DIGITALMEDLAB


Analytics

● Data-based decision-making● Real-time and location based

medical data● Improved resources allocation● Customised to your needs

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Better wound insights, better outcomes.

DIGITALMEDLAB


App Store

● Digital distribution of customised +WoundDesk Mobile App’s

● Invite and notify your team about new releases

● Track and manage downloads

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Secure app distribution & device management.

DIGITALMEDLAB


Support Desk

● E-Mail support (business hours)● Phone support (business hours)● Online support center (24/7)● Personal account manager

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Report and track support queries from anywhere.

DIGITALMEDLAB


Translation

● English● German● French● Italian (in progress)● Portuguese (in progress)

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One point to translate +WoundDesk in any language.

DIGITALMEDLAB


11ProductsBy developing internal products we’re looking for ways to make tech more friendly and accessible, for our clients and their ultimate users.

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MonitR

MonitR is the easiest and affordable way to analyse your social media accounts, campaigns and website in real-time.

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Data analysis. Simplified.

PRODUCTS


Thank you!Andreas LorenzFounder & Head of [email protected]

For further information & insights please visit:https://dctrl.ch

For up-to-date news follow us on:

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Annex

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Selected Speaks & Lectures

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Spreading ideas and knowledge.

ANNEX

2004 Hochschule für Wirtschaft LuzernInstitute für Wirtschaftskommunikation IWK, Multimedia Unit, diploma co-adviser

2002 Kunsthochschule ZürichInteractive Design Unit, lecture

Lectures

2010 SAE Institute Zurichlecture about rich internet application development

Hochschule der Künste Luzernexpert at MAS diploma

2005 - 2006 Hochschule für Wirtschaft LuzernOnline-Communication Unit, guest-lecturer for it-engineering



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ANNEX

2015 Health 2.0, “Tools for Provider Communication”, Barcelona

SGO Herbsttagung “Digitale Transformation”, Zurich

ZHAW, “CTI Entrepreneurship”, Winterthur

ZHAW, “Startup Lessons learned”, Winterthur

University of Basel, Workshop “Measurements in Health & Sports”, Basel

Speaks

2020 2. Intern. E-Healthcare Application Summit, Winterthur

2018 Digital Connect, “The future of mobile health care”, Sierre

2016 Last Thursday @ ETHZ, “Connecting Dots between Health and Technology”, UX-Design, Zurich

SMAMA “Mobile Data and Data Security”, Zurich



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ANNEX

2000 - 2009 Swiss Flash User Group, several lectures about Flash, Flex, Action Script, ANT etc., Zurich

2005 Macromedia Academy School, “Flash 8 overview”, Kloten

Speaks

2014 SMAMA Fachevent #4, “Mobile Startups”, Zurich

Mobile Monday, “Mobile Health & Wearables”, Zurich

2013 Origo Innovation Congress, “Internet of Everything”, Frauenfeld

2009 Flash at the Lake, “Flex - Continuous Integration”, Zurich


Selected Publications

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Our work is regularly mentioned in magazines and books.

ANNEX

2006 Online PC, Die Internet- und PC-Zeitung der Schweiz, Zurich

PAGE, Das Magazin für Digitale Gestaltung & Medienproduktion, Hamburg

2005 MX Magazin, Das Magazin für Macromedia Anwender, Frankfurt

InfoWeek, Das Schweizer IT-Magazin, Zurich

Newspapers / Magazines

2016 MedInside, “Schweizer Innovationen an der Health 2.0″, Zurich

SonntagsZeitung, “+WoundDesk: App der Woche”, Zurich

2015 Medical Tribune Public, “Neue App für Hypertoniker”, Basel

2012 NZZ/Scorecard, “Mobile Apps im medizinischen Alltag”, Zurich


Selected Publications

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Our work is regularly mentioned in magazines and books.

ANNEX

2002 Webdesign Index 3, The Pepin Press, Amsterdam, ISBN 90 5768 0459

2002 E-Project 01 - The most creative websites around the world, HarperCollins Intern., Hong Kong, ISBN 0 06 008764 1

2001 Inertia - Visual Culture, Budapest, Hungary, ISBN 963 00 9451 7

Books

2015 Reliability & Accuracy of Wound Surface Measurement using Mobile Technology, International Society for Telemedicine & eHealth, Basel, ISSN 1998-5509

2007 Webdesign Index 7, The Pepin Press, Amsterdam

2004 Webdesign Index 5, The Pepin Press, Amsterdam, ISBN 90 5768 0637


Recognitions

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Our efforts to provide our clients with outstanding services & innovative products.

ANNEX

2015 Finalist Digital Health Innovation Award, Munich, Germany

Best application for overall healthcare system, Hacking Health, Strasbourg, France

2006 Die besten 200 Websites der Schweiz, the website “Instant Karma” was nominated by the it magazin Anthrazit as one of the 10 best corporate websites for 2006, Zurich, Switzerland

Awards & Mentions

2020 2019 Global Digital Health 100, Journal of mHealth, UK

2018 Finalist IFAS Innovation Challenge 2018, Cosanum, Zurich, Switzerland

2017 2016 Global Digital Health 100, Journal of mHealth, Skipton, UK

2015 Finalist AppCircus @ ConHit/Messe Berlin, Berlin, Germany


Recognitions

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Our efforts to provide our clients with outstanding services & innovative products.

ANNEX

Awards & Mentions

2004 American Design Award, silver award for the website of the fashion label “Instant Karma”, USA

2001 Stiftung Jugend & Wirtschaft, gold award for the website/cd- rom “Schadenfreunde” of the Schweizerischer Versicherungsverband, Bern, Switzerland

Documents

dctrl agency profile 2006 · 2020-02-25 · 2002, lecture at Interactive Design Unit. Hochschule für Wirtschaft Lucerne 2004, co-adviser for diploma at Multi-media Unit, Institut